Toyota (GB) PLC

What Toyota (GB) PLC does

Toyota (GB) PLC is the UK national sales and marketing company for the Toyota and Lexus brands, and a wholly-owned subsidiary of Toyota Motor Corporation (TMC), the world's largest automobile manufacturer by volume. Founded in 1965 and headquartered in Epsom, Surrey, the company operates as the UK national marketing company across England, Wales, Scotland, Northern Ireland, the Isle of Man, and the Channel Islands, distributing passenger cars, SUVs, light commercial vehicles (Proace City, Proace, Proace Max, Hilux, Land Cruiser Commercial), and a full parallel lineup of self-charging hybrid, plug-in hybrid, all-electric (bZ4X, C-HR+, Urban Cruiser, bZ4X Touring), and hydrogen fuel cell (Mirai) powertrains.

The business monetises through new and used vehicle sales via an authorised franchised dealer/retailer network, a Buy Online direct platform, dedicated fleet and business sales operations, and the Motability Scheme for customers with disabilities. Toyota (GB) PLC also acts as an appointed representative for Toyota Financial Services (UK) PLC (introducing PCP, PCH, HP, and BCH finance products) and KINTO UK Limited (mobility subscription services), and as an introducer for Toyota Insurance Management UK Limited. Aftersales revenue is generated through servicing, MOT, parts, accessories, and the Toyota Total Confidence warranty and roadside assistance programme. Connected vehicle services are delivered through the MyToyota App in collaboration with Toyota Connected Europe Limited and Toyota Motor Europe NV/SA.

The company is authorised and regulated by the Financial Conduct Authority for consumer credit and insurance distribution, complies with the Chartered Trading Standards Institute's approved Motor Industry Codes of Practice, and participates in The Motor Ombudsman's alternative dispute resolution scheme. It is a member of the Society of Motor Manufacturers and Traders (SMMT), the 30% Club, and the Automotive 30% Club. The current President and Managing Director is Agustin Martin. Toyota Motor Manufacturing (UK) Limited (TMUK), which produces the Toyota Corolla and engines, is a related but separate entity.

Name

Toyota (GB) PLC

Legal name

Toyota (GB) PLC

Website

https://toyota.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Toyota (GB) PLC is the UK national sales and marketing company for Toyota and Lexus vehicles, distributing passenger cars, SUVs, and commercial vehicles via a franchised dealer network, online channels, and fleet operations, supported by affiliated finance, insurance, and mobility services.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)

akta.pro secondary industry

Corporate Shuttle, Pool Car & Motor Pool Management (THADAOAF)

Keywords

• Passenger vehicle sales
• Commercial vehicle leasing
• Automotive finance products
• Hybrid electric vehicles
• Vehicle servicing maintenance

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: New and used vehicle sales through authorised dealer network and direct online channels. Sales include passenger cars and commercial vehicles (vans and pick-ups).
2. Parts and Accessories: Genuine Toyota parts and accessories sold through the dealer network for vehicle maintenance and personalisation.
3. Finance Products: Toyota Financial Services (UK) PLC provides vehicle financing including Personal Contract Purchase (PCP), Personal Contract Hire (PCH), Hire Purchase (HP), and Business Contract Hire (BCH) arrangements.
4. Insurance Services: Toyota Insurance Management UK Limited provides vehicle insurance products. Toyota (GB) PLC is an introducer appointed representative of Toyota Insurance Management UK Limited.
5. Servicing and Maintenance: Vehicle servicing, MOT testing, maintenance, and repair services through the Toyota Centre network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Toyota (GB) PLC is the UK national sales and marketing company for Toyota and Lexus vehicles. It distributes new and used passenger cars, SUVs, commercial vans, and pick-ups across multiple powertrains (hybrid, plug-in hybrid, all-electric, and hydrogen fuel cell) through an authorised dealer network, an online Buy Online platform, and dedicated fleet/business sales. Supporting offerings include vehicle finance (PCP, PCH, HP, BCH), insurance, genuine parts and accessories, servicing and MOT, and the MyToyota connected services app.

Product overview

Toyota (GB) PLC operates a multi-brand vehicle portfolio spanning passenger cars, SUVs, vans, and pick-ups across multiple powertrain technologies including all-electric, plug-in hybrid, self-charging hybrid, and hydrogen fuel cell. The core product line includes city cars (Aygo X, Yaris), SUVs (Yaris Cross, Urban Cruiser, C-HR, C-HR+, bZ4X, RAV4, Land Cruiser), family vehicles (Corolla range), performance cars (GR Yaris), and commercial vehicles (Proace City, Proace, Proace Max, Hilux). Supporting services include connected services via MyToyota App, comprehensive finance products (PCP, PCH, HP, BCH), and Toyota Total Confidence aftercare programme. The company offers vehicles through dealer network, Buy Online platform, and fleet/business channels.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota: Main automotive brand for cars and commercial vehicles
• Lexus
• Toyota Gazoo Racing
• Toyota Financial Services
• Lexus Financial Services
• RedLine Financial Services
• KINTO
• MyToyota

Products and services

• New Passenger Cars and SUVs Toyota and Lexus branded passenger vehicles sold new through the UK authorised dealer network and Buy Online platform, spanning city cars (Aygo X, Yaris), SUVs (Yaris Cross, Urban Cruiser, C-HR, C-HR+, bZ4X, bZ4X Touring, RAV4, Land Cruiser), family cars (Corolla Hatchback, Corolla Touring Sports), performance (GR Yaris), and plug-in hybrid (Prius). Available in hybrid, plug-in hybrid, all-electric, and hydrogen fuel cell powertrains.
• Commercial Vehicles (Vans and Pick-Ups) Light commercial vehicles including Proace City, Proace, Proace Max vans, Hilux pick-up (including 2026 version and battery electric variant), and Land Cruiser Commercial, plus Corolla Commercial. Sold to sole traders, SMEs, fleet operators, and public sector buyers through the dealer network and dedicated fleet sales.
• Used Vehicles Approved used Toyota and Lexus vehicles sold through the dealer network and the used-cars section of toyota.co.uk.
• Personal Contract Purchase (PCP) Finance product providing lower monthly instalments with a final balloon payment or optional trade-in, provided by Toyota Financial Services (UK) PLC. Subject to status and terms.
• Personal Contract Hire (PCH) Long-term operating lease for individual customers paying monthly rentals for vehicle use, with no option to purchase at the end of term. Provided by Toyota Financial Services (UK) PLC.
• Hire Purchase (HP) Traditional vehicle finance where the customer owns the vehicle after the final payment. Provided by Toyota Financial Services (UK) PLC.
• Business Contract Hire (BCH) Business-focused operating lease with potential tax advantages for company car drivers, offered through Toyota Financial Services (UK) PLC.
• Toyota Insurance Vehicle insurance products provided through Toyota Insurance Management UK Limited, with Toyota (GB) PLC acting as introducer appointed representative.
• Genuine Parts and Accessories Manufacturer-approved Toyota parts and accessories sold through the authorised dealer network for vehicle maintenance, repair, and personalisation.
• Servicing, MOT and Maintenance Vehicle servicing, MOT testing, maintenance, and repair services delivered through the Toyota Centre authorised dealer network, with online booking via toyota.co.uk.
• Toyota Total Confidence (Warranty and Aftercare) Comprehensive ownership programme combining new vehicle warranty, extended cover options, roadside assistance, and aftercare for Toyota owners in the UK.
• MyToyota Connected Services App Mobile application and connected services platform enabling Toyota owners to manage their vehicle, access in-car multimedia, map updates, and other connected features.

Quantifiable outcome

• Hybrid technology has helped Toyota cut vehicle carbon emissions significantly, with target to reduce by 90% by 2050 compared to 2010 levels.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• KINTO UK LimitedcoreStrategic or Co-development PartnerToyota (GB) PLC is an appointed representative of KINTO UK Limited, Toyota's mobility company providing subscription and mobility services.
• Toyota Motor Europe NV/SA (TME)coreTechnology or IntegrationTME based in Brussels is responsible for storing and managing personal data in Toyota systems, maintaining IT security measures and quality standards. Joint controller with TGB for certain data processing activities.
• Toyota Motor Manufacturing (UK) Limited (TMUK)majorStrategic or Co-development PartnerTMUK operates UK manufacturing facilities producing the Toyota Corolla and vehicle engines. Maintains its own Modern Slavery Statement and collaborates on supply chain and manufacturing activities.
• Toyota Connected Europe LimitedcoreTechnology or IntegrationToyota Connected Europe Limited, based at 80 Turnmill Street, London, provides connected vehicle services and data infrastructure supporting Toyota's connected services and mobility solutions.
• Sedex (Supplier Ethical Data Exchange)minorOthersTGB is a member of Sedex, a global platform enabling ethical supply chain management. Sedex is used to identify suppliers with elevated modern slavery risks and conduct targeted audits.
• Society of Motor Manufacturers and Traders (SMMT)minorOthersToyota (GB) PLC is a member of the Society of Motor Manufacturers and Traders, the automotive industry trade association representing UK motor manufacturers.
• Financial Conduct Authority (FCA)coreOthersToyota (GB) PLC, Toyota Financial Services (UK) PLC, and KINTO UK Limited are authorised and regulated by the FCA for financial services activities including consumer credit and insurance distribution.
• 30% Club and Automotive 30% ClubminorStrategic or Co-development PartnerTGB partners with the 30% Club and Automotive 30% Club as part of its gender diversity initiatives to attract, develop, and retain female talent in the automotive industry.
• The Motor OmbudsmanminorOthersDispute resolution provider offering impartial Alternative Dispute Resolution service for customer complaints. Referenced in Toyota's Customer Charter and complaints processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kia UK Ltd: UK distributor for Kia, sister brand of Hyundai. Competes head-to-head with TGB across UK retail, fleet, and electrified powertrains (EV6, EV9), with a similar dealer-led distribution and finance/aftersales ecosystem.
• BMW (UK) Ltd: National sales and marketing subsidiary of BMW Group in the UK. Directly comparable to TGB in role, scale, and multi-channel distribution of passenger vehicles, with an overlapping premium-and-mass product strategy and similar finance and aftersales ecosystem.
• Honda Motor Europe (UK): UK national sales and marketing arm of Honda. Operates the same dealer-based retail and aftersales model as TGB, with a comparable shift toward hybrid and electrified powertrains in the UK market.
• Volvo Car UK Ltd: UK national sales subsidiary of Volvo Cars. Comparable to TGB in operating a premium-leaning dealer network, fleet/business sales, finance products, and electrification-led product strategy in the UK.
• Mercedes-Benz Cars UK: UK national sales company for Mercedes-Benz passenger cars, also offering finance, insurance, and servicing. Mirrors TGB's role as a wholly-owned OEM subsidiary managing retail, fleet, and connected services in the UK market.
• Nissan Motor (GB) Ltd: UK national sales company for Nissan, with a strong BEV and hybrid passenger and LCV portfolio. Directly comparable to TGB as another Japanese OEM sales subsidiary operating UK dealer, fleet, finance, and connected services channels.
• Hyundai Motor UK Ltd: UK national sales subsidiary of Hyundai Motor Group. Comparable in role and structure, with a notably strong EV portfolio (Ioniq line-up) that competes with TGB's bZ4X, C-HR+, and Urban Cruiser models in the UK retail and fleet channels.
• Ford Motor Company Ltd (UK): UK national sales company of Ford, distributing passenger and commercial vehicles through a dealer network with associated finance and servicing. Directly comparable to TGB given similar passenger-and-LCV portfolio and fleet focus.
• Volkswagen Group UK Ltd: UK importer and distributor for Volkswagen Group brands (VW, Audi, Skoda, SEAT/CUPRA, etc.). Comparable multi-brand OEM sales entity operating the same authorised dealer, fleet, finance, and aftersales model as TGB in the UK.

Broad incumbents

• Stellantis UK (Vauxhall/Peugeot/Citroën/FIAT/Jeep): UK distributor for multiple Stellantis brands including Vauxhall, Peugeot, Citroën, and electric-only FIAT/Jeep. Overlaps with TGB in passenger and LCV segments, with a comparable fleet and dealer-led distribution model in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/toyotauktv
• Facebookfacebook.com/toyotauk
• Instagraminstagram.com/toyotauk
• Xx.com/Toyota_UK_Prius

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota (GB) PLC