GeoPoll
GeoPoll operates a mobile research platform conducting surveys across 120+ emerging markets, serving international development organizations, global brands, NGOs, and retailers. It uses AI-driven quality control, NLP for local dialects, and a 5 million respondent panel to deliver real-time insights.
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GeoPoll does
GeoPoll is a mobile research platform that conducts surveys in emerging markets across 120+ countries, serving international development organizations, global brands, local NGOs, and retailers. The company was founded between 2010 and 2014 (sources conflict on the exact year) and is headquartered in Denver, Colorado, with main operations based in Nairobi, Kenya and additional offices in Washington D.C., Johannesburg, Panama City, and Dar es Salaam. Named case-study clients include ActionAid Zimbabwe, Palladium Rwanda, and DAI, while the website logo wall includes large consumer brands such as Coca-Cola.
The core technology is a proprietary research platform that integrates five data collection modes — face-to-face interviews, CATI (live phone calls), SMS, mobile web links, and app-based surveys — and has processed more than 53 million interviews since 2014. The platform incorporates AI-driven quality control in which automated agents review call transcripts to verify enumerator protocol adherence, real-time anomaly detection on incoming responses, and natural language processing tuned to local dialects. In January 2025 the company launched AI Data Streams, a product that packages ethically sourced voice data from Africa, Asia, and Latin America for AI developers training large language and speech models. The platform operates against a profiled panel of 5 million respondents with claimed reach to 300+ million people, supported by 10,000+ trained interviewers across 65+ call centers and partnerships with mobile network operators.
GeoPoll's business model is professional services: revenue is generated through quote-based, custom research project fees determined by methodology, sample size, geographic coverage, and turnaround requirements. Engagements are typically structured as multi-year contracts with data delivered through secure client portals, interactive dashboards, raw file access, and a data API. The company markets primarily through content and thought leadership — survey reports, case studies, a podcast series, and memberships in research-industry bodies such as ESOMAR, PAMRO, and WAPOR — and sells via direct enterprise field sales to research buyers. AI Data Streams introduces a second distribution channel toward AI model developers and speech-AI companies.
GeoPoll firmographics
Firmographics- Name
- GeoPoll
- Legal name
- GeoPoll
- Website
- https://GeoPoll.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GeoPoll operates a mobile research platform conducting surveys across 120+ emerging markets, serving international development organizations, global brands, NGOs, and retailers. It uses AI-driven quality control, NLP for local dialects, and a 5 million respondent panel to deliver real-time insights.
- Ownership category
- akta.pro rank
GeoPoll industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)
Keywords
Where GeoPoll is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
GeoPoll business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Research Services: Full-service custom research solutions for international development organizations, global brands, NGOs, and retailers. Projects are tailored to client needs with varying methodologies, geographies, and sample sizes. Revenue is generated through project fees based on scope, methodology, and geographic coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom full-service research projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GeoPoll product offering
Product offeringCore offering
GeoPoll is a mobile research platform that conducts large-scale surveys in emerging markets across Africa, Asia, and Latin America using multiple data collection modes (face-to-face, CATI/phone, SMS, mobile web, and app-based surveys). It delivers full-service custom research solutions to international development organizations, global brands, NGOs, and retailers, and also sells ethically sourced voice data from emerging markets for AI model training through its AI Data Streams offering.
Product overview
GeoPoll operates as a mobile research platform for emerging markets, combining its core GeoPoll Platform with specialized service offerings. The platform integrates multiple survey methodologies (face-to-face, CATI, SMS, mobile web, app) with AI-driven analytics, processing over 53 million interviews since 2014. AI Data Streams provides voice/speech data products for AI training. The company also offers dedicated research services for international development and customer/consumer research.
Differentiator
Problem solved
Functional benefit
Brands
- AI Data Streams: AI Data Streams provides extensive, ethically sourced voice data from Africa, Asia, and Latin America to improve AI systems, especially large language models.
Products and services
- GeoPoll Platform An innovative mobile research platform integrating face-to-face, CATI, SMS, mobile web, and app-based surveys with AI-driven analytics, processing over 53 million interviews since 2014. Provides real-time data access through client portal and API for organizations conducting research in emerging markets.
- AI Data Streams Provides ethically sourced voice data from Africa, Asia, and Latin America to enhance AI model training, particularly large language models for speech and language applications.
- International Development Research Custom research services for international development organizations, providing survey data and insights on development outcomes, humanitarian response, beneficiary feedback, baseline surveys, and program evaluation across emerging markets.
- Customer Research Consumer research services for global brands and retailers, delivering market insights through mobile surveys including brand tracking, market entry studies, product feedback, and media consumption patterns across emerging markets.
Quantifiable outcome
- 5+ million surveys conducted annually
- +2 more outcomes
Companies that use GeoPoll
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
GeoPoll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
GeoPoll partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mobile Network OperatorscoreStrategic partnerships with mobile network operators enabling survey delivery and data collection across emerging markets. These partnerships provide access to telecommunications infrastructure and subscriber networks for conducting mobile-based surveys in regions where mobile penetration is high.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
GeoPoll competitors and assessment
Company assessmentDirect peers
- SurveyMonkey: SurveyMonkey operates a self-serve and enterprise survey platform used by brands, researchers, and organizations to collect consumer and market data. Overlaps with GeoPoll in mobile survey methodology, panel research, and brand-side customer research use cases, though SurveyMonkey skews to digital/markets with strong internet penetration.
- Toluna: Toluna operates a global online panel of survey respondents and provides market research technology and services to consumer brands. Direct overlap with GeoPoll in panel-based research and consumer insights delivery, though Toluna's coverage skews more developed markets.
- Premise Data: Premise crowdsources data via mobile contributors across emerging and developed markets for market intelligence and economic indicators. Comparable mobile-first, distributed-contributor model targeting similar emerging-market clients (development orgs, multinational brands).
- Defined.ai (Defined Data): Defined.ai is a marketplace for training data including speech and voice datasets used in AI development. Direct comparable to GeoPoll's AI Data Streams offering and competes for the same buyer segment — AI/ML engineering teams at model developers.
- Lucid (Cint): Lucid (now operating under Cint after acquisition) runs a programmatic survey marketplace and global respondent panel network for market research. Direct comparable business model — panel supply for brand and research buyers — with stronger supply in developed markets and weaker emerging-market depth than GeoPoll.
- Appen: Appen is a leading provider of training data for AI systems, including speech and voice data, sourced globally. Direct overlap with GeoPoll's AI Data Streams product in supplying ethically sourced voice data for LLM training, though Appen operates at significantly larger scale and broader geographic scope.
- MFour Mobile Research: MFour runs a mobile-first consumer research platform using first-party panelist apps in the US. Competes with GeoPoll in mobile survey methodology and panel-based consumer insights, though GeoPoll's geographic focus on emerging markets and SMS/CATI modes differ.
Broad incumbents
- Nielsen: Nielsen and NielsenIQ provide consumer measurement, media analytics, and consumer insights globally. Comparable in serving CPG brands and retailers with consumer insights; incumbent scale advantage in developed markets but historically weaker presence in Sub-Saharan Africa where GeoPoll is specialized.
- Kantar: Kantar is a global market research and consumer insights firm serving consumer brands with proprietary panels and analytics across 90+ markets. Overlaps significantly with GeoPoll's brand-side customer research vertical; broader incumbent with deeper relationships in developed markets and CPG-focused tooling.
- Ipsos: Ipsos is a global market research firm operating across 90+ markets with public opinion, brand, and customer experience research practices. Comparable in serving international development organizations (Ipsos runs public opinion surveys like the Global Advisor) and brand customers, but at vastly larger scale and broader scope.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key highlights6 records
Customer concentration
GeoPoll social profiles
Digital presenceGeoPoll compliance and trust
Trust signalCompliance1 record
GeoPoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoPoll leadership team
Management profileNumber of profiles
Profiles1 record
GeoPoll funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoPoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoPoll
What does GeoPoll do?
GeoPoll is a mobile research platform that conducts large-scale surveys in emerging markets across Africa, Asia, and Latin America using multiple data collection modes (face-to-face, CATI/phone, SMS, mobile web, and app-based surveys). It delivers full-service custom research solutions to international development organizations, global brands, NGOs, and retailers, and also sells ethically sourced voice data from emerging markets for AI model training through its AI Data Streams offering.
Is GeoPoll a public or private company?
GeoPoll is a private company. It is classified as venture growth investor backed and is currently operating.
When was GeoPoll founded?
GeoPoll was founded in 2014. It employs 11 to 50 people.
Where is GeoPoll based?
GeoPoll is headquartered in Denver, United States, in the North America region.
How does GeoPoll make money?
One revenue line is on record: research Services.
Who are GeoPoll's main competitors?
Direct peers on record are SurveyMonkey, Toluna, Premise Data, Defined.ai (Defined Data), Lucid (Cint), Appen and MFour Mobile Research. Broad incumbents are Nielsen, Kantar and Ipsos.
Does GeoPoll have an API?
Yes. GeoPoll provides a data API that delivers survey results in real time to clients. Data is accessible through a client portal and the API enables integration of live data into external systems for analysis.
What industry is GeoPoll in?
GeoPoll's product category is Market Research Services. Its primary akta.pro industry code is FSAFAIAH, Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals). Its NAICS code is 541910.