Manna Health

What Manna Health does

Manna Health, doing business as Manna Vitamins Evolved, is a direct-to-consumer nutritional supplements company founded in 2019 by Jeff Hill and headquartered in San Diego, USA. The company sells a portfolio of 17 individual liposomal supplements plus curated bundles and dosing accessories through its own e-commerce site, manna.com. Its commercial premise is encapsulated in the proprietary NANOFUSE® liposomal delivery technology — phospholipid-based vesicles designed to protect active ingredients through the digestive tract and deliver them into cells, marketed as achieving up to 10x better absorption than standard oral supplements. Products span joint health (the flagship Liposomal Curcumin line, including a new Curcumin+ Softgel format), immunity, cardiovascular health, cognition, weight management, skin, and foundational categories, including demographic-specific SKUs for children and prenatal use; all production occurs in a company-owned, GMP-certified, FDA-registered facility in the United States.

The go-to-market is exclusively direct-to-consumer, leveraging earned media coverage (Forbes, GQ, Entrepreneur, ThriveGlobal, MSNBC, Inc. and others), Instagram content (@mannaboost), email, and a blog. The revenue model combines one-time purchases ($9.95–$55.96 per item, $89.90–$179.87 for bundles) with a subscription offering that delivers a 20% discount across 30-, 45-, 60-, or 90-day billing cadences with skip/pause/cancel flexibility and priority shipping. The company cites over 1,000,000 customers served, a 4.8/5 star rating across 1,559 reviews on its website, and a 90-day money-back guarantee as customer-facing proof points.

Manna is founder-controlled (Jeff Hill, Founder & CEO) and operates with 11–50 employees; no institutional funding rounds, acquisitions, or partnerships are disclosed. Two named endorsers — Olympic athlete Khamica Bingham and celebrity surgeon Dr. Bradley Schaeffer — provide testimonial credibility rather than enterprise customer relationships, reinforcing the B2C concentration of the business model.

Name

Manna Health

Legal name

Manna

Website

https://manna.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Manna Health is a direct-to-consumer nutritional supplement company selling a proprietary NANOFUSE® liposomal product line to health-conscious consumers via its website, using subscriptions and one-time purchases, with over one million customers served since 2019.

Ownership category

akta.pro rank

Product category

Dietary Supplements

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Children’s Vitamins & Supplements (CRADAGAJ)

Keywords

• Liposomal supplements
• Dietary supplements
• Vitamin products
• Health supplements
• Nutritional supplements

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - One-time Purchase: Direct product sales at listed retail prices ranging from $9.95 to $55.96 per unit. Products include single supplements and bundled packages.
2. Subscription/Recurring Revenue: Subscription model offering 20% discount on all products. Customers can choose billing cycles of 30, 45, 60, or 90 days. Subscriptions include flexible options to skip, pause, or cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Manna Health (doing business as Manna Vitamins Evolved) formulates, manufactures, and sells a portfolio of liposomal dietary supplements using its proprietary patented NANOFUSE® liposomal delivery technology, including curcumin, multivitamins, joint relief, collagen, probiotics, prenatal, kids' multivitamins, vitamin C, vitamin D3+K2, COQ10, B12, elderberry immune, magnesium, blood sugar complex, and weight management formulas. Products are sold direct-to-consumer through manna.com via one-time purchase or recurring subscriptions (30/45/60/90 day cycles) with a 20% subscriber discount, free shipping, and a 90-day money-back guarantee, manufactured in Manna's own GMP-certified, FDA-registered facility in the USA.

Product overview

Manna Health (operating as Manna Vitamins Evolved) offers a portfolio of advanced liposomal supplements leveraging proprietary NANOFUSE technology for up to 10x better absorption than traditional supplements. The product line consists of 17 individual liposomal supplement products including Liposomal Curcumin (flagship product with 3,508 reviews), Liposomal Curcumin+ Softgels (new enhanced version), Liposomal Multivitamin, Liposomal Joint Relief, Liposomal Collagen Peptides, Liposomal Blood Sugar Complex, Liposomal Elderberry Immune, Liposomal Magnesium, Liposomal Lipo Lean, Liposomal Kids Multivitamin, Liposomal Prenatal Complete, Liposomal Pre+Probiotic, Liposomal Vitamin C, Liposomal Vegan Vitamin D3 + K2, Liposomal COQ10, and Liposomal Vitamin B12. The portfolio also includes Liposomal Curcumin with Resveratrol and 8 curated product bundles (Best Sellers, Anti-Inflammatory, Starter, Neuro Support, Skin & Beauty, Heart Health, and Slim Fit bundles) along with accessories (Mini Mixer and Measuring Spoon). All products use patented NANOFUSE liposomal delivery technology to protect nutrients through digestion and achieve significantly higher bioavailability. The company manufactures in its own FDA-registered, GMP-certified facility in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• NANOFUSE®: Proprietary liposomal delivery technology used in Manna's supplements to achieve up to 10x better absorption compared to traditional supplements.

Products and services

• Liposomal Curcumin Advanced liquid liposomal curcumin supplement using NANOFUSE® technology for joint comfort and healthy inflammatory response, marketed for up to 10x better absorption than traditional supplements; for health-conscious adult consumers seeking high-bioavailability joint support.
• Liposomal Curcumin+ Softgels Enhanced-potency curcumin softgels using NANOFUSE® liposomal technology for consumers who prefer a grab-and-go, easy-to-swallow format while retaining 10x better absorption; targeted at adults seeking maximum-strength joint and immune support.
• Liposomal Curcumin with Resveratrol Doctor-recommended liposomal supplement combining curcumin with resveratrol to support joint health, cardiovascular support, and cognitive function; for adults seeking combined antioxidant and anti-inflammatory support.
• Liposomal Multivitamin Comprehensive daily multivitamin with 20+ vitamins and minerals delivered with 10x better absorption via NANOFUSE® liposomal technology; for adults seeking foundational daily nutritional coverage in a single product.
• Liposomal Joint Relief Specialized liposomal supplement combining multiple ingredients for joint health, joint comfort, and bone support with enhanced bioavailability; for adults experiencing joint discomfort or seeking proactive joint care.
• Liposomal Collagen Peptides Liposomal collagen peptide supplement using NANOFUSE® delivery for improved absorption, supporting skin elasticity, joint health, and digestive function; for adults focused on skin, beauty, and healthy aging outcomes.
• Liposomal Blood Sugar Complex Liposomal supplement designed to support healthy blood sugar levels, cardiovascular health, and metabolic function via enhanced nutrient delivery; for adults monitoring blood sugar or seeking metabolic support.
• Liposomal Elderberry Immune Immune-support supplement combining elderberry extract with liposomal delivery technology for enhanced bioavailability and antioxidant protection; for adults seeking daily immune support.
• Liposomal Magnesium Liposomal magnesium supplement supporting bone health, brain function, and sleep quality through improved cellular absorption; for adults seeking magnesium support with enhanced bioavailability.
• Liposomal Lipo Lean Weight-management and fitness supplement with liposomal delivery supporting metabolism, digestion, and women's health goals; for adults pursuing weight-management and active-lifestyle support.
• Liposomal Kids Multivitamin Child-friendly liposomal multivitamin supporting immunity, brain development, and foundational nutrition with great taste and easy absorption; for parents seeking a high-bioavailability daily multivitamin for children.
• Liposomal Prenatal Complete Complete prenatal vitamin supplement with NANOFUSE® liposomal technology supporting women's health, bone health, and fetal development; for pregnant and preconception women seeking high-absorption prenatal nutrition.
• Liposomal Pre+Probiotic Digestive-health supplement combining prebiotics and probiotics with liposomal delivery for enhanced gut health and immune support; for adults seeking improved digestive and microbiome health.
• Liposomal Vitamin C Liposomal vitamin C supplement supporting immune health, skin health, and heart function with significantly better absorption than standard vitamin C; for adults seeking high-bioavailability vitamin C support.
• Liposomal Vegan Vitamin D3 + K2 Plant-based vegan liposomal vitamin D3 combined with K2 supporting bone health, immune function, and cardiovascular health; for vegan and plant-based consumers seeking high-absorption D3+K2 nutrition.
• Liposomal COQ10 Liposomal Coenzyme Q10 supplement supporting heart health, cellular energy production, and immune function with enhanced absorption; for adults seeking cardiovascular and energy support.
• Liposomal Vitamin B12 Liposomal B12 supplement supporting men's health, brain function, energy levels, and healthy aging with superior bioavailability; for adults seeking high-absorption B12 and men's health support.
• Best Sellers Bundle Curated multi-product bundle of Manna's top-selling liposomal supplements combining immunity, skin, and joint health products at a discounted bundled price; for new and existing customers who want a value-priced multi-goal starter or routine.
• Anti-Inflammatory Bundle Strategic curcumin-based product bundle supporting joint health, heart health, and healthy aging through anti-inflammatory nutrition; for consumers focused on managing inflammation-related outcomes.
• Starter Bundle Entry-level bundle introducing foundational nutrition, healthy aging, and detox support products to new customers beginning their supplement journey with Manna; for first-time buyers seeking a broad introduction.
• Neuro Support Bundle Targeted bundle combining liposomal supplements for brain health, cognitive function, healthy aging, and joint support; for consumers focused on cognitive wellness and long-term neurological health.
• Skin & Beauty Bundle Multi-product bundle targeting skin elasticity, healthy aging, and overall beauty, built around liposomal collagen peptides and complementary skin-support supplements; for consumers pursuing beauty-from-within outcomes.
• Heart Health Bundle Cardiovascular-focused supplement bundle combining heart-supporting liposomal products with detox and men's health formulas; for consumers prioritizing cardiovascular wellness.
• Slim Fit Bundle Weight-management and fitness-focused bundle combining Liposomal Lipo Lean with liposomal digestive-health supplements; for consumers pursuing weight-management, body-composition, and active-lifestyle goals.

Quantifiable outcome

• Up to 10x better absorption compared to regular supplements
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ritual: DTC multivitamin and supplement brand selling traceable, premium-positioned vitamins (including a prenatal and kids multi) directly to consumers via subscription — same channel and customer segment as Manna.
• Care/of: DTC personalized vitamin and supplement brand with quiz-driven recommendations, subscription model, and direct e-commerce — comparable in target customer, channel, and recurring-revenue mechanics.
• Athletic Greens (AG1): DTC daily foundational-nutrition supplement sold primarily through a single-SKU subscription at premium pricing — comparable in DTC subscription economics, target health-conscious consumer, and category positioning.
• LivOn Labs: Pioneer of liposomal supplement delivery (Lypo-Spheric® technology), selling directly to consumers a range of liposomal vitamins (C, B-complex, glutathione, CoQ10) with the same bioavailability-led value proposition as Manna's NANOFUSE® line.
• Quicksilver Scientific: Premium liposomal supplement brand offering liposomal vitamin C, glutathione, CoQ10, and curcumin with proprietary nanoemulsion delivery, directly competing with Manna in the liposomal delivery category.
• Cymbiotika: DTC premium supplement brand focused on liposomal delivery formats with a broad portfolio (vitamins, minerals, longevity, gut health) sold through subscription and bundles — closely matching Manna's GTM and product breadth.
• MaryRuth's: DTC liquid vitamins and supplement brand (multivitamins, B12, prenatal, kids) with a subscription and bundle model and broad omnichannel retail presence — comparable in product format and customer demographic.
• Persona Nutrition: DTC personalized vitamin and supplement brand operating on a quiz-based subscription model — directly comparable in subscription GTM, consumer targeting, and recurring-revenue structure.

Broad incumbents

• NOW Foods: Large, established supplement manufacturer with extensive vitamin, mineral, and specialty supplement portfolio across retail and wholesale — provides scale and cost benchmark relevant to Manna's owned-manufacturing model and category.
• Pure Encapsulations: Professional-grade supplement brand owned by Nestlé Health Science offering a broad line of vitamins, minerals, and condition-specific formulas through practitioner and retail channels — overlapping product set and quality positioning, but with broader portfolio and B2B distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mannaboost
• Xx.com/mannaboost
• Facebookfacebook.com/mannaboost
• LinkedInlinkedin.com/company/mannahealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manna Health