Dallas Theater Center

Name

Dallas Theater Center

Legal name

Dallas Theater Center

Website

https://dallastheatercenter.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live theater productions
• Regional performing arts
• Theater education programs
• Community engagement programs
• Theater venue rentals

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single tickets, season subscriptions, and gift tickets. Subscriptions offer up to 20% discount with added benefits. Ticket fees include $2 facility fee and $8 handling fee per ticket.
2. Individual Donations: Tax-deductible contributions from individuals at various benefactor levels including Steel ($1,000-$2,499), Bronze ($2,500-$4,999), Silver ($5,000-$9,999), Gold Circle ($10,000-$14,999), Platinum Circle ($15,000-$24,999), Diamond Circle ($25,000-$49,999), Artistic Director's Circle ($50,000-$99,999), and Benefactor of Distinction ($100,000+). Patron levels range from Patron Plus ($75-$249) to Patron Premiere ($500-$999).
3. Corporate Partnerships: Corporate sponsorships at multiple tiers: Season Sponsor ($100,000+), Production Sponsor ($50,000+), Executive Partner ($25,000+), Associate Partner ($15,000+), Assistant Partner ($10,000+), and Partner ($5,000+). Benefits include complementary tickets, gala tables, logo placement, pre-show announcements, and lobby signage.
4. Education Programs: Revenue from educational programming including SummerStage camps ($300-$750 tuition), Next Stage after-school programs ($300-$350 tuition), and Saturday Sessions master workshops. Scholarships available.
5. Theater Rentals: Revenue from renting Kalita Humphreys Theater campus to multicultural arts organizations through the City of Dallas Equitable Access Plan, including the Kalita Mainstage and Bryant Hall Black Box Theater.
6. Annual Gala: Centerstage annual gala fundraising event with sponsorship packages, raffle tickets, and underwriting opportunities.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Dallas Theater Center produces and presents a year-round subscription series of professional live theater productions (plays, musicals, classics, and world premieres) at the Dee & Charles Wyly Theatre and the Kalita Humphreys Theater in the Dallas Arts District, anchored by the annual A Christmas Carol. The company also delivers tiered theater education and community engagement programs (SummerStage, Next Stage, Project Discovery, Community Workshops, Saturday Sessions, Community Pageant) and rents its Kalita Humphreys Theater campus to multicultural arts organizations. Revenue comes from ticket sales, season subscriptions, individual and corporate donations, foundation grants, education program tuition, theater rentals, and the annual Centerstage Gala.

Product overview

Dallas Theater Center is a Tony Award-winning regional theater company (founded 1959) that operates as a single-venue performing arts organization with integrated education and community programs. The core offering consists of mainstage theater productions at the Dee & Charles Wyly Theatre and Kalita Humphreys Theater, featuring the signature annual A Christmas Carol alongside five subscription productions annually. Complementary programs include Public Works education initiatives (SummerStage, Next Stage, Project Discovery, Community Workshops, Saturday Sessions, Community Pageant) and venue services (Theater Rentals, Gift Tix). The organization also provides Stay Late post-show conversations and operates a mobile app for ticketing. The Diane and Hal Brierley Resident Acting Company (12 members) performs throughout all seasons, serving over 50,000 North Texas residents annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Productions
• A Christmas Carol
• Season Subscriptions
• DTC Gift Tix
• Public Works
• SummerStage
• Next Stage
• Project Discovery
• Community Workshops
• Saturday Sessions
• Community Pageant
• Theater Rentals

Quantifiable outcome

• Since 2007, partnership with North Texas Food Bank has raised over $966,000 and provided more than 2.9 million meals
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• North Texas Food BankcoreStrategic or Co-development PartnerSince 2007, Dallas Theater Center and North Texas Food Bank have collaborated during the holiday season to raise funds and nonperishable food items to combat food insecurity. Donations are collected during performances of A Christmas Carol. Partnership has raised over $966,000 and provided more than 2.9 million meals to North Texans.
• AT&T Performing Arts CentercoreStrategic or Co-development PartnerDallas Theater Center is a resident company of AT&T Performing Arts Center. Produces mainstage performances at the Dee & Charles Wyly Theatre. Collaborates on Community Pageant at Wyly Theater with 200+ community participants.
• Texas InstrumentsmajorGTM or Marketing PartnerTexas Instruments is the Presenting Sponsor for the 2026-2027 season. Season sponsors receive prominent recognition across all productions, programs, and marketing materials.
• LexusmajorGTM or Marketing PartnerLexus is a corporate sponsor and provides the Lexus Silver parking garage adjacent to the Wyly Theatre. Patrons can purchase parking passes through DTC's mobile app with validation at the garage.
• Dallas CulturecoreStrategic or Co-development PartnerDallas Theater Center is supported by Dallas Office of Arts & Culture and operates the Kalita Humphreys Theater campus under the City's Equitable Access Plan, providing space for multicultural arts organizations.
• SMU Meadows School of the ArtscoreStrategic or Co-development PartnerProject Discovery is a partnership between Dallas Theater Center and SMU Meadows School of the Arts, providing arts education and theater experiences for middle and high school students.
• Ameriprise FinancialminorGTM or Marketing PartnerCorporate sponsor at various recognition levels.
• Uptown Players and Second Thought TheatreminorStrategic or Co-development PartnerTier 2 partner organizations under the Kalita Humphreys Theater Equitable Access Plan, sharing the campus for productions.
• Bachman Lake TogetherminorStrategic or Co-development PartnerCommunity partner location for free Public Works workshops serving families in the Bachman Lake area. Workshops taught in Spanish.
• Jubilee Park & Community CenterminorStrategic or Co-development PartnerCommunity partner location for free Public Works workshops serving youth enrolled in their afterschool program.
• City of Dallas Beckley Saner Recreation CenterminorStrategic or Co-development PartnerCommunity partner location for free Public Works workshops serving adults and seniors.
• City of Dallas Janie C Turner Recreation CenterminorStrategic or Co-development PartnerCommunity partner location for free Public Works workshops serving adults and seniors.
• Association of Persons Affected by Addiction (APAA)minorStrategic or Co-development PartnerCommunity partner location for free Public Works workshops serving adults in recovery.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alley Theatre: Tony Award-winning regional theater in Houston with a resident acting company producing a multi-show subscription season—the closest peer to DTC in scale, mission, and Texas-market positioning.
• Steppenwolf Theatre Company: Tony Award-winning Chicago regional theater with an ensemble-based resident artist model and subscription-driven programming—directly comparable to DTC's Brierley Resident Acting Company approach.
• Guthrie Theater: Major regional theater operating from a purpose-built landmark venue with a multi-stage subscription season and extensive education programs—structurally comparable to DTC's Wyly/Kalita dual-venue model.
• Center Theatre Group: LA-based regional theater operator (Mark Taper Forum, Ahmanson) running multi-venue subscription seasons with resident artistic programming—comparable scale and venue complexity to DTC.
• Arena Stage: Washington DC Tony Award-winning regional theater with resident artists, education programs, and a major capital/venue campus—comparable scope of operations to DTC.
• Goodman Theatre: Chicago-based not-for-profit regional theater producing subscription seasons with substantial education and community engagement programming—mission and operating model closely aligned with DTC.
• Oregon Shakespeare Festival: Long-running regional theater producing repertory seasons with a resident company and extensive education/outreach programs—comparable institutional scale and artistic mission to DTC.
• American Repertory Theater: Tony Award-winning regional theater affiliated with a major university (Harvard) producing subscription seasons with strong education programming—comparable artistic scope and institutional model.

Broad incumbents

• Roundabout Theatre Company: Major NYC-based nonprofit producing large-scale subscription theater across multiple venues—broader and larger than DTC but operating a comparable subscription-driven nonprofit theater model.
• Lincoln Center Theater: Broad incumbent nonprofit operating multiple premier theatrical venues with subscription programming, education, and corporate partnerships at substantially larger scale than DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@dallastheatercenter
• Xx.com/dallastheater
• Facebookfacebook.com/dallastheatercenter
• LinkedInlinkedin.com/company/dallastheatercenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Theater Center