What JONESWORKS does

JONESWORKS is a private, full-service public relations, marketing, and branding agency founded in 2011 and headquartered in New York, with additional offices in Los Angeles and Austin. The firm operates across three interconnected service pillars: Talent & Entertainment (strategic communications, media relations, talent management, partnerships and sponsorships, crisis communications, and live event execution), Brand PR & Marketing (brand strategy, experiential marketing, corporate and crisis communications, celebrity and influencer relationships, product launches, and media intelligence), and Digital Services (social media management, digital strategy and campaigns, paid advertising, video and content production, influencer marketing, community engagement, analytics and reporting, and website and app development). The agency's underlying technology footprint is service-delivery based rather than product-platform based; there are no disclosed proprietary platforms, APIs, or software products, and the offering is built around professional judgment, media relationships, and execution capability.

JONESWORKS generates revenue through professional-services engagements, structured around retainer agreements and project-based fees with consumer brands, individual talent, and corporate clients. Pricing is quote-based and not publicly disclosed, and the firm maintains dedicated inbound channels for new business ([email protected]) and general inquiries. The client roster is concentrated in the upper tier of cultural visibility and includes Tom Brady, Venus Williams, Caleb Williams, Carmelo Anthony, Russell Wilson, J Balvin, Brent Faiyaz, Lainey Wilson, Zac Brown Band, Emma Grede, Kendra Scott, and Elie Tahari, spanning sports, music, fashion and jewelry, and consumer lifestyle verticals. Market positioning targets enterprise clients and high-profile individuals across consumer & lifestyle brands, talent & entertainment, corporate communications, and digital & social use cases.

The go-to-market motion is sales-led B2B, executed through direct outreach, referrals, and industry networking out of the three U.S. offices. The firm markets itself primarily through earned media coverage (Forbes, Vogue, Variety, NY Times, Esquire, Fortune, Bloomberg, Paper Magazine, Apartment Therapy, Boardroom) and its own website portfolio. Ownership is private and founder/management-led with no disclosed institutional investors, parent company, or M&A activity. The firm operates with 11-50 employees and shows no evidence of app products, patents, regulatory actions, or acquired subsidiaries.

Name

JONESWORKS

Legal name

JONESWORKS

Website

https://jonesworks.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

JONESWORKS is a private, full-service PR, marketing, and branding agency with offices in New York, Los Angeles, and Austin, representing elite talent across sports, music, and entertainment alongside consumer brands such as Kendra Scott and Elie Tahari.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), A&R / Artist Development Services (MPAIAGAL), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Public relations services
• Talent management
• Brand marketing
• Media relations
• Strategic communications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communications & Marketing Services: JONESWORKS generates revenue through retainer-based consulting engagements, project-based fees for specific campaigns, and ongoing agency services for their client roster spanning consumer brands, talent, and corporate communications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JONESWORKS is a full-service communications, marketing, and management agency providing strategic communications, media relations, talent management, brand PR & marketing, and digital services. Its three core service pillars are Talent & Entertainment (representing music, film, television, and sports talent through media relations, partnerships, crisis communications, live events, and reputation management), Brand PR & Marketing (brand strategy, experiential marketing, corporate communications, influencer seeding, product launches, and media intelligence), and Digital Services (social media management, digital campaigns, video production, content creation, community engagement, analytics, and website/app development). Engagements are delivered on retainer or project bases for consumer brands, high-profile individuals, and corporate clients.

Product overview

JONESWORKS is a full-service communications, marketing & management agency offering three interconnected service pillars: Talent & Entertainment (strategic communications, media relations, talent management, partnerships & sponsorships, crisis communications, live events), Brand PR & Marketing (brand strategy, experiential marketing, corporate communications, influencer relationships, product launches, media intelligence), and Digital Services (social media management, digital campaigns, video, content creation, website/app development, analytics). The agency works with recognizable talent across music, film, television, sports, and entertainment brands, providing holistic strategies that amplify personal and professional brands globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent & Entertainment Services Comprehensive services for talent across music, film, television, and sports, including strategic communications, media relations, talent management, partnerships, sponsorships, crisis communications, live events, premieres, photo shoots, leadership positioning, and reputation management. For high-profile individuals seeking personal and professional brand management.
• Brand PR & Marketing Services Cutting-edge brand strategy, marketing, and media intelligence services including brand strategy & communications, experiential marketing, corporate & crisis communications, celebrity & influencer relationships, product launches & seeding, industry & competitive analysis, brand partnerships & collaborations, media intelligence, and executive visibility. For consumer and lifestyle brands and corporate clients.
• Digital Services Full-service digital offerings including social media management, digital strategy & campaigns, promotions & paid advertising, video production, influencer marketing, content creation & optimization, community engagement, analytics & reporting, website & app development, and graphic design. For brands and talent needing comprehensive digital presence management.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• ID PR: Los Angeles–based celebrity and fashion PR firm competing for the same A-list fashion, beauty, and lifestyle clients served by JONESWORKS' brand pillar.
• The Lede Company: Direct peer in talent management and public relations; bundles PR, brand, and talent representation under one roof. Competes for the same A-list celebrity and entertainment-brand accounts as JONESWORKS.
• 42West: Entertainment-focused PR agency (now part of the Kinetic group) directly comparable in services — entertainment publicity, talent, awards campaigns, corporate — and clients.
• Sunshine Sachs: Closest direct competitor: a New York–based, full-service PR and communications agency with an overlapping celebrity, fashion, and consumer-brand roster. Operates with a similar retainer/project model targeting talent and lifestyle clients.
• Rogers & Cowan PMK: Long-standing competitor in celebrity and entertainment PR with deep awards-season, music, and consumer-brand practice overlap with JONESWORKS' Talent & Entertainment pillar.

Broad incumbents

• United Talent Agency (UTA): Major talent agency whose PR, communications, and brand divisions compete directly for the celebrity representation and brand-management mandates JONESWORKS pursues.
• WPP / Ogilvy PR: Global communications holding company (Ogilvy PR, Finsbury, H+K) competing for consumer-brand and corporate-comms retainers also addressed by JONESWORKS' Brand PR & Marketing pillar.
• Edelman: Global PR and communications holding company competing for the larger brand and corporate communications engagements also served by JONESWORKS' Brand PR pillar.
• Creative Artists Agency (CAA): Largest talent agency with broad representation and an in-house PR/comms practice; competes for the same A-list sports, music, and entertainment clients featured in JONESWORKS' roster.

Emerging players

• MKG: Experiential and brand-marketing agency that overlaps with JONESWORKS' experiential and influencer offerings, with a similar mid-sized boutique profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JONESWORKS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JONESWORKS