Purple Communications
Purple Communications, operating under parent ZP Better Together, LLC, provides FCC-funded Video Relay Service and a portfolio of interpreting, captioning, and accessibility products to deaf and hard-of-hearing consumers and enterprise customers across the United States.
- Company typePrivate
- Founded1994
- HeadquartersRocklin, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Purple Communications firmographics
Firmographics- Name
- Purple Communications
- Legal name
- ZP Better Together, LLC.
- Website
- https://purplevrs.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Purple Communications, operating under parent ZP Better Together, LLC, provides FCC-funded Video Relay Service and a portfolio of interpreting, captioning, and accessibility products to deaf and hard-of-hearing consumers and enterprise customers across the United States.
- Ownership category
- akta.pro rank
Where Purple Communications is headquartered
LocationHeadquarters
- HQ city
- Rocklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purple Communications business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Video Relay Service (VRS): Government-funded telecommunications service providing ASL interpretation for deaf and hard-of-hearing users at no cost. Funded through FCC-regulated contributions from telecommunications providers.
- Video Remote Interpreting (VRI): Fee-based, on-demand video interpreting service for deaf and hearing individuals in the same location. Billed per session or usage.
- Enterprise Interpreting Services: B2B interpreting solutions including on-site interpreting, scheduled virtual interpreting, and CART services for businesses, government, and educational institutions.
- Device Sales: Sale of videophone devices and accessibility hardware including the POP notification device and Apple Suite products for deaf and hard-of-hearing users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Others | VRS (Video Relay Service) - Free Government-Funded Service |
| Usage-based | Pay-as-you-go | VRI (Video Remote Interpreting) - Fee-Based On-Demand Service |
| Other | Multi-year contract | Enterprise Interpreting Services - Custom Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Purple Communications product offering
Product offeringCore offering
Purple Communications provides FCC-regulated Video Relay Service (VRS) and related sign language interpreting services that enable deaf and hard-of-hearing individuals to communicate via American Sign Language (ASL) with hearing parties through interpreter-mediated video calls. The company delivers enterprise solutions including Video Remote Interpreting (VRI), Onsite Interpreting, Scheduled Virtual Interpreting, CART captioning, and ZP for ZOOM integration for businesses, government, education, and non-profit customers, complemented by videophone hardware and apps (Z5, P3, CloudVP, sivo).
Product overview
Purple Communications operates as part of ZP Better Together, providing a comprehensive suite of communication access solutions for deaf and hard of hearing individuals. The portfolio consists of two main VRS brands (ZVRS and Purple), videophone devices (Z5, P3), cloud-based communication (CloudVP), mobile apps (sivo, Click2Call), notification devices (POP), and professional interpreting services (VRI, SVI, Onsite, CART). These products work together to provide accessibility at home, at work, and on the go, including integrated solutions like ZP for ZOOM and Apple Suite, with services available in both English and Spanish.
Differentiator
Problem solved
Functional benefit
Brands
- Z5: Videophone application for deaf and hard of hearing users to make relay calls
- P3
- CLOUDVP
- SIVO
- Click2Call
- POP
- ZP for ZOOM
Products and services
- Video Relay Service (VRS)
Quantifiable outcome
- VRS calls available 24/7/365
- +1 more outcomes
Companies that use Purple Communications
Customer profileSegments6 records
Ideal customer profiles3 records
Purple Communications technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Purple Communications partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Purple Communications competitors and assessment
Company assessmentDirect peers
- Sorenson Communications: The largest FCC-certified Video Relay Service provider in the U.S. and the most direct competitor to Purple Communications, offering similar VRS, VRI, and enterprise interpreting services.
- Convo Communications: FCC-certified VRS provider offering video relay and interpreting services to the deaf and hard-of-hearing community, directly competing with Purple/ZVRS for users and minutes.
- Hamilton Relay: Telecommunications relay services provider (operated by Sorenson) offering relay and captioned telephone services to deaf, hard-of-hearing, deaf-blind, and speech-disabled users — overlapping directly with Purple's relay offering.
- CaptionCall: Provider of captioned telephone services and devices for people with hearing loss, overlapping with Purple's accessibility hardware (POP) and captioning (CART) offerings for the deaf/HoH community.
- CyraCom: Provider of video remote interpreting and language services for healthcare, government, and business — directly comparable to Purple's VRI and enterprise interpreting offerings.
- Stratus Video (AMN Healthcare Language Services): Major provider of video remote interpreting and on-demand interpretation services across healthcare and enterprise — a direct competitor in Purple's VRI and scheduled virtual interpreting segments.
- Interpreters Unlimited: Provider of on-site, video remote, and telephone interpreting services across multiple languages including ASL — directly comparable to Purple's enterprise interpreting and VRI service lines.
Broad incumbents
- LanguageLine Solutions: Largest interpretation and translation services provider in the U.S. with broad modality coverage including VRI and on-site — a much larger incumbent competing for the same enterprise interpreting wallet as Purple's B2B services.
Emerging players
- Ava: AI-powered live captioning application for deaf and hard-of-hearing users in group conversations and meetings — an emerging, technology-led alternative that overlaps with Purple's captioning and accessibility positioning.
- InnoCaption: Mobile application providing real-time captioning of phone calls for deaf and hard-of-hearing users — an emerging player addressing the same core communication need as Purple's VRS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Purple Communications social profiles
Digital presencePurple Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple Communications leadership team
Management profileNumber of profiles
Profiles6 records
Purple Communications funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple Communications M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple Communications
What does Purple Communications do?
Purple Communications provides FCC-regulated Video Relay Service (VRS) and related sign language interpreting services that enable deaf and hard-of-hearing individuals to communicate via American Sign Language (ASL) with hearing parties through interpreter-mediated video calls. The company delivers enterprise solutions including Video Remote Interpreting (VRI), Onsite Interpreting, Scheduled Virtual Interpreting, CART captioning, and ZP for ZOOM integration for businesses, government, education, and non-profit customers, complemented by videophone hardware and apps (Z5, P3, CloudVP, sivo).
Is Purple Communications a public or private company?
Purple Communications is a private company. It is classified as unknown and is currently operating.
When was Purple Communications founded?
Purple Communications was founded in 1994. It employs 1,001 to 5,000 people.
Where is Purple Communications based?
Purple Communications is headquartered in Rocklin, United States, in the North America region.
How does Purple Communications make money?
Four revenue lines are on record. Video Relay Service (VRS) is the primary driver. The others are video Remote Interpreting (VRI), enterprise Interpreting Services and device Sales.
Who are Purple Communications's main competitors?
Direct peers on record are Sorenson Communications, Convo Communications, Hamilton Relay, CaptionCall, CyraCom, Stratus Video (AMN Healthcare Language Services) and Interpreters Unlimited. LanguageLine Solutions is listed as a broad incumbent. Emerging players are Ava and InnoCaption.
Does Purple Communications have an API?
No public API is recorded for Purple Communications.