MyG

What MyG does

myG (operated by myG Online Private Limited) is an Indian omnichannel retailer of consumer electronics and home appliances, founded in 2006 and headquartered in Kozhikode (Calicut), Kerala. The company sells mobile phones, tablets, laptops and desktops, televisions, air conditioners, refrigerators, washing machines, kitchen and small appliances, personal care devices, smart wearables, speakers, gaming products, computer peripherals, home automation devices, and automotive accessories through the e-commerce storefront myg.in and a network of physical retail stores across Kerala. The platform carries a wide multi-brand portfolio including Apple, Samsung, LG, Sony, Xiaomi, Vivo, Oppo, Realme, Google, Lenovo, HP, Dell, Acer, Asus, Haier, Whirlpool, Bosch, Voltas, Daikin, and others.

The underlying technology is a standard consumer e-commerce site with integrated inventory, pricing, and order processing, plus a content/blog layer and SEO-optimized category and brand pages. The company has no documented public API, SDK, or developer portal, and no AI/ML capability is disclosed. Distribution combines owned physical stores in Kerala with nationwide online delivery, and customers can access Bajaj Finserv EMI financing on major high-ticket categories such as mobile phones, laptops, tablets, smartwatches, refrigerators, air conditioners, and washing machines.

The business model is direct-to-consumer hardware sales at unit-level pricing, supplemented by promotional offers and an EMI installment option. The primary customer segment is individual consumers in Kerala and across India; there are no disclosed enterprise customers, B2B contracts, or recurring revenue streams. Revenue figures are not publicly disclosed. The company is privately held with no disclosed external funding rounds, and operates with a 501–1,000 employee base.

Name

MyG

Legal name

myG Online Private Limited

Website

https://myg.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

myG is an Indian omnichannel retailer, founded in 2006 and headquartered in Kozhikode, Kerala, that sells consumer electronics and home appliances from brands such as Apple, Samsung, LG, and Xiaomi via its myg.in e-commerce platform and physical stores in Kerala, serving individual consumers across India with optional Bajaj Finserv EMI financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Calicut

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated through direct sale of electronics and home appliances including mobile phones, laptops, tablets, TVs, air conditioners, refrigerators, washing machines, kitchen appliances, and accessories. Transactions are one-time purchases with optional Bajaj EMI financing for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MyG is an omnichannel consumer electronics and home appliances retailer that sells a multi-brand assortment of smartphones, tablets, laptops, TVs, air conditioners, refrigerators, washing machines, kitchen and small appliances, personal care devices, and related accessories. The company serves customers through both physical retail stores in Kerala and a national e-commerce platform (myg.in), with Bajaj Finserv EMI financing available on higher-value purchases.

Product overview

myG Digital is an Indian e-commerce platform specializing in consumer electronics and home appliances retail. The platform operates as a multi-brand online store offering a comprehensive portfolio across categories including mobile phones (Apple, Samsung, Xiaomi, Vivo, Oppo, Realme, Google, Tecno, Nokia, and others), tablets (Samsung, Apple iPad, Xiaomi, Lenovo), laptops and desktops (Lenovo, HP, Dell, Acer, Asus, Apple, MSI), televisions (Samsung, LG, Sony, TCL, Xiaomi), air conditioners (LG, Lloyd, Voltas, Daikin, Blue Star, Godrej, Samsung, Carrier), refrigerators (Samsung, LG, Haier, Godrej, Lloyd, Whirlpool, Kelvinator, Voltas Beko), washing machines (LG, Whirlpool, Samsung, IFB, Bosch, Haier), kitchen appliances (pressure cookers, air fryers, microwaves, mixers), small appliances (fans, water heaters, purifiers), personal care devices, and various accessories (mobile accessories, smart wearables, speakers, computer peripherals, gaming gear, home automation). The platform offers Bajaj EMI financing options for affordable purchasing. myG is based in Kozhikode, Kerala, and is operated by myG Online Private Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Phones Smartphones and mobile devices from brands including Apple, Samsung, Xiaomi, Vivo, Oppo, Realme, Google, Tecno, Nokia, Karbonn, OnePlus, Honor, Nothing, Itel, HMD, and Carvaan, sold to individual consumers via the myG e-commerce platform and Kerala retail stores.
• Tablets Tablet devices including Samsung tablets, Apple iPad, Xiaomi Pad, Lenovo tablets, iBall tablets, Realme tablets, Acer tablets, and Nokia tablets sold to individual consumers.
• Laptops and Desktops Laptop and desktop computers from brands including Lenovo, HP, Dell, Acer, Asus, Apple MacBooks, Samsung, MSI, Mi, and Avita, ranging from consumer to gaming models, sold to individual consumers.
• Televisions Smart TVs and televisions from brands including Samsung, LG, Sony, Impex, TCL, Xiaomi TV, BPL, Haier, VU, G Dot, Acerpure, Panasonic, and Lloyd, sold to individual consumers.
• Air Conditioners Air conditioning units including split ACs and window ACs from LG, Lloyd, Haier, Voltas, Daikin, Blue Star, Godrej, Panasonic, Samsung, Carrier, BPL, Hitachi, Formenty, Kelvinator, Hyundai, IFB, Mitsubishi, and Whirlpool, with capacities from 1 Ton to 3 Tons and 3–5 star energy ratings.
• Refrigerators Refrigerators including direct cool, frost-free, and side-by-side models from Samsung, LG, Haier, Godrej, Lloyd, Whirlpool, Liebherr, IFB, Bosch, BPL, Candy, Kelvinator, Voltas, and Voltas Beko, with capacities from 170L to 634L.
• Washing Machines Washing machines including fully automatic front load, fully automatic top load, and semi-automatic models from LG, Whirlpool, Samsung, Haier, Bosch, Godrej, Lloyd, BPL, Hafele, Panasonic, IFB, TCL, Kelvinator, Impex, and Blueberrys.
• Kitchen Appliances Kitchen appliances including pressure cookers, induction cooktops, electric kettles, air fryers, wet grinders, chimneys, dish washers, hand blenders, ovens/toasters/grillers, mixer juicer grinders, gas stoves, pots and pans, food processors, dining serveware, electric cookers, choppers, sandwich makers, microwaves, and crockery.
• Small Appliances Small home appliances including fans, irons, water heaters, water purifiers, air coolers, vacuum cleaners, sewing machines, voltage stabilizers, inverters, emergency lights, water dispensers, air purifiers, and torches.
• Personal Care Personal grooming devices including trimmers, shavers, hair dryers, hair straighteners, electric toothbrushes, and perfumes from brands such as Havells, Philips, Mi, and SYSKA.
• Mobile Accessories Mobile phone accessories including headphones and headsets, power banks, connectors, memory cards, mobile chargers and cables, and mobile holders.
• Smart Wearables Smart wearables including smart watches and smart bands from brands such as Amazfit, boAt, and others with features such as AMOLED displays, fitness tracking, and Bluetooth calling.
• Speakers Audio speakers including Bluetooth speakers, sound bars, home theatres, and portable/trolley speakers from brands such as JBL and Zebronics.
• Computer Accessories Computer peripherals including external hard disks, pendrives, mice, keyboards, web cams, USB hubs, printers, monitors, network components, and laptop tables.
• Gaming and Accessories Gaming products including gaming consoles, games, and gaming accessories such as gamepads from brands such as Zebronics.
• Camera Accessories Photography accessories including SD cards, cameras, and tripods.
• Home Automation Smart home devices including projectors and smart security accessories such as Wi-Fi cameras and CCTV systems.
• Entertainment Devices Entertainment electronics including TV streaming devices, smart assistants, and FM radios.
• Graphics Cards Graphics processing units (GPUs) for desktop computers and gaming setups.
• Car and Bike Essentials Automotive accessories and essentials for cars and bikes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Reliance Digital: Reliance Retail's dedicated electronics and appliances chain with hundreds of stores across India plus a full e-commerce storefront. Direct peer: same product categories (mobiles, laptops, TVs, appliances), same multi-brand positioning, backed by deep-pocketed parent enabling aggressive pricing and EMI offers.
• Croma (Infiniti Retail / Tata Group): India's largest dedicated consumer electronics and appliance omnichannel retailer, operating ~500+ stores nationally plus croma.com. Direct peer: same multi-brand electronics and home appliance assortment, similar omnichannel strategy, but with broader geographic footprint and Tata-backed capital.
• Poorvika Mobiles: South India-headquartered multi-brand mobile, laptop, and consumer electronics retailer with strong Tamil Nadu and Karnataka presence plus online store. Direct peer: similar regional dominance playbook, overlapping mobile/laptop/tablet categories, comparable EMI-financed customer base, but operates in adjacent rather than same geography.
• Vijay Sales: Long-standing Indian electronics and appliances retailer with 100+ stores concentrated in North and West India plus online channel. Direct peer: comparable assortment, multi-brand model, EMI financing, and omnichannel execution — comparable regional champion profile to MyG but in different geographies.

Regional players

• Sangeetha Mobiles: South India-based multi-brand mobile phone and accessories retailer with 200+ stores, primarily in Tamil Nadu, Karnataka, Andhra Pradesh, and Kerala. Direct overlap on mobile phone category and EMI-financed retail model; strong regional competitor in Kerala for the mobile category.
• BigC Mobiles: South India-focused mobile phone and accessories retailer with 300+ stores across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and Kerala. Regional peer: comparable mobile-first retail model with EMI financing, similar regional brand-building approach in Kerala.
• Lot Mobile: South India mobile phone and consumer electronics retailer operating in Kerala, Tamil Nadu, and Karnataka with both stores and an online storefront. Regional peer: direct competition in Kerala mobile retail, similar multi-brand assortment and EMI-financed customer targeting.

Broad incumbents

• Flipkart: India's largest homegrown e-commerce platform offering consumer electronics, appliances, and dozens of other categories. Broad incumbent: directly competes on the same electronics SKUs with deeper pricing power, faster logistics, and private-label programs; not niche-specialized but dominant in the categories MyG serves online.
• Tata CLiQ: Tata Group's multi-category e-commerce platform with a strong electronics and appliances vertical integrated with Croma's offline inventory. Broad incumbent: same product categories, EMI offerings, and now shares back-end with Croma, creating a national omnichannel competitor.
• Amazon India: India's largest e-commerce platform by GMV, with major consumer electronics and appliance selection. Broad incumbent competing on assortment, price, fulfillment speed, and EMI partnerships — the single largest competitive force on MyG's online channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mygdigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyG