Redpoint

What Redpoint does

Redpoint is a boutique, full-service public relations and marketing agency founded on April 1, 2002, in New York City and currently headquartered at 85 Broad Street in Manhattan's Financial District (c/o WeWork). The agency operates exclusively within the tourism, travel, and hospitality vertical and serves enterprise clients including major cruise lines (Princess, MSC, Cunard), tour operators (Tauck, Perillo Tours, CIE Tours, Explore Worldwide), hotels and resorts (Woodstock Inn & Resort, Brenton Hotel), tourism boards (Atlantic Canada Agreement on Tourism covering Nova Scotia, New Brunswick, Newfoundland & Labrador, Prince Edward Island), and trade associations (USTOA). The client footprint extends beyond the firm's historical New England and Atlantic Canada base into international accounts in Armenia, Singapore, and Monaco.

The service portfolio spans six integrated disciplines: public relations, digital marketing and web design, graphic design, social influencer marketing, consulting, and training. Revenue is generated through professional services retainers and project-based fees on multi-year contract cadences with custom, quote-based pricing tied to engagement scope. The underlying technology is a conventional agency digital marketing stack — PPC, SEO, email platforms, social media management, website development, and digital advertising — rather than proprietary technology or productized platforms. Notable agency-owned intellectual assets include the Tickled Red monthly newsletter (a thought leadership and inbound lead generation tool with subscriber praise from named clients and tourism executives) and the Live at Redpoint concert series (a branded community engagement initiative).

Redpoint is independently owned and privately held with no external funding rounds, parent company, or private equity backing disclosed in the input. Leadership is anchored by principals Christina Miranda and Victoria Feldman de Falco, supported by vice presidents Ross Evans (digital and integrated programs) and Gina Dolecki (public relations). The agency's competitive positioning rests on vertical specialization, deep media and trade relationships, integrated service delivery, and a track record of HSMAI Adrian Award-winning campaigns (eight in 2022 alone) — relationship-driven rather than technology-driven differentiation.

Name

Redpoint

Legal name

Redpoint

Website

https://redpointmarketingpr.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Redpoint is a boutique, full-service PR and marketing agency founded in 2002 in New York City, specializing exclusively in the tourism, travel, and hospitality industries. It serves cruise lines, tour operators, hotels, tourism boards, and industry associations with PR, digital marketing, design, and training services.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Public relations services
• Digital marketing agency
• Tourism marketing
• Hospitality PR
• Travel marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Retainers and Project Fees: Boutique PR and marketing agency generating revenue through client retainers, project-based fees for campaigns, website development, brand development, and consulting engagements. Services include PR, digital marketing, graphic design, social influencer programs, and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Redpoint is a boutique PR and marketing agency that delivers public relations, digital marketing and web design, graphic design, social influencer marketing, consulting, and training services exclusively to the tourism, travel, and hospitality industries. Engagements are structured as client retainers and project-based fees, spanning campaigns for major cruise lines, hotel/resort clients, tour operators, tourism boards, and travel industry associations.

Product overview

Redpoint is a boutique full-service marketing and public relations agency specializing exclusively in the tourism, travel, and hospitality industries. Rather than a unified software product with modules, the agency offers a portfolio of service disciplines including public relations, digital marketing and web design, graphic design, social influencer marketing, consulting, and training. These services are delivered by specialists who work together to address client challenges. The agency also publishes a monthly newsletter called 'Tickled Red' as a client acquisition and thought leadership tool.

Differentiator

Problem solved

Functional benefit

Brands

• Tickled Red: A monthly newsletter curated for tourism executives and marketers, delivering trends, how-to's, resources, ideas, and news tidbits with a dash of humor.

Products and services

• Public Relations Strategic public relations services for tourism, travel, and hospitality clients, including media relations, crisis communications, event PR, trade and consumer PR, and signature international event orchestration. Delivered to cruise lines, hotels/resorts, tour operators, tourism boards, and associations.
• Digital & Web Design Integrated digital marketing and web design services including PPC, SEO, email marketing campaigns, social media management, website development, digital advertising, and comprehensive digital marketing audits for tourism and hospitality clients.
• Graphic Design Graphic design and brand identity services for tourism clients, including full brand identity creation, visual design for websites, and integrated marketing program design.
• Social Influencer Marketing End-to-end social influencer marketing programs for travel clients, including influencer vetting, contracting, and managing influencer partnerships and campaigns.
• Consulting and Training Marketing consulting and training engagements for tourism and hospitality organizations, including the USTOA Annual Digital Marketing Academy and Redpoint's own Marketing Boot Camps, plus strategic budgeting, branding, social media, and holistic marketing advisory work.

Quantifiable outcome

• 8 Adrian Awards won in single year (2022)
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MMGY Global: Largest integrated marketing firm exclusively focused on the travel, hospitality, and tourism industries. Directly comparable to Redpoint due to shared vertical specialization, integrated PR/digital/brand service mix, and similar client base spanning hotels, destinations, cruise lines, and tour operators.
• Development Counsellors International (DCI): Boutique PR and digital firm dedicated to tourism and economic development marketing for destinations, with focus on DMOs and tourism boards. Closely comparable to Redpoint's destination-marketing practice (e.g., Atlantic Canada Tourism) given its vertical specialization and similar client segments.
• Beattie & Taylor Communications: Tourism and lifestyle marketing agency serving destinations, hotels, and attractions with PR, digital, and social services. Comparable to Redpoint's integrated service model for boutique hospitality and destination clients.
• Cheryl Hargrove Public Relations: Tourism-focused PR firm specializing in destination marketing, hotels, and attractions. Directly comparable to Redpoint's boutique size and vertical specialization in travel industry public relations.

Broad incumbents

• Edelman: Largest global PR firm with established travel and hospitality expertise and a New York presence. Comparable to Redpoint at the high-end enterprise tourism RFP layer, though Edelman's scale and broad portfolio make it a broader incumbent rather than a focused competitor.
• Weber Shandwick: Top-tier global PR network with a dedicated travel and tourism practice. Comparable because it competes for the same tourism enterprise RFPs as Redpoint, but operates at vastly greater scale and serves a much broader industry portfolio.
• FleishmanHillard: Global public relations and communications agency with a strong travel/hospitality practice. Overlaps with Redpoint on enterprise tourism accounts and competes for similar multinational client mandates, but offers a broader services portfolio.
• MMGY (formerly MMGY Global parent): Parent holding of multiple tourism marketing brands. Comparable as parent-level incumbent in tourism marketing services with global scale and integrated offering spanning media, research, and creative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrMz1pPXWsne0H3ESbZC3Zg
• Facebookfacebook.com/redpointmarketingpr
• LinkedInlinkedin.com/company/redpoint-marketing-pr
• Instagraminstagram.com/postcardsfromredpoint
• Xx.com/redpointspeaks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redpoint