Koto.ci
Koto.ci is a Côte d'Ivoire-based new-car price comparison platform serving individual consumers with structured pricing data across 60+ automotive brands. Acquired by Africar Group in August 2025, it now operates within a pan-African automotive digital ecosystem spanning four countries.
- Company typePrivate
- Founded2024
- HeadquartersAbidjan
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Koto.ci does
Koto.ci is a Côte d'Ivoire-based digital platform that provides structured price comparison and buying guidance for new cars in the Ivorian market. Founded in 2024 and headquartered in Abidjan, the platform lists pricing, specifications, and dealer information across more than 60 automotive brands — including Toyota, Suzuki, Hyundai, Kia, BYD, BMW, Mercedes, Renault, Peugeot, and Chinese EV marques — organized by budget band in FCFA. Core products include the Comparateur (side-by-side vehicle comparison), Guide Auto (pricing, promotions, EVs, luxury models, dealer directory, driver reviews), Guide Pratique (permits, insurance, financing, registration, technical inspection, road tax), and Actualité Auto (news, test videos, practical advice). The platform operates a B2C product-led growth model, monetizing through advertising, dealer listings, and lead generation routed to automotive dealers and distributors.
In August 2025, Koto.ci was acquired by Africar Group, a pan-African automotive digital operator, integrating the platform into a broader marketplace ecosystem that includes AUTO24.africa (certified used cars), EV24.africa (electric vehicles), and regional new-car pricing platforms in Senegal (Koto.sn), Rwanda (Koto.rw), and South Africa (BuyNewCar.co.za) launched in early 2026. The company remains small (1-10 employees) with no disclosed revenue, funding rounds, or management team publicly identified. Its competitive positioning rests on being the first dedicated new-car price reference site in Côte d'Ivoire, combined with editorial content, EV-specific coverage, and practical ownership guides addressing the fragmented and opaque Ivorian automotive retail market.
Koto.ci firmographics
Firmographics- Name
- Koto.ci
- Legal name
- Koto.ci
- Website
- https://koto.ci
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Koto.ci is a Côte d'Ivoire-based new-car price comparison platform serving individual consumers with structured pricing data across 60+ automotive brands. Acquired by Africar Group in August 2025, it now operates within a pan-African automotive digital ecosystem spanning four countries.
- Ownership category
- akta.pro rank
Where Koto.ci is headquartered
LocationHeadquarters
- HQ city
- Abidjan
Offices1 record
Markets served
Koto.ci business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Advertising and Lead Generation: Revenue likely derived from advertising, dealer listings, and lead generation from consumers to automotive dealers and distributors. The platform connects car buyers with dealers and generates referrals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Koto.ci product offering
Product offeringCore offering
Koto.ci is a digital price comparison and information platform for new cars in Côte d'Ivoire, providing structured and verified pricing data across 60+ automotive brands, model comparisons, dealer directories, promotional offers, and practical ownership guides (permits, insurance, registration, technical inspection, road tax). The platform aggregates new car listings, specifications, EV/hybrid information, and automotive news to help individual consumers research and compare vehicles before purchase.
Product overview
Koto.ci is a unified new car price comparison and automotive information platform for Côte d'Ivoire, acquired by Africar Group in August 2025. The platform operates as a single integrated service combining price comparison tools, vehicle specifications, practical ownership guides, and automotive news. Its core offerings include the Comparateur (vehicle comparison tool), Guide Auto (comprehensive car guide), Guide Pratique (practical guides for permits, insurance, financing, and registration), Actualité Auto (automotive news), and specialized sections for electric vehicles and current promotions. The platform covers over 50 automotive brands and serves as the local extension of Africar Group's pan-African Koto pricing platform network (Koto.sn, Koto.rw, BuyNewCar.co.za).
Differentiator
Problem solved
Functional benefit
Products and services
- Koto.ci Platform Côte d'Ivoire's premier new car price comparison platform providing structured and verified pricing data across multiple brands and models, along with practical ownership guides and automotive news for individual car buyers.
- Comparateur (Vehicle Comparator) Interactive tool allowing users to compare characteristics, prices, and performance of new cars in Côte d'Ivoire side-by-side.
Companies that use Koto.ci
Customer profileSegments1 record
Ideal customer profiles1 record
Koto.ci technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Koto.ci partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Africar GroupcoreAfricar Group acquired Koto.ci in August 2025 as part of its pan-African automotive digital expansion strategy. The acquisition integrated Koto.ci into Africar Group's marketplace ecosystem, enhancing new car pricing data across the continent. Koto.ci now operates as part of the Africar Group digital automotive ecosystem alongside AUTO24.africa (certified used cars), Ev24.africa (electric vehicles), and regional platforms in Senegal, Rwanda, and South Africa.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Koto.ci competitors and assessment
Company assessmentDirect peers
- Auto24.africa: Sister platform under Africar Group focused on certified used cars across Africa. Closest comparable by virtue of shared parent ownership, adjacent new-vs-used car vertical, and identical pan-African geographic strategy.
- EV24.africa: Sister platform under Africar Group dedicated to electric vehicles. Direct peer by virtue of shared parent and complementary (rather than competing) EV-focused marketplace proposition targeting African consumers.
- AutoTrader South Africa: South Africa's dominant automotive marketplace serving both new and used car buyers and dealers. Direct competitor in the largest African auto market where Koto.ci just launched (BuyNewCar.co.za).
- Cars.co.za: Major South African automotive marketplace offering new car listings, reviews, and price data. Comparable new-car content depth and dealer-monetized marketplace model serving the same South African market Koto.ci is entering.
- Cheki Africa: Pan-African automotive classifieds platform (Ringier-owned) active across multiple African countries. Closest geographic comparable given overlapping presence in Côte d'Ivoire-adjacent markets and similar dealer-monetized business model.
- Cars45: Nigerian-headquartered online automotive marketplace operating across West Africa. Comparable as a digital-first auto platform serving similar emerging-market consumers with price transparency and dealer connections.
Broad incumbents
- CarGurus: Global automotive marketplace and car comparison platform with strong price-transparency features. Comparable business model of dealer monetization through leads and ads, though operating in mature US/EU markets rather than emerging markets.
- TrueCar: US-focused new car pricing transparency platform connecting buyers with certified dealers. Directly comparable new-car price aggregation and dealer lead-generation model, though limited to the US market.
- Carwow: UK and European new car comparison and marketplace platform. Similar new-car pricing transparency and dealer lead-generation model, with strong content and review features paralleling Koto.ci's editorial approach.
Emerging players
- OLX Autos: Emerging-market used car classifieds brand active across Africa and other developing regions. Partial overlap with Koto.ci's auto marketplace focus and similar emerging-market target audience, though primarily used-car rather than new-car.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Koto.ci social profiles
Digital presenceKoto.ci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koto.ci leadership team
Management profileNumber of profiles
Koto.ci funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koto.ci M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koto.ci
What does Koto.ci do?
Koto.ci is a digital price comparison and information platform for new cars in Côte d'Ivoire, providing structured and verified pricing data across 60+ automotive brands, model comparisons, dealer directories, promotional offers, and practical ownership guides (permits, insurance, registration, technical inspection, road tax). The platform aggregates new car listings, specifications, EV/hybrid information, and automotive news to help individual consumers research and compare vehicles before purchase.
Is Koto.ci a public or private company?
Koto.ci is a private company. It is classified as corporate owned and is currently operating.
When was Koto.ci founded?
Koto.ci was founded in 2024. It employs 1 to 10 people.
Where is Koto.ci based?
Koto.ci is headquartered in Abidjan.
How does Koto.ci make money?
One revenue line is on record: advertising and Lead Generation.
Who are Koto.ci's main competitors?
Direct peers on record are Auto24.africa, EV24.africa, AutoTrader South Africa, Cars.co.za, Cheki Africa and Cars45. Broad incumbents are CarGurus, TrueCar and Carwow. OLX Autos is listed as an emerging player.
Does Koto.ci have an API?
No public API is recorded for Koto.ci.