Auto24
- Company typePrivate
- Founded2022
- HeadquartersAbidjan
- Headcount101–250
- GTM typeB2C
- OfferingServices
Auto24 firmographics
Firmographics- Name
- Auto24
- Legal name
- AUTO24.CI, Société par Actions Simplifiée Unipersonnelle
- Website
- https://auto24.ci
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Auto24 industry classification
Industry- Product category
- Used Vehicle Retail
- NAICS
- Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industries
- Auto & Vehicle Loan Brokerage (FSAEAEAK), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)
Keywords
Where Auto24 is headquartered
LocationHeadquarters
- HQ city
- Abidjan
Offices1 record
Markets served
Auto24 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Used Vehicle Sales: Auto24 buys and sells certified used vehicles, acting as the primary merchant for all transactions. The company purchases vehicles from sellers (offering buyback in under 24 hours) and resells them to buyers, earning margin on the difference between acquisition and resale prices.
- Insurance Commission: Auto24 partners with WiAssur to provide insurance packages to buyers, earning commissions on insurance policies sold alongside vehicles.
- Financing Facilitation: Auto24 facilitates car loan applications through financial institutions, providing a platform for loan estimation and application submission, potentially earning referral fees from lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vehicle purchase — prices vary by make, model, year, and condition |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Auto24 product offering
Product offeringCore offering
Auto24 buys used vehicles from individual sellers (with buyback offers in under 24 hours), subjects each to a 120-point inspection, certifies them, and resells them to individual consumers in Côte d'Ivoire via its online marketplace. Every certified vehicle ships with a 6-month mechanical warranty and a 5-day money-back guarantee, and buyers can add financing facilitation and partner-provided (WiAssur) insurance at the point of sale.
Product overview
Auto24 is a pan-African automotive digital platform operating as a certified pre-owned vehicle marketplace across Côte d'Ivoire (auto24.ci), Morocco (auto24.ma), Rwanda (auto24.rw), Senegal (auto24.sn), and South Africa (auto24.co.za). The platform functions as a unified marketplace with integrated financial and utility tools: the core Auto24 Marketplace enables vehicle transactions, while supporting modules include an Auto Loan Calculator, CO2 Emissions Calculator, Driving Cost Calculator, Currency Converter, Fuel Price Tracker, Electricity Price Tracker, Distance Converter, Insurance Services (via partner WiAssur), Vehicle Inspection Services (120-point inspection), VIN Verification, Financing Assistance, 5-Day Money-Back Guarantee, 6-Month Mechanical Warranty, WhatsApp customer channel, and a mobile application. The subsidiary is Africar Group Pty Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto24 Certified Used Vehicle Marketplace Online marketplace where Auto24 lists certified pre-owned vehicles it has acquired from sellers, inspected, and resells to individual consumers in Côte d'Ivoire. Each listing includes detailed specifications, inspection reports, a 6-month mechanical warranty, and a 5-day money-back guarantee.
- Insurance Services (via WiAssur) Vehicle insurance placement and policy management service offered to Auto24 buyers through a partnership with WiAssur, providing 1-year insurance packages at special discount rates with an Auto24 advisor assisting clients through all formalities.
- Vehicle Financing Facilitation Car financing assistance service that helps buyers compare loan offers from multiple lenders in Côte d'Ivoire, with loan terms ranging from 3 to 8 years and interest rates of 5% to 18%.
- Auto24 Mobile App Mobile application for Android (and referenced iOS) that lets users browse, buy, and sell vehicles on the Auto24 marketplace while on the go.
- 120-Point Vehicle Inspection & Certification Mandatory inspection service performed on every vehicle before listing, covering engine, transmission, interior, and exterior components, accompanied by a detailed inspection report that underpins the certified pre-owned status.
Quantifiable outcome
- 337 certified vehicles available for purchase across multiple brands
- +3 more outcomes
Companies that use Auto24
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Auto24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Auto24 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Africar GroupcoreAuto24.ci is a subsidiary of Africar Group Pty Ltd, a pan-African automotive digital company. Africar Group operates similar platforms in Morocco (auto24.ma), Rwanda (auto24.rw), Senegal (auto24.sn), and South Africa (auto24.co.za). The group acquired Côte d'Ivoire-based Koto.ci in 2025 to expand its footprint.
- WiAssurcoreAuto24 partners with WiAssur to provide insurance packages to vehicle buyers. WiAssur offers special discount rates for Auto24 customers purchasing vehicles, with an Auto24 advisor assisting clients through all insurance formalities throughout the process.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Auto24 competitors and assessment
Company assessmentDirect peers
- Cars24: India-headquartered online used-car marketplace that buys, inspects, certifies, and resells vehicles with warranty and financing add-ons — directly comparable to Auto24's principal-merchant + certified + F&I model.
- Spinny: India-based full-stack used-car platform offering fixed-price certified inventory, 200-point inspections, warranty, and financing — structurally similar to Auto24's vertically integrated used-car transaction stack.
- Droom: Online automotive marketplace and ecosystem for new and used vehicles with inspection, valuation, and financing tools — overlaps Auto24's marketplace-plus-utilities positioning.
- CarDekho: India-based online auto platform combining new/used car listings, reviews, comparisons, and dealer services — analogous to Auto24's content + marketplace + buyer tools approach.
- Carmudi: Pan-African/emerging-markets online car marketplace (part of Emerging Markets Classifieds, sister network to OLX) listing new and used vehicles across Africa and Asia — overlaps Auto24's African marketplace focus.
- Cheki: African online car classifieds platform (Carmudi/EMK group) operating across Nigeria, Kenya, Ghana, Zambia, etc. — a like-for-like classifieds competitor to Auto24's listing model.
Emerging players
- Autochek: African automotive financing and transaction platform covering used-car listings, inspections, and credit facilitation — overlaps Auto24's financing-facilitation and certified inventory offering.
- Jiji: One of Africa's largest classifieds marketplaces with a strong used-vehicles vertical across Nigeria, Kenya, Ghana, Uganda, and other markets — competes for Auto24's organic seller/buyer flow.
Regional players
- BE FORWARD: Japan-headquartered used-car exporter shipping large volumes of used vehicles into African and emerging markets — overlaps Auto24's sourcing and cross-border used-car trade dynamics.
Broad incumbents
- OLX: Global horizontal classifieds marketplace with a major used-cars category across multiple African countries — provides a free-listing alternative that competes with Auto24's certified/warranty premium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Auto24 social profiles
Digital presenceAuto24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto24 leadership team
Management profileNumber of profiles
Profiles2 records
Auto24 subsidiaries and ownership
Company hierarchySubsidiaries4 records
Auto24 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto24
What does Auto24 do?
Auto24 buys used vehicles from individual sellers (with buyback offers in under 24 hours), subjects each to a 120-point inspection, certifies them, and resells them to individual consumers in Côte d'Ivoire via its online marketplace. Every certified vehicle ships with a 6-month mechanical warranty and a 5-day money-back guarantee, and buyers can add financing facilitation and partner-provided (WiAssur) insurance at the point of sale.
Is Auto24 a public or private company?
Auto24 is a private company. It is classified as corporate owned and is currently operating.
When was Auto24 founded?
Auto24 was founded in 2022. It employs 101 to 250 people.
Where is Auto24 based?
Auto24 is headquartered in Abidjan.
How does Auto24 make money?
Three revenue lines are on record. Used Vehicle Sales are the primary driver. The others are insurance Commission and financing Facilitation.
Who are Auto24's main competitors?
Direct peers on record are Cars24, Spinny, Droom, CarDekho, Carmudi and Cheki. Emerging players are Autochek and Jiji. BE FORWARD is listed as a regional player. OLX is listed as a broad incumbent.
Does Auto24 have an API?
No public API is recorded for Auto24.
What industry is Auto24 in?
Auto24's product category is Used Vehicle Retail. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 441120 and its SIC code is 5500.