LivOn Labs

What LivOn Labs does

LivOn Labs is a Henderson, Nevada-based dietary supplement company founded in 2004 by Les and Cindy Nachman after Les avoided a heart transplant by using high-dose IV Vitamin C, prompting two years of R&D with formulators to translate that clinical experience into an oral delivery format. The company pioneered and patented liposome encapsulation technology for supplements, producing a focused five-SKU portfolio of Lypo-Spheric branded products (Vitamin C/Lypo C, B Complex Plus, Glutathione, Magnesium using Magtein, and R-Alpha Lipoic Acid), each formulated as single-dose foil packets designed to deliver nutrients directly into cells via phospholipid spheres made from non-GMO identity-preserved soy lecithin. The core value proposition is enhanced bioavailability over traditional oral supplements, supported by clinical-study citations including white blood cells absorbing 50% more Vitamin C from Lypo-Spheric versus powder, and Setria Glutathione raising body glutathione stores by 30-35% over six months.

LivOn Labs operates a hybrid direct-to-consumer and channel-distribution business model. DTC revenue flows through LivOnLabs.com with a subscription option offering a 5% recurring discount; wholesale pricing and drop-ship options are offered to medical professionals and wellness retailers domestically, with premium placement at retailers such as Erewhon. International distribution is handled through 12+ named regional partners across 80+ countries, where the products are sold under the Altrient brand in Europe and parts of Asia, using a localized fulfillment and customer support model. Pricing ranges from $42.95 per carton (Vitamin C) to $86.95 per carton (Glutathione) on the DTC site, positioning the line at the premium tier of the liposomal supplement market.

The company serves health-conscious and wellness-focused consumers (primary personas), individuals with absorption challenges, and a healthcare-practitioner channel that recommends the products to clinical clients. The company markets through Instagram, YouTube, and TikTok organic social, an educational blog, an ambassador program featuring integrative medicine practitioners and influencers, and earned media in Vogue, Goop, Harper's Bazaar, and The New York Times. It is family-owned, female-led, and operates with 11-50 employees under the current leadership of Kaili (Cindy Nachman's niece); the company holds patents on its liposome encapsulation technology, has no disclosed institutional funding, and is recognized as a key competitor in the global liposomal vitamins and minerals market alongside Codeage LLC and Quicksilver Scientific.

Name

LivOn Labs

Legal name

LivOn Laboratories Inc.

Website

https://livonlabs.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

LivOn Labs is a family-owned Henderson, Nevada supplement company that designs, patents, and sells five premium liposomal vitamins and minerals (Vitamin C, B Complex, Glutathione, Magnesium, R-Alpha Lipoic Acid) direct-to-consumer and through a global distributor network spanning 80+ countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)

akta.pro secondary industries

Delivery Systems & Encapsulation (Microencapsulation, Liposomes, Emulsions, Beadlets, Spray-Dried) (AFAJAKAL), Encapsulation & Emulsified Delivery Systems (Spray-dried emulsions, Lipid microencapsulation) (AFAJACAL), Phospholipids & Lecithin Systems (Deoiled Lecithin, Fractionated Lecithins) (AFAJALAL)

Keywords

• Liposomal supplements
• Dietary supplements
• Liposome encapsulation
• Cellular nutrition
• Nutraceutical products

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through LivOnLabs.com website, offering one-time purchases and subscription options with 5% recurring discount.
2. Wholesale/Distribution: Wholesale pricing offered to resellers and medical professionals globally, with drop-ship options and 24/7 support for channel partners.
3. International Reseller Network: Products sold internationally as Altrient brand in Europe and some Asian markets through independent distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LivOn Labs manufactures and sells premium liposomal dietary supplements under the Lypo-Spheric brand, using a patented liposome encapsulation process that wraps nutrients in phospholipid spheres identical to cell membranes for direct cellular delivery. The product line consists of five single-dose packet supplements—Vitamin C, B Complex Plus, Glutathione, Magnesium, and R-Alpha Lipoic Acid—sold direct-to-consumer via LivOnLabs.com with subscriptions and internationally through resellers (as Altrient in Europe and Asia).

Product overview

LivOn Labs is a dietary supplement company offering a portfolio of five core liposomal supplement products delivered via patented liposome encapsulation technology. The flagship Lypo-Spheric® product line includes Vitamin C (Lypo C™), B Complex Plus, Glutathione, Magnesium, and R-Alpha Lipoic Acid—each formulated as single-dose packets containing a goo-like liposomal mixture for elite cellular absorption. The products share a common delivery mechanism (liposomal encapsulation using phosphatidylcholine from non-GMO soy lecithin) but differ in active ingredients targeting specific health outcomes: immune support, cellular energy, detoxification, brain health, and metabolism. In European and Asian markets, identical products are sold under the Altrient brand name.

Differentiator

Problem solved

Functional benefit

Brands

• Lypo-Spheric: Proprietary liposomal supplement product line featuring encapsulated vitamins and minerals in liposome delivery technology.
• Lypo C

Products and services

• Lypo-Spheric® Vitamin C (Lypo C™) Liposomal vitamin C supplement delivering 1000 mg per packet using patented liposome encapsulation technology for enhanced cellular absorption and immune system support.
• Lypo-Spheric® B Complex Plus
• Lypo-Spheric® Glutathione
• Lypo-Spheric® Magnesium
• Lypo-Spheric® R-Alpha Lipoic Acid

Quantifiable outcome

• Setria Glutathione shown to increase glutathione body stores by 30-35% over six months
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Abundance & Health Ltd.coreChannel Partner/ Reseller/ DistributorPrimary European distributor selling Altrient-branded products in UK, Ireland, Germany, France, Austria, Italy, Spain, Netherlands, Switzerland, and other European markets. Provides local fulfillment and customer support for European consumers.
• Dailyvit B.V.coreChannel Partner/ Reseller/ DistributorDistributor for Netherlands market offering LivOn Labs products under Altrient branding with local shipping and support.
• Liveon Nanoceutical LimitedcoreChannel Partner/ Reseller/ DistributorHong Kong distributor providing local sales and support for LivOn Labs products in the Hong Kong market.
• SPIC CorporationcoreChannel Partner/ Reseller/ DistributorJapanese distributor for LivOn Labs products, managing local market distribution and customer service.
• Appleton Associates Ltd.coreChannel Partner/ Reseller/ DistributorDistributor for Australia and New Zealand markets with flat rate shipping between the two countries.
• Imperial Biotech Co. Ltd.coreChannel Partner/ Reseller/ DistributorTaiwan distributor offering LivOn Labs products with local customer support and shipping.
• Asterveda HealthcarecoreChannel Partner/ Reseller/ DistributorIndian distributor providing LivOn Labs products to the Indian market through livonlabs.in.
• Inside UminorChannel Partner/ Reseller/ DistributorOntario, Canada distributor serving the Canadian market with local customer support.
• LivbalanceminorChannel Partner/ Reseller/ DistributorOntario, Canada distributor offering LivOn Labs products in the Canadian market.
• LivLongminorChannel Partner/ Reseller/ DistributorAlberta & Ontario, Canada distributor serving multiple Canadian provinces.
• BUYoI Singapore / Medical SuppliesminorChannel Partner/ Reseller/ DistributorSingapore distributors providing local market access and customer support.
• SuayPrincessShop Co., Ltd.minorChannel Partner/ Reseller/ DistributorThailand distributor offering LivOn Labs products in the Thai market.
• ErewhonminorChannel Partner/ Reseller/ DistributorPremium health food retailer featuring LivOn Labs products as part of their wellness supplement offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/livonlabs
• Instagraminstagram.com/livonlabs
• TikToktiktok.com/@livonlabs
• Xx.com/livonlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivOn Labs