ProtoStar Partners

What ProtoStar Partners does

JASA (Jewish Association Serving the Aging), the operating entity under ProtoStar Partners' profile, is a New York-based 501(c)(3) nonprofit founded in 1968 that provides a comprehensive suite of aging services to approximately 40,000 older adults annually across the NYC metropolitan area, including the Bronx, Brooklyn, Manhattan, Queens, and Long Island. Its service portfolio spans affordable senior housing (10+ buildings, 2,498 residents), home care (548 clients), legal services (792 clients), mental health services including Article 31 clinics (379 clients), meals (1M+ served annually), caregiver support (578 caregivers), NORC programs (6,500+ clients), Older Adult Centers (7,682 seniors), Adult Protective Services, elder abuse prevention, palliative care support, and a Help Center answering 6,000+ questions per year. The organization operates multiple sub-brands including JASACakes, JASANextGen (intergenerational youth volunteer program), JASAChat (virtual companion program), NextAct (continuing education), the Elder Justice Training Institute, and JASACare (home care), and has launched a Resident Portal for housing tenants.

The underlying technology footprint is modest and human-services oriented rather than technology-led. The primary proprietary technology is a secure online Resident Portal for housing tenants offering rent payment, bill review, maintenance requests, and community news access. The organization does not disclose any AI/ML, data platform, or API capabilities. Revenue is generated through five streams: individual and corporate donations, government grants and contracts (NYC Aging, NY State Office for the Aging, US Administration on the Aging), wire and stock transfer donations, special events and galas, and program fees (e.g., NextAct at $100-$150/session, Elder Justice Training Institute workshops at $60/session, Summer Service Learning Program at $850, JASANextGen $500 annual materials fee). Most direct services to seniors are provided free or subsidized for eligible participants.

The go-to-market model is community-led and event-driven, relying on physical presence through senior centers and housing facilities, annual fundraising galas, art shows, Elder Justice Training Institute conferences, and an integrated marketing mix including a website (jasa.org), email newsletter, TikTok (@jasaseniors) and Instagram, earned media in NY1, Spectrum News, City & State, NY Times, and Crain's, and corporate volunteer partnerships with entities such as Chase and Shiseido Americas. Key strategic and financial partners include UJA-Federation of New York, NYC Aging, NY State Office for the Aging, US Administration on Aging, Lifespan of Greater Rochester, Weinberg Center for Elder Justice, Brookdale Center for Healthy Aging, and the David Berg Foundation.

Name

ProtoStar Partners

Legal name

Jewish Association Serving the Aging

Website

https://jasa.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

JASA, operating under ProtoStar Partners, is a New York nonprofit founded in 1968 that delivers integrated aging services — including housing, home care, legal, mental health, meals, and elder protection — to 40,000 older adults annually across the NYC metropolitan area through 17+ senior centers and 10+ housing buildings.

Ownership category

akta.pro rank

Product category

Senior Services / Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aging services
• Senior care programs
• Affordable senior housing
• Home care services
• Nonprofit social services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual and Corporate Donations: Tax-deductible charitable contributions from individuals, corporations, and foundations
2. Government Grants and Contracts: Federal, state, and city funding including NYC Aging, US Administration on Aging, NY State Office for the Aging
3. Wire and Stock Transfers: Securities and wire transfer donations for tax-efficient giving
4. Special Events Revenue: Annual Gala, silent auctions, and community events generating fundraising revenue
5. Program Fees: Modest fees for programs like NextAct continuing education courses and Summer Service Learning Program

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

ProtoStar Partners' underlying operations (delivered through JASA) provide a broad portfolio of aging services to older New Yorkers aged 60 and above. Core offerings include Older Adult Centers, in-home personal care (JASACare), affordable senior housing with a Resident Portal, congregate and home-delivered meals, mental health counseling, legal services, elder abuse/Adult Protective Services, caregiver respite and training, NORC programs, palliative care support, and a Help Center for information and referrals. Specialized fee-based offerings include NextAct continuing education, the Elder Justice Training Institute, JASAChat, JASANextGen intergenerational service, JASAcakes birthday program, and a Summer Service Learning Program.

Product overview

No product and services information found in the provided source data for ProtoStar Partners. The source data pertains to JASA (Jewish Association Serving the Aging), a social services nonprofit organization serving older adults in New York City, not ProtoStar Partners.

Differentiator

Problem solved

Functional benefit

Brands

• JASAcakes: Birthday celebration program for seniors featuring cakes and celebrations
• JASANextGen
• JASAChat
• NextAct
• Elder Justice Training Institute
• JASACare

Products and services

• Older Adult Centers
• JASACare Home Care
• Affordable Senior Housing
• Meals Program
• Mental Health Services
• Legal Services
• Adult Protective Services / Elder Abuse Services
• Caregiver Support Programs
• NORC Programs (Naturally Occurring Retirement Communities)
• Help Center
• Hospital to Home
• Palliative Care Support
• Community Health Program
• Social Work Support
• Senior Community Connection Project
• Grandparent Program
• NextAct (Continuing Education for Older Adults)
• Elder Justice Training Institute Workshops
• JASAChat
• JASANextGen Intergenerational Volunteer Program
• Summer Service Learning Program
• JASAcakes Birthday Program

Quantifiable outcome

• 40,000 older adults served annually
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• UJA-Federation of New YorkcoreStrategic or Co-development PartnerMajor funder and strategic partner supporting JASA programs including palliative care initiatives; joint programming and funding relationship spanning multiple years
• Lifespan of Greater Rochester Inc.coreStrategic or Co-development PartnerPartnership for Elder Justice Training Institute; co-develops and delivers professional education programming on elder abuse prevention
• Weinberg Center for Elder Justice at Hebrew Home at RiverdalemajorStrategic or Co-development PartnerCo-sponsor of Elder Justice Training Institute; provides financial aid for CLE credits; collaborative professional education
• Brookdale Center for Healthy Aging at Hunter CollegesupportingStrategic or Co-development PartnerProvides CEU credits for training programs; academic partnership for professional education
• Shiseido AmericassupportingGTM or Marketing PartnerCorporate partner through Emerging Leaders Council; employee volunteer programs and corporate giving
• Various Corporate SponsorssupportingGTM or Marketing PartnerCorporate sponsors supporting events and programs; subject to corporate sponsorship guidelines
• ChasesupportingGTM or Marketing PartnerCommunity banking partner; representative participates in elder financial abuse training programs
• Carter Burden NetworksupportingStrategic or Co-development PartnerPartner in elder justice initiatives; collaborative professional training and education
• National Center on Elder Abuse & Elder Abuse Guide for Law EnforcementsupportingStrategic or Co-development PartnerFederal resource center partner for elder abuse training and education

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Jewish Board: Large NYC-based social services organization with elder programs alongside behavioral health and family services. Comparable in nonprofit social services delivery and Jewish community heritage.
• Hebrew Home at Riverdale: Major NYC-area elder care provider operating skilled nursing, rehabilitation, and senior housing. Comparable in mission and Jewish-community roots; broader scope including skilled nursing makes it a broader incumbent.

Regional players

• Lifespan of Greater Rochester: Upstate NY nonprofit providing elder services, caregiver support, and elder justice training. Already a JASA partner on the Elder Justice Training Institute; comparable in mission but serves a different upstate region.

Direct peers

• DOROT: NYC-based nonprofit providing social services, intergenerational programs, and support for older adults. Directly comparable in mission, geography, and service mix including meals, caregiver support, and community engagement.
• Carter Burden Network: NYC nonprofit providing senior centers, meals, and case management for older adults. Already a JASA partner in elder justice initiatives; comparable in scale, geography, and program mix.
• Riverstone Senior Life Services: NYC-based nonprofit providing senior centers, NORCs, and case management. Comparable peer in NORC programming model and community-based elder service delivery.
• Citymeals on Wheels: NYC nonprofit delivering meals to homebound elderly. Highly comparable as a peer within JASA's meals program footprint, serving a similar population with a related but narrower service offering.
• New York Foundation for Senior Citizens (NYFSC): NYC-based nonprofit offering home care, housing, and case management for elderly residents. Direct peer in elder services platform with overlapping home care and housing programs.
• LiveOn NY: Coalition and advocacy organization for NYC senior services providers. Comparable as a peer ecosystem player representing and supporting aging services nonprofits in the same NYC market.
• Selfhelp Community Services: NYC-based nonprofit serving Holocaust survivors and seniors with housing, home care, and social services. Directly comparable in elder service platform, housing portfolio, and NYC geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@jasaseniors
• Xx.com/jasaseniors
• Facebookfacebook.com/132322514625
• LinkedInlinkedin.com/company/695473

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProtoStar Partners