What Prime Inc. does

Prime Inc. is a privately held, founder-owned trucking and logistics company founded in 1970 by Robert Low and headquartered in Springfield, Missouri. It operates North America's largest refrigerated trucking fleet — over 6,500 refrigerated trucks and 11,700+ temperature-controlled trailers — alongside four additional operating divisions: flatbed, tanker, intermodal, and hopper (dry bulk). The integrated platform extends beyond asset-based carriage into Success Leasing (truck lease/lease-purchase), Pedigree (used truck and trailer sales), Prime Brokerage (freight brokerage), and the Power Fleet program (owner-operator network), forming a vertically integrated freight ecosystem serving shippers across the US, Canada, and Mexico.

The company serves enterprise customers primarily in food manufacturing and CPG (Tyson Foods, JBS, Nestlé, Kraft Heinz, Smithfield, General Mills, Coca-Cola, and others), construction and industrial (Zekelman Industries), and bulk liquid/dry commodity shippers. Revenue is generated through per-mile and percentage-of-linehaul pricing across divisions, supplemented by hardware/lease revenue from Success Leasing and Pedigree, and percentage-of-linehaul arrangements with independent contractors (71-72% linehaul). GTM is enterprise field sales-led, organized by division and US region, with direct-to-driver recruitment through CDL training, digital advertising, and a referral program.

Technology stack includes remotely monitored temperature-controlled trailers, a proprietary Prime Mobile App for drivers, real-time load tracing, Omnitracs ELD integration, and AI-powered appointment scheduling via Qued deployed in the refrigerated division. The company is privately held with no institutional investor ownership identified, operates ~10,000+ total personnel across 5,001-10,000 employee band, and remains led by founder-CEO Robert E. Low with a multi-decade operating history.

Name

Prime Inc.

Legal name

Prime Inc.

Website

https://primeinc.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Prime Inc. is a privately held, founder-owned North American trucking and logistics company operating the largest refrigerated fleet in the United States across five divisions (refrigerated, flatbed, tanker, intermodal, hopper), serving major food CPG, industrial, and bulk commodity shippers.

Ownership category

akta.pro rank

Product category

Trucking and Freight Transportation Services

NAICS

Specialized Freight (except Used Goods) Trucking, Long-Distance (48423), General Freight Trucking, Long-Distance (48412), Support Activities for Transportation (488)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210), Truck Trailers (3715)

akta.pro primary industry

Dry Bulk Trucking (End-Dump/Walking-Floor/Hopper) (TLADAKAC)

akta.pro secondary industry

Intermodal Equipment & Container/Chassis Pooling (Leasing/Management) (TLADAFAD)

Keywords

• Refrigerated trucking
• Flatbed transportation
• Tanker transport
• Freight brokerage
• Intermodal logistics

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Refrigerated Transportation Services: FTL refrigerated trucking services for perishable goods, fresh produce, frozen foods, and temperature-sensitive pharmaceuticals. Revenue generated through per-mile charges and percentage-of-linehaul arrangements with independent contractors.
2. Flatbed Transportation Services: FTL flatbed trucking for construction materials, steel, pipe, drywall, and roofing materials. Services include step deck options.
3. Tanker and Hopper Transport Services: Bulk liquid and dry bulk transport including food-grade tanker, non-kosher tanker, and hopper divisions for commodities such as oils, pet food ingredients, grains, and meals.
4. Intermodal Transportation: Flatbed and refrigerated intermodal freight services using Raildecks containers, managing shipments from departure to delivery across North American rail networks.
5. Freight Brokerage and Logistics: Brokerage services for owner-operators and fleet owners providing access to Prime's freight network, load matching, and logistics support across the US, Canada, and Mexico.
6. Power Fleet Program: Power-only trucking program where independent carriers provide trucks while using Prime's trailer pool, customer base, and nationwide network. Revenue shared via percentage of line haul.
7. Success Leasing - Truck Lease and Lease Purchase: Standard lease and lease purchase programs for semi-trucks offering late-model Freightliner, Peterbilt, International, and Kenworth trucks. Weekly fixed costs plus mileage charges with ownership path options.
8. Pedigree Truck & Trailer Sales: Sale of fleet-maintained used semi-trucks and trailers (reefers, flatbeds, tankers) owned and maintained by Prime. On-site financing available.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Prime Inc. is an asset-based trucking and logistics company providing full-truckload (FTL) freight transportation across five divisions: Refrigerated (the largest in North America), Flatbed, Tanker, Intermodal, and Hopper. The company operates more than 9,600 trucks and 13,800+ trailers across the US, Canada, and Mexico, serving enterprise shippers in food, beverage, manufacturing, and construction. Complementary offerings include freight brokerage, a power-only carrier partnership program (Power Fleet), truck leasing (Success Leasing), used equipment sales (Pedigree), CDL driver training, and a proprietary mobile app and load tracing system for shippers.

Product overview

Prime Inc. is a North American trucking and logistics company offering a multi-divisional transportation platform across refrigerated, flatbed, tanker, intermodal, and hopper freight services. The company operates both as an asset-based carrier (with its own fleet of over 9,000 trucks and 13,800 trailers) and as a broker/network provider through Prime Brokerage and Prime Power Fleet programs. Supplementary services include Success Leasing (truck leasing), Pedigree (used truck sales), the Prime Mobile App (driver tools), Load Tracing (shipment tracking), and the Prime Training Program (CDL training). The Hopper Division, launched in 2024, and Prime Floral (founded 2004) extend capabilities into dry bulk and floral logistics respectively. Together these offerings form an integrated freight ecosystem serving shippers and owner-operators across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Pedigree Truck & Trailer Sales: Exclusive dealer for Prime Inc.'s used commercial trucks and trailers, offering fleet-maintained equipment
• Success Leasing
• Prime Brokerage
• Prime Power Fleet
• Prime Floral
• EcoShred

Products and services

• Refrigerated Division
• Flatbed Division
• Tanker Division
• Intermodal Division
• Hopper Division
• Prime Brokerage
• Prime Power Fleet

Quantifiable outcome

• AI scheduling implementation decreased booking time and improved operational efficiency in refrigerated appointment scheduling
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• QuedcoreTechnology or Integration · 4 June 2026Prime's Refrigerated Division implemented Qued's AI platform to automate appointment scheduling across its North American refrigerated fleet. The deployment significantly decreases booking time and improves operational efficiency. The partnership highlights Prime's emphasis on adopting new technology to enhance safety and efficiency in its operations.
• Western Flyer Xpress (WFX)coreStrategic or Co-development Partner · 9 January 2026Prime Inc. and Western Flyer Xpress formed a strategic partnership integrating WFX's refrigerated operations into Prime's Power Fleet Program. WFX operates its refrigerated power units using Prime's trailer pool, customer base, and nationwide network. Both companies remain operationally independent. The partnership enhances freight consistency, operational stability, and earning opportunities for drivers while adding lane diversity and freight density to Prime's existing refrigerated network.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Werner Enterprises: Public large-cap US trucking operator with dedicated and one-way truckload plus a meaningful refrigerated and temperature-controlled segment. Closest direct comparable to Prime's diversified OTR asset-based trucking platform and customer overlap in food and CPG verticals.
• Marten Transport: Public temperature-sensitive truckload carrier with refrigerated and intermodal services. Closely aligned with Prime's refrigerated core and named alongside Prime as a HOPTEK strategic partner.
• C.R. England: Large private US carrier combining temperature-controlled truckload and intermodal drayage. Closely mirrors Prime's refrigerated/intermodal pairing and is of comparable asset scale.
• Heartland Express: Public asset-based irregular route truckload carrier with similar OTR model and customer overlap in CPG and food manufacturing. Comparable on asset utilization and shipper relationship profile.
• KLLM Transport Services: Private refrigerated trucking carrier with intermodal exposure and a similar shipper base to Prime's food and beverage customers. Most directly comparable mid-scale reefer competitor.
• Hirschbach Motor Lines: Private refrigerated trucking operator serving food and CPG shippers across the US. Directly comparable temperature-controlled fleet and customer base; also cited as a HOPTEK strategic partner.
• Schneider National: Large public multimodal carrier with truckload, intermodal, and logistics services. Directly comparable to Prime across refrigerated, intermodal, and bulk; one of the few US carriers operating at similar diversified scale.

Broad incumbents

• J.B. Hunt Transport Services: Largest US intermodal carrier and major truckload operator. Overlaps Prime in intermodal services and dedicated capacity, but is a much broader, publicly traded incumbent.
• Knight-Swift Transportation: Largest US trucking company by revenue, with refrigerated, flatbed, and LTL segments. A broader incumbent rather than a direct specialty competitor, but overlaps Prime's diversified truckload footprint.

Regional players

• Western Flyer Xpress: Refrigerated carrier that joined Prime's Power Fleet program in January 2026. Operationally independent but now operating inside Prime's network — relevant for understanding Prime's asset-light partnership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PRIMEINCTRUCKING
• Facebookfacebook.com/primeinctrucking
• Instagraminstagram.com/primetrucking
• Xx.com/truckingjob
• LinkedInlinkedin.com/company/prime-inc.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Inc.