What Zarpo does

Zarpo Viagens S.A. is a Brazilian online travel agency (OTA) founded in 2011 and headquartered in São Paulo, operating as a subsidiary of Grupo Bancorbrás, the largest tourism club in Brazil. The company runs the zarpo.com.br booking platform, which allows consumers to search, compare, and reserve hotels, resorts, and pousadas in Brazil and across 16 international destinations spanning South America, the Caribbean, North America, Europe, and Asia. Its core product is the hotel booking platform, supplemented by Hotel + Voo (hotel + flight) bundled packages, a set of themed curated collections (Seleção dos Sonhos, Exclusividade Zarpo, Achados Essenciais, Descobertas que Encantam, Experiências Memoráveis), and a dedicated Travel Assistant service reachable via chat, email, and phone during extended business hours.

The company operates on a transaction-fee intermediation model, earning commissions by connecting travelers with hotel and airline suppliers rather than taking inventory risk; partner hotels are subject to a stated 80% customer satisfaction threshold, with partnerships terminated if performance falls below. Zarpo supplements its transactional platform with Zarpo Magazine, an SEO-driven editorial property that provides destination guides, resort reviews, and travel tips to drive organic acquisition, and maintains active distribution across Instagram, Facebook, TikTok, Pinterest, LinkedIn, and email. The platform supports login via Google and Facebook SSO and is registered with EMBRATUR (Brazilian Tourist Board) under registration 26.040255.10.0001-2.

The primary customer segments are families seeking resort and all-inclusive experiences, couples pursuing romantic getaways and honeymoons, and a secondary base of solo travelers interested in self-discovery journeys. The platform does not publish pricing tiers and instead monetizes per-booking through supplier commissions, with installment payment options (e.g., 10x interest-free) offered to consumers. Zarpo's stated differentiators are rigorous hotel curation, exclusive benefits inherited from Grupo Bancorbrás's tourism-club network, and personalized human customer service throughout the booking journey.

Name

Zarpo

Legal name

Zarpo Viagens S.A.

Website

https://zarpo.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Zarpo is a Brazilian online travel agency and subsidiary of Grupo Bancorbrás, offering curated hotel, resort, and hotel-plus-flight bookings to families, couples, and solo travelers across Brazil and 15 international destinations.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Intermediation: Zarpo acts as an intermediary in contracting tourism services, facilitating bookings between customers and service providers (hotels and airlines). The company earns commissions on bookings made through its platform. Services are provided directly by suppliers such as hotels and airlines, with Zarpo earning a commission for intermediation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Zarpo operates an online travel agency platform (zarpo.com.br) that intermediates bookings between consumers and hotel/resort/airline suppliers, offering curated individual hotel reservations and bundled Hotel + Voo (hotel + flight) packages across Brazil and international destinations. The company aggregates partner hotel inventory on its website, applies a rigorous quality curation process, and supports customers through a dedicated travel assistant service available via phone, chat, email, and WhatsApp.

Product overview

Zarpo is a Brazilian online travel agency offering a unified platform for booking hotels, resorts, and pousadas throughout Brazil and internationally. The core product is the zarpo.com.br booking platform, which supports individual hotel reservations and combined Hotel + Voo (hotel + flight) packages. The ecosystem includes Zarpo Magazine as a content/marketing platform providing travel inspiration and destination guides, plus curated themed collections of partner properties organized around occasions (family trips, romantic getaways, holiday travel) and property types (all-inclusive resorts, pet-friendly, adults-only). The company operates as part of Grupo Bancorbrás and distinguishes itself through hotel curation with customer satisfaction monitoring, and a dedicated travel assistant for personalized support throughout the booking and travel experience.

Differentiator

Problem solved

Functional benefit

Brands

• Zarpo Magazine: Travel tips, destination guides, and editorial content platform operated by Zarpo for travel inspiration and marketing.

Products and services

• Zarpo Hotel Booking Platform Online travel booking platform enabling individual consumers to search, compare, and book curated hotels, resorts, and pousadas across Brazil and international destinations, including individual hotel reservations and bundled package deals combining accommodation with flights.
• Hotel + Voo Packages Combined travel packages that bundle hotel accommodation with flights in a single transaction, allowing travelers to book complete trip arrangements with origin and destination airport selection. Targeted at leisure travelers seeking convenience and bundled pricing for vacations within Brazil and to international destinations.
• Zarpo Magazine Travel content and editorial platform providing destination guides, travel tips, hotel recommendations, and curated travel inspiration across Brazil and international destinations, serving as a content marketing asset that supports travel planning and booking decisions.

Quantifiable outcome

• Customer satisfaction rating of 3.9/5 on Reclame AQUI platform

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Grupo BancorbráscoreOthersAs part of Grupo Bancorbrás, Zarpo offers tourism solutions backed by one of the largest references in the Brazilian tourism sector. Grupo Bancorbrás has a vast network of partners and exclusive benefits, and is recognized as the largest tourism club in Brazil, ensuring positive travel experiences for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Decolar (Despegar): Latin America's largest online travel agency, operating the Decolar.com.br brand in Brazil. Directly comparable to Zarpo in OTA intermediation, hotel and package booking, and Brazilian consumer targeting.
• CVC Brasil: Brazil's largest traditional travel agency, offering leisure packages, hotels, and bundled travel. Comparable to Zarpo in target customer (Brazilian leisure travelers), package orientation, and resort/curated offering focus.
• Hurb (formerly Hotel Urbano): Brazilian online travel agency focused on hotel deals and vacation packages with a similar curation and discount-led model. Directly comparable in target segment (Brazilian leisure travelers), inventory focus (hotels + packages), and distribution approach.
• Submarino Viagens: Brazilian online travel platform (part of the B2W/Submarino group) offering hotels, packages, and flights to Brazilian consumers. Comparable to Zarpo in intermediation model, package bundles, and Brazilian leisure segment focus.
• LATAM Travel: Travel agency arm of LATAM Airlines Group, offering hotel + flight packages across South America with strong distribution in Brazil. Comparable to Zarpo in bundled Hotel+Voo product and Brazilian leisure market focus.
• MaxMilhas: Brazilian online travel company specializing in air miles, flights, and hotel packages. Comparable to Zarpo as a Brazilian online travel intermediary serving leisure consumers with package-oriented offerings.

Broad incumbents

• Booking.com: Global OTA leader with a major presence in Brazil, offering hotels, flights, and packages. Comparable to Zarpo in core product (hotel booking) and intermediation model, but operates at vastly larger scale with broader inventory and global brand reach.
• Expedia: Global online travel agency with significant presence in Latin America, offering hotels, flights, packages, and car rentals. Comparable to Zarpo in product mix and intermediation model, but with a much broader portfolio and global scale.
• Trip.com: Global OTA (formerly Ctrip) operating across Asia, Europe, and the Americas with hotels, flights, and packages. Comparable to Zarpo in OTA intermediation and package offerings, but with a much wider geographic and product footprint.
• Airbnb: Global alternative accommodation marketplace with growing presence in Brazilian leisure travel. Comparable to Zarpo in curating distinctive stay experiences and capturing Brazilian leisure demand, though the inventory model and economics differ substantially.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zarpobrasil
• LinkedInpt.linkedin.com/company/zarpo
• Instagraminstagram.com/zarpobrasil
• Pinterestbr.pinterest.com/zarpo
• TikToktiktok.com/@zarpo.viagens
• Xx.com/ZarpoBrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zarpo