Fresca Mexican Foods
Fresca Mexican Foods is a privately held U.S. food manufacturer founded in 1977 producing fresh-frozen tortillas, wraps, and chips for foodservice operators (full-service restaurants, QSR, fast casual, convenience stores) and private-label customers globally. It operates a purpose-built 200,000 sq ft automated plant with ~5 million tortillas per day output.
- Company typePrivate
- Founded1977
- HeadquartersCaldwell, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fresca Mexican Foods does
Fresca Mexican Foods is a privately held U.S. food manufacturer founded in 1977 and headquartered in Caldwell, Idaho, producing fresh-frozen tortillas, wraps, and tortilla chips primarily for foodservice operators and private-label customers. The company's core technical platform is a proprietary fresh-freezing process that, per company materials, was used to create the first clean-label tortilla over 40 years ago and allows the use of fewer ingredients while preserving a fresh-baked aroma and flavor. Production runs on 10 highly automated lines housed in a 200,000 sq ft purpose-built plant constructed in 2018, yielding an installed capacity of approximately 5 million tortillas per day across 100+ SKU variants and reporting a 99.7% average order fill rate. The facility holds SQF, Kosher, Halal, and Vegan Friendly certifications, with raw materials sourced from regional supply chains (wheat from Eastern Idaho, corn masa from Iowa).
Fresca sells through a B2B foodservice go-to-market with dedicated sales leadership — including a Chief Revenue Officer with prior Starbucks foodservice experience and channel-segregated Directors of Sales for QSR/fast casual new business, C-stores/meal kits/private label, and distributor/broker relationships. The customer mix spans full-service restaurants, quick-service and fast-casual chains, convenience stores, foodservice distributors and brokers, and value-added/meal-kit manufacturers served via private label and co-manufacturing contracts. Products are shipped fresh-frozen to 'hundreds of partners' worldwide. Pricing is not publicly disclosed and is handled via a quote-based B2B model; revenue is not publicly reported. No consumer-facing product is sold under the Fresca brand — the company is purely a manufacturer behind customer brands or operator menus.
In June 2025, Fresca was acquired by C.H. Guenther & Son LLC, a portfolio company of private equity firm PPC, as part of CHG's stated M&A strategy to expand its tortilla and wrap portfolio. Fresca operates as a subsidiary under CHG with continuing leadership, including CEO Andy Savin (in role since a 2007 search-fund acquisition), and reports 370+ full-time employees.
Fresca Mexican Foods firmographics
Firmographics- Name
- Fresca Mexican Foods
- Legal name
- Fresca Mexican Foods
- Website
- https://frescamex.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fresca Mexican Foods is a privately held U.S. food manufacturer founded in 1977 producing fresh-frozen tortillas, wraps, and chips for foodservice operators (full-service restaurants, QSR, fast casual, convenience stores) and private-label customers globally. It operates a purpose-built 200,000 sq ft automated plant with ~5 million tortillas per day output.
- Ownership category
- akta.pro rank
Fresca Mexican Foods industry classification
Industry- Product category
- Tortilla and Wrap Manufacturing
- NAICS
- Tortilla Manufacturing (31183), Cookie, Cracker, and Pasta Manufacturing (31182), Bread and Bakery Product Manufacturing (31181)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050)
- akta.pro primary industry
- Tortilla & Corn Chips Manufacturing (AFAKAIAB)
Keywords
Where Fresca Mexican Foods is headquartered
LocationHeadquarters
- HQ city
- Caldwell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fresca Mexican Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Foodservice Product Sales: Manufacturing and supplying tortillas, wraps, and chips to foodservice operators including restaurants, convenience stores, and other food service businesses. Products are shipped fresh-frozen to hundreds of partners worldwide.
- Private Label Manufacturing: Provides value-added manufacturing and private label products for retail co-pack and meal kit manufacturing. Offers customization and product matching capabilities for existing products or new recipe development.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fresca Mexican Foods product offering
Product offeringCore offering
Fresca Mexican Foods manufactures and supplies fresh-frozen tortillas (homestyle flour, die-cut artisan flour, corn, and specialty corn-flour blend), flavored wraps, and pre-cut tortilla chips to foodservice operators including full-service and quick-service restaurants, fast-casual chains, convenience stores, foodservice distributors, and brokers. The company also offers private label, value-added, retail co-pack, and meal-kit manufacturing services with custom product development and recipe matching capabilities. All products are made with all-natural ingredients, free from preservatives, artificial flavors, and artificial colors, and are produced using a proprietary fresh-freezing process.
Product overview
Fresca Mexican Foods is a premier manufacturer of tortillas, wraps, and tortilla chips for the foodservice industry. The product portfolio consists of three core product lines: (1) Tortillas, which includes Homestyle Flour Tortillas, Die-Cut (Artisan) Flour Tortillas, Corn Tortillas, and Specialty Tortillas; (2) Wraps in multiple flavors and sizes; and (3) Tortilla Chips in various corn varieties. All products feature all-natural ingredients without preservatives, artificial flavors, or artificial colors, and are shipped fresh-frozen to foodservice partners worldwide. The company also offers private label and value-added manufacturing services for custom product development.
Differentiator
Problem solved
Functional benefit
Products and services
- Homestyle Flour Tortillas
Quantifiable outcome
- 99.7% order fill rate
- +2 more outcomes
Companies that use Fresca Mexican Foods
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Fresca Mexican Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fresca Mexican Foods partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights5 records
Fresca Mexican Foods competitors and assessment
Company assessmentDirect peers
- Mission Foods (Gruma): Mission Foods is the largest U.S. tortilla manufacturer and a division of Mexican-listed Gruma. It produces flour and corn tortillas, wraps, and tortilla chips for retail and foodservice—the most direct competitor to Fresca in product mix, channel, and category.
- Olé Mexican Foods: Olé Mexican Foods is a U.S. tortilla and wrap manufacturer also owned by Gruma, focused on foodservice customers including restaurants and institutions. Highly comparable to Fresca in customer base (foodservice), product portfolio (tortillas, wraps, chips), and channel mix.
- Azteca Foods: Azteca Foods is a Chicago-based tortilla manufacturer producing corn and flour tortillas, wraps, and chips for retail private label and foodservice customers. Direct comparable on product line, B2B/private-label focus, and Mexican-category positioning.
- Catallia Mexican Foods: Catallia Mexican Foods manufactures tortillas, wraps, and related flatbreads for retail private label, co-pack, and foodservice customers in North America. Highly relevant peer given similar co-pack/private-label orientation and overlapping product portfolio.
- La Tortilla Factory: La Tortilla Factory produces tortillas and wraps emphasizing clean-label, non-GMO, and better-for-you positioning for retail and foodservice channels. Comparable to Fresca in clean-label positioning and wrap/tortilla product set, though more retail-weighted.
- Les Aliments Mejicano: Les Aliments Mejicano is a Canadian tortilla and Mexican food manufacturer acquired by C.H. Guenther & Son in April 2026—now a sister company to Fresca under the same PE-backed parent. Direct comparable on product line, foodservice/co-pack model, and now corporate parent.
Broad incumbents
- Tyson Foods: Tyson is a major U.S. protein and prepared foods manufacturer that supplies foodservice customers broadly and offers wrap and flatbread-adjacent capabilities. Comparable as a large incumbent in foodservice with overlapping customer base and distribution scale.
- Grupo Bimbo (Bimbo Bakeries USA): Bimbo Bakeries USA is the U.S. subsidiary of Grupo Bimbo, the world's largest bakery company. It produces breads, buns, and flatbreads including wraps for retail and foodservice—a broad incumbent competitor with overlapping foodservice relationships and national distribution.
- General Mills (Old El Paso): General Mills markets Old El Paso tortillas, taco shells, and related products primarily through retail channels, with foodservice exposure through its broader CPG portfolio. Comparable as a large, branded incumbent in the Mexican flatbread category though retail-skewed.
Emerging players
- Kings Hawaiian: Kings Hawaiian produces sweet rolls and breads and has expanded into wraps and flatbreads for foodservice and retail. Partial overlap with Fresca in flatbread manufacturing and foodservice channel, but distinct in primary product category (sweet rolls vs. tortillas).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fresca Mexican Foods social profiles
Digital presenceFresca Mexican Foods compliance and trust
Trust signalCompliance4 records
Fresca Mexican Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresca Mexican Foods leadership team
Management profileNumber of profiles
Profiles11 records
Fresca Mexican Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresca Mexican Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresca Mexican Foods
What does Fresca Mexican Foods do?
Fresca Mexican Foods manufactures and supplies fresh-frozen tortillas (homestyle flour, die-cut artisan flour, corn, and specialty corn-flour blend), flavored wraps, and pre-cut tortilla chips to foodservice operators including full-service and quick-service restaurants, fast-casual chains, convenience stores, foodservice distributors, and brokers. The company also offers private label, value-added, retail co-pack, and meal-kit manufacturing services with custom product development and recipe matching capabilities. All products are made with all-natural ingredients, free from preservatives, artificial flavors, and artificial colors, and are produced using a proprietary fresh-freezing process.
Is Fresca Mexican Foods a public or private company?
Fresca Mexican Foods is a private company. It is classified as private equity controlled and is currently operating.
When was Fresca Mexican Foods founded?
Fresca Mexican Foods was founded in 1977. It employs 251 to 500 people.
Where is Fresca Mexican Foods based?
Fresca Mexican Foods is headquartered in Caldwell, United States, in the North America region.
How does Fresca Mexican Foods make money?
Two revenue lines are on record. Foodservice Product Sales are the primary driver. The others are private Label Manufacturing.
Who are Fresca Mexican Foods's main competitors?
Direct peers on record are Mission Foods (Gruma), Olé Mexican Foods, Azteca Foods, Catallia Mexican Foods, La Tortilla Factory and Les Aliments Mejicano. Broad incumbents are Tyson Foods, Grupo Bimbo (Bimbo Bakeries USA) and General Mills (Old El Paso). Kings Hawaiian is listed as an emerging player.
Does Fresca Mexican Foods have an API?
No public API is recorded for Fresca Mexican Foods.
What industry is Fresca Mexican Foods in?
Fresca Mexican Foods's product category is Tortilla and Wrap Manufacturing. Its primary akta.pro industry code is AFAKAIAB, Tortilla & Corn Chips Manufacturing. Its NAICS code is 31183 and its SIC code is 2030.