What Red Van Workshop does

Red Van Workshop is a privately held US-based digital commerce consulting firm founded in 2012 and headquartered in Boulder, Colorado, operating as a fully remote organization with a 100% North American onshore workforce of 51-100 employees. The firm delivers strategy, build, migration, and optimization services for enterprise brands on Salesforce Commerce Cloud and Shopify Plus, with named clients spanning apparel, outdoor lifestyle, footwear, eyewear, musical instruments, watches, travel gear, workwear, and automotive aftermarket categories — including Samsonite, Patagonia, New Balance, Martin Guitar, Citizen/Bulova, Stance, Cuyana, CarBahn, Camping World, and Work World.

The firm's technology core consists of two proprietary product lines: Autobahn, a Salesforce SFRA-based solution accelerator with pre-built components and integrations intended to roughly halve implementation time, and the Retail Operations Suite for Shopify, an enterprise-grade inventory management add-on comprising Purchase Orders with ASNs, Cycle Counts, Inventory Transfers, Inventory Adjustments, and Label Printing modules. A 30+ integration ecosystem spans payments (Apple Pay, Adyen, PayPal, Klarna, CyberSource, Authorize.net, Shop Pay, Forter, Signifyd), analytics (Tableau, Content Square, BazaarVoice, Yotpo), marketing (Klaviyo, Emarsys), ERP (NetSuite via Celigo, Salesforce OMS, Aptos OMS), shipping (FedEx, ShipStation), and tax (Avalara, TaxJar). The firm has also introduced an AI-Enhanced Development service and a Universal Commerce Protocol (UCP) / Agentic Commerce practice targeting Google AI Mode, Gemini, Copilot, ChatGPT, and Agentic Storefronts.

Red Van's revenue is generated almost entirely through professional services — fixed-bid projects, time-and-materials engagements, retainer-based managed services branded 'Roadside Assistance,' Technical Account Management (TAM), and staff augmentation — sold via direct enterprise field sales, the Shopify Strategic Partner channel, the Salesforce partner ecosystem, and select agency/consulting partners. Strategic partnerships include a Shopify Strategic Partnership announced July 15, 2024, a B2B payments alliance with Balance, and design partnerships with Elva and BASIC Agency. The firm is founder-owned by Mark Barnum, Juan Ponce, Andrew Fledderjohann, Jeff Shields, and Sergey Stoma, with no institutional capital, no acquisitions, and no disclosed revenue or valuation.

Name

Red Van Workshop

Legal name

Red Van Workshop

Website

https://redvanworkshop.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Red Van Workshop is a US-based digital commerce consulting firm that delivers Salesforce Commerce Cloud and Shopify Plus implementation, migration, and optimization services to enterprise brands across apparel, outdoor, automotive, and other verticals via proprietary accelerators and onshore engineering teams.

Ownership category

akta.pro rank

Product category

Ecommerce Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Ecommerce consulting services
• Salesforce commerce cloud
• Shopify plus development
• Commerce platform migration
• Digital commerce implementation

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commerce Consulting & Implementation Services: Red Van provides strategy, design, development, migration, and optimization services for enterprise commerce implementations on Salesforce Commerce Cloud and Shopify. Revenue is generated through project-based professional services engagements with fixed bid, time & materials, and managed services models.
2. Managed Services (Roadside Assistance): Red Van offers retainer-based ongoing support services including consultation, development, integration, monitoring, and maintenance through their Roadside Assistance model. Provides continuous performance optimization with predictable costs.
3. Staff Augmentation: Red Van expands client teams with skilled professionals for mid-to-long-term projects, addressing gaps in in-house expertise with flexible scaling and straightforward cost model.
4. Technical Account Management (TAM): TAM services augment in-house Salesforce teams to ensure ongoing development, QA, and management of Salesforce environments. Provides strategic ecommerce expertise for client teams.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Red Van Workshop provides enterprise digital commerce consulting, strategy, design, build, migration, and managed services for Salesforce Commerce Cloud (B2C, B2B, D2C) and Shopify Plus implementations. Service delivery is accelerated by two proprietary technology assets: Autobahn, a Salesforce SFRA-based platform accelerator, and the Retail Operations Suite for Shopify inventory and store operations, supplemented by AI-enhanced development and Universal Commerce Protocol (UCP) agentic commerce configuration services.

Product overview

Red Van Workshop is a digital commerce consulting firm that offers a portfolio of proprietary products and professional services. The core offering is Autobahn, a Salesforce SFRA-based platform accelerator that expedites projects, fosters continuous innovation, and simplifies marketing and merchandising within Salesforce. This platform is complemented by the Retail Operations Suite, a modular add-on for Shopify that includes Purchase Orders & ASNs, Cycle Counts, Inventory Transfers, Inventory Adjustments, and Label Printing modules. Additional offerings include Roadside Assistance Services for ongoing support, AI-Enhanced Development services, and Agentic Commerce Solutions powered by the Universal Commerce Protocol (UCP) for AI-driven commerce experiences. The company also provides pre-built integrations across payment, analytics, marketing, and logistics categories, and operates across Shopify Plus, Salesforce Commerce Cloud, and Salesforce B2B/B2C Commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Autobahn Platform Proprietary solution accelerator built on Salesforce SFRA (Storefront Reference Architecture) that streamlines enterprise commerce projects with pre-built components, low-code development, and pre-connected integrations across B2C Commerce, B2B Commerce, D2C Commerce, OMS, Marketing Cloud, Sales Cloud, and Service Cloud; designed to roughly halve implementation time for Salesforce Commerce Cloud projects.
• Retail Operations Suite for Shopify Enterprise-grade Shopify app suite that standardizes purchasing, receiving, inventory transfers, cycle counts, inventory adjustments, and label printing across multi-store retail operations. Includes ERP-connected workflows (e.g., Celigo to NetSuite), manager approvals, audit trails, role-based access, and API integrations for retail chains such as Work World (40+ stores).
• Agentic Commerce Solutions (UCP Implementation) AI-powered commerce services including Universal Commerce Protocol (UCP) and Agentic Storefront configuration, product data enrichment, and agentic readiness assessments that enable brands to participate in agent-driven commerce across Shopify and Salesforce Agentic Storefronts, Google AI Mode, Gemini, Microsoft Copilot, and ChatGPT.
• AI-Enhanced Development Services Professional services that apply AI-assisted code generation, debugging acceleration, documentation improvement, and rapid prototyping within controlled, human-reviewed workflows to deliver 30-50% faster development on net-new code for Salesforce and Shopify commerce clients.
• Roadside Assistance (Managed Services) Flexible, retainer-based managed services offering providing on-demand access to expert development, design, integration, monitoring, and maintenance support to keep Shopify and Salesforce commerce sites running optimally with predictable costs.
• Staff Augmentation Professional services offering that expands client in-house teams with Red Van's skilled Salesforce and Shopify commerce professionals for mid-to-long-term projects, addressing expertise gaps with flexible scaling and a straightforward cost model.
• Salesforce Commerce Cloud Consulting & Implementation End-to-end enterprise commerce consulting and implementation services for Salesforce Commerce Cloud (B2C, B2B, and D2C), including replatforming from Site Genesis to SFRA, multi-site and multi-brand migrations, Order Management, Marketing Cloud, Sales Cloud, and Service Cloud integrations, and ongoing optimization.
• Shopify Plus Consulting & Implementation End-to-end enterprise Shopify Plus consulting and implementation services, including migrations from Salesforce Commerce Cloud and other platforms, Shopify Markets for international expansion, POS integration, custom theme and app development, and conversion/performance optimization.

Quantifiable outcome

• 300% increase in organic traffic for CarBahn post-migration to Shopify
• +15 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreStrategic or Co-development Partner · 15 July 2024Strategic partnership announced July 15, 2024, representing a major evolution in Red Van's offerings. The partnership enables Red Van to provide innovative and effective Shopify solutions for enterprise clients, including access to Shop Pay, Shop App, and Shopify's enterprise tools. Red Van was recognized by Shopify for their expertise in key verticals and enterprise segments.
• BalanceminorStrategic or Co-development PartnerPartnership with Balance (B2B payment solutions provider) to help D2C/B2C brands and retailers prepare for B2B expansion. Red Van co-authored 'A Retailer's Guide to B2B Success' with Balance, offering strategies for capturing growth in the B2B market including trade credit, net terms, and credit risk management.
• BASIC AgencyminorImplementation/ SI/ Consulting PartnerDesign agency partner that collaborated with Red Van on the Keen case study, providing design expertise while Red Van delivered the technical commerce implementation.
• ElvaminorImplementation/ SI/ Consulting PartnerDesign partner that collaborated with Red Van on the Citizen case study, delivering immersive motion, art, and video designs that were implemented within the Autobahn platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Astound Commerce: Astound is a global digital commerce SI focused on Salesforce Commerce Cloud, Shopify Plus and adjacent platforms, serving enterprise brand replatforming and multi-site migrations. Highly comparable to Red Van on platform stack, customer profile (enterprise brands) and delivery model.
• Vaimo: Vaimo is a digital commerce consultancy and SI with deep Salesforce Commerce Cloud and Shopify Plus practices, offering strategy, build, optimization and managed services globally. Directly comparable as a multi-platform commerce partner serving enterprise brands.
• Grid Dynamics: Grid Dynamics operates a substantial digital commerce practice building enterprise storefronts on Salesforce Commerce Cloud and Shopify for large retailers. Comparable platform focus and enterprise customer base, though publicly listed and much larger.
• Avionos: Avionos is a North American commerce consultancy implementing Salesforce Commerce Cloud and Shopify Plus solutions for B2C and B2B brands. Comparable in size, customer mix and platform specialization to Red Van.

Broad incumbents

• Slalom: Slalom is a large North American consultancy with a dedicated Salesforce and commerce practice delivering enterprise commerce implementations and managed services. Comparable in customer profile and platform focus, but at much greater scale and breadth.
• Valtech: Valtech is a global digital agency with a commerce practice spanning Salesforce Commerce Cloud and Shopify, serving enterprise brands with strategy, implementation and optimization. Comparable capability but broader service portfolio and global footprint.
• Deloitte Digital: Deloitte Digital is a top-tier enterprise SI delivering Salesforce Commerce Cloud and adjacent commerce transformations to F500 brands. Overlapping customer logos and capability set, but operates at a vastly different scale and balance sheet.
• Publicis Sapient: Publicis Sapient is a large digital transformation consultancy with a Salesforce Commerce Cloud practice serving global enterprise retailers. Comparable enterprise commerce capability but with vastly broader service breadth and scale.
• Accenture Song: Accenture Song is the global systems integrator's commerce and interactive arm, executing large Salesforce Commerce Cloud and multi-platform commerce programs for the largest global brands. Comparable capability but incomparable scale.

Emerging players

• Brainvire: Brainvire is an IT services firm with a Shopify and SFCC commerce practice serving enterprise and mid-market brands with implementation and integration. Comparable tech stack but offshore-led delivery model contrasts with Red Van's onshore positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/red-van
• Xx.com/redvanworkshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Van Workshop