The Lund Company

What The Lund Company does

The Lund Company, operating as Cushman & Wakefield | The Lund Company, is an independently owned full-service commercial real estate firm headquartered in Omaha, Nebraska, founded in 1981 by John Lund. The firm markets and manages over 20 million square feet of property across more than 100 commercial buildings, licensed in seven Midwestern states (Nebraska, Missouri, Arkansas, South Dakota, Minnesota, Kansas, Iowa), and led since 2022 by CEO Jason Fisher with annual revenue exceeding $21 million. The company operates as an alliance member of Cushman & Wakefield since 2012, granting access to a global platform of 53,000 employees across nearly 60 countries while preserving independent ownership.

The firm delivers six core service lines: brokerage (sales, leasing, tenant and landlord representation across retail, office, industrial, and agricultural land); property management (facilities operations, critical systems, maintenance, vendor and compliance management); asset management (portfolio strategy, financial management, energy and sustainability programs for institutional and private investors); project and development services (build-to-suit, tenant improvements, construction oversight); investor services (sponsored value-add investment vehicles for acquisition, development, and redevelopment); and real estate consulting (feasibility, litigation support, tax appeals). A seventh offering, Catalyst, provides a collaborative/managed workspace product. Underlying delivery relies on 350+ professionals — including CCIM, SIOR, CPM, and RPA-certified staff — using an integrated service platform that leverages internal research and Cushman & Wakefield's broader technology stack.

Revenue is generated through a mix of commission-based brokerage transactions, recurring managed-services fees for property and asset management, professional-services fees for project management and consulting, and investor participation in sponsored vehicles. Pricing is custom and quote-based, structured as multi-year contracts. Notable enterprise clients include Union Pacific Railroad (national leased-facility representation), HDR Inc. ($120M corporate campus), Blue Cross Blue Shield ($108M strategic campus planning), PayPal (two La Vista build-to-suits totaling $33.7M), and Securities America ($35.8M combined build-to-suit and expansion). The firm has been named B2B Omaha Magazine's Best Property Management Company of the Year for 20 consecutive years through 2026, and founder John Lund was inducted into the Omaha Business Hall of Fame in 2022.

Name

The Lund Company

Legal name

Cushman & Wakefield/The Lund Company

Website

https://lundco.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

The Lund Company is an independently owned, full-service commercial real estate firm headquartered in Omaha, Nebraska, providing brokerage, property management, asset management, project/development, investor services, and consulting across seven Midwestern states as a Cushman & Wakefield alliance member.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Services: Commission-based brokerage services for property sales, leasing, and tenant/landlord representation across commercial, retail, industrial, and land sectors
2. Property Management Services: Facilities management and property management services including critical systems management, maintenance, housekeeping, vendor management, and compliance services
3. Asset Management Services: Comprehensive asset management for corporate, institutional, and private commercial real estate investors including financial management, tenant relations, and portfolio strategy
4. Project & Development Services: Construction and portfolio oversight, project management for office, commercial, retail, industrial, and build-to-suit projects
5. Real Estate Consulting: Financial and market feasibility analysis, facilities planning, litigation support, tax appeals, and acquisition/disposition consulting
6. Investor Services: Sponsoring value-added investment vehicles for property acquisition, development and redevelopment

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Lund Company is a full-service commercial real estate firm delivering brokerage (sales, leasing, tenant/landlord representation), property management, asset management, project and development services, investment sponsorship, and real estate consulting. The firm manages over 20 million square feet across 100+ commercial buildings for owners, investors and corporate occupiers in seven Midwestern states, and also operates a collaborative workspace environment called Catalyst.

Product overview

Cushman & Wakefield | The Lund Company operates as a full-service commercial real estate firm offering an integrated suite of services. The core portfolio includes Brokerage Services for commercial property sales and leasing; Property Management for facilities operations and maintenance; Asset Management for portfolio optimization; Project & Development Services for construction and tenant improvements; Investor Services for investment sponsorship; and Real Estate Consulting for strategic advisory. The company also offers a co-working/collaborative workspace offering called Catalyst. As a services company, the firm does not offer software products but rather professional real estate services delivered by over 350 professionals managing over 20 million square feet of property across seven states.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Commercial real estate brokerage covering property positioning, pricing strategies, marketing, advertising, canvassing, and guidance in ownership and occupancy decisions for retail, office, industrial and farmland properties; includes tenant and landlord representation, acquisition advisory and auction/farmland sales.
• Property Management Facilities management services for commercial property owners, including critical systems management, sustainability and energy programs, emergency preparedness, predictive maintenance, engineering services, housekeeping, vendor management, and compliance management.
• Asset Management Comprehensive asset management services spanning the property lifecycle for corporate, institutional and private investors, including property lifecycle management, cost optimization, tenant experience enhancement, energy and sustainability programs, and portfolio strategy.
• Project & Development Services Construction and portfolio oversight services including strategic planning, program development, master plan development, infrastructure improvements, new shell and core construction, renovation and expansion, tenant improvements, and build-to-suit services for office, commercial, retail, industrial and mixed-use projects.
• Investor Services Sponsorship of value-added investment vehicles for property acquisition, development and redevelopment, enabling direct real estate investment and portfolio diversification across office, retail, industrial, and mixed-use properties, with current portfolio spanning 30 partnerships valued at $450 million.
• Real Estate Consulting Strategic consulting services including financial and market feasibility analysis, facilities administration, recovery and turnaround services, litigation support, real estate tax appeals, and acquisition and disposition advisory.
• Catalyst Collaborative office space ecosystem providing community management for tenants within a managed workspace environment.

Quantifiable outcome

• 20+ million square feet of property managed
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cushman & WakefieldcoreStrategic or Co-development Partner · 1 January 2012The Lund Company joined the Cushman & Wakefield Alliance in 2012 as an independently owned alliance member. This partnership extends the company's reach nationally and globally, providing full access to Cushman & Wakefield's resources, platform, research, and global network. C&W is a global leader in commercial real estate services with 53,000 employees in nearly 60 countries and revenues of $10.3 billion. The alliance consists of specially-selected independent firms providing clients with extended geographic reach through elite commercial real estate professionals.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Transwestern: Privately held, full-service CRE firm with strong U.S. presence in property management, agency leasing, and tenant representation. Directly comparable in service mix and enterprise-client orientation.
• NAI Global: CRE services network organized as an alliance of independent owner-operated firms. Structurally very comparable to Lund's Cushman & Wakefield Alliance model, with similar broker, property management, and investment service offerings.
• Newmark Group: Public CRE services firm offering leasing, investment sales, property and facilities management, and capital markets advisory. Comparable service mix and enterprise client orientation, though operating at greater scale and broader geographic reach.
• SVN International: Franchise-style CRE services network providing brokerage, property management, and advisory across hundreds of U.S. markets. Comparable as a competing alliance/network model for regional CRE firms and as a competitor for Midwest mandates.
• Colliers International: Global commercial real estate services and investment management firm with a similar full-service platform (brokerage, property management, valuation, project management). Highly comparable operating model and capital-light professional services structure.
• Avison Young: Private, partnership-based CRE services firm offering brokerage, property management, and advisory across the Americas, EMEA, and APAC. Closely comparable ownership/governance and service-line structure to Lund.
• Marcus & Millichap: Specialized CRE investment sales and financing firm with a similar mid-market focus and producer-driven economics. Comparable in its brokerage-heavy revenue model and entrepreneurial agent structure.

Broad incumbents

• CBRE Group: Largest global CRE services firm. Directly comparable in service offerings and enterprise client segments, competing against Lund for the same corporate tenant and investor mandates across the Midwest.
• Cushman & Wakefield: Global CRE services platform (53,000 employees, ~$10.3B revenue) that Lund has allied with since 2012. Comparable because it offers the same brokerage, property management, and asset management services Lund does, but at vastly larger scale and as a direct competitor for enterprise mandates.
• JLL (Jones Lang LaSalle): One of the 'Big Three' global CRE services firms. Comparable across all of Lund's core service lines (brokerage, property management, project management, investment sales, advisory), with broader capital markets capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thelundcompany
• Facebookfacebook.com/the-lund-company-123097907700458
• LinkedInlinkedin.com/company/57247

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lund Company