Rakuten TV
Rakuten TV is a Barcelona-based consumer video streaming platform, founded in 2010 with approximately 180 employees, offering on-demand and live video content to end consumers in the European market.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rakuten TV does
Rakuten TV is a consumer-facing video streaming platform headquartered in Barcelona, Spain, founded in 2010. The platform delivers on-demand and live video content to end consumers, operating in the highly competitive European streaming market alongside global incumbents and regional players.
The company operates with approximately 180 employees, a modest headcount for a streaming service competing in a sector where scale, content licensing depth, and platform distribution determine market position. The product surface area — on-demand catalog plus live streaming — is functionally similar to standard AVOD (advertising-based video on demand) and TVOD (transactional video on demand) services, though the source data does not specify which monetization models Rakuten TV employs, nor does it disclose content licensing arrangements, technology stack details, proprietary features, or integration partnerships with smart-TV OEMs, telecom operators, or content producers.
The business model is not specified in the available data: pricing structure, subscription tiers, advertising mechanics, content acquisition costs, and revenue mix are all undisclosed. There is no information on customer segments (consumer only vs. B2B), named customers, geographic coverage beyond the Spanish-language website URL, partnerships, awards, regulatory standing, management team, funding history, or ownership structure. The data gap is substantial — meaningful diligence on unit economics, churn, content moat, and competitive positioning cannot be conducted on the available material alone.
The Rakuten brand name suggests possible affiliation with the broader Rakuten Group (Japanese digital services conglomerate), but the source data explicitly states no parent company relationship is confirmed. This affiliation, if real, could provide brand credibility, technology sharing, or distribution leverage — but it remains unverified.
Rakuten TV firmographics
Firmographics- Name
- Rakuten TV
- Website
- https://rakuten.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rakuten TV is a Barcelona-based consumer video streaming platform, founded in 2010 with approximately 180 employees, offering on-demand and live video content to end consumers in the European market.
- Ownership category
- akta.pro rank
Rakuten TV industry classification
Industry- Product category
- Video Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Rakuten TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Rakuten TV product offering
Product offeringCore offering
Rakuten TV operates a video streaming platform that delivers on-demand and live content to consumers. The service is accessible via its website and is headquartered in Barcelona, Spain, with operations supported by approximately 180 employees and established in 2010.
Product overview
Rakuten TV is a video streaming platform offering on-demand and live content to consumers. No detailed product breakdown was available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Rakuten TV Streaming Platform
Companies that use Rakuten TV
Customer profileIdeal customer profiles1 record
Rakuten TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rakuten TV partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Rakuten TV competitors and assessment
Company assessmentRegional players
- Atresplayer: Spanish streaming platform from Atresmedia, offering catch-up TV and originals in Spain. Direct competitor in the Spanish market for local content viewers.
- Movistar+: Spanish pay-TV and streaming service operated by Telefónica, dominant in Spain. Competes with Rakuten TV in the Spanish-speaking European market for the same local content and sports offerings.
Direct peers
- Max (HBO Max): Warner Bros. Discovery's premium SVOD service operating across Europe with HBO originals and studio content. Direct streaming competitor to Rakuten TV for premium content subscribers.
- Disney+: Major SVOD service operating across Europe with strong original content (Disney, Marvel, Star Wars). Direct streaming competitor to Rakuten TV in the European consumer market.
- Netflix: Global SVOD leader offering on-demand video streaming across Europe and worldwide. Direct competitor to Rakuten TV for the same household streaming wallet in European markets.
- Pluto TV: Free ad-supported streaming television (FAST) service operating in Europe with hundreds of linear channels. Competes with Rakuten TV's live/FAST component on the AVOD side.
- Filmin: Spanish and Portuguese SVOD/TVOD platform specializing in European arthouse, indie, and local content. Closest direct peer to Rakuten TV in the Iberian market with similar on-demand focus.
- Amazon Prime Video: Subscription streaming service bundled with Amazon Prime, offering on-demand movies and series across Europe. Competes head-to-head with Rakuten TV on content, price, and bundling.
Broad incumbents
- Apple TV+: Subscription streaming service from Apple with premium original content, available across Europe. Broader incumbent with a wider hardware/services ecosystem competing with Rakuten TV.
Emerging players
- Rakuten Viki: Sibling streaming service within the Rakuten ecosystem focused on Asian drama and entertainment content. Comparable Rakuten-owned streaming business with a similar B2C model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Rakuten TV social profiles
Digital presenceRakuten TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rakuten TV leadership team
Management profileNumber of profiles
Rakuten TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rakuten TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rakuten TV
What does Rakuten TV do?
Rakuten TV operates a video streaming platform that delivers on-demand and live content to consumers. The service is accessible via its website and is headquartered in Barcelona, Spain, with operations supported by approximately 180 employees and established in 2010.
When was Rakuten TV founded?
Rakuten TV was founded in -1. It employs 101 to 250 people.
Who are Rakuten TV's main competitors?
Regional players on record are Atresplayer and Movistar+. Direct peers are Max (HBO Max), Disney+, Netflix, Pluto TV, Filmin and Amazon Prime Video. Apple TV+ is listed as a broad incumbent. Rakuten Viki is listed as an emerging player.
Does Rakuten TV have an API?
No public API is recorded for Rakuten TV.
What industry is Rakuten TV in?
Rakuten TV's product category is Video Streaming Services. Its primary akta.pro industry code is MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels, with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 516210.