Broad River Rehab
Broad River Rehab is a private healthcare technology and consulting company providing rehabilitation therapy services and proprietary software (PDPM Navigator, Documentation Navigator, Staffing Navigator) to skilled nursing facilities across seven US states to optimize Medicare reimbursement and regulatory compliance.
- Company typePrivate
- Founded2015
- HeadquartersAsheville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Broad River Rehab does
Broad River Rehab is a privately held healthcare technology and consulting company founded in 2015 and headquartered in Asheville, North Carolina. The company delivers rehabilitation therapy services (physical, occupational, and speech-language pathology) alongside clinical reimbursement consulting to skilled nursing facilities across seven US states — Tennessee, Kentucky, North Carolina, South Carolina, Ohio, Maryland, and Rhode Island. Its functional focus is helping SNF operators navigate the Medicare Patient Driven Payment Model (PDPM), maintain MDS documentation compliance, optimize CMS 5-star staffing and quality measure ratings, and manage value-based purchasing readiness. The company employs between 101 and 250 people and operates without disclosed external funding, private equity ownership, or a parent entity, appearing to be founder/management-operated.
Broad River Rehab has assembled a proprietary software portfolio that complements its services revenue. Core products include the PDPM Calculator (free web-based reimbursement calculator), PDPM Navigator (a mobile app with free and Pro tiers, 10,000+ downloads nationally, and a registered trademark), Staffing Navigator (free 5-star staffing analysis app), Med A Census Navigator (free hospital-to-SNF referral analytics), Documentation Navigator (an AI-powered NLP tool that scans clinical documents to surface non-therapy ancillaries and comorbidities, including a Covid-19 Risk Flag), DocAudit (documentation auditing), and the Online Discharge Function Score Calculator. Supporting assets include SNF University (white papers, webinars, Data Speaks series with NAB credit), BRR Insiders (paid membership with exclusive content), the Reflections monthly webinar series, the Ripple blog, the Currents quarterly e-newsletter, and a suite of Clinical Programs for falls, wounds, pain, and other quality areas.
The business model combines professional services (therapy delivery and consulting contracts with SNF operators) with a recurring paid membership (BRR Insiders), while free software tools and content serve as lead generation for enterprise B2B sales. Go-to-market is direct sales to SNFs supplemented by thought leadership through McKnight's Long Term Care News columns, partnerships with NADONA, AAPACN, ACHCA, and ResDAC, and conference participation. The 2025–2026 product cadence — including DocAudit, the Discharge Function Score Calculator, PDPM Navigator Version 2, a new logo, and senior leadership additions — signals active product and brand investment.
Broad River Rehab firmographics
Firmographics- Name
- Broad River Rehab
- Legal name
- Broad River Rehab
- Website
- https://broadriverrehab.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Broad River Rehab is a private healthcare technology and consulting company providing rehabilitation therapy services and proprietary software (PDPM Navigator, Documentation Navigator, Staffing Navigator) to skilled nursing facilities across seven US states to optimize Medicare reimbursement and regulatory compliance.
- Ownership category
- akta.pro rank
Broad River Rehab industry classification
Industry- Product category
- Post-acute rehabilitation therapy services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000)
- akta.pro primary industry
- Skilled Nursing Facilities (SNF) (HLAFAFAB)
- akta.pro secondary industry
- Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK)
Keywords
Where Broad River Rehab is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Markets served
Broad River Rehab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Therapy and Consulting Services: Broad River Rehab provides rehabilitation therapy services (PT, OT, SLP) and clinical reimbursement consulting to skilled nursing facilities. The company helps SNFs optimize PDPM reimbursement, ensure MDS compliance, and improve clinical outcomes while maintaining financial performance.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Broad River Rehab product offering
Product offeringCore offering
Broad River Rehab delivers rehabilitation therapy services (physical, occupational, and speech-language pathology) and clinical reimbursement consulting to skilled nursing facilities across multiple U.S. states. The firm supplements these services with a proprietary portfolio of mobile and web-based software tools (PDPM Navigator, Staffing Navigator, Med A Census Navigator, Documentation Navigator, DocAudit, PDPM Calculator, Discharge Function Score Calculator) that help SNFs optimize Medicare PDPM reimbursement, MDS compliance, 5-star staffing ratings, and clinical documentation. It also runs SNF University education and the BRR Insiders paid membership program.
Product overview
Broad River Rehab offers a unified portfolio of software tools and educational services for Skilled Nursing Facilities (SNFs) focused on clinical reimbursement, regulatory compliance, and quality measurement under Medicare PDPM. The core product suite includes: PDPM Calculator (free web-based reimbursement calculator), PDPM Navigator (mobile app in free and Pro tiers), Staffing Navigator (free mobile app for 5-star staffing analysis), Med A Census Navigator (free mobile app for hospital referral analysis), Documentation Navigator (AI-powered document scanning tool), DocAudit (documentation auditing tool), and an Online Discharge Function Score Calculator. These tools are complemented by SNF University (educational platform with webinars, white papers, and Data Speaks training), BRR Insiders (paid membership for exclusive content), BRRit (platform), and Clinical Programs (focused care programs for falls, wounds, pain, and other quality areas). The company also offers CE education events and speaking engagements for post-acute care facilities.
Differentiator
Problem solved
Functional benefit
Brands
- BRRit: BRRit appears to be a resource or member platform for Broad River Rehab clients.
- SNF University
- Reflections
- PDPM Navigator
- Staffing Navigator
- Med A Census Navigator
- Documentation Navigator
- DocAudit
- BRR Insiders
- Currents
- The Ripple
Products and services
- PDPM Calculator
Companies that use Broad River Rehab
Customer profileSegments1 record
Ideal customer profiles1 record
Broad River Rehab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Broad River Rehab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NADONA (National Association of Directors of Nursing Administration)coreNADONA partnership for the Four-Part Quality Measures Webinar Series. Cindy Fronning, Director of Education for NADONA, contributed as a presenter. Joint educational content on quality measurement, falls, depression impacts, and health equity.
- AAPACN (American Association of Post-Acute Care Nursing)coreData Speaks educational partnership with AAPACN and ACHCA. AAPACN curriculum development specialists including Jennifer LaBay, Jessie McGill, and Amy Stewart contribute to webinar content. NAB credit offered through this partnership.
- ACHCA (American College of Health Care Administrators)coreData Speaks educational partnership with AAPACN and ACHCA. Bob Lane, President and CEO of ACHCA, is a featured speaker. Joint educational series helping facilities make sense of CMS data.
- Net HealthminorBroad River Rehab featured as thought leaders at Net Health NEXT 2026 Client Conference in Pittsburgh. Conference focuses on AI, interoperability, and remote therapeutic monitoring in specialty care.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Broad River Rehab competitors and assessment
Company assessmentDirect peers
- Net Health: Specialty EHR and outcomes analytics provider for outpatient therapy, rehab, and post-acute settings. Overlaps with Broad River on software for SNF therapy operations and is an explicit GTM partner (Net Health NEXT 2026).
- Reliant Rehabilitation: Large contract therapy provider delivering PT, OT, and SLP services to SNFs nationwide. Direct services-side competitor to Broad River's therapy and consulting offering in the post-acute channel.
- Synchrony Health Services: Therapy and wellness services provider serving skilled nursing and post-acute facilities across multiple states. Competes directly with Broad River on contract rehab delivery and PDPM-aligned clinical programs.
- Blue Sky Therapy: Contract therapy company providing PT, OT, SLP, and staffing solutions to SNFs and post-acute providers. Comparable services model, customer base, and PDPM-era value proposition to Broad River.
- McBee Associates: Healthcare consulting firm specializing in reimbursement, clinical operations, and compliance for SNFs and post-acute providers. Overlaps with Broad River's reimbursement consulting and MDS/PDPM advisory work.
Broad incumbents
- Select Medical / Select Rehabilitation: National post-acute therapy and rehab services division of Select Medical Holdings, serving thousands of SNFs. A dominant incumbent in the same SNF therapy services and PDPM reimbursement space Broad River addresses.
- Casamba (now Net Health Therapy): EMR and clinical documentation platform purpose-built for contract therapy agencies serving SNFs and outpatient rehab. Functional comparable to the documentation, scheduling, and PDPM workflows Broad River's tools address.
Emerging players
- Proactive Medical Review: Specialty consulting and audit firm focused on PDPM reimbursement optimization, MDS accuracy, and SNF compliance education. Competes with Broad River's consulting, DocAudit, and educational offerings.
- AchieveCCS: Provider of PDPM calculation tools and clinical content for SNFs, overlapping with PDPM Navigator's free calculator/web product positioning and PDPM reimbursement education.
Others
- AAPACN (American Association of Post-Acute Care Nursing): Professional association delivering MDS, PDPM, and SNF education through certifications and curriculum (FNDT, RAC-CT). Comparable in education, certification, and SNF training content to Broad River's SNF University and BRR Insiders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights6 records
Customer concentration
Broad River Rehab social profiles
Digital presenceBroad River Rehab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broad River Rehab leadership team
Management profileNumber of profiles
Profiles4 records
Broad River Rehab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broad River Rehab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broad River Rehab
What does Broad River Rehab do?
Broad River Rehab delivers rehabilitation therapy services (physical, occupational, and speech-language pathology) and clinical reimbursement consulting to skilled nursing facilities across multiple U.S. states. The firm supplements these services with a proprietary portfolio of mobile and web-based software tools (PDPM Navigator, Staffing Navigator, Med A Census Navigator, Documentation Navigator, DocAudit, PDPM Calculator, Discharge Function Score Calculator) that help SNFs optimize Medicare PDPM reimbursement, MDS compliance, 5-star staffing ratings, and clinical documentation. It also runs SNF University education and the BRR Insiders paid membership program.
Is Broad River Rehab a public or private company?
Broad River Rehab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broad River Rehab founded?
Broad River Rehab was founded in 2015. It employs 101 to 250 people.
Where is Broad River Rehab based?
Broad River Rehab is headquartered in Asheville, United States, in the North America region.
How does Broad River Rehab make money?
One revenue line is on record: therapy and Consulting Services.
Who are Broad River Rehab's main competitors?
Direct peers on record are Net Health, Reliant Rehabilitation, Synchrony Health Services, Blue Sky Therapy and McBee Associates. Broad incumbents are Select Medical / Select Rehabilitation and Casamba (now Net Health Therapy). Emerging players are Proactive Medical Review and AchieveCCS. AAPACN (American Association of Post-Acute Care Nursing) is listed as an others.
Does Broad River Rehab have an API?
No public API is recorded for Broad River Rehab.
What industry is Broad River Rehab in?
Broad River Rehab's product category is Post-acute rehabilitation therapy services. Its primary akta.pro industry code is HLAFAFAB, Skilled Nursing Facilities (SNF), with a secondary code of HSADAIAK, Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab). Its NAICS code is 621340 and its SIC code is 8051.