U.S. Retirement & Benefit Partners

What U.S. Retirement & Benefit Partners does

U.S. Retirement & Benefit Partners, now operating as Daybright Financial, is a U.S.-based, technology-enabled provider of employee benefits, workplace retirement plans, compliance, and financial planning services. Founded in 2007 and headquartered at 99 Wood Avenue South, Suite 501, Iselin, New Jersey, the company operates 40 office locations across the United States and serves more than 22,000 employer clients, approximately 3.6 million plan participants, more than $900 million in premium volume under management, and over $125 billion in assets under management/administration. The company was formerly known as U.S. Retirement & Benefits Partners (USRBP) and rebranded to Daybright in 2024 to reflect a repositioned mission of simplifying health and financial wellness.

The company's core service lines are Employee Benefits, Retirement, Compliance, and Financial Planning, supported by add-on modules for Consulting, Administration & Recordkeeping, Plan Design, and Enrollment. These offerings are delivered through an integrated service model aimed at four primary buyer personas: employers seeking to address talent recruitment and retention through benefits and retirement plans; financial advisors needing investment selection, enrollment, and account management tooling; third-party administrator (TPA) owners seeking platforms and business-support resources; and individuals and families seeking retirement, investment, and insurance planning. Mark M. Skinner serves as President & CEO. The company operates as a private entity, with ownership structure not disclosed in the available source material.

Daybright generates revenue through three primary streams. First, subscription-based, recurring third-party administration and recordkeeping services for employer-sponsored retirement plans, including compliance management. Second, subscription-based employee benefits administration and enrollment support. Third, professional-services-style consulting and financial planning engagements for individuals and businesses. Pricing is quote-based and not publicly disclosed. The go-to-market is enterprise-focused and sales-led, executed through direct engagement and relationship-based selling, and supplemented by content marketing (a News & Insights blog), industry partnerships (NYBEST, ASBO International, NAPEO), and a growing direct digital presence under the Daybright brand. The company pursues a national rollup growth strategy executed through company integrations, the most recent disclosed example being the October 2024 acquisition of Pension Planning Consultants (PPC) in Albuquerque, New Mexico, to deepen Southwest retirement services exposure.

Name

U.S. Retirement & Benefit Partners

Legal name

Daybright Financial

Website

https://usrbpartners.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

U.S. Retirement & Benefit Partners (now Daybright Financial) is a U.S.-based, technology-enabled provider of employee benefits, workplace retirement plans, compliance, and financial planning services, serving over 22,000 employer clients across 40 office locations.

Ownership category

akta.pro rank

Product category

Employee Benefits & Retirement Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Pension Funds (52511), Health and Welfare Funds (52512)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee benefits administration
• Retirement plan services
• Third-party administration
• Workplace retirement plans
• Health and wellness benefits

Headquarters

HQ city

Iselin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Administration & Recordkeeping Services: Third-party administration services for retirement plans including plan administration, recordkeeping, and compliance management for employer-sponsored retirement plans.
2. Employee Benefits Services: Health and financial wellness services including employee benefits administration and enrollment support.
3. Consulting Services: Financial planning and advisory services for individuals and businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

U.S. Retirement & Benefit Partners (operating as Daybright) provides employee benefits administration and workplace retirement plan services to employers, financial advisors, and third-party administrators. Its core offerings include Employee Benefits, Retirement, Compliance, and Financial Planning solutions, supported by consulting, plan administration and recordkeeping, plan design, and enrollment services across 40 U.S. office locations.

Product overview

Daybright (formerly U.S. Retirement & Benefits Partners) offers an integrated platform combining employee benefits and retirement services. The core offerings include Employee Benefits, Retirement, Compliance, and Financial Planning solutions. These are delivered through a unified service model with supporting modules including Consulting, Administration & Recordkeeping, Plan Design, and Enrollment. The platform serves employers, financial advisors, third-party administrators, and individuals across 40 locations with 22,000+ employer clients and 3.6M plan participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Comprehensive employee benefits solutions for employers across industry sectors, designed to help address talent, recruitment, and retention challenges through health and financial wellness programs.
• Retirement Workplace retirement plan services helping employees and families build financial futures, including plan design, administration, and recordkeeping for employer-sponsored retirement programs.
• Compliance Compliance services helping employers and plan administrators meet regulatory requirements for employee benefits and retirement plans.
• Financial Planning Financial planning services for individuals and families, simplifying the complex landscape of saving, investing, insurance, benefits, and retirement planning.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• NYBESTminorOthersMembership and sponsorship organization. NYBEST (New York Benefit Exchange) is committed to collaboration and community in the employee benefits space.
• ASBO InternationalminorOthersAssociation of School Business Officials International - membership and sponsorship. Committed to collaboration and community in educational institution employee benefits.
• NAPEOminorOthersNational Association of Professional Employer Organizations - membership and sponsorship. Committed to collaboration and community in the PEO and HR services space.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Securian Financial: Provides retirement plans (including 401(k) recordkeeping), group insurance, and financial wellness products to employers. Competes on retirement administration and benefits to similar employer clients.
• Empower Retirement: Largest US retirement plan administrator serving employer-sponsored defined contribution plans with recordkeeping, administration, and investment services. Direct competitor to Daybright's Retirement and Administration & Recordkeeping practices.
• Schwab Retirement Plan Services: Provides 401(k) recordkeeping and plan administration for employer-sponsored plans alongside financial wellness tools. Competitor to Daybright for retirement plan administration and advisor-segment business.
• Voya Financial: Retirement plan administration, employee benefits (group disability, voluntary), and investment management services. Overlaps Daybright across retirement, benefits, and financial wellness.
• Paychex: Payroll, benefits administration, and HR outsourcing for small and mid-sized employers. Comparable bundled HRO/business model, target segment, and recurring-revenue structure.
• Brown & Brown: Insurance brokerage and risk management firm serving employer benefits buyers, with strong M&A-driven growth. Comparable distribution model and target employer customers for employee benefits.
• Principal Financial Group: Provides retirement plan administration, group benefits, and wealth management to employer and individual customers. Directly competes in workplace retirement and employee benefits segments.
• ADP (TotalSource & Retirement Services): Workforce benefits administration and payroll-related retirement and benefits services for SMB and mid-market employers. Competes with Daybright on bundled HRO/benefits offering and employer targets.
• OneDigital: Employee benefits, retirement plan, and HR advisory firm built via M&A roll-up serving mid-to-large employers. Most structurally comparable peer given its roll-up history, advisory-led model, and benefits+retirement bundle.
• Fidelity Workplace Investing: Workplace retirement plan recordkeeping and administration services for employers of all sizes, including 401(k), IRA, and financial wellness offerings. Closely overlaps Daybright's core retirement and enrollment services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DaybrightFinancial
• Facebookfacebook.com/DaybrightFinancial
• LinkedInlinkedin.com/company/daybright-financial
• Instagraminstagram.com/daybrightfinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Retirement & Benefit Partners