AstroSafe
AstroSafe builds Aegis 2.0, a model-agnostic AI safety middleware that wraps any frontier model with age-banded guardrails, rewriting, and audit logging for children's products. It serves enterprise kid-tech brands, OEMs, telcos, and education platforms via licensing, white-label apps, and forward-deployed engineering.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AstroSafe does
AstroSafe (legal entity: URSOR Limited), founded in 2021 and headquartered in London, builds kid-safe AI infrastructure for consumer product companies serving children. Its flagship product, Aegis 2.0, is a model-agnostic safety middleware that sits in front of any frontier AI model (including GPT-5, Claude 4, Gemini 2.5, Llama, Mistral, and DeepSeek) and performs six functions on every call: safety guardrails, triage, fine-tuning, age-appropriate rewriting, escalation, and cost optimization. The architecture comprises five layers (input control, policy engine, model-agnostic generation, output rewriting, and observability) with age bands of 5-7, 8-11, and 12-15, and is designed for COPPA, GDPR-K, and EU AI Act compliance. Supporting modules include a white-label parent portal, kid-facing apps, internal moderation dashboards, reporting and analytics, and automated compliance documentation.
The company operates a platform-plus-modules business model with six revenue streams: Aegis SDK/API licensing on subscription, custom AI solutions as professional services, enterprise AI infrastructure for private deployments, white-label consumer apps, white-label parent portal and dashboards, and safety-readiness sprint audits. Go-to-market runs through forward-deployed engineering alongside brand partners, API-first self-serve for developers, and OEM/white-label licensing. Named customers include Lenovo (2M Italian students), PLDT (5M Philippines children), Moonbug Entertainment, Troomi, Samsung, Microsoft, DIY.Org, Bryte AI, Nova, Kido AI, and Safe Browser. The company also publishes the independent Aegis 2.0 Model Benchmark and Kid-Safe AI App Benchmark as public category standards.
AstroSafe is privately held with 1-10 employees, no disclosed external funding, and a global operating footprint spanning the UK, US, Italy, the Philippines, and Brazil. Pricing is not publicly disclosed; engagement is quote-based via direct enterprise contact.
AstroSafe firmographics
Firmographics- Name
- AstroSafe
- Legal name
- URSOR LIMITED
- Website
- https://astrosafe.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AstroSafe builds Aegis 2.0, a model-agnostic AI safety middleware that wraps any frontier model with age-banded guardrails, rewriting, and audit logging for children's products. It serves enterprise kid-tech brands, OEMs, telcos, and education platforms via licensing, white-label apps, and forward-deployed engineering.
- Ownership category
- akta.pro rank
AstroSafe industry classification
Industry- Product category
- AI Safety Middleware for Children
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industries
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
Keywords
Where AstroSafe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AstroSafe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Aegis SDK Licensing / API Access: Aegis is offered as a drop-in SDK with API access. Teams integrate Aegis in front of any AI model via a REST endpoint or SDK install. Revenue is generated through API usage and licensing of the Aegis middleware. Self-host or managed cloud options available.
- Custom AI Solutions & Professional Services: AstroSafe designs and trains custom AI models from the ground up for partner products, tuned to their domain, safety bar, and specific use cases for kids and families. Also provides safety-readiness sprint audits (two-week audits mapping gaps against COPPA, GDPR-K, EU AI Act), and embedded launch team support through integration, soft launch, and scale phases.
- Enterprise AI Infrastructure: Production-grade AI infrastructure for enterprise teams including private deployments, scalable inference, evals and observability built for the safety bar kids' products demand. Revenue from enterprise infrastructure contracts.
- White-Label Products: Pre-built kid-safe AI apps (AI storytelling apps, safe browsers, vibe-coding tools) white-labeled under partner brands for fast market deployment. Partners ship under their own brand using AstroSafe's ready-made product suite.
- White-Label Parent Portal & Dashboards: Production-ready white-label parent dashboard (activity, time controls, approvals, transparency), internal moderation dashboards for trust & safety teams, and reporting & analytics modules licensed to partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Aegis API Access - Managed cloud or self-host SDK |
| Subscription | Annual | Enterprise AI Infrastructure - Private deployments |
| Subscription | Multi-year contract | Safety-readiness sprint audits |
| Other | Annual | White-label products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
AstroSafe product offering
Product offeringCore offering
AstroSafe builds and licenses Aegis, a real-time kid-safe AI safety middleware delivered as a drop-in SDK and REST endpoint that wraps any frontier AI model with content guardrails, age-aware moderation (5-7, 8-11, 12-15 age bands), output rewriting, escalation pathways, and full audit logging. The company also offers white-label kid-safe apps, parent dashboards, moderation tools, and reporting modules, alongside professional services for custom AI development, safety-readiness audits against COPPA/GDPR-K/EU AI Act, and enterprise AI infrastructure deployments.
Product overview
AstroSafe is a kid-safe AI infrastructure company offering a platform-plus-modules architecture centered on Aegis 2.0, a real-time safety middleware that wraps any AI model with kid-appropriate guardrails. The core Aegis 2.0 product handles six jobs: safety guardrails, triage, fine-tuning, age-appropriate responses, escalation, and cost optimization. Supporting the core platform are white-label add-on modules including a Parent Portal (activity monitoring, time controls, approvals), Kid-Facing Apps (search, chat, video, learning), Internal Moderation Dashboards, Reporting & Analytics, and Auditable Documentation for compliance. The company also operates consumer-facing sub-products built on their technology: Safe Browser (1M+ downloads), Bryte AI (300k+ weekly learners), Nova storytelling app (120k stories/week), and integrations with DIY.Org, Troomi, Moonbug, Kido AI, Lenovo, and PLDT. Whitepaper offerings cover kid-AI regulation, enterprise architecture, multi-modal design, and vibe coding IP.
Differentiator
Problem solved
Functional benefit
Brands
- Aegis 2.0: The safety layer/model that makes all AI models kid-safe by filtering and rewriting outputs in real time
Products and services
- Aegis 2.0 Safety Middleware Real-time kid-safe AI safety middleware delivered as a drop-in TypeScript SDK (npm @astrosafe/aegis) and single REST endpoint that wraps any AI model (OpenAI, Anthropic, Gemini, Llama, Mistral, DeepSeek, or custom fine-tunes) with hard content guardrails, age-aware moderation across 5-7, 8-11, and 12-15 brackets, output rewriting, escalation pathways, and full audit logging. Runs six jobs (safety, triage, fine-tuning, age-appropriate response, escalation, cost optimisation) in one API call at 92 ms average latency. For kid-tech developers, product teams, and enterprise AI builders.
- White-label Parent Portal Production-ready white-label parent dashboard providing activity monitoring, time controls, content approvals, and transparency features. Available for white-label deployment under partner brand, colours, and domain.
- White-label Kid-Facing Apps Pre-built kid applications for search, chat, video, and learning. Fully re-skinnable for partners to launch complete kid-safe AI products without rebuilding the front end.
- Internal Moderation Dashboards White-label trust and safety tools for partner teams including moderation queues, real-time escalations, age-bracket policy controls, and live model overrides.
- Reporting & Analytics Out-of-the-box dashboards for safety incidents, intervention rates, engagement metrics, and parent-visible reporting. Exportable to partner BI stacks.
- Auditable Documentation Service Automated generation of policy documentation, DPIA, and model-card paperwork for compliance with COPPA, GDPR-K, and EU AI Act regulations.
- Custom AI Solutions Professional service designing and training custom AI models from the ground up for partner products, tuned to their domain, safety bar, and specific use cases for kids and families. Includes embedded launch team support through integration, soft launch, and scale phases.
- Safety-Readiness Sprint Audits Two-week professional service audits that stress-test AI products, map gaps against COPPA, GDPR-K, and EU AI Act, and deliver a prioritised fix plan.
- Enterprise AI Infrastructure Production-grade AI infrastructure for enterprise teams including private deployments, scalable inference, evals, and observability built for the safety bar kids' products demand.
Quantifiable outcome
- 4x faster time to market for Troomi's kid-safe browser
- +8 more outcomes
Companies that use AstroSafe
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
AstroSafe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature8 records
AstroSafe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LenovocoreLenovo licenses AstroSafe's stack to power safe AI search and browsing for Italian students. The deployment reaches 2 million of Italy's 8 million children through Lenovo's education hardware. Lenovo is featured prominently as a partner logo and case study subject, indicating a strategic licensing relationship.
- TroomicoreTroomi licenses AstroSafe's stack to build a kid-safe browser, achieving 4x faster time to market. Troomi is featured as both a partner logo and a detailed case study with the outcome metric of 4x faster deployment.
- PLDTcoreAstroSafe partnered with PLDT (Philippine telco) on a kid-safe internet strategy for the entire telco, reaching 5 million of the Philippines' 38 million children. This is a strategic engagement involving policy design and infrastructure deployment at national scale.
- SamsungminorSamsung appears as a partner logo on the AstroSafe homepage, suggesting a commercial relationship involving Samsung's kid-tech or family-oriented product lines, though specific partnership details are not disclosed on the site.
- Moonbug EntertainmentcoreMoonbug Entertainment (global kids entertainment company behind brands like Blippi, Peppa Pig) partnered with AstroSafe on design and development, turning the camera into a learning interface with vision-first learning interactions. Featured as a prominent case study partner.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
AstroSafe competitors and assessment
Company assessmentDirect peers
- SuperAwesome: SuperAwesome provides kidtech-safe digital engagement, privacy compliance (COPPA/GDPR-K), and parental consent infrastructure. It is the most directly comparable player, operating in the same kid-safety/compliance layer that AstroSafe targets with Aegis.
- ActiveFence: ActiveFence provides AI content moderation, trust & safety, and platform integrity solutions to digital platforms. Comparable to Aegis's safety middleware layer, though focused on broader content categories rather than the specific kid-safety niche.
- Privo: Privo delivers COPPA, GDPR-K, and child-privacy compliance solutions including consent management and verification. Overlaps with AstroSafe's regulatory/audit documentation layer and parent consent workflows.
Broad incumbents
- Hive: Hive provides AI-powered content moderation APIs for text, image, video, and audio. Comparable to Aegis's classification pipeline, though targeting a broader trust-and-safety market rather than age-appropriate content for children.
- OneTrust: OneTrust provides a broad privacy, security, and governance platform used by enterprises for compliance with GDPR, CCPA, and emerging regulations. Overlaps with AstroSafe's compliance documentation and policy tooling at a much larger incumbent scale.
- TrustArc: TrustArc provides enterprise privacy management and compliance software, with child-privacy offerings overlapping AstroSafe's GDPR-K and COPPA positioning. A broader incumbent in the privacy-compliance category.
Others
- Two Hat Security (now ImageVision): Two Hat (acquired by ImageVision) provides AI content moderation and trust-and-safety platforms for social platforms. Comparable to AstroSafe's moderation dashboard and policy engine, but serves a wider customer base than kid-tech alone.
Emerging players
- Common Sense Media: Common Sense Media rates and reviews media and technology for kids and families. Their independent rating methodology is conceptually adjacent to AstroSafe's Kid-Safe AI App Benchmark, though they focus on consumer reviews rather than infrastructure.
- Bark Technologies: Bark provides parental monitoring and AI-driven content safety for children's devices and accounts. Adjacent to AstroSafe's parent dashboard and monitoring modules, though consumer-direct rather than B2B-infrastructure.
- Securly: Securly provides AI-driven student safety, wellness, and content filtering for K-12 schools. Comparable to AstroSafe's school-district segment and EU AI Act audit-readiness positioning for educational deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AstroSafe social profiles
Digital presenceAstroSafe compliance and trust
Trust signalCompliance2 records
AstroSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
AstroSafe leadership team
Management profileNumber of profiles
AstroSafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AstroSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AstroSafe
What does AstroSafe do?
AstroSafe builds and licenses Aegis, a real-time kid-safe AI safety middleware delivered as a drop-in SDK and REST endpoint that wraps any frontier AI model with content guardrails, age-aware moderation (5-7, 8-11, 12-15 age bands), output rewriting, escalation pathways, and full audit logging. The company also offers white-label kid-safe apps, parent dashboards, moderation tools, and reporting modules, alongside professional services for custom AI development, safety-readiness audits against COPPA/GDPR-K/EU AI Act, and enterprise AI infrastructure deployments.
Is AstroSafe a public or private company?
AstroSafe is a private company. It is classified as unknown and is currently operating.
When was AstroSafe founded?
AstroSafe was founded in 2021. It employs 1 to 10 people.
Where is AstroSafe based?
AstroSafe is headquartered in London, United Kingdom, in the Europe region.
How does AstroSafe make money?
Five revenue lines are on record. Aegis SDK Licensing / API Access are the primary driver. The others are custom AI Solutions & Professional Services, enterprise AI Infrastructure, white-Label Products and white-Label Parent Portal & Dashboards.
Who are AstroSafe's main competitors?
Direct peers on record are SuperAwesome, ActiveFence and Privo. Broad incumbents are Hive, OneTrust and TrustArc. Two Hat Security (now ImageVision) is listed as an others. Emerging players are Common Sense Media, Bark Technologies and Securly.
Does AstroSafe have an API?
Yes. Aegis 2.0 API provides a single REST endpoint and SDK that filters and rewrites AI model outputs in real-time for kid-safety. One drop-in SDK handles six jobs automatically on every call: safety guardrails, triage, fine-tuning, age-appropriate responses, escalation, and cost optimization. Available via npm package @astrosafe/aegis with TypeScript support. Supports OpenAI, Anthropic, Gemini, Llama, Mistral, and custom fine-tuned models. Self-host or managed cloud options available. Developer documentation is at www.astrosafe.co/astrosafe-aegis.
What industry is AstroSafe in?
AstroSafe's product category is AI Safety Middleware for Children. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 5415 and its SIC code is 7371.