UNIBIC
UNIBIC Foods is a Bangalore-based cookie and packaged-snacks manufacturer operating India's largest integrated cookie plant with wire-cut technology, serving consumers across 500,000 domestic outlets and 25+ export countries through cookies, wafers, snack bars, crackers, cakes, and the Swaadesi traditional-sweets sub-brand.
- Company typePrivate
- Founded2004
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What UNIBIC does
UNIBIC Foods India Private Limited is a Bangalore-based packaged foods company founded in 2004 that manufactures and markets cookies, biscuits, snack bars, wafers, crackers, cakes and traditional Indian sweets under the Unibic and Swaadesi brands. The company operates the largest integrated cookie manufacturing plant in India, located in Bangalore, with five production lines and a stated annual capacity of 30,000 tonnes, and was the first Indian manufacturer to adopt wire-cut cookie technology, which it uses to produce cookies with softer dough and richer inclusions such as butter, cashews, pistachios and chocolate. Its portfolio spans over 40 cookie variants, four sugar-free formulations, three cracker SKUs, plus adjacent categories including wafers (#Qubz), snack bars, biscuits (Snappers, Biscot), cakes, Pop Crisp snacks, and the 2023-launched Swaadesi sub-brand of traditional Indian mithai and namkeen.
UNIBIC sells through a multi-channel model combining a 500,000-outlet domestic distribution network spanning traditional and modern trade, an owned e-commerce storefront at unibicestore.com, a dedicated corporate gifting/B2B sales desk, and an export business covering 25+ countries across North America, the Middle East, South Asia, Southeast Asia and Oceania. Pricing is MRP-based across unit SKUs ranging from ₹9 single-serve wafers to ₹250 premium cakes, with corporate gifting priced on customized multi-year contracts. The company is privately held, backed by Peepul Capital and Lighthouse Funds, and is led by CEO Ajay Vijay Bathija (appointed October 2025, former Coca-Cola executive), with operations led by Director of Operations VVS Mani and Director of Finance Jay Kotak.
UNIBIC firmographics
Firmographics- Name
- UNIBIC
- Legal name
- UNIBIC Foods India Private Limited
- Website
- https://unibicfoods.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UNIBIC Foods is a Bangalore-based cookie and packaged-snacks manufacturer operating India's largest integrated cookie plant with wire-cut technology, serving consumers across 500,000 domestic outlets and 25+ export countries through cookies, wafers, snack bars, crackers, cakes, and the Swaadesi traditional-sweets sub-brand.
- Ownership category
- akta.pro rank
UNIBIC industry classification
Industry- Product category
- Cookies and Snack Manufacturing
- NAICS
- Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Snack Food Manufacturing (31191)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Cookies, Biscuits & Crackers (CRADABAD)
- akta.pro secondary industries
- Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)
Keywords
Where UNIBIC is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
UNIBIC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Cookie and Snack Products: Sale of cookies, biscuits, snacks, cakes, and wafers through retail outlets, modern trade, e-commerce, and export channels. Products sold at various price points from ₹9 to ₹250 depending on product type and size.
- Corporate Gifting: Bulk orders and customized corporate gift solutions for occasions, events, and business gifting with dedicated sales support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-serve and small pack products |
| Unit Pricing | Pay-as-you-go | Premium snack bars and larger products |
| Unit Pricing | Pay-as-you-go | Cake products |
| Unit Pricing | Pay-as-you-go | Sugar-free range |
| Unit Pricing | Multi-year contract | Corporate gifting |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
UNIBIC product offering
Product offeringCore offering
UNIBIC manufactures and markets premium cookies and snack products using wire-cut technology at India's largest integrated cookie manufacturing plant in Bangalore, with 5 production lines and 30,000 tonnes annual capacity. The portfolio includes over 40 cookie variants (Butter, Cashew, Choco Chip, Fruit & Nut, Shortbread, Chilli Butter, and sugar-free options with Maltitol), and has expanded into Snack Bars, Wafers, #Qubz wafer cubes, Snappers crackers, Digestive cookies, Cakes, Biscot, Pop Crisp snacks, and Protein Bars. The Swaadesi sub-brand extends into traditional Indian sweets and namkeens.
Product overview
UNIBIC is an Indian cookies, biscuits, and snacks company founded in 2004 and headquartered in Bangalore. The company operates as the largest integrated cookie manufacturing plant in India with wire-cut technology. UNIBIC's product portfolio centers on its core cookie offerings (Unibic Cookies with 40+ variants including sugar-free options) and has expanded into adjacent categories: Wafers (#Qubz wafer cubes), Snappers (crackers launched 2021), Snack Bars (launched 2018), Cakes (launched 2022), and Pop Crisp snacks (launched 2024). The Swaadesi sub-brand (2023) targets traditional Indian sweets and savouries for gifting occasions. The company exports to over 25 countries and maintains BRC, FDA, and Halal certifications for its Bangalore manufacturing facility.
Differentiator
Problem solved
Functional benefit
Brands
- Swaadesi: Sub-brand offering traditional Indian sweets and namkeens made with 100% asli ghee, free of Palm Oil, featuring products like dodha burfi, besan laddoo, kaju katli, mysore pak, and various namkeen items.
Products and services
- Unibic Cookies UNIBIC's core wire-cut cookie line with 40+ variants including Butter, Cashew, Choco Chip, Choco Kiss, Fruit & Nut, Shortbread, Chilli Butter, Choconut, and Marie Thinz. Made with richer ingredients (real butter, cashews, pistachios, chocolate) using wire-cut technology for an authentic home-made taste. Targeted at premium cookie consumers and gifting.
- Unibic Digestive Healthier positioning digestive cookie range including Daily Digestive Multigrain and Oats Digestive variants, targeted at health-conscious consumers seeking everyday digestive biscuits.
- Unibic Snack Bars Snack bars in Almond & Oats, Fruit & Nut, Fruit & Nut Choco, and Multigrain Choco variants, marking UNIBIC's entry into the snack bar category for on-the-go consumption.
- Unibic Wafers Wafer products launched in 2019 in Creamy Cheese, Rich Chocolate, and Yummy Strawberry variants, marketed as 0% Maida, targeted at mass consumers seeking wafer snacks.
- Snappers Cracker products in Achari Mango, Cream n' Onion, Indi Spice, and Ragi Crackers variants, marking UNIBIC's entry into the savoury crackers category.
- #Qubz Wafer cube products in Belgian Chocolate, Choco Hazelnut, and English Strawberry flavours, marketed as 0% Maida, offered in 450g assorted packs.
- Biscot Biscot cookie product available in 250g pack size for everyday snacking.
- Unibic Sugar Free Sugar-free cookie range in Butter, Cashew, Multigrain, and Oatmeal variants made with Maltitol, including cream variants for export markets. Targeted at diabetic and health-conscious consumers.
- UNIBIC Cakes Cake products including Choco Fudge, Dates and Carrot, Royal Vanilla, Plum Cake, Eggless Plum Cake, Fruit N Nut, Danish Coconut Cake, and Caribbean Rum & Raisin Cake, marketed for gifting and indulgence.
- Pop Crisp Snack product launched in 2024 with Lentil & Pea Masala Twist, Millet Sweet Chilli, Potato Cream & Onion, and Rice & Beans Spice & Herbs variants.
- Swaadesi Sweets and Savouries Sub-brand offering traditional Indian sweets and namkeens made with 100% asli ghee and free of palm oil, including Kaju Katli, Mysore Pak, Besan Laddoo, Dodha Burfi, Ghee Badam Gujia, Dryfruit Coconut Gujiya, Kesar Kaju Modak, Baklava, and gift boxes (Shubh, Utsav). Uses MAP packaging for freshness. Targeted at festive and gifting occasions.
- Corporate Gifting and Bulk Orders B2B offering of bulk and customised cookie, snack, and Swaadesi sweet gift solutions for corporate occasions, employee gifting, client gifting, and events, with dedicated phone and email sales support.
Companies that use UNIBIC
Customer profileSegments3 records
Ideal customer profiles3 records
UNIBIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UNIBIC partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
UNIBIC competitors and assessment
Company assessmentDirect peers
- Parle Products: India's largest biscuits manufacturer by volume (Parle-G, Monaco, Hide & Seek, Krackjack). Directly comparable to UNIBIC as a mass-premium cookie/biscuit brand with nationwide Indian distribution and overlapping premium cookie sub-segment.
- Britannia Industries: India's largest biscuits and bakery company (parent of Treat cookies, Good Day, Bourbon, Marie Gold). UNIBIC's founder Nikhil Sen and Director of Operations VVS Mani both came from Britannia, making it the most directly comparable cookie/biscuit competitor and a benchmark for scale and distribution.
- Priyagold Biscuits: Indian biscuits and cookies company with comparable product breadth (cookies, cream biscuits, snacks) and Indian mass-premium positioning. A direct competitor to UNIBIC in the value and mid-premium cookie tier.
- Anmol Industries: Indian biscuits and cookies manufacturer with a similar mid-premium positioning to UNIBIC. Operates in the same price tier across cookies, cream biscuits, and snacks, competing head-to-head in Indian modern and traditional trade.
Broad incumbents
- Haldiram's: India's largest snacks and traditional sweets brand with national distribution. Comparable to UNIBIC's Swaadesi sub-brand (traditional sweets/namkeen) and Pop Crisp snack range as an incumbent in adjacent categories.
- ITC Foods (Sunfeast): ITC's packaged foods arm includes Sunfeast cookies and Dark Fantasy, a premium cookie range. Comparable to UNIBIC as a premium cookie/biscuit player in India, though ITC's biscuits are one of many categories in a much larger FMCG/portfolio company.
- Pladis Global (McVitie's): UK-headquartered global biscuits company (McVitie's, Jacob's, Carr's). Direct global peer in premium cookies, and UNIBIC's wire-cut shortbread and digestive ranges compete with McVitie's in India and export markets.
- Mondelez India (Cadbury): Operates Cadbury Bournvita and Oreo in India; Oreo is the global premium sandwich cookie leader and directly comparable to UNIBIC's centre-filled Choco Kiss. Parent Mondelez is a global confectionery/biscuit major, making it a broad incumbent peer.
Emerging players
- Homemade Bakers: Indian premium cookies and bakery brand focused on chocolate-chip and gift-pack cookies. Comparable to UNIBIC in premium cookie positioning, gifting occasions, and modern trade presence in metros.
- Patanjali Foods (Biscuits division): Patanjali has expanded into biscuits and cookies as part of its packaged foods portfolio, leveraging Ayurveda positioning. Comparable to UNIBIC's Swaadesi sub-brand and digestive cookie range via natural/health-positioned cookies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UNIBIC social profiles
Digital presenceUNIBIC compliance and trust
Trust signalCompliance6 records
UNIBIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNIBIC leadership team
Management profileNumber of profiles
Profiles3 records
UNIBIC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNIBIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNIBIC
What does UNIBIC do?
UNIBIC manufactures and markets premium cookies and snack products using wire-cut technology at India's largest integrated cookie manufacturing plant in Bangalore, with 5 production lines and 30,000 tonnes annual capacity. The portfolio includes over 40 cookie variants (Butter, Cashew, Choco Chip, Fruit & Nut, Shortbread, Chilli Butter, and sugar-free options with Maltitol), and has expanded into Snack Bars, Wafers, #Qubz wafer cubes, Snappers crackers, Digestive cookies, Cakes, Biscot, Pop Crisp snacks, and Protein Bars. The Swaadesi sub-brand extends into traditional Indian sweets and namkeens.
Is UNIBIC a public or private company?
UNIBIC is a private company. It is classified as venture growth investor backed and is currently operating.
When was UNIBIC founded?
UNIBIC was founded in 2004. It employs 11 to 50 people.
Where is UNIBIC based?
UNIBIC is headquartered in Bangalore, India, in the Asia region.
How does UNIBIC make money?
Two revenue lines are on record. Cookie and Snack Products are the primary driver. The others are corporate Gifting.
Who are UNIBIC's main competitors?
Direct peers on record are Parle Products, Britannia Industries, Priyagold Biscuits and Anmol Industries. Broad incumbents are Haldiram's, ITC Foods (Sunfeast), Pladis Global (McVitie's) and Mondelez India (Cadbury). Emerging players are Homemade Bakers and Patanjali Foods (Biscuits division).
Does UNIBIC have an API?
No public API is recorded for UNIBIC.
What industry is UNIBIC in?
UNIBIC's product category is Cookies and Snack Manufacturing. Its primary akta.pro industry code is CRADABAD, Cookies, Biscuits & Crackers, with a secondary code of AFAKAIAD, Pretzels & Savory Baked Snacks Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.