Bite

What Bite does

Bite Latvija is one of four major telecommunications operators in Latvia, providing mobile voice and data, fiber and 5G home internet, and the Go3 IPTV and streaming platform to consumer, business, student, and senior customers. Founded in 2005 and headquartered in Riga, the company is part of the broader Bite Group, which also operates Bitė Lietuva in Lithuania. Bite reaches customers through a hybrid go-to-market model that combines more than 20 owned retail salons across Latvian cities with the bite.lv e-commerce platform, supported by switching campaigns such as "Pārnāc uz Biti" and a dedicated business sales motion.

The company's underlying technology stack centers on a 5G mobile network covering approximately 75% of Latvia's population, with VoLTE, VoWi-Fi, and eSIM support for compatible smartwatches, plus fiber-to-the-home and 5G fixed-wireless access for residential internet. Go3 provides IPTV with live channels, on-demand content, and branded set-top-box hardware, including a satellite option via Home3. The retail business resells devices from Apple, Samsung, Xiaomi, JBL, Dyson, Garmin, Sony, LG, Asus, Lenovo, OnePlus, and Honor across smartphones, televisions, computers, tablets, audio, smart home, gaming, and accessories. Add-on modules include Antivīruss Plus, device insurance, trade-in, Mobilly mobile payments, and a fraud-call-blocking service shared across the four major Latvian operators.

Bite's revenue mechanics are multi-stream: recurring subscriptions across mobile, fiber/5G home internet, and Go3 TV; hardware sales via retail and e-commerce; and ancillary subscription services such as insurance and antivirus. The Restart+ / nomaksa 0% installment program runs 6 to 36 months and is tied to active mobile or Go3 contracts, anchoring customer lock-in. No public revenue or ARR figures are disclosed, and the company operates as a private subsidiary within the Bite Group holding structure.

Name

Bite

Legal name

Bite Latvija

Website

https://bite.lv

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bite Latvija is one of four major Latvian telecom operators, providing mobile, fiber and 5G home internet, and Go3 IPTV to consumer and business customers, alongside a multi-brand device retail business operated through 20+ retail salons and the bite.lv e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile Services: Recurring revenue from mobile voice, data, and SMS tariff plans for consumer and business customers
2. Home Internet: Fixed-line optical fiber and 5G home internet services with monthly subscriptions
3. Go3 Television: IPTV streaming service offering live channels, movies, and series with subscription plans
4. Device Sales: Retail sales of smartphones, tablets, laptops, audio equipment, smartwatches, and accessories through e-commerce and physical stores, including 0% installment financing
5. Supplementary Services: Device insurance, antivirus software (Antivīruss Plus), and other add-on services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bite (Bite Latvija) is a Latvian telecommunications operator and consumer electronics retailer. Its primary offerings are mobile voice and data services, home internet (optical fiber and 5G), and the Go3 streaming/TV platform, sold alongside smartphones, tablets, audio gear, smart home devices, and accessories through the bite.lv e-commerce store and more than 20 physical Bite salons.

Product overview

Bite is a Latvian telecommunications company and consumer electronics retailer operating a platform-plus-modules architecture. The core offering comprises mobile voice and data services, home internet (optical fiber and 5G), and Go3 streaming TV service. These core services are complemented by a comprehensive e-commerce platform selling devices from major brands (Apple, Samsung, Xiaomi, JBL, Dyson, Garmin, Sony, LG, and others) across categories including smartphones, smartwatches, televisions, computers, tablets, audio equipment, and smart home devices. Add-on services include eSIM for smartwatches, VoWi-Fi/VoLTE, antivirus protection, device insurance, mobile payments via Mobilly, device trade-in, and installment payment options. The company also provides fraud call blocking as part of its network security offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Go3: Go3 television service offered by Bite, including Go3 TV streaming and Go3 devices
• ManaBite

Products and services

• Bite Mobile Services (Mobilie pakalpojumi) Mobile voice, SMS, and data services delivered over Bite's mobile network (including 5G coverage to ~75% of Latvia's population), offered via postpaid tariff plans, prepaid options, and specialized plans such as smartwatch/eSIM plans and student tariffs, for Latvian consumers and businesses.
• Bite Home Internet (Mājas internets) Residential fixed broadband internet delivered via optical fiber (FTTH) and 5G home internet, with bundled internet + TV packages, for Latvian households.
• Go3 Televīzija (Go3 TV) Subscription IPTV/streaming service offering live channels, on-demand movies and series, plus optional Go3 streaming devices and a satellite option via Home3, for Latvian consumers.
• Bite E-veikals (Online Electronics Store) Own-brand e-commerce platform selling smartphones, smartwatches, televisions, computers, tablets, audio equipment, smart home devices, gaming consoles, drones, and accessories from brands such as Apple, Samsung, Xiaomi, JBL, Dyson, Garmin, Sony, LG, ASUS, Lenovo, OnePlus, and Honor, with 0% installment options, for Latvian consumers.
• Bite Business Services (Biznesam) Dedicated business mobile tariff plans and enterprise connectivity solutions with a dedicated business support phone line, for Latvian business and organizational customers.

Quantifiable outcome

• 5G coverage available to 75% of Latvia's population

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LMT LatviacoreStrategic or Co-development Partner · 1 January 2026Bite Latvia cooperates with LMT (Latvian Mobile Telephone) and other major operators (Tele2 Latvia and Tet) as part of a call firewall solution to combat fraudulent and nuisance calls. The operators jointly implement call blocking technology and exchange information on known fraud sources.
• Tele2 LatviacoreStrategic or Co-development Partner · 1 January 2026Bite Latvia cooperates with Tele2 Latvia and other major operators (LMT and Tet) as part of a call firewall solution to combat fraudulent and nuisance calls. The operators jointly implement call blocking technology and exchange information on known fraud sources.
• Tet (Latvian telecommunications)coreStrategic or Co-development Partner · 1 January 2026Bite Latvia cooperates with Tet and other major operators (LMT and Tele2 Latvia) as part of a call firewall solution to combat fraudulent and nuisance calls. The operators jointly implement call blocking technology and exchange information on known fraud sources.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Elisa Eesti: Finnish-owned mobile and broadband operator in Estonia and Finland. Comparable as a competing regional mobile operator with bundled services and device retail in adjacent Baltic/Nordic markets.
• Telia Eesti: Baltic-region incumbent telco in Estonia with mobile, broadband, and TV. Comparable via shared regional dynamics (small population, EU regulation, 5G roll-out) even though serving a different country.

Direct peers

• LMT (Latvian Mobile Telephone): Latvia's incumbent mobile operator and one of Bite's three direct competitors in the Latvian telecom market. Comparable across mobile services, 5G infrastructure, retail distribution, and bundled home internet offerings.
• Tele2 Latvia: Direct competitor to Bite in the Latvian mobile, internet, and TV market. Operates similar tariff plans, retail footprint, and is a partner with Bite in the cross-operator fraud firewall collaboration.
• Tet (Latvia): Latvian fixed-line, internet, and TV operator competing with Bite in home broadband and IPTV. Currently exploring a merger with LMT that would meaningfully alter competitive dynamics for Bite.
• Bitė Lietuva: Sister company under Bite Group operating the same business model in Lithuania — mobile, broadband, Go3 TV, device retail with installment financing. Closest internal comparable for benchmarking.

Others

• Samsung Electronics: Device supplier whose smartphones, wearables, and TVs are central to Bite's e-commerce and retail offering. Relevant as an upstream ecosystem partner for Bite's device-financing flywheel.
• OnePlus (device ecosystem): Smartphone OEM whose products are retailed by Bite via installment financing. Indirect ecosystem peer relevant to Bite's device-financing retail strategy and consumer electronics mix.

Broad incumbents

• Telia Company: Nordic/Baltic telecom incumbent with operations across multiple countries. Comparable as a large incumbent with mobile, fixed broadband, and TV offerings serving similar small-market European geographies.
• Tele2 (Group): Parent of Tele2 Latvia and a major pan-European mobile operator. Comparable as a broad incumbent with overlapping mobile and bundled-service strategy across multiple European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bitelv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bite