Diathrive
Diathrive Health is a diabetes management platform selling FDA-approved glucose meters, test strips, and lancets via direct-to-consumer subscriptions and enterprise contracts, augmented by mobile app tracking and unlimited coaching from RN and CDCES-certified Health Advisors.
- Company typePrivate
- Founded2017
- HeadquartersSouth Salt Lake, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Diathrive does
Diathrive (legally Diathrive, Inc., DBA Diathrive Health) is a South Salt Lake, Utah-based diabetes management company founded in 2017 by Michael Hennessy. The company sells FDA-approved glucose monitoring hardware — a blood glucose meter (0.4 µL sample, 4-second read-out, 300-test memory), glucose oxidase test strips, lancing devices, and universal lancets — alongside a mobile health application (iOS and Android) that lets users log readings, view trends, and share data with their care circle. On top of this hardware and software base, Diathrive layers unlimited clinical support from clinically-trained Health Advisors (Registered Nurses and CDCES-certified specialists), whose involvement is treated as a core differentiator relative to automated coaching solutions.
The business runs on a hybrid go-to-market. Individual consumers buy direct from diathrive.com via a customizable, pay-as-you-go subscription with no prescription requirement, bypassing insurance middlemen to keep prices low. On the enterprise side, the company sells to self-insured employers, health plans, and municipal governments through direct sales, benefits brokers, and benefits management organizations, with quote-based pricing and per-member service modules (Diabetes Care, Health Advisors, CGM Solutions, GLP-1 Weight Management). The enterprise offering is positioned around claimed 50-85% reductions in diabetes-related healthcare spend, with members paying $0 out-of-pocket for unlimited supplies under employer-sponsored plans.
Strategically, the company is expanding the platform's therapeutic scope: a May 2026 partnership with KardiaComplete adds FDA-cleared ECG and virtual cardiology for an integrated cardiometabolic offering; an enterprise GLP-1 program targets high-cost weight-loss therapeutics; and a dedicated CGM module adds oversight for continuous glucose monitor utilization. The Behavioral Diabetes Institute provides the psychosocial assessment methodology underpinning care plans, and Diathrive holds Validation Institute highest-level validation for healthcare savings. The company is privately held with 51-100 employees and is backed by ERG Enterprises (founded by Dr. Eric George) and Aries Capital Partners, both non-fund-based patient capital providers.
Diathrive firmographics
Firmographics- Name
- Diathrive
- Legal name
- Diathrive, Inc.
- Website
- https://diathrive.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diathrive Health is a diabetes management platform selling FDA-approved glucose meters, test strips, and lancets via direct-to-consumer subscriptions and enterprise contracts, augmented by mobile app tracking and unlimited coaching from RN and CDCES-certified Health Advisors.
- Ownership category
- akta.pro rank
Diathrive industry classification
Industry- Product category
- Diabetes Management
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421), Pharmacies and Drug Retailers (456110), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ)
- akta.pro secondary industries
- Diabetes Education & Insulin Management (Home-Based) (HSABACAJ), Diabetes (General) (HLAKADAA)
Keywords
Where Diathrive is headquartered
LocationHeadquarters
- HQ city
- South Salt Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Diathrive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Diabetes Supplies Subscription: Recurring subscription model providing unlimited diabetes testing supplies (glucose meters, test strips, lancets) delivered on a customizable schedule. Customers can select supply quantities and delivery frequency, with flexibility to pause or cancel.
- Hardware Sales: One-time and recurring sales of FDA-approved diabetes management hardware including blood glucose meters, lancing devices, and consumable supplies. Free meter included with subscription plans.
- Enterprise Healthcare Benefits Solutions: B2B revenue from employers and health plans for comprehensive diabetes management solutions. The company provides unlimited clinical support, supplies, and diabetes education to plan members, with costs covered by the enterprise client.
- Health Advisor Clinical Services: Clinical support services provided through certified diabetes care and education specialists (CDCES), registered nurses (RN), and other health advisors as part of the enterprise solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Subscription Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Diathrive product offering
Product offeringCore offering
Diathrive sells FDA-approved blood glucose meters, test strips, lancets, and lancing devices direct-to-consumer through customizable recurring subscriptions, bypassing insurance middlemen to lower out-of-pocket cost. For organizations, Diathrive Health Enterprise delivers a diabetes management platform combining unlimited supplies, real-time health data, RN/CDCES Health Advisor coaching, CGM oversight, and GLP-1 weight management programs to reduce employer diabetes-related spend.
Product overview
Diathrive offers a diabetes management ecosystem consisting of core FDA-approved testing products (Blood Glucose Meter, Test Strips, Lancets, Lancing Device) sold through direct-to-consumer subscription plans, combined with an enterprise platform (Diathrive Health Enterprise) for organizations. The enterprise platform includes four integrated service modules: Diabetes Care (core enterprise solution), Health Advisors (RN/CDCES coaching), CGM Solutions, and GLP-1 Weight Management. The Diathrive Health App provides mobile access for users to track data and engage with the platform. All products are designed to work together as a unified diabetes management system.
Differentiator
Problem solved
Functional benefit
Products and services
- Diathrive Blood Glucose Meter FDA-approved home blood glucose meter delivering results in 4 seconds from a 0.4 µL sample, with large display, alternate-site testing, meal markers, 300-test memory with date/time, 7/14/30/60/90-day averages, USB data download, hypo/hyper alarms, ketone alerts, and CGM calibration support; sold direct-to-consumer, bundled free with subscriptions.
- Diathrive Glucose Test Strips Bottles of 50 glucose test strips formulated with Glucose Oxidase (from Aspergillus niger) for use with the Diathrive Blood Glucose Meter; sold direct-to-consumer via subscription and one-time purchase.
- Lancets (100 count) Box of 100 universal 30-gauge lancets for fingerstick blood sampling, compatible with most lancing devices including the Diathrive Lancing Device.
- Diathrive Lancing Device Lancing device with 5 depth settings, strong spring for quick lancing, fingertip cap and alternate-site testing (AST) cap; compatible with Diathrive and most universal lancets.
- Diathrive Health Enterprise Diabetes Solution Enterprise diabetes management platform for self-insured employers, health plans, and municipal governments, providing unlimited FDA-approved testing supplies, real-time health data, and integrated Health Advisor coaching to reduce diabetes-related healthcare costs and improve workforce outcomes.
- Diathrive Health Mobile App iOS and Android mobile application for Diathrive members that enables glucose and health data tracking, diabetes self-education, supply management, and sharing health data with the user's circle of care.
- Diabetes Supplies Organizers Bags and organizers for storing and conveniently transporting diabetes testing supplies, sold direct-to-consumer.
Quantifiable outcome
- 50-85% reduction in diabetes-related healthcare spend for enterprise clients in year 1
- +4 more outcomes
Companies that use Diathrive
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Diathrive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Diathrive partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KardiaCompletecoreDiathrive Health and KardiaComplete announced a strategic partnership to deliver a more integrated approach to cardiometabolic care. The partnership combines Diathrive's diabetes management platform with KardiaComplete's FDA-cleared ECG technology and virtual heart care programs. Together, they aim to create a more connected member experience recognizing that chronic conditions do not exist in isolation, supporting proactive risk identification and coordinated cardiometabolic strategy for employers.
- Jeff HoganminorJeff Hogan, a recognized authority on healthcare benefits, joined Diathrive Health as a value-based healthcare advisor. Jeff shares Diathrive's passion for value-based care, transparency, and healthcare reform. He is recognized thought leader in employee healthcare benefits who helps accelerate the company's growth phase.
- Behavioral Diabetes InstitutecoreDiathrive Health partners with the Behavioral Diabetes Institute to leverage their expertise in identifying individual barriers to health management. The partnership enables Diathrive to use psychosocial assessment criteria to customize care plans that counteract barriers and create lasting behavioral change for people living with diabetes.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Diathrive competitors and assessment
Company assessmentBroad incumbents
- Dexcom: Dexcom is the leading CGM hardware manufacturer, a broad incumbent in diabetes technology. Represents both a partner/supplier (Diathrive integrates CGM into enterprise offerings) and a structural substitute to Diathrive's BGM core.
- Abbott (FreeStyle Libre): Abbott's FreeStyle Libre is the dominant CGM platform and a broad incumbent in glucose monitoring. While Diathrive also resells CGM solutions to enterprises, Abbott's shift toward CGM directly threatens the BGM/test strip category that anchors Diathrive's consumer subscription.
Direct peers
- Ascensia Diabetes Care: Ascensia manufactures the Contour line of BGM devices and test strips, a direct peer in glucose testing hardware. Also serves a hybrid consumer and healthcare professional channel comparable to Diathrive's B2C/B2B split.
- Livongo (Teladoc Health): Livongo pioneered the employer-sponsored diabetes management platform with connected devices and coaching, the closest large-scale direct peer to Diathrive's enterprise offering. Now part of Teladoc Health, it competes for the same self-insured employer and health plan contracts.
- Edgepark Medical Supplies: Edgepark is a long-standing mail-order distributor of diabetes and chronic disease supplies to consumers and institutions, with comparable BGM and consumable offerings plus insurance billing capability that Diathrive explicitly bypasses.
- Omada Health: Omada is a digital chronic care platform sold to employers and health plans covering diabetes prevention and management with coaching and connected tools, directly comparable to Diathrive Health's enterprise platform.
- LifeScan (OneTouch): OneTouch is a direct peer in the BGM consumer market, offering glucose meters, test strips, and lancets with similar FDA-approved hardware. Competes with Diathrive for individual diabetes consumers purchasing testing supplies.
- Byram Healthcare: Byram is a major direct-to-consumer and insurer-supplied distributor of diabetes testing supplies, including meters, test strips, and continuous glucose monitors. Competes with Diathrive on supply access, pricing, and insurance billing.
- Roche Diabetes Care (mySugr): Roche's mySugr is a direct peer combining a BGM-connected mobile app with diabetes coaching and education, closely mirroring Diathrive's meter-plus-mobile-plus-coaching bundle.
Regional players
- US Med: US Med is a US-based mail-order diabetes supplies provider with a subscription model similar to Diathrive's D2C offering, including BGM, test strips, and CGM resupply. Directly comparable as a regional D2C competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Diathrive social profiles
Digital presenceDiathrive compliance and trust
Trust signalCompliance2 records
Diathrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diathrive leadership team
Management profileNumber of profiles
Profiles2 records
Diathrive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diathrive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diathrive
What does Diathrive do?
Diathrive sells FDA-approved blood glucose meters, test strips, lancets, and lancing devices direct-to-consumer through customizable recurring subscriptions, bypassing insurance middlemen to lower out-of-pocket cost. For organizations, Diathrive Health Enterprise delivers a diabetes management platform combining unlimited supplies, real-time health data, RN/CDCES Health Advisor coaching, CGM oversight, and GLP-1 weight management programs to reduce employer diabetes-related spend.
Is Diathrive a public or private company?
Diathrive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Diathrive founded?
Diathrive was founded in 2017. It employs 11 to 50 people.
Where is Diathrive based?
Diathrive is headquartered in South Salt Lake, United States, in the North America region.
How does Diathrive make money?
Four revenue lines are on record. Diabetes Supplies Subscription is the primary driver. The others are hardware Sales, enterprise Healthcare Benefits Solutions and health Advisor Clinical Services.
Who are Diathrive's main competitors?
Broad incumbents on record are Dexcom and Abbott (FreeStyle Libre). Direct peers are Ascensia Diabetes Care, Livongo (Teladoc Health), Edgepark Medical Supplies, Omada Health, LifeScan (OneTouch), Byram Healthcare and Roche Diabetes Care (mySugr). US Med is listed as a regional player.
Does Diathrive have an API?
No public API is recorded for Diathrive.
What industry is Diathrive in?
Diathrive's product category is Diabetes Management. Its primary akta.pro industry code is HLAHAHAJ, Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators), with a secondary code of HSABACAJ, Diabetes Education & Insulin Management (Home-Based). Its NAICS code is 42421 and its SIC code is 5047.