Premise Data
Premise Data operates a crowdsourced market intelligence platform that combines machine learning with a global network of 6M+ contributors across 140 countries, selling data, AI-powered qualitative insights, and geospatial analytics to international development agencies, governments, and CPG brands.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Premise Data does
Premise Data Corporation is a San Francisco-based private company that operates a crowdsourced market intelligence platform combining machine learning with a global human contributor network. The core Premise Market Intelligence Platform ingests submissions from more than 6 million contributors across 140 countries, processing over 25 million submissions per year and maintaining a proprietary corpus of more than 2.3 million validated points of interest. Specialized modules extend the platform: VideoAI for AI-powered qualitative analysis of open-ended and video survey responses, Geospatial Analytics for precision mapping and route validation, and three international development solutions — Audience Analysis, Situation Analysis, and Market Monitoring.
The company sells to enterprise and institutional clients in three primary verticals: international development (USAID, UNICEF, WHO, Bill & Melinda Gates Foundation, Gavi, GIZ, CDC), public sector, and consumer goods / retail audit (Unilever). Pricing is quote-based on annual or multi-year subscription and project engagements, distributed through direct enterprise field sales rather than self-serve channels. The company has executed a programmatic M&A strategy, acquiring Native in November 2021 to deepen market research capabilities and Grupo Meiko in August 2022 to enter Latin American traditional-trade retail measurement, while also investing in AI-driven product surface expansion (VideoAI, generative humanitarian situation reports).
Premise Data firmographics
Firmographics- Name
- Premise Data
- Legal name
- Premise Data Corporation
- Website
- https://premise.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Premise Data operates a crowdsourced market intelligence platform that combines machine learning with a global network of 6M+ contributors across 140 countries, selling data, AI-powered qualitative insights, and geospatial analytics to international development agencies, governments, and CPG brands.
- Ownership category
- akta.pro rank
Premise Data industry classification
Industry- Product category
- Crowdsourced Market Intelligence and Data Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Geocoding, Search & Place Data Platforms (BPAMANAC)
- akta.pro secondary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
Keywords
Where Premise Data is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Premise Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based Data and Insights Services: Premise provides data collection and analysis services to enterprise clients on a subscription or project basis. Organizations pay for access to Premise's platform and global contributor network to gather custom insights, conduct surveys, and monitor market conditions.
- Custom Data Collection Projects: Organizations commission custom data collection projects tailored to specific needs such as situation monitoring, audience analysis, or retail audits. Pricing is quote-based and project-specific.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/custom pricing for large organizations |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Premise Data product offering
Product offeringCore offering
Premise Data operates a crowdsourced data collection and analytics platform that combines machine learning with human intelligence from a global network of more than 6 million contributors across 140 countries. The platform enables enterprises, governments, NGOs, and CPG brands to commission custom surveys, retail audits, geospatial analyses, and qualitative research, with results delivered in real time through dynamic dashboards.
Product overview
Premise Data offers a unified crowdsourced insights platform that combines machine learning with human intelligence from a global network of over 6 million contributors across 140 countries. The core Premise Market Intelligence Platform serves as the foundation, processing 25 million+ annual submissions from 6 million+ contributors. Built on this platform are specialized modules including VideoAI (AI-powered qualitative insights), Geospatial Analytics (location intelligence for precision mapping), and three international development solutions: Audience Analysis (for social and behavior change campaigns), Situation Analysis (for monitoring country conditions), and Market Monitoring (for tracking product prices and availability). The platform delivers real-time data through dynamic dashboards rather than static reports.
Differentiator
Problem solved
Functional benefit
Products and services
- Premise Market Intelligence Platform A crowdsourced data collection and analysis platform that blends machine learning with human intelligence, enabling rapid gathering of local insights from a curated global network of over 6 million contributors across 140 countries. It is the foundational product on which Premise's specialized modules are built.
- VideoAI An AI-powered qualitative insights platform that enables open-ended questions and video responses in surveys, using AI to analyze qualitative data at scale and generate near real-time insights. Targeted at organizations needing deeper qualitative understanding from contributor networks.
- Geospatial Analytics Location intelligence solution enabling precision mapping at scale, helping organizations discover, enhance, and validate points of interest and route data for rich, accurate geospatial insights. Targeted at location-driven businesses, mapping services, and public-sector agencies.
- Audience Analysis International-development solution for social and behavior change that enables audience segmentation, behavioral factor analysis, campaign testing, monitoring, and evaluation through a panel of 6+ million respondents in 140 countries. Targeted at development donors, NGOs, and humanitarian organizations.
- Situation Analysis International-development solution for monitoring country conditions and external factors that impact funding, intervention implementation, and outcomes, using custom indices and real-time data from rapid assessments. Targeted at development donors and humanitarian organizations.
- Market Monitoring Data collection solution for tracking product price and availability data tailored to the needs of humanitarian organizations, development donors, social enterprises, and economists. Targeted at international development and humanitarian customers.
Quantifiable outcome
- Same-day data collection and delivery to customers
- +1 more outcomes
Companies that use Premise Data
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Premise Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Premise Data partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- UNICEFcoreUNICEF utilizes Premise for child health monitoring, development program assessment, and data collection in challenging environments where traditional data collection is not feasible.
- USAIDcoreUSAID partners with Premise for COVID-19 situational analysis, development monitoring, and humanitarian data collection across multiple countries.
- GIZcoreGIZ uses Premise for international development monitoring and evaluation activities, leveraging the platform for situation analysis in developing regions.
- WHO (World Health Organization)coreWHO utilizes Premise for rapid health needs assessment during crises, including wartime analysis in Ukraine and other humanitarian situations.
- Bill & Melinda Gates FoundationcoreThe Gates Foundation partners with Premise to monitor vaccine service delivery in areas with poor health system performance, particularly in Kinshasa slums.
- Gavi, the Vaccine AlliancecoreGavi works with Premise to identify health facilities offering immunization services and measure immunization coverage in underserved areas.
- CDCcoreCDC uses Premise for global health monitoring and disease surveillance activities requiring rapid data collection in various regions.
- UnilevercoreUnilever utilizes Premise to map first mile supply chain in remote areas of Indonesia and gather in-store execution data for retail intelligence.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Premise Data competitors and assessment
Company assessmentEmerging players
- SafeGraph: Provider of POI, foot-traffic, and geospatial data products. Partial overlap with Premise's location-intelligence offering, particularly for enterprise and analytical buyers.
- Placer.ai: Foot-traffic and location-analytics platform aggregating mobility signals from panel-based data sources. Comparable in serving CPG/retail-execution and real-estate customers with location-derived insights.
Direct peers
- GeoPoll: Mobile-based survey and data collection platform focused on emerging markets, particularly Africa. Operates a similar crowdsourced panel model with a comparable focus on hard-to-reach geographies and development-sector clients.
- Toluna: Global online survey panel operator providing consumer insights via a contributor network and automated research tools. Closely comparable business model — paid panelists, global reach, enterprise market-research delivery.
- Cint: Panel management and survey exchange infrastructure that connects researchers with global consumer panels. Comparable in providing the underlying panel-and-projection layer that market-research buyers consume.
- Appen: Crowdsourced data annotation and dataset provider with a large global contributor workforce. Comparable contributor-network operating model, though primarily serving AI/ML training data rather than market intelligence.
- Foursquare: Location intelligence and POI platform with global geospatial data assets. Directly comparable to Premise's Geospatial Analytics product line and its 2.3M+ validated points of interest.
Broad incumbents
- Ipsos: Global market research and consumer insights incumbent with deep enterprise relationships across CPG and public sector. Competes for the same insight budgets as Premise but via traditional panel and survey infrastructure.
- Kantar: Largest dedicated market-research and consumer-insights firm globally, with significant retail-audit and CPG measurement exposure. Most directly competes with Premise's CPG/retail-execution use cases.
- Planet Labs: Earth-observation and geospatial analytics provider serving government and commercial customers. Adjacent in delivering global-scale spatial data, though from satellite rather than crowdsourced ground-truth sources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Premise Data social profiles
Digital presencePremise Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premise Data leadership team
Management profileNumber of profiles
Profiles7 records
Premise Data subsidiaries and ownership
Company hierarchySubsidiaries2 records
Premise Data funding detail
Funding detailFunding overview
Funding rounds5 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premise Data M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premise Data
What does Premise Data do?
Premise Data operates a crowdsourced data collection and analytics platform that combines machine learning with human intelligence from a global network of more than 6 million contributors across 140 countries. The platform enables enterprises, governments, NGOs, and CPG brands to commission custom surveys, retail audits, geospatial analyses, and qualitative research, with results delivered in real time through dynamic dashboards.
Is Premise Data a public or private company?
Premise Data is a private company. It is classified as venture growth investor backed and is currently operating.
When was Premise Data founded?
Premise Data was founded in 2011. It employs 51 to 100 people.
Where is Premise Data based?
Premise Data is headquartered in San Francisco, United States, in the North America region.
How does Premise Data make money?
Two revenue lines are on record. Subscription-based Data and Insights Services are the primary driver. The others are custom Data Collection Projects.
Who are Premise Data's main competitors?
Emerging players on record are SafeGraph and Placer.ai. Direct peers are GeoPoll, Toluna, Cint, Appen and Foursquare. Broad incumbents are Ipsos, Kantar and Planet Labs.
Does Premise Data have an API?
No public API is recorded for Premise Data.
What industry is Premise Data in?
Premise Data's product category is Crowdsourced Market Intelligence and Data Analytics. Its primary akta.pro industry code is BPAMANAC, Geocoding, Search & Place Data Platforms, with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 518210 and its SIC code is 7370.