Bertrand

What Bertrand does

BERTRAND Food GmbH is a German privately-held organic meal replacement company headquartered in Geseke, Germany, and founded by Tobias Stöber. The company produces drinkable and chewable complete-meal products from real organic ingredients — without synthetic vitamins — across four core product lines: Day Pouches (powder for 4+ meals), pre-filled Green Bottles, Flavor Packs (vanilla, bilberry, apple-cinnamon, chai-banana), and Cereal Bars marketed as BERTRAND Bites. All formulations deliver 26 vitamins and minerals through whole-food sources such as gluten-free oats, almonds, flaxseed, sea buckthorn, chlorella algae, lithothamnium, and shiitake mushrooms, and are available in Classic, Vegan, Active, and Vegan Active variants.

The company's central technical differentiator is a proprietary extraction and purification process that isolates active vitamin B12 forms (methylcobalamin, adenosylcobalamin, hydroxycobalamin) from shiitake mushrooms, eliminating inactive analogs; the method is verified through AOAC 2011.09 microbiological testing. Products are certified organic under EU regulation EC 834/2007 by ABCERT (DE-ÖKO-006), gluten-free under the AOECS standard with independent Intertek testing, and inspected by the Soest District Food Inspection Board. Operations are powered by 100% green electricity, and day pouches use only 20g of recyclable packaging.

BERTRAND operates a direct-to-consumer e-commerce model through bertrand.bio, with a subscription option that provides a 5% discount on recurring deliveries and a referral/affiliate program that rewards customers with store credits or cash. Products are shipped globally via DHL with free EU shipping above €29 and supported in EUR, SEK, USD, GBP, DKK, PLN, CZK, HUF, and RON. Pricing ranges from €1.26 for a measuring spoon to €45.79 for a 12-bottle Green Bottle tray. The team of 10-12 individuals handles production, operations, IT, support, and social media. The company has no disclosed external funding, no enterprise customer accounts, and serves individual consumers across Europe, the United States, and other international markets.

Name

Bertrand

Legal name

BERTRAND Food GmbH

Website

https://bertrand.bio

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BERTRAND Food GmbH is a German DTC food company producing certified-organic drinkable and chewable meal replacements from whole-food ingredients, featuring proprietary active-B12 extraction from shiitake mushrooms. Operates via bertrand.bio with global DHL shipping and subscription.

Ownership category

akta.pro rank

Product category

Organic Meal Replacement Foods

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Organic meal replacement
• Drinkable meal powders
• Plant-based nutrition
• Gluten-free food products
• Organic nutrition bars

Headquarters

HQ city

Salzkotten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (One-time): Direct e-commerce sales of meal replacement products including pouches, green bottles, flavor packs, and bars at listed prices. One-time purchase option available for all products.
2. Subscription (Recurring): Subscription model offering 5% discount on pouches, green bottles, and flavor packs. Customers choose delivery intervals from weekly to every 6 weeks. Primary revenue driver with predictable recurring revenue.
3. Affiliate Program: Referral program where customers earn store credits (1:1 ratio) or cash (0.5 factor) for referring new customers. 5% discount for referred friends. 14-day waiting period before credit becomes withdrawable.
4. Accessories: Sale of branded accessories including shakers (€10), B-Stak portable shaker (€12.52), measuring spoons (€1.26), and mugs (€2.94). Not available via subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

BERTRAND Food GmbH manufactures and sells organic, gluten-free drinkable meal replacement products under the BERTRAND brand. The product range comprises powdered meal pouches (Day Pouches), reusable drinking bottles (Green Bottles), flavor variety packs, and cereal-style nutrition bars (BERTRAND Bites), all sold direct-to-consumer through the company's own e-commerce site with EU and international shipping.

Product overview

Bertrand is an organic drinkable meal company offering a portfolio of products centered around complete nutrition from real food. The core offerings include Day Pouches (powder in resealable pouches for 4+ meals) and Green Bottles (pre-filled disposable bottles), both available in Classic, Vegan, Active, and Vegan Active formulations providing 26 vitamins and minerals. Flavor Packs add variety as sachets to customize shakes. The Cereal Bars (BERTRAND Bites) provide chewable nutrition alternatives with 15% of daily nutrients. Accessories include the B-Stak Shaker for portable preparation, 750ml Shaker, measuring spoon, and branded coffee mug. All products are certified organic, gluten-free, and free from synthetic vitamins - nutrients come from real organic foods like oats, almonds, sea buckthorn, and algae. Bertrand operates on a subscription model with 5% discount for recurring orders.

Differentiator

Problem solved

Functional benefit

Products and services

• BERTRAND Day Pouches

Quantifiable outcome

• Full satiety for 3-5 hours per serving
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ABCERTcoreOthersOrganic certification body providing EU organic certification (DE-ÖKO-006) under European Council regulation EC 834/2007. Conducts annual inspections and random checks to verify ongoing compliance with organic standards.
• Intertek Institute (Bremen)minorOthersIndependent food analysis laboratory conducting regular follow-up controls for gluten-free verification and product quality testing.
• Soest District Food Inspection BoardcoreOthersRegulatory authority monitoring hygiene and product safety throughout the production chain. Conducts regular and random inspections.
• DHLcoreChannel Partner/ Reseller/ DistributorPrimary shipping partner for domestic and international delivery. Works with local postal services for international orders. Alternative carriers (UPS, Hermes, DPD) available by request.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Saturo: Saturo is a German meal-replacement brand selling powdered meals and RTD shakes DTC and in EU retail. Directly competes with Bertrand in German-speaking markets and similar format mix.
• Huel: Huel is a UK-based meal-replacement brand offering shakes, powders, and bars via DTC and retail globally. It is the category leader and the most direct comparable to Bertrand in product, format, and customer base.
• Ka'Chava: Ka'Chava is a US-based premium plant-based meal-replacement brand sold DTC. Comparable to Bertrand in premium natural-ingredient positioning and shake format, though US-focused and at larger scale.
• YFood Labs: YFood is a Munich-based RTD meal-replacement and protein shake brand sold across EU grocery and DTC. Highly comparable as a German/EU competitor in the same drinkable-meal category with overlapping active-lifestyle positioning.
• Jimmy Joy: Jimmy Joy (formerly Joylent) is a Dutch meal-replacement brand selling shakes and bars DTC across Europe. Closely comparable in product format, customer persona, and EU-centric DTC distribution model.
• Queal: Queal is a Dutch meal-replacement brand offering drinkable meals and bars via DTC in Europe. Similar format and customer base to Bertrand, though with more conventional ingredient sourcing.
• Mana Manufacturing: Mana is a Czech-based drinkable meal brand (powder and RTD) sold DTC and in select EU retail. Direct competitor in the same drinkable-meal category with similar B2C positioning.
• Ample Foods: Ample is a US-based RTD meal-replacement brand sold DTC and on Amazon. Comparable to Bertrand in drinkable-meal format and active-lifestyle/professional customer targeting.
• Feed. Feed. is a German/DACH meal-replacement brand offering shakes, bars, and hot meals via DTC. Comparable to Bertrand in DACH market focus, format mix, and clean-label positioning.

Broad incumbents

• Soylent: Soylent is the original US-based meal-replacement brand and the broad category incumbent offering shakes, powders, and bars DTC and in retail. It is comparable in product category but operates at much larger scale and with synthetic-formula positioning, not Bertrand's organic/real-food niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU6ikVgwSJkT3MCfMaL8lSQ
• Facebookfacebook.com/bertrand.shake

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertrand