Vaimo
- Company typePrivate
- Founded2008
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Vaimo firmographics
Firmographics- Name
- Vaimo
- Legal name
- Vaimo
- Website
- https://vaimo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Vaimo industry classification
Industry- Product category
- Digital Commerce Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Advertising Agencies (541810)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Vaimo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Vaimo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services (Digital Consulting): Vaimo generates revenue through digital commerce consulting, design, development, support, and analytics services. The company delivers end-to-end solutions including strategy, implementation, and ongoing optimization for enterprise clients across retail, B2B, and manufacturing sectors.
- Value-Based Pricing Model: Introduced in February 2026 as an alternative to time-based billing. Projects are structured around clearly defined business outcomes and success metrics, with pricing aligned to value created rather than effort expended. The company claims clients see at least 30% more value through reduced total cost of ownership and faster time to market. Traditional time-based and fixed-price models remain available alongside this new approach.
- Time-Based and Fixed-Price Engagements: Vaimo continues to offer traditional time-based billing and fixed-price models alongside value-based pricing, providing flexibility based on project scope, maturity, and risk profile.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Value-based pricing model aligned to business outcomes |
| Subscription | Monthly | Traditional time-based billing model |
| One time/ perpetual license | Multi-year contract | Fixed-price project engagement |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Vaimo product offering
Product offeringCore offering
Vaimo is a global digital commerce and customer experience agency that delivers end-to-end services spanning strategy, design, development, and ongoing optimization for enterprise brands. The agency builds composable and headless commerce solutions on platforms such as Adobe Commerce, commercetools, Shopify Plus, Contentful, and Contentstack, supplemented by its proprietary Vaimo Nexus frontend orchestration platform and Vaimo Accelerators. Service lines include consulting, solution development, experience design, analytics & AI, support services, and experience optimization for ambitious retail, B2B, and manufacturing clients.
Product overview
Vaimo is a global digital commerce and experience agency that provides a comprehensive portfolio of services rather than a single unified software product. The core offering consists of consulting, solution development, experience design, analytics & AI, support services, experience optimization, and Vaimo Accelerators. The flagship product is Vaimo Nexus, a frontend orchestration platform for composable commerce launched in April 2026. Vaimo also offers specialized Zendesk services following its 2022 acquisition of The Service Corporation, and has partnered with Go Autonomous for AI-driven autonomous commerce solutions. The company operates across 16+ markets globally with 650+ experts, serving ambitious brands through digital transformation and AI-driven experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services
- Solution Development
- Experience Design
- Analytics & AI
- Support Services
- Experience Optimization
- Vaimo Nexus
- Vaimo Accelerators
- GEO Audit Service
- Go Autonomous Integration
- Zendesk Services
Quantifiable outcome
- Clients see at least 30% more value through reduced total cost of ownership and faster time to market under value-based pricing
- +4 more outcomes
Companies that use Vaimo
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Vaimo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability11 records
Feature5 records
Vaimo partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- Go AutonomouscoreStrategic partnership to integrate AI-driven autonomous commerce solutions into Vaimo's service offerings. The collaboration automates manual B2B processes such as quotes and orders, increasing operational efficiency and enabling B2B organizations to achieve high levels of autonomy. Joint solutions are already being developed for global enterprises.
- Adobe CommercecorePremier partner for Adobe Commerce (Magento) implementation. Vaimo has 15+ years of experience with Magento, delivered hundreds of Magento 2 projects globally, and holds the highest developer certification level. Partners on client engagements including Helly Hansen, Byredo, BAUHAUS, and others.
- commercetoolscoreStrategic technology partner for composable commerce. Vaimo supports commercetools implementations including Carhartt WIP and other enterprise clients requiring headless commerce architectures.
- ContentfulcorePreferred CMS partner for headless content management. Used in implementations for Byredo, Tarkett, Swiss Sense, and other clients requiring flexible content architectures.
- Shopify PlusmajorTechnology partner for Shopify Plus implementations. Supports enterprise clients requiring Shopify's commerce platform with Vaimo's implementation expertise.
- AkeneomajorPIM partner for product information management implementations. Supports complex product catalogs for clients like Lantmännen, Runnings, and Carhartt WIP.
- AlgoliamajorSearch and discovery partner. Used in Swiss Sense and other implementations requiring advanced site search functionality.
- KlevumajorAI-powered search partner. Implemented for Björn Borg, LSE Retail Group, Lantmännen, and Runnings for intelligent product discovery and search.
- AlokaimajorFrontend technology partner for React-based headless storefronts. Used in Byredo, Tarkett, and Swiss Sense implementations for high-performance frontends.
- YotpomajorReviews, ratings, and loyalty partner. Implemented for BAUHAUS, Björn Borg, DOMU Brands, and other clients requiring UGC and customer engagement.
- MiraklcoreMarketplace platform partner. Implemented BunzlOne B2B marketplace connecting subsidiaries and external suppliers into unified procurement experience.
- ZendeskmajorCustomer service and support platform partner. Integrated in Tarkett and other implementations for enhanced customer support capabilities.
- BrazemajorCustomer engagement platform partner for marketing automation and customer journey optimization.
- KlaviyomajorEmail and SMS marketing platform partner for customer communication and marketing automation.
- VercelmajorFrontend deployment platform partner for optimized performance and developer experience in headless implementations.
- KlarnamajorPayment solutions partner. Implemented for NordicaGolf, Postery, LSE Retail Group, and other clients requiring flexible payment options.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Vaimo competitors and assessment
Company assessmentDirect peers
- Astound Commerce: Large pure-play digital commerce agency with global delivery across Adobe Commerce, commercetools and Shopify Plus; directly comparable to Vaimo on platform mix, composable commerce focus and enterprise retail/manufacturing client roster.
- Tryzens: Independent digital commerce consultancy specializing in enterprise retail implementations across Adobe Commerce and SFCC; closely comparable to Vaimo in scale, platform mix and enterprise client profile.
- Verndale: Independent digital experience agency delivering commerce, CMS and personalization implementations (Sitecore, commercetools, Adobe); comparable to Vaimo in services-led commerce/experience model and mid-market to enterprise client mix.
- Blue Acorn iCitely (Infosys): Premier Adobe Commerce / Magento agency now part of Infosys; historically the closest direct competitor to Vaimo on Magento certifications and enterprise implementations.
- Elogic Commerce: eCommerce agency specializing in Shopify, Shopify Plus, BigCommerce and Adobe Commerce implementations for retail and B2B brands; comparable to Vaimo's Solution Development and Experience Optimization services.
Broad incumbents
- Accenture Song: Global digital experience and commerce arm of Accenture; competes with Vaimo on Adobe Commerce and commercetools implementations at the high end of enterprise retail. Vaimo's new Nordics Experience Director, Michael Sullivan, was previously at Accenture Song.
- Publicis Sapient: Global digital business transformation group within Publicis, with end-to-end commerce, experience and engineering capabilities serving enterprise retail/B2B clients overlapping Vaimo's segment.
- Gorilla Group (WPP / VML): WPP-owned digital commerce and experience agency; Vaimo's North American Sr. Enterprise AE previously led sales at Gorilla Group, Wunderman Thompson and VML, indicating direct competition on Adobe Commerce/Magento enterprise work.
Emerging players
- Atwix: Magento/Adobe Commerce-focused agency with strong development and hosting capabilities; smaller scale than Vaimo but directly comparable in platform specialization and enterprise Magento work.
- OneMagnify: Digital commerce, analytics and AI services firm serving enterprise retail and manufacturing clients; overlaps with Vaimo's Analytics & AI and commerce implementation offerings at comparable mid-market/enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vaimo social profiles
Digital presenceVaimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vaimo leadership team
Management profileNumber of profiles
Profiles9 records
Vaimo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vaimo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vaimo M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vaimo
What does Vaimo do?
Vaimo is a global digital commerce and customer experience agency that delivers end-to-end services spanning strategy, design, development, and ongoing optimization for enterprise brands. The agency builds composable and headless commerce solutions on platforms such as Adobe Commerce, commercetools, Shopify Plus, Contentful, and Contentstack, supplemented by its proprietary Vaimo Nexus frontend orchestration platform and Vaimo Accelerators. Service lines include consulting, solution development, experience design, analytics & AI, support services, and experience optimization for ambitious retail, B2B, and manufacturing clients.
Is Vaimo a public or private company?
Vaimo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vaimo founded?
Vaimo was founded in 2008. It employs 501 to 1,000 people.
Where is Vaimo based?
Vaimo is headquartered in Stockholm, Sweden, in the Europe region.
How does Vaimo make money?
Three revenue lines are on record. Professional Services (Digital Consulting) is the primary driver. The others are value-Based Pricing Model and time-Based and Fixed-Price Engagements.
Who are Vaimo's main competitors?
Direct peers on record are Astound Commerce, Tryzens, Verndale, Blue Acorn iCitely (Infosys) and Elogic Commerce. Broad incumbents are Accenture Song, Publicis Sapient and Gorilla Group (WPP / VML). Emerging players are Atwix and OneMagnify.
Does Vaimo have an API?
No public API is recorded for Vaimo.
What industry is Vaimo in?
Vaimo's product category is Digital Commerce Services. Its primary akta.pro industry code is BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541511 and its SIC code is 7370.