UNIBIC

What UNIBIC does

UNIBIC Foods India Private Limited is a Bangalore-based packaged foods company founded in 2004 that manufactures and markets cookies, biscuits, snack bars, wafers, crackers, cakes and traditional Indian sweets under the Unibic and Swaadesi brands. The company operates the largest integrated cookie manufacturing plant in India, located in Bangalore, with five production lines and a stated annual capacity of 30,000 tonnes, and was the first Indian manufacturer to adopt wire-cut cookie technology, which it uses to produce cookies with softer dough and richer inclusions such as butter, cashews, pistachios and chocolate. Its portfolio spans over 40 cookie variants, four sugar-free formulations, three cracker SKUs, plus adjacent categories including wafers (#Qubz), snack bars, biscuits (Snappers, Biscot), cakes, Pop Crisp snacks, and the 2023-launched Swaadesi sub-brand of traditional Indian mithai and namkeen.

UNIBIC sells through a multi-channel model combining a 500,000-outlet domestic distribution network spanning traditional and modern trade, an owned e-commerce storefront at unibicestore.com, a dedicated corporate gifting/B2B sales desk, and an export business covering 25+ countries across North America, the Middle East, South Asia, Southeast Asia and Oceania. Pricing is MRP-based across unit SKUs ranging from ₹9 single-serve wafers to ₹250 premium cakes, with corporate gifting priced on customized multi-year contracts. The company is privately held, backed by Peepul Capital and Lighthouse Funds, and is led by CEO Ajay Vijay Bathija (appointed October 2025, former Coca-Cola executive), with operations led by Director of Operations VVS Mani and Director of Finance Jay Kotak.

Name

UNIBIC

Legal name

UNIBIC Foods India Private Limited

Website

https://unibicfoods.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

UNIBIC Foods is a Bangalore-based cookie and packaged-snacks manufacturer operating India's largest integrated cookie plant with wire-cut technology, serving consumers across 500,000 domestic outlets and 25+ export countries through cookies, wafers, snack bars, crackers, cakes, and the Swaadesi traditional-sweets sub-brand.

Ownership category

akta.pro rank

Product category

Cookies and Snack Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Snack Food Manufacturing (31191)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industries

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

Keywords

• Premium cookie manufacturing
• Baked snacks production
• Wire-cut cookies
• Corporate gifting snacks
• Packaged confectionery India

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cookie and Snack Products: Sale of cookies, biscuits, snacks, cakes, and wafers through retail outlets, modern trade, e-commerce, and export channels. Products sold at various price points from ₹9 to ₹250 depending on product type and size.
2. Corporate Gifting: Bulk orders and customized corporate gift solutions for occasions, events, and business gifting with dedicated sales support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

UNIBIC manufactures and markets premium cookies and snack products using wire-cut technology at India's largest integrated cookie manufacturing plant in Bangalore, with 5 production lines and 30,000 tonnes annual capacity. The portfolio includes over 40 cookie variants (Butter, Cashew, Choco Chip, Fruit & Nut, Shortbread, Chilli Butter, and sugar-free options with Maltitol), and has expanded into Snack Bars, Wafers, #Qubz wafer cubes, Snappers crackers, Digestive cookies, Cakes, Biscot, Pop Crisp snacks, and Protein Bars. The Swaadesi sub-brand extends into traditional Indian sweets and namkeens.

Product overview

UNIBIC is an Indian cookies, biscuits, and snacks company founded in 2004 and headquartered in Bangalore. The company operates as the largest integrated cookie manufacturing plant in India with wire-cut technology. UNIBIC's product portfolio centers on its core cookie offerings (Unibic Cookies with 40+ variants including sugar-free options) and has expanded into adjacent categories: Wafers (#Qubz wafer cubes), Snappers (crackers launched 2021), Snack Bars (launched 2018), Cakes (launched 2022), and Pop Crisp snacks (launched 2024). The Swaadesi sub-brand (2023) targets traditional Indian sweets and savouries for gifting occasions. The company exports to over 25 countries and maintains BRC, FDA, and Halal certifications for its Bangalore manufacturing facility.

Differentiator

Problem solved

Functional benefit

Brands

• Swaadesi: Sub-brand offering traditional Indian sweets and namkeens made with 100% asli ghee, free of Palm Oil, featuring products like dodha burfi, besan laddoo, kaju katli, mysore pak, and various namkeen items.

Products and services

• Unibic Cookies UNIBIC's core wire-cut cookie line with 40+ variants including Butter, Cashew, Choco Chip, Choco Kiss, Fruit & Nut, Shortbread, Chilli Butter, Choconut, and Marie Thinz. Made with richer ingredients (real butter, cashews, pistachios, chocolate) using wire-cut technology for an authentic home-made taste. Targeted at premium cookie consumers and gifting.
• Unibic Digestive Healthier positioning digestive cookie range including Daily Digestive Multigrain and Oats Digestive variants, targeted at health-conscious consumers seeking everyday digestive biscuits.
• Unibic Snack Bars Snack bars in Almond & Oats, Fruit & Nut, Fruit & Nut Choco, and Multigrain Choco variants, marking UNIBIC's entry into the snack bar category for on-the-go consumption.
• Unibic Wafers Wafer products launched in 2019 in Creamy Cheese, Rich Chocolate, and Yummy Strawberry variants, marketed as 0% Maida, targeted at mass consumers seeking wafer snacks.
• Snappers Cracker products in Achari Mango, Cream n' Onion, Indi Spice, and Ragi Crackers variants, marking UNIBIC's entry into the savoury crackers category.
• #Qubz Wafer cube products in Belgian Chocolate, Choco Hazelnut, and English Strawberry flavours, marketed as 0% Maida, offered in 450g assorted packs.
• Biscot Biscot cookie product available in 250g pack size for everyday snacking.
• Unibic Sugar Free Sugar-free cookie range in Butter, Cashew, Multigrain, and Oatmeal variants made with Maltitol, including cream variants for export markets. Targeted at diabetic and health-conscious consumers.
• UNIBIC Cakes Cake products including Choco Fudge, Dates and Carrot, Royal Vanilla, Plum Cake, Eggless Plum Cake, Fruit N Nut, Danish Coconut Cake, and Caribbean Rum & Raisin Cake, marketed for gifting and indulgence.
• Pop Crisp Snack product launched in 2024 with Lentil & Pea Masala Twist, Millet Sweet Chilli, Potato Cream & Onion, and Rice & Beans Spice & Herbs variants.
• Swaadesi Sweets and Savouries Sub-brand offering traditional Indian sweets and namkeens made with 100% asli ghee and free of palm oil, including Kaju Katli, Mysore Pak, Besan Laddoo, Dodha Burfi, Ghee Badam Gujia, Dryfruit Coconut Gujiya, Kesar Kaju Modak, Baklava, and gift boxes (Shubh, Utsav). Uses MAP packaging for freshness. Targeted at festive and gifting occasions.
• Corporate Gifting and Bulk Orders B2B offering of bulk and customised cookie, snack, and Swaadesi sweet gift solutions for corporate occasions, employee gifting, client gifting, and events, with dedicated phone and email sales support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Parle Products: India's largest biscuits manufacturer by volume (Parle-G, Monaco, Hide & Seek, Krackjack). Directly comparable to UNIBIC as a mass-premium cookie/biscuit brand with nationwide Indian distribution and overlapping premium cookie sub-segment.
• Britannia Industries: India's largest biscuits and bakery company (parent of Treat cookies, Good Day, Bourbon, Marie Gold). UNIBIC's founder Nikhil Sen and Director of Operations VVS Mani both came from Britannia, making it the most directly comparable cookie/biscuit competitor and a benchmark for scale and distribution.
• Priyagold Biscuits: Indian biscuits and cookies company with comparable product breadth (cookies, cream biscuits, snacks) and Indian mass-premium positioning. A direct competitor to UNIBIC in the value and mid-premium cookie tier.
• Anmol Industries: Indian biscuits and cookies manufacturer with a similar mid-premium positioning to UNIBIC. Operates in the same price tier across cookies, cream biscuits, and snacks, competing head-to-head in Indian modern and traditional trade.

Broad incumbents

• Haldiram's: India's largest snacks and traditional sweets brand with national distribution. Comparable to UNIBIC's Swaadesi sub-brand (traditional sweets/namkeen) and Pop Crisp snack range as an incumbent in adjacent categories.
• ITC Foods (Sunfeast): ITC's packaged foods arm includes Sunfeast cookies and Dark Fantasy, a premium cookie range. Comparable to UNIBIC as a premium cookie/biscuit player in India, though ITC's biscuits are one of many categories in a much larger FMCG/portfolio company.
• Pladis Global (McVitie's): UK-headquartered global biscuits company (McVitie's, Jacob's, Carr's). Direct global peer in premium cookies, and UNIBIC's wire-cut shortbread and digestive ranges compete with McVitie's in India and export markets.
• Mondelez India (Cadbury): Operates Cadbury Bournvita and Oreo in India; Oreo is the global premium sandwich cookie leader and directly comparable to UNIBIC's centre-filled Choco Kiss. Parent Mondelez is a global confectionery/biscuit major, making it a broad incumbent peer.

Emerging players

• Homemade Bakers: Indian premium cookies and bakery brand focused on chocolate-chip and gift-pack cookies. Comparable to UNIBIC in premium cookie positioning, gifting occasions, and modern trade presence in metros.
• Patanjali Foods (Biscuits division): Patanjali has expanded into biscuits and cookies as part of its packaged foods portfolio, leveraging Ayurveda positioning. Comparable to UNIBIC's Swaadesi sub-brand and digestive cookie range via natural/health-positioned cookies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnibicCookies
• YouTubeyoutube.com/UnibicCookiesIndia
• Facebookfacebook.com/unibic
• Instagraminstagram.com/unibiccookiesindia
• LinkedInlinkedin.com/company/unibic-biscuits-india-pvt-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIBIC