MaxMilhas
Brazilian traveltech operating a two-sided marketplace that lets individual consumers buy discounted airline tickets (up to 60% off) using miles sold by other users, with expanded offerings in hotels, price alerts via MaxRadar, and mobile apps across Brazil and international routes.
- Company typePrivate
- Founded2012
- HeadquartersBelo Horizonte, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What MaxMilhas does
MaxMilhas, founded in 2012 in Belo Horizonte and operating as MM TURISMO & VIAGENS S.A, is a Brazilian travel technology company that runs a two-sided marketplace connecting individual airline miles holders with flight ticket buyers. The platform enables buyers to purchase discounted air tickets (up to 60% off commercial fares) without needing to own loyalty miles, while allowing miles sellers—typically credit card point accumulators—to monetize otherwise unused balances; the company earns transaction commissions on both sides of the marketplace. Core integrations span Brazil's three dominant loyalty programs: Gol/Smiles, Latam/Latam Pass, and Azul/TudoAzul, plus international airline partners including TAP Air Portugal.
The product surface has expanded beyond the core air ticket and miles-sale marketplace to include hotels (entered via 2021 acquisition with Omnibees inventory integration), MaxRadar (an intelligent flight price-monitoring and alert system delivered via email and WhatsApp), MaxOfertas (deal aggregation), MaxAlerta (price-drop alerts), mobile applications for iOS and Android, and the MaxMilhas Family Account for coordinated household booking and selling. The platform accepts credit cards (Visa, Mastercard, Amex, Diners, Elo) and PIX instant payments, and serves over 10 million cumulative flight tickets issued since inception across Brazil and international destinations including the USA, Europe, and Latin America.
The company operates on a direct-to-consumer, bootstrapped basis with no disclosed external institutional investors, employs 251–500 people, and has announced IPO ambitions targeting a 2024 listing. Revenue is generated purely through transaction commissions on flight ticket issuance, miles intermediation, and hotel bookings, with no buyer subscription fees. Recognition includes four consecutive GPTW certifications (2019–2022), E-Commerce Brasil Loja do Ano (2018), and RA1000 from Reclame Aqui.
MaxMilhas firmographics
Firmographics- Name
- MaxMilhas
- Legal name
- MM TURISMO & VIAGENS S.A
- Website
- https://maxmilhas.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Brazilian traveltech operating a two-sided marketplace that lets individual consumers buy discounted airline tickets (up to 60% off) using miles sold by other users, with expanded offerings in hotels, price alerts via MaxRadar, and mobile apps across Brazil and international routes.
- Ownership category
- akta.pro rank
MaxMilhas industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Last-Minute Travel & Hotel Deal Apps (THAKAAAF)
- akta.pro secondary industries
- Ancillary Revenue & Offer Optimization (Bundling, Upsell/Cross-sell) (THALAOAG), Air Fare Management (Discounts, Bundles, Fare Rules) (THACAHAG)
Keywords
Where MaxMilhas is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MaxMilhas business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Flight Ticket Sales Commission: MaxMilhas earns revenue by issuing flight tickets purchased with accumulated airline miles. The company acts as an intermediary between buyers seeking discounted flights and sellers wanting to monetize their unused miles, charging a commission on each transaction.
- Miles Selling Intermediation: The platform facilitates the sale of airline miles from individuals who accumulate them through credit card spending but do not intend to use them for travel. MaxMilhas takes a commission when miles are sold and used for flight issuance.
- Hotel Booking Commission: Revenue generated from hotel reservations made through the platform, including resorts and accommodations in Brazil and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | No buyer membership fee - free to use platform |
| Transaction based/ take rate | Pay-as-you-go | Miles selling - price per 10,000 miles varies by airline program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MaxMilhas product offering
Product offeringCore offering
MaxMilhas operates a Brazilian online travel marketplace that intermediates transactions between airline miles sellers and flight ticket buyers, enabling consumers to purchase discounted airfare at up to 60% off commercial fares without needing to hold miles themselves. The platform also provides hotel reservations and price monitoring tools across Brazil and international destinations.
Product overview
MaxMilhas is a Brazilian travel technology platform operating as a multi-product travel marketplace. The core offering consists of three interconnected services: (1) Passagens Aéreas for discounted flight ticket search and purchase, (2) Hotéis for hotel and resort reservations, and (3) Vender Milhas, a miles marketplace enabling users to sell accumulated airline miles. Supporting these core products are MaxRadar (intelligent price monitoring and alert system), MaxOfertas (exclusive promotional deals up to 60% off), and a mobile application. The platform's unique value proposition centers on its miles intermediary model, where airline miles sellers fund cheaper flights for buyers, eliminating the need for buyers to possess their own miles. The company expanded from pure-play airfare into hotels (2021) and maintains a focus on Brazilian domestic travel with international destination coverage across Latin America, the United States, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- MaxRadar: An intelligent travel planner that monitors and sends the best flight offers via email or WhatsApp based on user preferences.
Quantifiable outcome
- Up to 60% discount on flight tickets compared to regular commercial fares
- +1 more outcomes
Companies that use MaxMilhas
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
MaxMilhas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature3 records
MaxMilhas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Gol Linhas Aereas (Smiles)coreIntegration with Gol airline's Smiles loyalty program enabling ticket issuance using Smiles miles sold by sellers on the MaxMilhas platform.
- Latam Airlines (Latam Pass)coreIntegration with Latam airline's Latam Pass loyalty program enabling ticket issuance using Latam Pass miles sold by sellers on the MaxMilhas platform.
- Azul Linhas Aereas (Tudo Azul)coreIntegration with Azul airline's Tudo Azul loyalty program enabling ticket issuance using Tudo Azul miles sold by sellers on the MaxMilhas platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MaxMilhas competitors and assessment
Company assessmentDirect peers
- 123Milhas: Brazilian miles-resale marketplace operating a comparable model of intermediating airline miles from sellers to fund discounted flight tickets for buyers. Closest direct competitor to MaxMilhas in Brazil, sharing the same loyalty programs (Smiles, Latam Pass, TudoAzul) and customer segment.
- Hurb (formerly Hotel Urbano): Brazilian online travel deals platform historically focused on hotel packages and last-minute travel offers, now expanding into flights and experiences. Comparable to MaxMilhas in targeting deal-seeking Brazilian leisure travelers through a digital marketplace model.
- ViajaNet: Brazilian online travel agency offering discounted flights, hotels, and packages to Brazilian consumers. Comparable GTM (direct-to-consumer digital travel marketplace) and overlapping product set with MaxMilhas's flights and hotels.
- Decolar: Latin American OTA (Despegar subsidiary) selling flights, hotels, and packages across Brazil and the region. Directly comparable as a transactional online travel marketplace serving Brazilian consumers with overlapping product categories.
Broad incumbents
- Booking.com: Global OTA leader with deep presence in Brazil across flights, hotels, and experiences. Comparable as a broad incumbent operating at much larger scale in the same online travel category, with overlapping hotel inventory and competitive pressure on Brazilian consumer travel spend.
- Trip.com: Global OTA with growing presence in Latin America offering flights, hotels, and packages. Comparable as a broad incumbent operating at scale in online travel with overlap in MaxMilhas's core flight and hotel categories.
- Expedia: Global online travel platform with flights, hotels, packages, and loyalty programs. Comparable as a broad incumbent in the OTA category competing for the same Brazilian consumer travel wallet.
Others
- Smiles (Gol Linhas Aéreas): Loyalty program of Brazilian carrier Gol and a core integration partner of MaxMilhas. Functions as both supplier (source of miles) and potential competitor if it launches or tightens its own award-channel offerings.
- Latam Pass: Loyalty program of Latam Airlines and a core integration partner of MaxMilhas. Comparable as a dual partner-and-potential-competitor relationship, with the same dynamics as Smiles on miles intermediation economics.
Regional players
- Kayak: Global metasearch engine with a Brazilian site (kayak.com.br) aggregating flight and hotel prices from OTAs and suppliers. Comparable as a price-comparison and discovery layer in the same Brazilian consumer travel funnel, though Kayak is metasearch rather than transactional.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MaxMilhas social profiles
Digital presenceMaxMilhas compliance and trust
Trust signalCompliance2 records
MaxMilhas financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxMilhas leadership team
Management profileNumber of profiles
Profiles2 records
MaxMilhas funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxMilhas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxMilhas
What does MaxMilhas do?
MaxMilhas operates a Brazilian online travel marketplace that intermediates transactions between airline miles sellers and flight ticket buyers, enabling consumers to purchase discounted airfare at up to 60% off commercial fares without needing to hold miles themselves. The platform also provides hotel reservations and price monitoring tools across Brazil and international destinations.
Is MaxMilhas a public or private company?
MaxMilhas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaxMilhas founded?
MaxMilhas was founded in 2012. It employs 251 to 500 people.
Where is MaxMilhas based?
MaxMilhas is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does MaxMilhas make money?
Three revenue lines are on record. Flight Ticket Sales Commission is the primary driver. The others are miles Selling Intermediation and hotel Booking Commission.
Who are MaxMilhas's main competitors?
Direct peers on record are 123Milhas, Hurb (formerly Hotel Urbano), ViajaNet and Decolar. Broad incumbents are Booking.com, Trip.com and Expedia. Others are Smiles (Gol Linhas Aéreas) and Latam Pass. Kayak is listed as a regional player.
Does MaxMilhas have an API?
No public API is recorded for MaxMilhas.
What industry is MaxMilhas in?
MaxMilhas's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAKAAAF, Last-Minute Travel & Hotel Deal Apps, with a secondary code of THALAOAG, Ancillary Revenue & Offer Optimization (Bundling, Upsell/Cross-sell). Its NAICS code is 561599 and its SIC code is 4731.