What Sunshine Sachs does

Sunshine Sachs Morgan & Lylis (SSM&L) is a full-service public relations and communications firm founded in 1990 and headquartered in New York. The firm represents entertainment platforms, global talent, executives, disruptive tech companies (from startup to IPO), and cause-focused organizations across major cultural moments including the Oscars, Golden Globes, Super Bowl, US Open, and Ryder Cup. Its service offering spans entertainment PR, political campaign communications, crisis management, thought leadership positioning, and cultural communications. The firm emphasizes creative, real-time trend-led campaign work and bills itself as embedded at the center of pop culture, with documented track records including Emmy, Grammy, Oscar, and Tony campaigns and the launch of the largest-grossing GoFundMe in history for food insecurity. Leadership comprises Founder Ken Sunshine and CEO Shawn Sachs, supported by a senior finance executive.

Sunshine Sachs operates a quote-based, privately-held services model targeting enterprise-level clients. Revenue is generated through bespoke PR retainers and campaign fees; pricing is not publicly disclosed. The firm maintains 101–250 employees and a single primary New York office, with global reach implied through its work on international entertainment events. Its go-to-market is direct enterprise engagement, leveraging founder and executive relationships and a 30-year brand track record rather than digital self-service channels. Distribution advantage stems from embedded access to entertainment industry decision-makers and cultural platforms, which functions as the firm's primary economic moat alongside reputational intangibles accumulated over three decades of high-profile campaign work.

Name

Sunshine Sachs

Legal name

Sunshine Sachs Morgan & Lylis

Website

https://sunshinesachs.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunshine Sachs Morgan & Lylis is a New York-based full-service PR and communications firm representing entertainment talent, tech companies, consumer brands, and social cause organizations across major global cultural events.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Public relations services
• Entertainment communications
• Crisis management consulting
• Thought leadership PR
• Brand communications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels4 records

Core offering

Sunshine Sachs Morgan & Lylis is a full-service public relations and communications firm delivering entertainment PR, political campaign communications, crisis management, thought leadership positioning, and cultural communications services. The firm represents artists, executives, tech companies from startup to IPO, and consumer brands across major global cultural moments.

Product overview

Sunshine Sachs Morgan & Lylis (SSM&L) is a full-service public relations and communications firm offering integrated PR services. The firm provides entertainment PR, political campaign communications, crisis management, thought leadership positioning for tech companies, and cultural communications services. The company represents talent, tastemakers, entertainment platforms, and disruptive brands across major cultural events including the Oscars, Golden Globes, Super Bowl, US Open, and Ryder Cup.

Differentiator

Problem solved

Functional benefit

Products and services

• Entertainment PR Public relations services for entertainment platforms, talent, artists, executives, and creatives, including award campaign work for the Emmys, Grammys, Oscars, and Tonys.
• Political Campaign Communications Communications and PR support for political campaigns.
• Crisis Management Crisis communications services for clients navigating reputational issues and high-stakes public events.
• Thought Leadership and Tech Communications PR and thought leadership positioning for cutting-edge tech companies ranging from startups to IPO, supporting product launches and market presence.
• Cultural Communications and Cause Marketing Communications services for brands and organizations focused on social causes and cultural moments, including fundraising campaigns such as the largest grossing GoFundMe in history for food insecurity.
• Consumer Brand PR PR campaigns for upstart and established beauty, retail, and consumer brands, including product sell-out activations tied to major cultural events.

Quantifiable outcome

• Largest grossing GoFundMe in history launched for food insecurity
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Emerging players

• Zapwater Communications: Independent PR and communications agency with growing entertainment, consumer, and lifestyle practices. Competes in adjacent consumer-brand and entertainment categories, though at smaller scale.

Direct peers

• Brat Pack Group / BPG Group: Independent talent-focused PR and entertainment marketing agency representing artists and entertainment personalities. Direct competitor on celebrity-talent accounts and award-campaign mandates.
• ID PR: Independent boutique PR agency representing celebrities, fashion, beauty, and lifestyle brands. Direct competitor to SSM&L's entertainment and consumer-brand practices with similar celebrity-talent positioning.
• Rogers & Cowan PMK: Entertainment and consumer-brand PR agency under the SPRG platform. Competes directly for celebrity, beauty, and lifestyle clients and overlapping award-season campaign business.
• WME (Endeavor): Talent and entertainment-services powerhouse representing artists, athletes, and brands across entertainment events. Competes directly with SSM&L for entertainment-talent clients and award-campaign mandates, anchored in star-access relationships.
• Polskin Arts & Sciences Counselors: Boutique PR and communications firm representing talent across entertainment, sports, and media. Competes directly with SSM&L on film and entertainment-talent representation and awards campaigning.
• 42West (now part of R&CPMK): Entertainment-focused PR firm now operating as part of R&CPMK under the Middleby/SPRG platform. Competes directly with SSM&L on entertainment PR campaigns and award-season talent representation.
• Think Jam: Boutique entertainment-marketing firm serving studios, talent, and content creators. Competes in the same entertainment-talent and awards-campaign space where SSM&L has earned-repeat positioning.

Broad incumbents

• Weber Shandwick: Global communications agency within IPG DXTRA serving consumer, tech, and entertainment clients. Competes with SSM&L on integrated brand campaigns and entertainment-talent work, though with broader geographic footprint and larger parent holding company.
• Edelman: Largest independent global PR firm with deep entertainment, tech, and consumer-brand practices. Competes with SSM&L for major brand RFPs and entertainment clients but operates at far broader scale across geographies and disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunshine-sachs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Sachs