America's Credit Unions

What America's Credit Unions does

America's Credit Unions is a 501(c)(6) nonprofit trade association formed on January 1, 2024 through the merger of the Credit Union National Association (CUNA) and the National Association of Federally-Insured Credit Unions (NAFCU). Headquartered at 99 M Street SE, Suite 300 in Washington, D.C. with a secondary office in Madison, Wisconsin, it represents 4,100+ credit unions across all 50 states and Washington, D.C., serving an upstream membership that collectively reaches more than 140 million credit union members. Its mission centers on five benefit pillars: federal advocacy, compliance support, education and development, networking, and data and research, organized around federal legislative representation, regulatory engagement with NCUA, CFPB, Treasury, and Congressional committees, and a tiered professional network spanning 8 discipline-specific Councils (CEO, Compliance and Risk, Finance, HR and Organizational Development, Lending, Marketing/PR and Development, Operations and Member Experience, Innovation and Technology) with nearly 7,000 Council members and 209,600+ credit union professionals reachable across the network.

The portfolio combines proprietary technology, partnered technology, and live programming. Direct products include the Center for Professional Development (CPD) learning management system with courseware across 26 subject areas, RegTraC compliance guides ($599/year member, $1,198/year non-member), Compensation Resources salary benchmarking, a Data and Tools Suite featuring the Credit Union Impact Dashboard, the Financial Counseling Certification Program (FiCEP/CCUFC), 15+ professional designations (CBSAP, CCUFC, CCUB, CCUIA, CCUE, CBLP, CUCO, CCUSC and others), a Grassroots Action Center, and 20+ annual conferences and certification schools. The compliance management offering (Ncomply) is delivered through a strategic partnership with Ncontracts, with BSA/AML recertification coordinated jointly with NASCUS, and league coordination handled through AACUL.

The business model rests on five revenue streams: annual membership dues from credit unions and state leagues (asset-tiered), subscription products (RegTraC, CPD), conference and certification school registration (Council, Member, League, Small CU, Non-member pricing tiers), advertising and sponsorship sales across events and digital channels, and PAC/NAF political fundraising. The go-to-market is sales-led and relationship-driven, with dedicated membership directors by credit union asset tier, complemented by self-serve enrollment through the online learning platform. Revenue is not publicly disclosed. Strategic significance centers on regulatory voice, certified professional development, and event-based engagement rather than technology licensing.

Name

America's Credit Unions

Legal name

America's Credit Unions

Website

https://americascreditunions.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

America's Credit Unions is a 501(c)(6) trade association, formed in 2024 through the merger of CUNA and NAFCU, that advocates for 4,100+ U.S. credit unions across 50 states while delivering compliance, education, and professional development services to its members.

Ownership category

akta.pro rank

Product category

Credit Union Trade Association Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Federations/Centrals & Cooperative Banking Networks (2nd-Tier Co-ops) (FSABAEAL)

Keywords

• Credit union advocacy
• Compliance solutions
• Professional development
• Trade association services
• Regulatory consulting

Headquarters

HQ city

North Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees from credit unions and state leagues based on asset size tiers. Membership provides access to advocacy representation, compliance resources, educational programs, and networking services.
2. Conference and Event Registration: Fees for attending conferences, certification schools, and training events including early-bird pricing, member discounts, and non-member rates. Major events include Lending Council Conference, BSA/AML Certification School, and Congressional Caucus.
3. Professional Development Subscriptions and Products: Revenue from RegTraC compliance guides subscription ($599/year members, $1198/year non-members), Center for Professional Development subscriptions, and individual product sales including compliance management systems and training materials.
4. Advertising and Sponsorship: Revenue from advertisers and sponsors seeking to reach the credit union industry audience of 4,100+ credit unions across 50 states, including exhibiting and sponsorship opportunities at conferences and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

America's Credit Unions is a national nonprofit trade association that provides federal advocacy, compliance resources, professional development, and networking services to credit unions. It sells memberships, compliance subscriptions (RegTraC), training subscriptions (Center for Professional Development), certification programs, and conferences. The association was formed on January 1, 2024, from the merger of CUNA and NAFCU.

Product overview

America's Credit Unions offers a comprehensive suite of products and services organized around five core benefit pillars: advocacy, compliance, education & development, networking, and data & research. The portfolio centers on the Center for Professional Development (CPD) as a centralized training hub with courseware and eSchools, complemented by compliance solutions including the Ncontracts-powered Compliance Management System (Ncomply) and RegTraC subscription service. The organization delivers professional certifications through 15+ designations including CBSAP, CUCO, CCUFC, and CBLP, and operates the Councils professional network with nearly 7,000 members across eight discipline-specific councils. Additional offerings include Compensation Resources for salary benchmarking, Data & Tools for analytics, and specialized conferences like the Lending Council Conference and BSA/AML Certification School.

Differentiator

Problem solved

Functional benefit

Products and services

• Center for Professional Development (CPD) A centralized training hub offering interactive credit-union-specific courseware across 26 subject areas and unlimited access to eSchools and webinars, including certifications for financial counseling and other professional designations. Designed for credit union staff and leadership across all disciplines.
• Compliance Management System (Ncomply) A web-based compliance solution offered in partnership with Ncontracts that helps credit unions streamline compliance processes with customized regulatory updates, action plans, checklists tailored by asset size, and policy management covering federal and state regulatory requirements including NACHA, Fannie Mae, and Freddie Mac.
• RegTraC A comprehensive educational tool providing easy-to-understand PDFs, supplemental guides, recorded trainings, and resources for compliance professionals at all experience levels covering deposit accounts, operations, consumer lending, mortgage lending, and NCUA requirements. Annual subscription: $599/year for members ($499 for credit unions under $50M); $1,198/year for non-members.
• Compensation Resources Trusted salary data tools enabling credit unions to set competitive salaries, benchmark staffing levels and turnover, and attract and retain top talent.
• Data & Tools Suite A collection of data and research offerings including dashboard analytics, CU snapshot tools, data and statistics, analysis and calculators, macro forecast videos, and a Credit Union Financial Performance Database.
• Financial Counseling Certification Program (FiCEP) A certification program enabling credit union staff to earn the Certified Credit Union Financial Counselor (CCUFC) designation and gain skills to help members make sound financial decisions.
• BSA/AML Certification School An in-depth certification program for Bank Secrecy Act and anti-money laundering training enabling credit union professionals to earn or recertify the Certified Bank Secrecy Act Professional (CBSAP) designation.
• Lending Council Conference The largest credit union lending event featuring 35+ breakout sessions covering leadership, compliance, technology, consumer and mortgage lending, commercial lending, collections, risk management, and economic insights.
• Professional Designations Program A comprehensive portfolio of 15+ professional designations for credit union professionals including CCUFC (Financial Counselor), CCUB (Board Member), CUCO (Compliance Officer), CCUIA (Internal Auditor), CCUE (Executive), CBSAP (Bank Secrecy Act), CBLP (Business Lending), and others.
• Councils A nationwide network of nearly 7,000 credit union professionals across eight focus areas (CEO, Compliance & Risk, Finance, HR, Lending, Marketing, Operations, Innovation & Technology) providing resources, conferences, white papers, roundtables, and networking opportunities.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NASCUScoreStrategic or Co-development PartnerNational Association of State Credit Union Supervisors collaborates with America's Credit Unions on the BSA/AML Certification School recertification track. NASCUS members receive member pricing for recertification track. The partnership supports state-chartered credit union system through regulator and credit union collaboration.
• NcontractscoreTechnology or IntegrationEndorsed provider of Ncomply web-based compliance management system for credit unions. America's Credit Unions evaluated and selected Ncontracts as preferred compliance solution provider after rigorous evaluation process.
• Allied SolutionsminorStrategic or Co-development PartnerVisionary partner providing thought leadership content on AI, technology, and credit union operations. Allied Solutions is one of the largest providers of insurance, lending, risk management, and data-driven solutions to financial institutions.
• DDJ MyersminorStrategic or Co-development PartnerVisionary partner for HR & Training thought leadership, offering content on strengthening strategic execution and organizational effectiveness for credit unions nationwide.
• FICOminorStrategic or Co-development PartnerVisionary partner for Lending & Collections, providing AI-powered decisioning insights and analytics for credit unions. FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper.
• LendKeyminorStrategic or Co-development PartnerVisionary partner for Lending & Collections, bringing more than 15 years of experience in providing 'lending-as-a-service' solutions for credit unions.
• Open LendingminorStrategic or Co-development PartnerVisionary partner for Lending & Collections, providing Lending Enablement Solutions for U.S. financial institutions including credit unions.
• UpstartminorStrategic or Co-development PartnerVisionary partner for Lending & Collections, offering AI lending platform solutions. Partners with credit unions including Alliant, Patelco, and Abound Credit Union.
• Delta AirlinesminorOthersPreferred airline partner providing discounted airfare for BSA/AML Certification School attendees. Discount code NY3XT available through Delta's booking system.
• United AirlinesminorOthersPreferred airline partner providing discounted airfare for BSA/AML Certification School attendees. Discount code ZR7G651311 available for online booking.
• American Association of Credit Union Leagues (AACUL)coreStrategic or Co-development PartnerAACUL is the national association for state and regional credit union leagues. America's Credit Unions works with AACUL to coordinate advocacy efforts between national and state levels, with AACUL President Brad Miller serving on America's Credit Unions Board.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• American Bankers Association: National trade association for the U.S. banking industry offering advocacy, compliance, education, and conferences. Direct functional analog for America's Credit Unions on the bank side, serving a comparable member scale with similar pillars of advocacy, compliance training, and professional development.
• Consumer Bankers Association: Trade association for retail banking institutions, focused on consumer finance, compliance, and lending conferences. Comparable trade-association model with overlapping membership base among credit unions and banks in lending/compliance, and overlapping content (BSA/AML, Reg B).
• Mortgage Bankers Association: National trade association for the real estate finance industry, with advocacy, conferences (including a major lending conference), education, and compliance resources. Closely comparable operating model and conference-driven revenue mix; overlaps with credit union lending professionals served by America's Credit Unions' Lending Council.
• American Council of Life Insurers (ACLI): National trade association for the life insurance industry providing federal advocacy, compliance, and member services. Functions as America's Credit Unions' closest cross-industry analog in advocacy-driven trade association model; ACLI is also the prior employer of America's Credit Unions' Chief Advocacy Officer.

Direct peers

• Independent Community Bankers of America: Trade association representing community banks with federal advocacy, compliance support, education, and conferences. Closely comparable model to America's Credit Unions, serving a defined depository-institution segment (community banks) with the same advocacy + compliance + education structure.
• World Council of Credit Unions: International credit union trade association and development organization providing advocacy, training, and capacity building. Operates the same trade-association model as America's Credit Unions but at a global level, with similar cooperative-banking focus and educational program structure.

Regional players

• California Credit Union League (and Nevada's Credit Unions): State-level credit union trade association providing state advocacy, compliance, and education. Operates the same trade-association model at state level, coordinated with America's Credit Unions via AACUL; serves as both a peer and a distribution partner.

Emerging players

• Credit Union Executives Society (CUES): Membership-based professional development organization for credit union executives, offering leadership education, certifications, and networking. Overlaps with America's Credit Unions' Councils offering on the CEO and executive-development side, representing a partial-overlap peer in the same credit union professional ecosystem.

Others

• National Association of State Credit Union Supervisors (NASCUS): Association of state credit union regulators that partners with America's Credit Unions on BSA/AML Certification School. Adjacent to the association in the credit union ecosystem—regulator-side counterpart that complements rather than competes with trade-association services.
• National Association of Insurance Commissioners (NAIC): U.S. standard-setting and regulatory support organization for insurance. Adjacent to America's Credit Unions as a regulated-industry coordination body but on the regulatory rather than trade-association side; relevant for understanding ecosystem dynamics around compliance content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/americascus
• YouTubeyoutube.com/@AmericasCreditUnions
• Facebookfacebook.com/AmericasCreditUnions
• LinkedInlinkedin.com/company/americascreditunions
• Instagraminstagram.com/americascreditunions

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America's Credit Unions