Theyr
Theyr is a London-based maritime software company founded in 2014 that builds multi-objective AI voyage optimization solutions (T.VOS) with met-ocean data (RADS) and mapping (WMS) services, delivered via API to digital maritime solution providers, naval and defence organizations, and shipping enterprises.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Theyr does
Theyr is a London-based maritime software company founded in 2014 that builds high-precision weather and ocean forecast optimization solutions for shipping, naval, and digital maritime platforms. Its core product, T.VOS (Theyr Voyage Optimisation System), applies multi-objective AI using Pareto Front methodology to simultaneously optimize vessel performance across fuel efficiency, transit time, commercial returns (such as Time Charter Equivalent), and emissions metrics including dynamic Carbon Intensity Indicator (CII) compliance. T.VOS is delivered via web API for either Shore-side or Ship-side deployment and is complemented by two sub-products: the Web Mapping Service (WMS), a customizable dynamic mapping layer, and the Rapid Access Data Service (RADS), which provides high-resolution historical and forecast met-ocean data.
Theyr operates an API-first, enterprise-focused go-to-market motion targeting digital maritime solution providers, defence and naval organizations, and secondarily the leisure marine segment through a GribView integration. Its revenue mechanics combine API licensing with data service subscriptions on a quote-based pricing model requiring tailored demonstrations, as evidenced by the "Book a Demo" call to action on its website. The company has secured one publicly named enterprise case study with Shell LNG Carriers demonstrating quantitative emission and cost benefits, and maintains a broad partner ecosystem that includes tier-one relationships with the University of Southampton and the Alan Turing Institute, alongside distribution and technology integrations with Spire, VShips, Navig8, OneOcean, OrbitMI, and numerous other maritime technology firms.
The company is privately held with a 1-10 employee footprint and has no disclosed funding rounds, ownership structure, or revenue figures in the source material. Defence vertical positioning is evidenced by participation at the Combined Naval Event (CNE) 2025. While Theyr's technical positioning, partner ecosystem, and enterprise customer reference suggest a focused niche play in voyage optimization, the absence of disclosed financial and headcount data limits assessment of commercial scale and growth cadence.
Theyr firmographics
Firmographics- Name
- Theyr
- Legal name
- Theyr
- Website
- https://theyr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Theyr is a London-based maritime software company founded in 2014 that builds multi-objective AI voyage optimization solutions (T.VOS) with met-ocean data (RADS) and mapping (WMS) services, delivered via API to digital maritime solution providers, naval and defence organizations, and shipping enterprises.
- Ownership category
- akta.pro rank
Theyr industry classification
Industry- Product category
- Maritime Voyage Optimization Software
- NAICS
- Navigational Services to Shipping (488330), Support Activities for Water Transportation (4883)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF)
- akta.pro secondary industries
- Port Operations Control Center / Port Call Orchestration (TLAHAFAI), Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)
Keywords
Where Theyr is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Theyr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- API Licensing: Technology licensing through API delivery model for Shore-side or Ship-side deployment. Solution providers integrate Theyr's core technologies into their digital maritime platforms.
- Data Service Subscription:
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Theyr product offering
Product offeringCore offering
Theyr develops and licenses multi-objective AI-powered voyage optimization software for the maritime sector. Its core product T.VOS simultaneously optimizes fuel efficiency, transit time, commercial objectives (Time Charter Equivalent), and emissions (Carbon Intensity Indicator) using Pareto Front optimal solutions, supported by WMS (Web Mapping Service) and RADS (Rapid Access Data Service) for met-ocean data and mapping. All offerings are delivered via web API for Shore-side or Ship-side integration by digital maritime solution providers, naval and defence operators, and shipping enterprises.
Product overview
Theyr offers a platform-plus-modules architecture centered on T.VOS, its core multi-objective voyage optimisation technology. T.VOS is complemented by the Web Mapping Service (WMS) for dynamic mapping and the Rapid Access Data Service (RADS) for met-ocean data access, all delivered via API for Shore-side or Ship-side deployment.
Differentiator
Problem solved
Functional benefit
Brands
- T.VOS: Multi-objective voyage optimisation core technologies delivering foundational improvements on fuel efficiency, transit time, commercial objectives and emissions. Delivered via API for Shore-side or Ship-side solutions.
- RADS (Rapid Access Data Service)
- WMS (Web Mapping Service)
Products and services
- T.VOS (Theyr Voyage Optimisation System)
Quantifiable outcome
- Significant emission and cost benefits demonstrated on Shell LNG carriers (case study)
Companies that use Theyr
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Theyr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Theyr partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- University of SouthamptoncoreAcademic partnership for research and development in maritime technology and voyage optimisation.
- The Alan Turing InstitutecorePartnership with UK's national AI institute for advanced AI and data science capabilities in maritime optimisation.
- ShellcoreCustomer-partner for LNG carrier voyage optimisation case study demonstrating emission and cost benefits. Active co-development relationship.
- VShipsminorShip management and maritime services partner.
- SercominorInternational government services company with maritime capabilities.
- Navig8minorShipping and maritime services company.
Recent moves6 records
Expansion highlights4 records
Theyr competitors and assessment
Company assessmentEmerging players
- RightShip: Maritime sustainability ratings and decarbonisation platform for bulk and tanker operators. Adjacent competitor on emissions-related voyage optimisation and regulatory compliance.
- Kpler: Maritime market intelligence and vessel-tracking data provider increasingly layering voyage optimisation and emissions analytics. Comparable on the data-and-analytics side of Theyr's stack (RADS/WMS).
Direct peers
- StormGeo (Alfa Laval): Direct competitor in voyage optimisation and weather routing, now part of Alfa Laval. Offers ship-side and shore-side voyage planning, fuel/emissions optimisation, and Just-In-Time arrival capabilities directly overlapping T.VOS.
- Nautilus Labs: AI-powered voyage and fleet performance platform for commercial shipping. Competes head-on with T.VOS on multi-objective optimisation of fuel, emissions, and commercial outcomes.
- OrbitMI: Maritime intelligence platform offering voyage optimisation, vessel performance, and emissions analytics. Listed as Theyr partner but addresses the same end-customer problem set.
- Veson Nautical: Maritime freight management and voyage optimisation platform used by shipowners and charterers. Overlaps Theyr on commercial-side voyage optimisation and TCE/charter party workflows.
- Applied Weather Technology: Long-established voyage planning and weather routing provider serving tankers, bulkers, and container fleets. Overlaps Theyr on WMS, RADS, and route optimisation capabilities.
Broad incumbents
- BMT Group: Maritime engineering consultancy and software provider with vessel performance and fleet optimisation tools. Comparable to Theyr on voyage optimisation and naval/defence consulting work.
- ABB Marine & Ports: Large industrial incumbent offering broader fleet optimisation, vessel control, and advisory under its OCTOPUS and Marine Pilot product lines. Competes at the portfolio level rather than as a focused voyage-optimisation pure-play.
- Wärtsilä SmartShip: Major marine systems and services provider with smart vessel optimisation, route advisory, and emissions monitoring capabilities. Competes with Theyr at the integrated fleet optimisation layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Theyr social profiles
Digital presenceTheyr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theyr leadership team
Management profileNumber of profiles
Theyr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theyr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theyr
What does Theyr do?
Theyr develops and licenses multi-objective AI-powered voyage optimization software for the maritime sector. Its core product T.VOS simultaneously optimizes fuel efficiency, transit time, commercial objectives (Time Charter Equivalent), and emissions (Carbon Intensity Indicator) using Pareto Front optimal solutions, supported by WMS (Web Mapping Service) and RADS (Rapid Access Data Service) for met-ocean data and mapping. All offerings are delivered via web API for Shore-side or Ship-side integration by digital maritime solution providers, naval and defence operators, and shipping enterprises.
Is Theyr a public or private company?
Theyr is a private company. It is classified as unknown and is currently operating.
When was Theyr founded?
Theyr was founded in 2014. It employs 1 to 10 people.
Where is Theyr based?
Theyr is headquartered in London, United Kingdom, in the Europe region.
How does Theyr make money?
Two revenue lines are on record. API Licensing is the primary driver. The others are data Service Subscription.
Who are Theyr's main competitors?
Emerging players on record are RightShip and Kpler. Direct peers are StormGeo (Alfa Laval), Nautilus Labs, OrbitMI, Veson Nautical and Applied Weather Technology. Broad incumbents are BMT Group, ABB Marine & Ports and Wärtsilä SmartShip.
Does Theyr have an API?
Yes. Delivered via API for Shore-side or Ship-side solutions. The RADS (Rapid Access Data Service) provides access to virtual real-time high resolution historical and forecast met-ocean data for fleet performance analysis, delivered via web API or standalone. The WMS (Web Mapping Service) provides a dynamic web mapping service delivered via web API or standalone.
What industry is Theyr in?
Theyr's product category is Maritime Voyage Optimization Software. Its primary akta.pro industry code is TLABAJAF, Fuel, Idling & Emissions/Carbon Analytics, with a secondary code of TLAHAFAI, Port Operations Control Center / Port Call Orchestration. Its NAICS code is 488330 and its SIC code is 3812.