Datasensing
Datasensing is an Italian industrial automation company that designs and manufactures machine vision systems, industrial sensors, and safety and guidance equipment for factory automation, intralogistics, and robotics. Formed in 2022 as a business unit of the Datalogic Group from the merger of Datalogic's sensor/vision unit with M.D. Micro Detectors, it sells globally through channel partners.
- Company typePrivate
- Founded2022
- HeadquartersModena, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Datasensing does
Datasensing S.r.l. is an Italian industrial automation company headquartered in Modena that designs, manufactures, and supplies machine vision systems, industrial sensors, and safety and guidance equipment for factory automation, intralogistics, and robotics applications. The company was formed in 2022 by merging Datalogic's Sensor & Safety and Machine Vision business unit with M.D. Micro Detectors, combining two entities that each carry roughly 50 years of operating history in Italian sensor technology since the early 1970s, and now operates as a business unit of the Datalogic Group.
The product portfolio spans three families: Machine Vision (P2x and P3x smart cameras, MX-E90 vision processors, and the IMPACT firmware/software suite offering over 100 inspection tools); Sensors (photoelectric, ultrasonic, inductive, capacitive, and area sensors including the IP69K-rated UFK/UFT stainless-steel ultrasonic lines for harsh washdown environments); and Safety and Guidance (safety light curtains, safety laser scanners with PROFINET/PROFIsafe integration, lidars including the LGS-A10 and LGS-N25/N50 for AMR/AGV guidance, safety sensors, encoders, and control units). AI capability is delivered primarily through PEKAT VISION, a deep-learning visual inspection platform acquired by the Datalogic Group in March 2022 and offering anomaly detection and no-code industrial inspection, as well as through the AI-powered Smart-VS EVO smart camera.
Datasensing sells to manufacturers and logistics operators in verticals including automotive, electronics, food and beverage, pharmaceutical, general manufacturing, and intralogistics (courier/3PL/e-commerce warehouses and airports). The business is overwhelmingly hardware-driven, with software licensing of IMPACT and PEKAT as a secondary revenue stream; pricing is quote-based and not publicly disclosed. Go-to-market relies on a global Partner Advantage Program of authorized channel partners, resellers, and distributors across the Americas (USA, Brazil), EMEA (Italy, Germany, France, UK, Spain, Poland, Netherlands), and APAC (China, Singapore, Australia, Vietnam), supplemented by direct website-based quote requests and technical support/repair services. Headcount is reported at 101-250 employees and the company holds relevant industrial certifications including ISO 9001, ECOLAB, EN 61496 series, and UL/TUV/CE/UKCA.
Datasensing firmographics
Firmographics- Name
- Datasensing
- Legal name
- Datasensing S.r.l.
- Website
- https://datasensing.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Datasensing is an Italian industrial automation company that designs and manufactures machine vision systems, industrial sensors, and safety and guidance equipment for factory automation, intralogistics, and robotics. Formed in 2022 as a business unit of the Datalogic Group from the merger of Datalogic's sensor/vision unit with M.D. Micro Detectors, it sells globally through channel partners.
- Ownership category
- akta.pro rank
Datasensing industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Machine Vision & Industrial Imaging Systems (IMAHAHAE)
- akta.pro secondary industries
- Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB), Industrial Vision & Quality Inspection (HDAAAEAG), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), Automotive Sensors Manufacturing (Position/Pressure/Temp/IMU/Radar/LiDAR Cameras) (IMACAJAD)
Keywords
Where Datasensing is headquartered
LocationHeadquarters
- HQ city
- Modena
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Datasensing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Industrial Sensors: Sale of photoelectric sensors, ultrasonic sensors, inductive sensors, capacitive sensors, and area sensors for industrial automation applications. Both standard and specialized sensors for harsh environments.
- Machine Vision Systems: Sale of smart cameras, vision processors, cameras, and accessories along with the IMPACT software suite for industrial inspection and quality control applications.
- Safety and Guidance Equipment: Sale of safety light curtains, safety laser scanners, safety sensors, safety control units, encoders, and lidars for occupational safety and automated vehicle guidance.
- Software Licenses: Licensing of IMPACT software suite and PEKAT VISION deep learning platform for machine vision applications.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Datasensing product offering
Product offeringCore offering
Datasensing manufactures and supplies industrial automation sensors, machine vision systems, and safety equipment for manufacturing and logistics applications. Its portfolio includes photoelectric, ultrasonic, inductive, capacitive, and area sensors, smart cameras and vision processors running the IMPACT software suite, safety laser scanners, light curtains, lidars, and encoders, augmented by the PEKAT VISION deep learning platform for AI-driven visual inspection. Products serve quality control, defect detection, worker safety, AGV/AMR navigation, and traceability use cases across automotive, electronics, packaging, general manufacturing, and intralogistics sectors.
Product overview
Datasensing is a world-class producer of industrial automation technologies formed by merging Datalogic's Sensor & Safety and Machine Vision business unit with M.D. Micro Detectors, both with 50 years of experience since the early 1970s. The company offers a unified portfolio comprising Machine Vision (smart cameras, vision processors, cameras, and accessories with IMPACT software suite), Sensors (area sensors, capacitive sensors, inductive sensors, photoelectric sensors, ultrasonic sensors), and Safety and Guidance products (safety light curtains, safety sensors, lidars, safety control units, safety laser scanners, encoders). The portfolio integrates AI capabilities through PEKAT VISION deep learning platform for advanced defect detection and inspection applications, serving industries including Automotive, Electronics, Packaging (Food & Beverage, Pharmaceutical), General Manufacturing, and Intralogistics (warehousing, AGV/AMR, conveyor systems).
Differentiator
Problem solved
Functional benefit
Brands
- Impact Suite: Machine vision software firmware for P2x smart cameras and MX vision processors with tools including advanced OCR, blob, pattern find, edge detection, color analysis, image filtering, and Blue Eye tool
- Pekat Vision
- DS4 Series
- Smart-VS EVO
- UFK Series
- LGS-A10
- SLS Safety Laser Scanners
Products and services
- P2x Series Smart Camera Industrial smart camera offering exceptional performance and flexibility in a compact integrated form factor for industrial automation and quality control applications.
- P3x Smart Camera Smart camera offering the performance and flexibility of a vision system packed into a compact form factor for industrial automation and quality control.
- Smart-VS EVO AI-powered smart camera that enhances quality control and inspection by applying artificial intelligence to industrial vision tasks.
- IMPACT Suite Software Firmware and software suite for configuring P2x smart cameras and MX vision processors, including Vision Program Manager, Control Panel Manager, an SDK, multi-camera support, and more than 100 inspection tools.
- MX-E90 Vision Processor Industrial vision processor that runs up to eight instances of the IMPACT software, enabling scalable machine vision processing for complex inspection and automation setups.
- PEKAT VISION Deep Learning Platform Deep learning visual inspection software offering anomaly detection, defect classification, completeness verification, and packaging integrity inspection without programming; compatible with multiple hardware brands, Windows, Linux, and embedded devices.
- LGS-A10 Compact Lidar Compact rugged ToF lidar for collision avoidance and 2D object detection on AMRs, AGVs, forklifts, and carts, with 360-degree measurement, up to 25m range, IP67 protection, and UDP Ethernet output.
- SLS Safety Laser Scanner Safety laser scanner available in master and slave configurations, mountable on all four sides of AGVs for up to 275-degree scanning; used for personnel safety and SLAM-based navigation guidance.
- UFK1 Ultrasonic Sensor Rugged M18 stainless steel ultrasonic sensor with full AISI316L housing, IP69K protection, remote teach-in via IO-Link, and ECOLAB approval for food and beverage, chemical, and oil applications.
- UFT Ultrasonic Sensor M30 cylindrical ultrasonic sensor series with robust construction and clean-in-place compatibility, designed for food and beverage and chemical processing washdown environments.
- S3N Photoelectric Sensor Miniature photoelectric sensor with best-in-class background suppression performance, available with Laser emission, suited to compact industrial detection installations.
- DS4 Series Area Sensors Detection and measurement area sensors offering full coverage and superior measurement performance for industrial automation applications.
- SH4 Safety Light Curtains Safety light curtains for perimeter access control and work area protection in manufacturing and logistics; available in standard, cascade, and advanced muting variants compliant with EN 61496-1/-2.
- LGS-N50 Lidar Lidar guidance scanner with up to 50m range and 360-degree detection, used for automated guided forklift (AGF/LGF) navigation and environment mapping.
- LGS-N25 Lidar Compact lidar with up to 25m range and 360-degree detection used for lidar guidance and environment mapping on automated guided vehicles.
- AM Inductive Proximity Sensor Inductive proximity sensor for detecting metal parts at short distances on laser-guided vehicles, including batteries, outriggers, and forks.
- UK Ultrasonic Sensor Ultrasonic sensor for detecting and measuring distances on laser-guided vehicles and automated guided vehicles.
- ENC Optical Encoder Optical encoder for speed control on automated guided vehicles and laser-guided vehicles.
- TL46 Contrast/Color Sensor Contrast and color sensor with RGB LED emission used for print registration mark detection, color differentiation, and packaging machine synchronization in printing and flexographic machines.
- LD46 Luminescence Sensor Luminescence sensor with UV emission used to detect fluorescent labels on pharmaceutical vials, signs on ceramics, invisible cutting guides on textiles, and fluorescent paints or lubricants in automotive applications.
- SR23 Fork Sensor Fork sensor designed for hole or teeth detection on wheels, label detection on thin supports, and edge or continuity control of sheets and tapes.
- S85 ToF Distance Sensor Time-of-Flight laser distance sensor offering up to 20m measurement range and 1mm resolution for industrial distance measurement applications.
- S300 Through-Beam Photoelectric Sensor Through-beam photoelectric sensor series with up to 60m maximum operating distance, designed for harsh industrial environments with dark mode operation.
- S62 Photoelectric Sensor Retro-reflective and polarized photoelectric sensor in a standard 50x50mm housing with retro-reflective range up to 13m, polarized at 8m, and Laser emission variant at 20m.
- S8 Transparent Object Sensor Retro-reflective photoelectric sensor series for detecting transparent objects such as glass, PET bottles, and packaging film; available in plastic or stainless steel housing with IP69K protection and coaxial optics at 2m.
Quantifiable outcome
- Detection distances up to 60m for through-beam photoelectric sensors
- +1 more outcomes
Companies that use Datasensing
Customer profileSegments3 records
Ideal customer profiles3 records
Datasensing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Datasensing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Info SolutionminorDatasensing collaborated with Info Solution on an AMR (Autonomous Mobile Robot) application using SLS safety laser scanners and LGS lidars for safe movement and guidance.
- UNIMORE - Department of Engineering Sciences and MethodscoreDatasensing is technology sponsor and sensor supplier for Project RED, developing a prototype rover for extraterrestrial exploration to compete in the European Rover Challenge.
- European Horizon 2020 - ROSSINI ProjectcoreDatalogic, through Datasensing, coordinated the consortium for the European Horizon 2020 ROSSINI project on Effective Industrial Human-Robot Collaboration, resulting in a platform for designing and implementing HRC applications.
- PEKAT VISIONcorePEKAT VISION entered the Datalogic Group in March 2022 and is now part of Datasensing's Machine Vision offering, providing deep learning-based visual inspection software.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Datasensing competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights4 records
Customer concentration
Datasensing social profiles
Digital presenceDatasensing compliance and trust
Trust signalCompliance6 records
Datasensing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datasensing leadership team
Management profileNumber of profiles
Datasensing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Datasensing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datasensing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datasensing
What does Datasensing do?
Datasensing manufactures and supplies industrial automation sensors, machine vision systems, and safety equipment for manufacturing and logistics applications. Its portfolio includes photoelectric, ultrasonic, inductive, capacitive, and area sensors, smart cameras and vision processors running the IMPACT software suite, safety laser scanners, light curtains, lidars, and encoders, augmented by the PEKAT VISION deep learning platform for AI-driven visual inspection. Products serve quality control, defect detection, worker safety, AGV/AMR navigation, and traceability use cases across automotive, electronics, packaging, general manufacturing, and intralogistics sectors.
Is Datasensing a public or private company?
Datasensing is a private company. It is classified as corporate owned and is currently operating.
When was Datasensing founded?
Datasensing was founded in 2022. It employs 101 to 250 people.
Where is Datasensing based?
Datasensing is headquartered in Modena, Italy, in the Europe region.
How does Datasensing make money?
Four revenue lines are on record. Industrial Sensors are the primary driver. The others are machine Vision Systems, safety and Guidance Equipment and software Licenses.
Does Datasensing have an API?
No public API is recorded for Datasensing.
What industry is Datasensing in?
Datasensing's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHAHAE, Machine Vision & Industrial Imaging Systems, with a secondary code of IMAGAFAB, Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination). Its NAICS code is 334513 and its SIC code is 3823.