What Visit Las Vegas does

Visit Las Vegas is the consumer-facing brand of the Las Vegas Convention and Visitors Authority (LVCVA), a quasi-governmental, non-profit destination marketing organization (DMO) established to promote Las Vegas as a leisure and convention destination. LVCVA also owns and operates the 4.6 million square-foot Las Vegas Convention Center — recently expanded through a $600 million renovation that added 2.5 million square feet of indoor exhibit space and increased capacity by 30% — as well as the Vegas Loop underground transportation system on the LVCC campus and the 3.9-mile Las Vegas Monorail connecting seven stations along the Strip.

The organization's core product is the VisitLasVegas.com destination marketing platform, which aggregates hotel deals, show and event calendars, restaurant and attraction listings, sports event hubs (Formula 1 Grand Prix, Super Bowl, World Cup 2026, 2027 CFP National Championship), all-inclusive packages, and travel planning resources. A B2B counterpart at VegasMeansBusiness.com serves meeting planners and convention organizers with venue and RFP information. Supporting infrastructure includes partnerships with 15+ international airlines providing direct service to Harry Reid International Airport and dedicated content streams for leisure, business, family, first-time visitor, sports tourism, and international audience segments.

LVCVA's revenue mechanics differ from a conventional commercial company: rather than selling products directly, it generates economic impact by driving visitor volume (38.5 million in 2024), convention attendance (6 million in 2024), direct visitor spending ($50.8 billion in 2024), and total tourism economic impact ($80.9 billion in 2024). The organization is funded primarily through tourism room-tax assessments and advertising/partnership revenues, distributes content through paid campaigns (e.g., 'Pack for Vegas'), earned media, owned digital properties, social media, email, and strategic airline and event partnerships. Customers in the traditional sense span the entire Las Vegas hospitality and tourism ecosystem — resorts, attractions, restaurants, transportation operators, and ultimately leisure and business travelers — rather than a defined commercial customer base.

Name

Visit Las Vegas

Legal name

Las Vegas Convention and Visitors Authority

Website

https://visitlasvegas.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Visit Las Vegas is the consumer brand of the Las Vegas Convention and Visitors Authority (LVCVA), a non-profit destination marketing organization that promotes Las Vegas to leisure, business, convention, sports, and international travelers through VisitLasVegas.com, major campaigns, and operation of the 4.6 million square-foot Las Vegas Convention Center.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Destination marketing
• Convention services
• Tourism promotion
• Travel planning
• Event hosting

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Destination Marketing: As a destination marketing organization (DMO), Visit Las Vegas (LVCVA) generates economic impact by promoting Las Vegas tourism rather than selling products directly. The organization's activities drive visitor volume, convention attendance, and direct visitor spending. The LVCVA operates the Las Vegas Convention Center and runs marketing campaigns to attract leisure and business travelers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Visit Las Vegas (LVCVA) is a destination marketing organization that promotes Las Vegas tourism globally through digital marketing campaigns, the VisitLasVegas.com website, and the VegasMeansBusiness.com B2B portal. It also owns and operates the 4.6 million square-foot Las Vegas Convention Center, hosts the Las Vegas Monorail, and produces destination marketing content and campaigns (e.g., 'Pack for Vegas', America 250 fireworks) to drive leisure, convention, and sports tourism.

Product overview

Visit Las Vegas operates a comprehensive tourism marketing platform anchored by the VisitLasVegas.com website, which serves as the official digital destination for Las Vegas visitors. The platform integrates hotel booking, show and event ticketing, restaurant discovery, attraction information, and travel planning tools. Supporting infrastructure includes the Las Vegas Convention Center (4.6 million sq ft, owned and operated by LVCVA), the Vegas Loop underground transportation system, and the Las Vegas Monorail. The portfolio includes themed hubs for marquee events (Formula 1 Grand Prix, Super Bowl, World Cup 2026, CFP National Championship), seasonal campaigns (Pack for Vegas), and value-added offerings like All-Inclusive Packages and Hotel Deals. The B2B counterpart, VegasMeansBusiness.com, serves meeting planners with convention and meeting facility information.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitLasVegas.com Destination Website The official Las Vegas tourism website serving as the primary digital destination for visitors, offering comprehensive listings for hotels, shows, events, restaurants, attractions, sports events, and wedding planning with integrated booking referrals and travel guides for leisure and business travelers.
• Las Vegas Convention Center The 4.6 million square-foot convention facility owned and operated by LVCVA, featuring 2.5 million square feet of indoor exhibit space post-renovation, serving as the second-largest convention center in the U.S. and hosting major events including CES for trade show organizers and corporate event planners.
• VegasMeansBusiness.com B2B-focused destination marketing website for meeting planners and convention organizers to explore Las Vegas venues, submit RFPs, and access meeting facility and accommodation information for trade shows, corporate events, and conventions.
• Las Vegas Monorail 3.9-mile elevated rail system along the Las Vegas Strip with seven stations connecting major resorts and the convention center, offering mobile ticketing and fare options from single rides to unlimited-ride passes for visitors and convention attendees.

Quantifiable outcome

• 38.5 million visitors annually (2024)
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Fireworks by GruccicoreStrategic or Co-development Partner · 6 May 2026Fireworks by Grucci designed and produced the America 250 summer fireworks celebration, creating synchronized eight-minute displays launched from rooftops of major Strip and downtown resort venues. Eight consecutive Saturday shows from June 6 through July 25, 2026, representing the largest summer fireworks show in the nation.
• Las Vegas EventscoreStrategic or Co-development Partner · 6 May 2026Las Vegas Events collaborated with Visit Las Vegas on the America 250 celebration, organizing eight consecutive Saturdays of fireworks shows and complementary programming on the Exosphere at Sphere.
• QantascoreGTM or Marketing Partner · 1 January 2026Qantas will become the first airline in the world to operate a non-stop route between Australia and Las Vegas, with new seasonal Las Vegas-Sydney service running through mid-March 2027.
• Air CanadamajorGTM or Marketing PartnerAir Canada offers daily non-stop flights from Toronto, Montreal and Vancouver to Harry Reid International Airport, promoting Las Vegas travel to Canadian markets.
• WestJetmajorGTM or Marketing PartnerWestJet offers frequent affordable flights from Canadian cities including Vancouver, Calgary, Edmonton, and Toronto to Las Vegas.
• AeromexicomajorGTM or Marketing PartnerAeromexico provides year-round flights from Mexico City, Guadalajara and Monterrey to Las Vegas.
• Virgin AtlanticmajorGTM or Marketing PartnerVirgin Atlantic operates daily direct flights from Heathrow to Las Vegas.
• British AirwaysmajorGTM or Marketing PartnerBritish Airways provides non-stop flights from London to Las Vegas.
• Aer LingusmajorGTM or Marketing PartnerAer Lingus operates non-stop flights from Dublin to Las Vegas.
• KLM Royal Dutch AirlinesmajorGTM or Marketing PartnerKLM connects Europe with non-stop flights from Amsterdam to Las Vegas.
• CondormajorGTM or Marketing PartnerCondor provides non-stop flights from Frankfurt to Las Vegas.
• Discover AirlinesminorGTM or Marketing PartnerDiscover Airlines offers non-stop flights from Frankfurt to Las Vegas.
• EdelweissminorGTM or Marketing PartnerEdelweiss provides non-stop service from Zurich to Las Vegas.
• Korean AirmajorGTM or Marketing PartnerKorean Air provides direct service to Las Vegas from Seoul.
• AviancaminorGTM or Marketing PartnerAvianca offers direct flights from El Salvador to Las Vegas.
• Copa AirlinesminorGTM or Marketing PartnerCopa Airlines provides non-stop flights from Panama City to Las Vegas.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vegas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Las Vegas