La Tortilla Factory
La Tortilla Factory is a Santa Rosa, California-based specialty tortilla manufacturer producing low-carb, gluten-free, organic, grain-free, and protein-enhanced tortillas distributed through major U.S. grocery and club retailers, e-commerce, and Amazon. A subsidiary of Insignia International, it serves health-conscious U.S. consumers.
- Company typePrivate
- Founded1977
- HeadquartersSanta Rosa, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Tortilla Factory does
La Tortilla Factory is a U.S. specialty food manufacturer founded in 1977 in Santa Rosa, California, producing a portfolio of premium tortillas and wraps organized around dietary lifestyles including low-carb, keto, gluten-free, grain-free, organic, Non-GMO, plant-based protein, and traditional formats. The company operates a 75,000-square-foot manufacturing facility capable of producing over one million tortillas per day and holds multiple third-party certifications (GFCO, USDA Organic/QAI, Non-GMO Project Verified, Kosher, AIB Superior). Its product line spans category-first innovations including the world's first fat-free tortilla (1990), first low-carb tortilla (2000), first organic corn tortilla (2003), and first gluten-free tortilla (2006), as well as newer launches such as plant-based protein (2019), grain-free cauliflower (2020), and refrigerated sourdough and high-protein SKUs (2026).
The business generates revenue primarily through wholesale grocery and club-store distribution across major U.S. retailers including Walmart, Costco, Target, Whole Foods, Albertsons, Kroger, Safeway, and HEB, supplemented by a direct-to-consumer e-commerce store and Amazon storefront, and supported by an in-house Direct-Store-Delivery driver network. The company is a subsidiary of Insignia International (which also owns 505 Southwestern) and previously received an investment from Flagship Food Group in January 2021 to fund expansion. Multi-generational Tamayo family ownership remains, with second-generation leadership (Carlos as President, alongside Willie and Mike) and parent-company CEO Jason Parasco guiding the broader portfolio strategy. Pricing is not publicly disclosed; the company sells at varying price points through retail partners and its online store.
La Tortilla Factory firmographics
Firmographics- Name
- La Tortilla Factory
- Legal name
- La Tortilla Factory
- Website
- http://www.latortillafactory.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- La Tortilla Factory is a Santa Rosa, California-based specialty tortilla manufacturer producing low-carb, gluten-free, organic, grain-free, and protein-enhanced tortillas distributed through major U.S. grocery and club retailers, e-commerce, and Amazon. A subsidiary of Insignia International, it serves health-conscious U.S. consumers.
- Ownership category
- akta.pro rank
La Tortilla Factory industry classification
Industry- Product category
- Specialty Tortillas and Wraps
- NAICS
- Tortilla Manufacturing (31183), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Tortilla & Corn Chips Manufacturing (AFAKAIAB)
- akta.pro secondary industries
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)
Keywords
Where La Tortilla Factory is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
La Tortilla Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail/Grocery Product Sales: La Tortilla Factory generates revenue primarily through the sale of tortillas and wraps to consumers via major national and regional grocery retailers. Products are sold through traditional retail channels including Albertsons, Costco, Walmart, Target, Whole Foods, and regional chains. The company operates as a subsidiary of Insignia International.
- Direct-to-Consumer E-commerce: The company sells products directly to consumers through their online store at shop.latortillafactory.com and through their Amazon storefront. Shipping is available within the continental United States. Products sold include their most popular tortillas, wraps, and sauces.
- Foodservice/Distribution: Products are distributed through Direct-Store-Delivery drivers who deliver to grocery partners nationwide. The company also has partnerships with major retailers for product placement in various departments including deli, bakery, tortilla rack, and health food aisles.
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
La Tortilla Factory product offering
Product offeringCore offering
La Tortilla Factory manufactures and sells specialty tortillas and wraps, including low carb, gluten-free, grain-free (cauliflower and cassava), organic non-GMO, plant-based protein, light, hand-made style, and traditional flour and corn varieties, plus refrigerated sourdough and high-protein tortillas launched in 2026. The company produces over 1 million tortillas per day at a 75,000 sq ft Santa Rosa, CA facility certified by GFCO, USDA Organic/QAI, Non-GMO Project, Kosher, and Whole Grain authorities, and distributes nationwide through grocery retail, club stores, mass merchants, natural/organic chains, direct-to-consumer e-commerce, and Amazon.
Product overview
La Tortilla Factory is a specialty food manufacturing company that produces a diverse portfolio of premium tortillas and wraps. The company operates as a single-brand producer with multiple product lines organized by dietary and lifestyle preferences. The core product lines include Carb Cutting Tortillas (zero and low net carb options for keto dieters), Gluten Free/Wheat Free options (including cauliflower and cassava-based products), Grain-Free Tortillas, Organic/Non-GMO Tortillas, Low Carb and Protein Tortillas, Hand Made Style Tortillas (authentic corn and wheat blends), Simply Better Tortillas (clean-label traditional options), and specialty lines like Tradición and Sonoma All Natural. In 2026, the company launched refrigerated Sourdough and High Protein tortillas under parent company Insignia International to expand into the refrigerated aisle. All products emphasize better ingredients, clean labels, and authentic Mexican flavors, with distribution across major U.S. retailers including Walmart, Costco, Whole Foods, and regional grocery chains.
Differentiator
Problem solved
Functional benefit
Products and services
- Carb Cutting Tortillas Keto-friendly low-carb tortilla line including Zero Net Carb, 4 Net Carb Flour, and 4 Net Carb Whole Wheat options, with no hydrogenated oils or added sugar, for consumers following low-carb and ketogenic diets.
- Gluten Free, Wheat Free Tortillas & Wraps Certified gluten-free tortillas and wraps including Cauliflower Tortillas with Cassava Flour, Gluten-Free Tortillas made with cassava flour, and Gluten Free Wraps (Ivory Teff), for consumers with celiac disease, gluten sensitivity, or wheat avoidance.
- Grain-Free Tortillas Clean-label grain-free tortillas made with cauliflower and cassava flour, Project Non-GMO Verified, Certified Gluten-Free, nut-free, dairy-free, soy-free, and grain-free with zero sugars.
- Hand Made Style Tortillas Authentic Hand Made Style tortillas crafted with a blend of corn and wheat flours, available in White Corn & Wheat, Yellow Corn & Wheat, Street Taco Size, and Hatch Green Chile varieties, Non-GMO Project Verified with 11-14g whole grains per serving.
- Light Tortillas Lower-calorie flour tortillas with 4g protein, 24% daily fiber, and 80 calories per serving, made with unbleached wheat flour and no trans fats, for calorie-conscious consumers.
- Low Carb Tortillas Whole wheat low carb tortillas with 3g net carbs, 5g protein, 32% daily fiber, and 50 calories per tortilla, Non-GMO Project Verified, made without hydrogenated oils or artificial dyes.
- Non-GMO Wraps Non-GMO bread-alternative wraps made with whole grains, herbs, and real vegetables, without fake chemical dyes, for sandwich and wrap consumers seeking clean-label options.
- Organic, Non-GMO Tortillas USDA Organic and Non-GMO Project Verified tortillas including Traditional Flour, White Corn & Wheat, Yellow Corn, and Whole Wheat varieties, certified organic by Quality Assurance International (QAI).
- Protein Tortillas Plant-based protein tortillas using a high-quality pea and rice protein blend, designed for mindful eating and high-protein dietary goals.
- Simply Better Tortillas Traditional flour tortillas with clean, simple ingredients, no artificial sweeteners or bad fats, and nothing bleached, modified, or refined, available in Burrito size, Soft Taco size, and 50/50 Corn + Flour Blend varieties.
- Sonoma All Natural & Organic Tortillas & Wraps Limited-distribution organic and all-natural wraps and tortillas inspired by Sonoma County culinary arts and farm-fresh produce, free of artificial preservatives with 0g trans fat.
- Tradición Tortillas Authentic traditional tortilla line with artisanal taste reminiscent of a corner tortilleria or homemade tortillas, marketed as a no-frills product with uncompromising intensity.
- Traditional Flour & Corn Tortillas Classic flour and corn tortillas honoring the original Mexican heritage brought to Sonoma County by founders Jose and Mary Tamayo in 1977, distributed through limited regional channels.
- Refrigerated Sourdough Tortillas Refrigerated sourdough tortilla launched in 2026 targeting gut-healthy consumer trends, rolling out at major retailers including Walmart and Costco as part of La Tortilla Factory's expansion to national refrigerated distribution.
- Refrigerated High Protein Tortillas Refrigerated high protein tortilla launched in 2026 targeting high-protein dietary trends, rolling out at major retailers including Walmart and Costco as part of La Tortilla Factory's refrigerated line expansion.
- Authentic Mexican Sauce Starters Authentic Mexican sauce starters launched as part of the company's 40th anniversary in 2017, providing ready-made Mexican cooking bases complementary to the tortilla portfolio.
- Authentic Side Dishes Authentic Mexican-style side dishes including Ancho Rice + Beans, Mexican-Style Black Beans, and Chipotle Brown Rice + Quinoa, ready in 90 seconds, complementary to the tortilla portfolio.
Quantifiable outcome
- Production capacity of over 1 million tortillas per day
- +3 more outcomes
Companies that use La Tortilla Factory
Customer profileSegments3 records
Ideal customer profiles2 records
La Tortilla Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
La Tortilla Factory partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- 505 Southwestern (Insignia International Brand)coreBoth La Tortilla Factory and 505 Southwestern are brands under Insignia International. In March 2026, the company launched five new products across both brands including refrigerated tortillas under La Tortilla Factory and green chile products and craft salsas under 505 Southwestern. The launches represent a broader strategy to meet evolving consumer tastes and expand access to regional flavors nationwide.
- Social Advocates for Youth (SAY)minorMajor financial supporter of Social Advocates for Youth (SAY) and its Tamayo Village, a transitional housing facility for former foster youth and young adults who may be homeless. The facility offers counseling, job readiness training, mentoring, independent living skills instruction, and safe housing.
- Breast Cancer Research FoundationminorLa Tortilla Factory has donated over $50,000 to the Breast Cancer Research Foundation. The Tamayo Family has been personally affected by breast cancer, and the company supports BCRF's mission to advance breast cancer research for prevention and a cure.
- 10,000 DegreesminorPartnership with 10,000 Degrees Sonoma County to administer the Jose & Mary Tamayo Memorial Scholarship. Each year, four deserving students are selected and awarded scholarship support based on academic performance, community or employment experience, and financial need.
- Salvation ArmyminorSupport for local Salvation Army through gathering food, gift and financial donations including red kettle donations, angel tree gift giving, food barrel collections, and packing food boxes.
- FloStorminorFloStor served as the systems integrator for La Tortilla Factory's automation project. When an initial robotic packaging system failed to meet operational requirements, FloStor intervened, redesigned the solution, and successfully delivered a fully functional automated system for the food manufacturing facility.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
La Tortilla Factory competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
La Tortilla Factory social profiles
Digital presenceLa Tortilla Factory compliance and trust
Trust signalCompliance7 records
La Tortilla Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Tortilla Factory leadership team
Management profileNumber of profiles
Profiles1 record
La Tortilla Factory funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Tortilla Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Tortilla Factory
What does La Tortilla Factory do?
La Tortilla Factory manufactures and sells specialty tortillas and wraps, including low carb, gluten-free, grain-free (cauliflower and cassava), organic non-GMO, plant-based protein, light, hand-made style, and traditional flour and corn varieties, plus refrigerated sourdough and high-protein tortillas launched in 2026. The company produces over 1 million tortillas per day at a 75,000 sq ft Santa Rosa, CA facility certified by GFCO, USDA Organic/QAI, Non-GMO Project, Kosher, and Whole Grain authorities, and distributes nationwide through grocery retail, club stores, mass merchants, natural/organic chains, direct-to-consumer e-commerce, and Amazon.
Is La Tortilla Factory a public or private company?
La Tortilla Factory is a private company. It is classified as corporate owned and is currently operating.
When was La Tortilla Factory founded?
La Tortilla Factory was founded in 1977. It employs 251 to 500 people.
Where is La Tortilla Factory based?
La Tortilla Factory is headquartered in Santa Rosa, United States, in the North America region.
How does La Tortilla Factory make money?
Three revenue lines are on record. Retail/Grocery Product Sales are the primary driver. The others are direct-to-Consumer E-commerce and foodservice/Distribution.
Does La Tortilla Factory have an API?
No public API is recorded for La Tortilla Factory.
What industry is La Tortilla Factory in?
La Tortilla Factory's product category is Specialty Tortillas and Wraps. Its primary akta.pro industry code is AFAKAIAB, Tortilla & Corn Chips Manufacturing, with a secondary code of CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded). Its NAICS code is 31183 and its SIC code is 2000.