Wausau Supply Company

What Wausau Supply Company does

Wausau Supply Company is a private, US-based national manufacturer and distributor of exterior building materials, founded in 1947 and headquartered in Schofield, Wisconsin. The company operates a portfolio of branded products including Diamond Kote Building Products, Waudena, and ChamClad, which it sells and distributes to building-materials dealers, lumber yards, builders, and construction contractors across the United States.

The company's operating model centers on a regional Drop & Hook distribution center network supplemented by dedicated field sales representatives who provide local support to dealer and builder customers. In February 2026, the company extended this model into New England with a new distribution facility in Chicopee, Massachusetts — supported by two sales representatives — to service all six New England states. Distribution activities are organized around faster delivery, improved logistical reliability, and access to the company's branded product portfolio for downstream resellers and end-builders.

Revenue mechanics are one-time transactional sales of physical exterior building products through a wholesale/distributor channel. Pricing is not publicly disclosed and operates on a B2B quote-based model. The company employs 501–1,000 people, has no public listing, and discloses no funding events, acquisitions, or AI/technology platform capabilities in the available record.

Name

Wausau Supply Company

Website

https://wausausupply.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wausau Supply Company is a national US manufacturer and distributor of branded exterior building materials — including Diamond Kote, Waudena, and ChamClad — selling through regional Drop & Hook distribution centers and dedicated sales representatives to dealers, lumber yards, builders, and contractors across the United States.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Exterior building materials
• Building products distribution
• Siding and cladding
• Construction materials supply
• Building envelope products

Headquarters

HQ city

Schofield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Distribution: National manufacturer and distributor of exterior building materials generating revenue through the sale and distribution of branded building products to dealers and builders across the United States.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Wausau Supply Company is a national manufacturer and distributor of exterior building materials, including siding, cladding, and building envelope products. The company sells a portfolio of branded product lines—Diamond Kote Building Products, Waudena, and ChamClad—to dealers, lumber yards, builders, and contractors through a network of regional Drop & Hook distribution centers supported by dedicated local sales representatives.

Product overview

Wausau Supply Company is a national manufacturer and distributor of exterior building materials. The company operates a platform offering multiple branded product lines including Diamond Kote Building Products, Waudena, and ChamClad, supported by a network of distribution centers and sales representatives that provide local support to dealers and builders across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Kote Building Products: Exterior building materials brand in the company's portfolio
• Waudena
• ChamClad

Products and services

• Diamond Kote Building Products
• Waudena
• ChamClad
• Drop & Hook Distribution Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, windows, and exterior building products in North America. It directly competes with Wausau Supply in siding and cladding distribution to dealers and contractors, but operates at far greater scale across hundreds of branches.
• Cornerstone Building Brands: Cornerstone Building Brands is a leading manufacturer of exterior building products including siding, soffit, and trim, competing with Wausau Supply's branded lines (Diamond Kote, ChamClad). It is a broader incumbent that also touches distribution channels.
• Boise Cascade Company: Boise Cascade manufactures and distributes engineered wood products, lumber, and building materials. While broader than Wausau Supply, it overlaps in wholesale distribution of wood-based building products to dealers and builders.

Direct peers

• Lansing Building Products: Lansing is a national distributor of exterior building products including siding, windows, and millwork serving dealers and contractors. It is the closest direct comparable to Wausau Supply in product mix (exterior building materials) and channel (dealer/builder distribution).
• Foundation Building Materials: Foundation Building Materials distributes insulation, roofing, siding, and other building products through a national branch network to contractors and dealers. Its product portfolio and channel overlap directly with Wausau Supply's exterior materials focus.
• BMC Stock Holdings: BMC Stock Holdings distributes building materials including structural components, siding, and millwork to professional builders and dealers. Comparable to Wausau Supply in serving the same dealer/builder customer base with exterior building products.
• BlueLinx Holdings: BlueLinx is a national distributor of building products including siding, lumber, and engineered wood serving dealers and home improvement retailers. Its product breadth and distribution model closely parallel Wausau Supply's operations.
• Mid-Am Building Supply: Mid-Am is a distributor of building products including exterior siding, millwork, and specialty building materials serving dealers and contractors in the Midwest. It is comparable to Wausau Supply's core Midwest operating geography and product mix.

Regional players

• Russin Lumber: Russin is a regional distributor of lumber and exterior building products primarily serving the Northeast U.S. It directly overlaps with Wausau Supply's newly launched New England distribution footprint, making it a relevant regional comparable.

Emerging players

• Maibec: Maibec is a North American manufacturer and distributor of siding and exterior building products, with growing U.S. presence. Comparable to Wausau Supply in the branded exterior siding category, though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/WausauSupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wausau Supply Company