Broad River Rehab

What Broad River Rehab does

Broad River Rehab is a privately held healthcare technology and consulting company founded in 2015 and headquartered in Asheville, North Carolina. The company delivers rehabilitation therapy services (physical, occupational, and speech-language pathology) alongside clinical reimbursement consulting to skilled nursing facilities across seven US states — Tennessee, Kentucky, North Carolina, South Carolina, Ohio, Maryland, and Rhode Island. Its functional focus is helping SNF operators navigate the Medicare Patient Driven Payment Model (PDPM), maintain MDS documentation compliance, optimize CMS 5-star staffing and quality measure ratings, and manage value-based purchasing readiness. The company employs between 101 and 250 people and operates without disclosed external funding, private equity ownership, or a parent entity, appearing to be founder/management-operated.

Broad River Rehab has assembled a proprietary software portfolio that complements its services revenue. Core products include the PDPM Calculator (free web-based reimbursement calculator), PDPM Navigator (a mobile app with free and Pro tiers, 10,000+ downloads nationally, and a registered trademark), Staffing Navigator (free 5-star staffing analysis app), Med A Census Navigator (free hospital-to-SNF referral analytics), Documentation Navigator (an AI-powered NLP tool that scans clinical documents to surface non-therapy ancillaries and comorbidities, including a Covid-19 Risk Flag), DocAudit (documentation auditing), and the Online Discharge Function Score Calculator. Supporting assets include SNF University (white papers, webinars, Data Speaks series with NAB credit), BRR Insiders (paid membership with exclusive content), the Reflections monthly webinar series, the Ripple blog, the Currents quarterly e-newsletter, and a suite of Clinical Programs for falls, wounds, pain, and other quality areas.

The business model combines professional services (therapy delivery and consulting contracts with SNF operators) with a recurring paid membership (BRR Insiders), while free software tools and content serve as lead generation for enterprise B2B sales. Go-to-market is direct sales to SNFs supplemented by thought leadership through McKnight's Long Term Care News columns, partnerships with NADONA, AAPACN, ACHCA, and ResDAC, and conference participation. The 2025–2026 product cadence — including DocAudit, the Discharge Function Score Calculator, PDPM Navigator Version 2, a new logo, and senior leadership additions — signals active product and brand investment.

Name

Broad River Rehab

Legal name

Broad River Rehab

Website

https://broadriverrehab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Broad River Rehab is a private healthcare technology and consulting company providing rehabilitation therapy services and proprietary software (PDPM Navigator, Documentation Navigator, Staffing Navigator) to skilled nursing facilities across seven US states to optimize Medicare reimbursement and regulatory compliance.

Ownership category

akta.pro rank

Product category

Post-acute rehabilitation therapy services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000)

akta.pro primary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

akta.pro secondary industry

Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK)

Keywords

• Skilled nursing therapy
• Medicare reimbursement consulting
• PDPM compliance software
• Rehabilitation therapy services
• Clinical documentation tools

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Therapy and Consulting Services: Broad River Rehab provides rehabilitation therapy services (PT, OT, SLP) and clinical reimbursement consulting to skilled nursing facilities. The company helps SNFs optimize PDPM reimbursement, ensure MDS compliance, and improve clinical outcomes while maintaining financial performance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Broad River Rehab delivers rehabilitation therapy services (physical, occupational, and speech-language pathology) and clinical reimbursement consulting to skilled nursing facilities across multiple U.S. states. The firm supplements these services with a proprietary portfolio of mobile and web-based software tools (PDPM Navigator, Staffing Navigator, Med A Census Navigator, Documentation Navigator, DocAudit, PDPM Calculator, Discharge Function Score Calculator) that help SNFs optimize Medicare PDPM reimbursement, MDS compliance, 5-star staffing ratings, and clinical documentation. It also runs SNF University education and the BRR Insiders paid membership program.

Product overview

Broad River Rehab offers a unified portfolio of software tools and educational services for Skilled Nursing Facilities (SNFs) focused on clinical reimbursement, regulatory compliance, and quality measurement under Medicare PDPM. The core product suite includes: PDPM Calculator (free web-based reimbursement calculator), PDPM Navigator (mobile app in free and Pro tiers), Staffing Navigator (free mobile app for 5-star staffing analysis), Med A Census Navigator (free mobile app for hospital referral analysis), Documentation Navigator (AI-powered document scanning tool), DocAudit (documentation auditing tool), and an Online Discharge Function Score Calculator. These tools are complemented by SNF University (educational platform with webinars, white papers, and Data Speaks training), BRR Insiders (paid membership for exclusive content), BRRit (platform), and Clinical Programs (focused care programs for falls, wounds, pain, and other quality areas). The company also offers CE education events and speaking engagements for post-acute care facilities.

Differentiator

Problem solved

Functional benefit

Brands

• BRRit: BRRit appears to be a resource or member platform for Broad River Rehab clients.
• SNF University
• Reflections
• PDPM Navigator
• Staffing Navigator
• Med A Census Navigator
• Documentation Navigator
• DocAudit
• BRR Insiders
• Currents
• The Ripple

Products and services

• PDPM Calculator

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NADONA (National Association of Directors of Nursing Administration)coreStrategic or Co-development PartnerNADONA partnership for the Four-Part Quality Measures Webinar Series. Cindy Fronning, Director of Education for NADONA, contributed as a presenter. Joint educational content on quality measurement, falls, depression impacts, and health equity.
• AAPACN (American Association of Post-Acute Care Nursing)coreStrategic or Co-development PartnerData Speaks educational partnership with AAPACN and ACHCA. AAPACN curriculum development specialists including Jennifer LaBay, Jessie McGill, and Amy Stewart contribute to webinar content. NAB credit offered through this partnership.
• ACHCA (American College of Health Care Administrators)coreStrategic or Co-development PartnerData Speaks educational partnership with AAPACN and ACHCA. Bob Lane, President and CEO of ACHCA, is a featured speaker. Joint educational series helping facilities make sense of CMS data.
• Net HealthminorGTM or Marketing PartnerBroad River Rehab featured as thought leaders at Net Health NEXT 2026 Client Conference in Pittsburgh. Conference focuses on AI, interoperability, and remote therapeutic monitoring in specialty care.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Net Health: Specialty EHR and outcomes analytics provider for outpatient therapy, rehab, and post-acute settings. Overlaps with Broad River on software for SNF therapy operations and is an explicit GTM partner (Net Health NEXT 2026).
• Reliant Rehabilitation: Large contract therapy provider delivering PT, OT, and SLP services to SNFs nationwide. Direct services-side competitor to Broad River's therapy and consulting offering in the post-acute channel.
• Synchrony Health Services: Therapy and wellness services provider serving skilled nursing and post-acute facilities across multiple states. Competes directly with Broad River on contract rehab delivery and PDPM-aligned clinical programs.
• Blue Sky Therapy: Contract therapy company providing PT, OT, SLP, and staffing solutions to SNFs and post-acute providers. Comparable services model, customer base, and PDPM-era value proposition to Broad River.
• McBee Associates: Healthcare consulting firm specializing in reimbursement, clinical operations, and compliance for SNFs and post-acute providers. Overlaps with Broad River's reimbursement consulting and MDS/PDPM advisory work.

Broad incumbents

• Select Medical / Select Rehabilitation: National post-acute therapy and rehab services division of Select Medical Holdings, serving thousands of SNFs. A dominant incumbent in the same SNF therapy services and PDPM reimbursement space Broad River addresses.
• Casamba (now Net Health Therapy): EMR and clinical documentation platform purpose-built for contract therapy agencies serving SNFs and outpatient rehab. Functional comparable to the documentation, scheduling, and PDPM workflows Broad River's tools address.

Emerging players

• Proactive Medical Review: Specialty consulting and audit firm focused on PDPM reimbursement optimization, MDS accuracy, and SNF compliance education. Competes with Broad River's consulting, DocAudit, and educational offerings.
• AchieveCCS: Provider of PDPM calculation tools and clinical content for SNFs, overlapping with PDPM Navigator's free calculator/web product positioning and PDPM reimbursement education.

Others

• AAPACN (American Association of Post-Acute Care Nursing): Professional association delivering MDS, PDPM, and SNF education through certifications and curriculum (FNDT, RAC-CT). Comparable in education, certification, and SNF training content to Broad River's SNF University and BRR Insiders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BroadRiverRehab
• LinkedInlinkedin.com/company/broad-river-rehab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broad River Rehab