WellnessFX
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
WellnessFX firmographics
Firmographics- Name
- WellnessFX
- Website
- https://wellnessfx.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WellnessFX industry classification
Industry- Product category
- Personal Health Testing
- NAICS
- Other Individual and Family Services (62419)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)
- akta.pro secondary industries
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where WellnessFX is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
WellnessFX business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
WellnessFX product offering
Product offeringCore offering
WellnessFX is a web-based service that empowers individuals to understand and improve their personal health. The platform connects consumers with at-home biomarker testing products, operating an affiliate-driven model that routes consumer referral traffic to Thorne's at-home health test offerings in exchange for affiliate commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- WellnessFX Personal Health Service Web-based service that empowers individuals to understand and improve their personal health, and connects consumers with at-home biomarker testing via partner lab relationships (e.g., Thorne) on an affiliate basis.
Companies that use WellnessFX
Customer profileIdeal customer profiles1 record
WellnessFX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WellnessFX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThorneminorThorne.com features WellnessFX as an affiliate traffic source (utm_source=WellnessFX) on its at-home health tests page. WellnessFX drives consumer referral traffic to Thorne's biomarker testing products and services in exchange for affiliate commissions. The relationship is a standard affiliate/performance-based marketing arrangement between WellnessFX and Thorne.
WellnessFX competitors and assessment
Company assessmentDirect peers
- InsideTracker: InsideTracker is a direct-to-consumer personalized health platform that sells at-home blood testing paired with science-backed recommendations for nutrition, lifestyle, and supplements. It competes directly with WellnessFX for the same consumer health-optimization moment.
- Function Health: Function Health is a membership-based at-home lab testing platform offering 100+ biomarkers and physician-reviewed insights for proactive health management. It targets the same proactive, biomarker-driven consumer that WellnessFX's affiliate channel funnels into Thorne tests.
- Everlywell: Everlywell is a direct-to-consumer at-home lab testing marketplace offering biomarker panels across hormones, thyroid, metabolic and sexual health. It overlaps directly with the consumer at-home health testing journey that WellnessFX and its affiliate partners serve.
- Viome Life Sciences: Viome sells at-home gut-microbiome and other omics-based health tests with personalized nutrition recommendations. It competes with WellnessFX in the at-home diagnostics-plus-coaching experience the company facilitates through Thorne.
- Thorne: Thorne sells at-home biomarker tests, supplements, and personalized health recommendations — directly overlapping the service WellnessFX funnels consumers into. WellnessFX currently operates as an affiliate of Thorne, making Thorne both a partner and a direct competitor.
Broad incumbents
- Quest Diagnostics (Quest / Direct-to-Consumer): Quest's direct-to-consumer arm (questhealth.com) offers at-home lab testing with physician-reviewed results across thousands of patient service centers. It is a broad incumbent in the same at-home testing category that drives WellnessFX's affiliate traffic.
- Labcorp OnDemand: Labcorp OnDemand is the direct-to-consumer online testing arm of Labcorp, allowing individuals to order their own blood work, with results integrated into a wide clinician ecosystem. Same D2C testing surface as WellnessFX/Thorne tests but with a much broader lab infrastructure.
Emerging players
- Parsley Health: Parsley Health is a membership-based integrative medicine and chronic-condition coaching practice combining clinician visits, labs, and lifestyle coaching. It overlaps with WellnessFX's downstream wellness/nutrition coaching opportunity beyond pure biomarker testing.
- Marek Health: Marek Health offers direct-to-consumer hormone, blood, and longevity testing tied to physician-supervised wellness and TRT protocols. It competes for the same health-optimization consumer who shops at Thorne/WellnessFX.
- Levels: Levels is a continuous glucose monitor (CGM)-based metabolic health platform that pairs hardware data with nutrition and lifestyle coaching. It is an adjacent D2C health-optimization and biomarker-coaching player in the same consumer wellness category.
Market position
Customer concentration
WellnessFX social profiles
Digital presenceWellnessFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellnessFX leadership team
Management profileNumber of profiles
Profiles1 record
WellnessFX funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellnessFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellnessFX
What does WellnessFX do?
WellnessFX is a web-based service that empowers individuals to understand and improve their personal health. The platform connects consumers with at-home biomarker testing products, operating an affiliate-driven model that routes consumer referral traffic to Thorne's at-home health test offerings in exchange for affiliate commissions.
When was WellnessFX founded?
WellnessFX was founded in 2010. It employs 11 to 50 people.
Where is WellnessFX based?
WellnessFX is headquartered in San Francisco, United States, in the North America region.
Who are WellnessFX's main competitors?
Direct peers on record are InsideTracker, Function Health, Everlywell, Viome Life Sciences and Thorne. Broad incumbents are Quest Diagnostics (Quest / Direct-to-Consumer) and Labcorp OnDemand. Emerging players are Parsley Health, Marek Health and Levels.
Does WellnessFX have an API?
No public API is recorded for WellnessFX.
What industry is WellnessFX in?
WellnessFX's product category is Personal Health Testing. Its primary akta.pro industry code is HLALAAAE, At-Home Lab Testing & Diagnostics-Integrated Virtual Care, with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 62419 and its SIC code is 8000.