aamarPay
aamarPay is a Bangladesh-based Payment System Operator (licensed by the Central Bank) offering an online payment gateway with 15+ payment methods, QR acceptance, and a B2C super app, serving over 2,300 SMEs and merchants in Bangladesh. In 2026 it was acquired by Simpaisa.
- Company typePrivate
- Founded2005
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What aamarPay does
aamarPay is a Bangladesh-based payment service company operating under Soft Tech Innovation Ltd, licensed as a Payment System Operator (PSO) by the Central Bank of Bangladesh. Its core product is an online payment gateway that enables B2B, B2C and C2B transactions for merchants across Bangladesh, supporting 15+ payment schemes including Visa, Mastercard, UnionPay, bKash, Nagad, Rocket, Qcash, Tap, Upay, SureCash, OK Wallet and Nexus. The platform is API-first with RESTful JSON APIs, sandbox environments, and 13+ CMS/SDK integrations covering WooCommerce, OpenCart, Magento, Shopify, PrestaShop, CS-Cart, WHMCS, Android, Flutter, Laravel, Node.js, Go and ASP.NET. It operates on PCI-DSS Level 1 compliant infrastructure with 3D-Secure authentication and a stated 5–7 second fraud detection window based on IP and BIN matching.
The product portfolio extends beyond the core gateway into aamarQR for offline and social-commerce acceptance, Payment Links and Invoice via App for merchants without websites, a Merchant App for back-office operations, and a B2C Super App aggregating utility bill payments, mobile recharge, travel, movie, DTH and donation services. Revenue is generated primarily via per-transaction take rates (1.85%–2.75% on cards, 1.75%–2.20% on mobile wallets), one-time setup fees, and add-on payment method fees, with no monthly subscription. The go-to-market is product-led through a 5-step self-serve onboarding flow and a free demo portal, supplemented by sales-team acquisition and recurring co-marketing campaigns with banks and mobile wallets (bKash, Nagad, Prime Bank, DBBL, Al-Arafah Islami Bank). Customer segments are primarily SME e-commerce merchants, with education institutions (aamarEducation tier) and growing businesses as secondary verticals, serving over 2,300 businesses in Bangladesh.
In March 2026, global payments facilitator Simpaisa acquired aamarPay and invested approximately $1 million — the first foreign fintech investment in a Bangladeshi PSO — positioning the company to add cross-border payment capability and signalling a shift from purely domestic acquiring to international rails.
aamarPay firmographics
Firmographics- Name
- aamarPay
- Legal name
- Soft Tech Innovation Ltd
- Website
- https://aamarpay.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- aamarPay is a Bangladesh-based Payment System Operator (licensed by the Central Bank) offering an online payment gateway with 15+ payment methods, QR acceptance, and a B2C super app, serving over 2,300 SMEs and merchants in Bangladesh. In 2026 it was acquired by Simpaisa.
- Ownership category
- akta.pro rank
aamarPay industry classification
Industry- Product category
- Payment Gateway
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)
Keywords
Where aamarPay is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices2 records
Markets served
aamarPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees - Card Payments: Percentage-based fee charged per transaction for card payments. Different rates for different merchant tiers.
- Transaction Fees - Mobile Wallets: Percentage-based fee charged per transaction for mobile financial services like bKash, Nagad, Rocket. Lower rates than card payments.
- One-time Setup Fee: Non-refundable one-time fee for plan activation. Some plans have call-for-price model.
- Additional Payment Method Fee: Additional charge for enabling extra payment methods beyond default options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | aamarEducation - For Education Institutes |
| Transaction based/ take rate | Pay-as-you-go | aamarSME / aamarGrowth - For SME & Growing Business |
| Transaction based/ take rate | Pay-as-you-go | Easy Trx - Custom Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
aamarPay product offering
Product offeringCore offering
aamarPay operates an online payment gateway platform that enables Bangladesh-based merchants to accept online payments via credit/debit cards (Visa, MasterCard, UnionPay), mobile financial services (bKash, Nagad, Rocket, Upay, SureCash), and digital wallets (QCash, OK Wallet, Nexus, Tap) through API, SDK, and CMS plugin integrations. The company also offers a B2C super app for consumer utility bill payments, mobile recharge, flight/bus/hotel booking, movie tickets, DTH, and donations, plus a QR-based offline payment solution (aamarQR) and merchant management tools.
Product overview
aamarPay operates as an integrated fintech platform offering a unified portfolio of digital payment solutions for the Bangladesh market. The core offering is the Payment Gateway (aamarPay Gateway), which processes online transactions through cards, mobile financial services, and digital wallets. This core platform integrates with ancillary products including aamarQR for offline QR-based payments, Payment Links and Invoice via App for payment collection without websites, and the aamarPay Super App (B2C consumer app) for bill payments, recharges, and bookings. The ecosystem is supported by a Merchant App for back-office management and security features like 3D Secure and fraud detection. All products share a common compliance foundation (PSO license, PCI DSS Level 1) and统一的开发者API.
Differentiator
Problem solved
Functional benefit
Brands
- aamarQR: QR-based digital payment solution enabling payments at merchant locations or physical stores through conventional QR scanner or aamarPay App.
- RinMiti FinTech Solutions Ltd
Products and services
- Payment Gateway Core online payment gateway enabling merchants in Bangladesh to accept domestic and international payments via credit/debit cards (Visa, MasterCard, UnionPay), mobile financial services (bKash, Nagad, Rocket, Upay, SureCash), and digital wallets (QCash, OK Wallet, Nexus, Tap) with PCI-DSS Level 1 compliance.
- aamarQR QR-based payment solution enabling offline and retail merchants to accept digital payments via QR code scan using the aamarPay App or any QR scanner, with support for multiple payment methods.
- aamarPay Super App B2C consumer super app providing utility bill payments, mobile recharge, flight/bus/hotel booking, movie tickets, DTH recharges, donations, and free games in a single Android application.
- Payment Links Standalone invoice and payment link feature allowing merchants to create and share custom payment links via SMS, email, or social media to accept payments without a website or online store.
- Invoice via App Custom invoice generation feature enabling merchants to create invoices from the merchant portal or app and share via SMS/email with integrated payment links for instant payment collection.
- Merchant App Mobile application for merchants to monitor transactions, view settlements, process payouts, generate QR codes, and manage invoices from a single app, available on Google Play Store.
Quantifiable outcome
- 2300+ businesses using aamarPay platform
- +2 more outcomes
Companies that use aamarPay
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
aamarPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability2 records
Feature8 records
aamarPay partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- bolokobulminorCampaign partnership with bolokobul.com offering 15% discount from May 16 to July 31, 2024 through aamarPay.
- BanglademyminorCampaign partnership offering up to 20% instant cashback on minimum 2000 Taka purchase through aamarPay with Banglademy.
- Dutch Bangla Bank (DBBL)minorRamadan campaign partnership with Dutch Bangla Bank for online purchases using DBBL through aamarPay.
- Al-Arafah Islami Bank Limited (AIBL)minorRamadan campaign partnership with AIBL Islamic Wallet for online purchases through aamarPay.
- Prime BankminorValentine's Day campaign through aamarPay with Prime Bank card holders receiving discounts at participating merchants.
- bKashminorCampaign partnership with bKash offering 10% instant cashback (max 100 BDT) on minimum 300 Taka purchase through aamarPay.
- NagadminorValentine's Day campaign with Nagad offering 10-12% discounts at various merchants like livingtexglobal, styler, stretchy, Munchies, Tarka.
- RlandminorCampaign partnership with Rland offering 10% discount (max 200 BDT) on minimum 650 Taka purchase through aamarPay payment gateway.
- Dhaka BankminorAgreement signed for providing digital EMI solutions to aamarPay merchants and their customers for e-commerce purchases and transactions.
- Ambala FoundationminorRinMiti FinTech Solutions Ltd (sister concern of aamarPay) signed agreement with Ambala Foundation for providing alternative credit worthiness checking platform.
- BYLCminorAgreement signed for developing ICT-based CareerX program with BYLC (Bangladesh Youth Leadership Center).
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
aamarPay competitors and assessment
Company assessmentDirect peers
- Portwallet: Bangladesh payment gateway focused on online merchants with multi-method acceptance and developer integrations. Same target segment and product offering as aamarPay within the BD market.
- SSLCOMMERZ: Bangladesh's largest online payment gateway offering API, plugins, and multi-method acceptance for merchants. Directly comparable to aamarPay on product, target market, and business model in the same domestic PSO ecosystem.
- ShurjoPay: Bangladesh-based payment gateway serving SMEs and e-commerce merchants with card and MFS acceptance. Competes head-to-head with aamarPay for the same domestic merchant base with similar API/hosted checkout capabilities.
- DoCommerce: Emerging Bangladesh payment gateway targeting SMEs and e-commerce with card and mobile wallet support. Comparable PLG approach and merchant onboarding to aamarPay in the same domestic market.
Broad incumbents
- bKash: Bangladesh's dominant mobile financial services provider with ~80M accounts, also offering merchant payment acceptance. While aamarPay integrates with bKash, it is also the dominant MFS that aamarPay's gateway routes traffic through, making it both a partner and a structural competitor.
- Nagad: Bangladesh Post Office-backed mobile financial service with large consumer base and merchant acquiring ambitions. Same MFS ecosystem aamarPay depends on for volume; potential competitor for direct merchant relationships.
- Stripe: Global payment gateway leader with developer-first API/hosted checkout model. Closest international analog to aamarPay's product architecture and PLG philosophy, even though it does not currently serve Bangladesh merchants.
- Razorpay: India's leading payment gateway with multi-method acceptance, developer-friendly APIs, and a stacked product suite (gateway, links, QR, subscriptions). Comparable to aamarPay on product breadth and PLG model in a South Asian emerging-market context.
Regional players
- PayTabs: MEA-focused payment gateway offering multi-method acceptance and developer integrations across emerging markets. Comparable as a regional emerging-market gateway serving merchants outside the Western card networks' core geographies.
- Tap Payments: MENA-focused payment gateway with developer-first API, multi-method acceptance, and cross-border capabilities. Comparable to aamarPay in product model, though operating in a different emerging-market geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
aamarPay social profiles
Digital presenceaamarPay compliance and trust
Trust signalCompliance4 records
aamarPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
aamarPay leadership team
Management profileNumber of profiles
Profiles6 records
aamarPay subsidiaries and ownership
Company hierarchySubsidiaries1 record
aamarPay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aamarPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aamarPay
What does aamarPay do?
aamarPay operates an online payment gateway platform that enables Bangladesh-based merchants to accept online payments via credit/debit cards (Visa, MasterCard, UnionPay), mobile financial services (bKash, Nagad, Rocket, Upay, SureCash), and digital wallets (QCash, OK Wallet, Nexus, Tap) through API, SDK, and CMS plugin integrations. The company also offers a B2C super app for consumer utility bill payments, mobile recharge, flight/bus/hotel booking, movie tickets, DTH, and donations, plus a QR-based offline payment solution (aamarQR) and merchant management tools.
Is aamarPay a public or private company?
aamarPay is a private company. It is classified as corporate owned and is currently acquired.
When was aamarPay founded?
aamarPay was founded in 2005. It employs 101 to 250 people.
Where is aamarPay based?
aamarPay is headquartered in Dhaka, Bangladesh, in the Asia region.
How does aamarPay make money?
Four revenue lines are on record. Transaction Fees - Card Payments are the primary driver. The others are transaction Fees - Mobile Wallets, one-time Setup Fee and additional Payment Method Fee.
Who are aamarPay's main competitors?
Direct peers on record are Portwallet, SSLCOMMERZ, ShurjoPay and DoCommerce. Broad incumbents are bKash, Nagad, Stripe and Razorpay. Regional players are PayTabs and Tap Payments.
Does aamarPay have an API?
Yes. RESTful JSON API enabling merchants to initiate payment transactions, search transactions, and receive instant payment notifications via webhooks. Supports sandbox and live environments with store_id and signature_key authentication. Provides SDKs and sample code for multiple languages including PHP, Python, Node.js, Flutter, Swift, and ASP.NET. Developer documentation is at aamarpay.readme.io/reference/initiate-payment-json.
What industry is aamarPay in?
aamarPay's product category is Payment Gateway. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management). Its NAICS code is 522320 and its SIC code is 6199.