Baptist Senior Family

Name

Baptist Senior Family

Legal name

Baptist Homes Foundation

Website

https://baptistseniorfamily.org

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Senior Living Services (Continuing Care Retirement Community)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK), Life Plan / Entrance-Fee CCRCs (HLADAEAA), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Continuing care retirement
• Memory care services
• Rehabilitation therapy services
• Affordable senior housing

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. LifeCare/Modified LifeCare Entrance Fees: One-time entrance fees for LifePlan community access, with multiple refundable options (90%, 50%, 0% refund) amortizing over 2-4 years. Entrance fees start at approximately $292,000.
2. Monthly Service Fees: Recurring monthly fees of approximately $4,000 covering housing, dining, housekeeping, utilities, maintenance, wellness programming, transportation, and access to healthcare services.
3. Healthcare Services: Additional fees for personal care, skilled nursing, rehabilitation, and memory support services beyond the base monthly fee.
4. Philanthropic Donations: Baptist Homes Foundation accepts charitable contributions through various vehicles including cash gifts, donor-advised funds, retirement plan assets, stock donations, real estate, bequests, charitable gift annuities, and remainder trusts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Baptist Senior Family delivers a continuum of senior care across independent living (apartments and patio homes), personal care, skilled nursing and rehabilitation, and memory support at its Providence Point LifePlan/CCRC campus in Pittsburgh's Scott Township. It also operates Baptist Manor, a 100-unit HUD-financed affordable housing complex in Mt. Lebanon for adults 62+ or mobility-impaired individuals, and the Baptist Homes Foundation, a 501(c)(3) philanthropic entity supporting older-adult quality of life through charitable giving, scholarships, and community programs.

Product overview

Baptist Senior Family is a not-for-profit senior living organization offering a continuum of care through its Providence Point LifePlan community and Baptist Manor affordable housing. The portfolio includes Independent Living (apartment residences and patio homes), Personal Care (assisted living), Skilled Nursing and Rehabilitation, and Memory Support services. Providence Point serves as the primary CCRC campus with 301 apartments and 35 patio homes, while Baptist Manor provides 100 HUD-subsidized units. Additional offerings include comprehensive dining services across five venues, wellness programming based on the SPICES wellness model, and philanthropy through the Baptist Homes Foundation. The organization was founded in 1910 and has been serving the Pittsburgh area for over 110 years.

Differentiator

Problem solved

Functional benefit

Brands

• Providence Point: A 32-acre Life Plan retirement community in Scott Township offering independent living, personal care, skilled nursing, rehabilitation, and memory support services.

Quantifiable outcome

• U.S. News & World Report 2026 Best Senior Living recognition in Independent Living, Assisted Living, and Continuing Care Retirement Community categories
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Carnegie Mellon University (CMU) Robotics InstituteflagshipStrategic or Co-development PartnerBaptist Senior Family partnered with CMU's Robotic Caregiving and Human Interaction Lab on VoicePilot LLM research for assistive robots. Residents participated in studies providing feedback for large language models as speech interfaces for physically assistive robots. This first-of-its-kind human subjects study earned LeadingAge PA's 2025 Innovation of the Year Award.
• University of PittsburghcoreStrategic or Co-development PartnerProvidence Point residents have participated for over 10 years in University of Pittsburgh's osteoporosis research study focused on older adults, who suffer the greatest morbidity and mortality from bone density loss despite most studies targeting younger populations.
• South Hills Interfaith Movement (SHIM)minorGTM or Marketing PartnerLocal organization of volunteers working to reduce suburban poverty effects. Baptist Senior Family runs annual food drives, collecting 437 pounds in fall 2025 plus financial donations to support food security.
• Boys & Girls Clubs of Western PennsylvaniaminorGTM or Marketing PartnerAnnual toy drive partnership where Baptist Senior Family residents and staff collect toys for the Carnegie Boys & Girls Club, creating community connection and holiday cheer.
• VisAbility PittsburghminorGTM or Marketing PartnerPartnership providing education on tools and strategies for living independently with low vision, including technology and adaptive devices education and peer support groups.
• Alzheimer's Association Greater PA ChaptercoreGTM or Marketing PartnerBaptist Senior Family sponsors Pittsburgh Walk to End Alzheimer's and supports the chapter through committee participation, event hosting, and art auction donations.
• Buck Institute for Research on AgingflagshipStrategic or Co-development PartnerGold Tier partnership for LIVE (Longevity Inspired Vitality Education) program. Baptist Senior Family is second retirement community in the nation and first on East Coast to achieve this status. The program translates cutting-edge aging science into practical resident programming.
• LeadingAgecoreOthersNational association committed to improving lifestyles for older adults. Baptist Senior Family participates in LeadingAge PA state chapter activities and received 2025 Innovation of the Year Award.
• Pennsylvania Assisted Living Association (PALA)minorOthersState association committed to improving lifestyles for older adults in Pennsylvania.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Asbury Communities: Mid-Atlantic not-for-profit CCRC operator with multiple continuing care campuses serving a comparable affluent senior demographic through entrance-fee LifePlan contracts, including independent living, personal care, skilled nursing, and memory support services.
• Presbyterian Senior Living: Pennsylvania-headquartered nonprofit CCRC operator offering entrance-fee LifePlan communities with the same full continuum of care (independent living, personal care, skilled nursing, memory support) — directly comparable service mix, geography, and faith-affiliated mission.
• Five Star Senior Living: National senior living operator with independent living, assisted living, and memory care communities, including CCRC-style communities — directly comparable service portfolio to Providence Point though with broader geographic footprint.

Broad incumbents

• Life Care Services: Largest CCRC management company in the U.S., managing over 140 Life Plan communities nationwide — sets the operational benchmark for entrance-fee CCRC management against which Baptist Senior Family's Providence Point would be evaluated.
• Brookdale Senior Living: Largest U.S. senior living operator with broad independent living, assisted living, memory care, and skilled nursing offerings across many geographies — competes for the same Pittsburgh-area seniors though on a rental rather than entrance-fee basis.
• Sunrise Senior Living: National assisted living and memory care provider with a comparable upscale brand position and focus on personal care and dementia programming, overlapping with Baptist Senior Family's Providence Point personal care and memory support offerings.
• Atria Senior Living: Large national senior living operator with independent living, assisted living, and memory care communities — competes in the same premium Pittsburgh demographic and offers comparable lifestyle amenities and wellness programming.

Regional players

• Hebrew SeniorLife: Nonprofit, faith-affiliated CCRC operator outside Boston with the same entrance-fee LifePlan model, full continuum of care, research partnerships, and CARF accreditation — directly comparable mission and operating model though in a different geography.
• Garden Spot Communities: Pennsylvania-based nonprofit CCRC offering entrance-fee LifePlan contracts with the same independent living, personal care, skilled nursing, and memory support services — directly comparable operator in the same state and demographic.

Others

• Buck Institute for Research on Aging: Research partner providing the LIVE (Longevity Inspired Vitality Education) program; while not a competitor, it is a meaningful partner relationship that provides Baptist Senior Family with differentiated wellness programming and Gold Tier partnership status.

Market position

Strengths1 record

Weaknesses1 record

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Senior Family