LA7
LA7 is an Italian free-to-air commercial television broadcaster, wholly-owned by Cairo Communication S.p.A., delivering news, political commentary, and entertainment programming to Italian households via DTT, streaming, podcasts, and mobile apps.
- Company typePrivate
- Founded2010
- HeadquartersSchettini, Italy
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What LA7 does
LA7 is an Italian free-to-air commercial television broadcaster and wholly-owned subsidiary of Cairo Communication S.p.A., a publicly listed diversified media group. Founded in 2010 and headquartered in Rome, LA7 operates a primary national channel supplemented by LA7d (a secondary channel) and LA7 Cinema (an on-demand film streaming service). Its programming centers on news and political commentary — flagship TG LA7 is directed by Enrico Mentana — alongside prime-time talk shows (Otto e Mezzo, diMartedì, Piazzapulita, In Onda), satirical current-affairs programming (Propaganda Live), and morning news blocks (L'Aria che Tira, Omnibus, Coffee Break), serving a broad Italian general-audience segment interested in news, politics, sports, and entertainment.
The company's underlying technology stack is built on digital terrestrial television (DTT) broadcasting combined with online streaming via la7.it, mobile applications, an Xbox app, and content distribution through podcasts on Spotify, Apple Podcast, Amazon Music, and YouTube Music, as well as smart-speaker integration on Google Home and Alexa. On-demand viewing is delivered through RivediLA7 (replay) and Teche LA7 (archive). No proprietary AI/ML, API, or SDK infrastructure is disclosed.
LA7's revenue model relies primarily on television advertising, with a secondary transaction-based revenue stream emerging from LA7 Cinema on-demand film viewing. The channel is free to air and monetizes through broadcast ad inventory plus sponsorships. Distribution is direct-to-consumer via broadcast and digital channels; there is no B2B SaaS or enterprise component. Corporate governance, compliance frameworks (D.Lgs. 231/2001 organizational model, Whistleblowing procedures under D.Lgs. 24/2023), and ethics oversight are consolidated at the parent Cairo Communication group level, and the company holds an SIAE broadcasting license (3344/I/3215) for its DTT operations.
LA7 firmographics
Firmographics- Name
- LA7
- Legal name
- LA7 S.p.A.
- Website
- https://la7.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- LA7 is an Italian free-to-air commercial television broadcaster, wholly-owned by Cairo Communication S.p.A., delivering news, political commentary, and entertainment programming to Italian households via DTT, streaming, podcasts, and mobile apps.
- Ownership category
- akta.pro rank
LA7 industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
Keywords
Where LA7 is headquartered
LocationHeadquarters
- HQ city
- Schettini
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
LA7 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: LA7 generates revenue primarily through television advertising. The website includes a 'Pubblicità' (Advertising) section indicating commercial revenue generation through broadcast advertisements and sponsorships.
- Digital Content Revenue: The platform offers premium content through LA7Cinema On Demand, suggesting potential transaction-based viewing of films and series.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LA7 product offering
Product offeringCore offering
LA7 is an Italian free-to-air television broadcaster that distributes live news, political talk shows, current-affairs programming, and entertainment content via digital terrestrial television (DTT), live website streaming, on-demand replay (RivediLA7), film streaming (LA7 Cinema), and podcasts across multiple digital platforms. The company monetizes audiences primarily through broadcast advertising and sponsorships, with secondary transaction-based revenue from on-demand film rentals.
Product overview
LA7 is an Italian commercial television broadcaster operating as a single-channel platform with multiple complementary services. The core offering is LA7 Live TV, which broadcasts live news, political talk shows, and current affairs programming. Supporting the main channel are on-demand services including RivediLA7 for replaying aired content and LA7 Cinema for movie streaming. LA7 also offers a podcast service distributed across Spotify, Apple Podcast, Amazon Music, YouTube Music, and smart speakers (Google Home, Alexa). The news division TG LA7 provides multiple daily news editions. Key programs include In Onda (political talk show), Propaganda Live (satirical news), L'Aria che Tira (morning news), Omnibus (morning news with edicola), Coffee Break (late morning news), Otto e Mezzo (evening talk with Lilli Gruber), diMartedì (Tuesday political talk with Giovanni Floris), and Piazzapulita (Thursday political talk with Corrado Formigli).
Differentiator
Problem solved
Functional benefit
Products and services
- LA7 Live TV
- TG LA7
- RivediLA7
- LA7 Cinema
- LA7 Podcast
- LA7d
Companies that use LA7
Customer profileSegments1 record
Ideal customer profiles1 record
LA7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
LA7 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cairo CommunicationcoreLA7 S.p.A. is part of the Cairo Communication Group. The company follows the Codice Etico (Code of Ethics) established at the Group level. Corporate governance and organizational models (D.Lgs. 231/2001) are implemented consistently across the group. The whistleblower reporting channel is managed at the group level through Cairo Communication SpA.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
LA7 competitors and assessment
Company assessmentDirect peers
- MFE-MediaForEurope (Mediaset): Italy's largest private free-to-air broadcaster, operating flagship channels (Canale 5, Italia 1, Rete 4) that compete directly with LA7 for Italian viewers and broadcast advertising. Both operate commercial FTA networks within the same Italian advertising market and overlap in news/talk programming.
- Tgcom24 (Mediaset): Mediaset's 24-hour all-news channel. Direct competitor to TG LA7 in the Italian rolling news market, with overlapping political coverage and shared advertiser pool for news audiences.
- Euronews: Pan-European multilingual news channel distributed via DTT and streaming. Comparable as a niche news-focused broadcaster operating across multiple digital distribution platforms, though it lacks LA7's domestic-market concentration.
Broad incumbents
- RAI: Italian public service broadcaster with Rai 1, Rai 2, Rai 3, and 24-hour news channel Rai News 24. Direct competitor for news viewership and political coverage share; LA7 positions itself as an alternative to RAI's news output.
- Sky Italia: Italian pay-TV operator and content producer owned by Comcast. While not a direct free-to-air competitor, Sky Italia competes for premium sports, entertainment rights, and high-value audiences across the same Italian TV ad and subscription landscape.
- Warner Bros. Discovery Italy: Operates Discovery Italia/Nove/Real Time and previously managed the free-to-air portfolio that overlapped with LA7's advertising and audience pool. Both compete for Italian ad-supported entertainment and factual viewers.
- France 24: French state-funded international news broadcaster with web, mobile, and connected-TV distribution. Comparable as a public-affairs-oriented news network leveraging multi-platform digital distribution for hard-news audiences.
- DW (Deutsche Welle): German public international broadcaster with strong digital and podcast distribution. Comparable as a multi-language news broadcaster leveraging streaming, apps, and smart-speaker distribution to extend reach beyond traditional broadcast.
Regional players
- RTL 102.5 (RadioMediaset): Italian radio broadcaster owned by Mediaset group with integrated digital/podcast offerings. Comparable as an Italian-language audio + digital extension play within the same Cairo Communication competitive set.
Emerging players
- Rakuten TV Europe: European AVOD/FAST streaming platform with transactional and ad-supported movie offerings. Comparable to LA7's LA7Cinema on-demand transactional model as a competing free/ad-supported film streaming destination in European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LA7 social profiles
Digital presenceLA7 compliance and trust
Trust signalCompliance2 records
LA7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA7 leadership team
Management profileNumber of profiles
Profiles2 records
LA7 subsidiaries and ownership
Company hierarchySubsidiaries2 records
LA7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA7
What does LA7 do?
LA7 is an Italian free-to-air television broadcaster that distributes live news, political talk shows, current-affairs programming, and entertainment content via digital terrestrial television (DTT), live website streaming, on-demand replay (RivediLA7), film streaming (LA7 Cinema), and podcasts across multiple digital platforms. The company monetizes audiences primarily through broadcast advertising and sponsorships, with secondary transaction-based revenue from on-demand film rentals.
Is LA7 a public or private company?
LA7 is a private company. It is classified as corporate owned and is currently operating.
When was LA7 founded?
LA7 was founded in 2010. It employs 501 to 1,000 people.
Where is LA7 based?
LA7 is headquartered in Schettini, Italy, in the Europe region.
How does LA7 make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are digital Content Revenue.
Who are LA7's main competitors?
Direct peers on record are MFE-MediaForEurope (Mediaset), Tgcom24 (Mediaset) and Euronews. Broad incumbents are RAI, Sky Italia, Warner Bros. Discovery Italy, France 24 and DW (Deutsche Welle). RTL 102.5 (RadioMediaset) is listed as a regional player. Rakuten TV Europe is listed as an emerging player.
Does LA7 have an API?
No public API is recorded for LA7.
What industry is LA7 in?
LA7's product category is Television Broadcasting. Its primary akta.pro industry code is MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels. Its NAICS code is 516 and its SIC code is 4833.