Lausanne Hockey Club

What Lausanne Hockey Club does

Lausanne Hockey Club (Lausanne HC, operating as Lausanne Hockey Club SA) is a professional ice hockey club founded in 1922 and headquartered at the Vaudoise aréna in Prilly/Lausanne, Switzerland. The club competes in the Swiss National League, playing 26 regular-season home matches per year plus playoffs, friendlies, and Champions Hockey League group-stage fixtures. Its core product is matchday entertainment delivered through season subscriptions (6,500 sold out for 2025-26), individual and Flex-ticket sales via the SecuTix-powered LHC Tickets mobile app, and box-office distribution. The club operates the Vaudoise aréna exclusively — a modern multi-rink venue with 20+ configurable event spaces (16m² to 1,025m²) — which underpins a diversified revenue mix spanning sponsorship (Principal, Major, Associated, Business, and Club tiers with 600+ corporate partners), premium hospitality (La Table des Lions, La Table des 100, Espace Vaud buffet, L'Affineur fondue), merchandise sales through shop.lausannehc.ch, broadcasting via MySports and the National League platform, and venue rental for corporate events, conferences, and concerts.

The club's operating model extends beyond the men's first team to three integrated entities: LHC Academy (youth development and U21 Elite pipeline), LHC Féminin (women's first team, now in the PostFinance Women's League elite division and structurally integrated into the main club in May 2026), and LHC Gourmet (exclusive catering for venue events). Technically, the club deploys KINEXON real-time player and puck tracking, an exclusive 3D arena model for digital sponsorship products, and a SecuTix-powered ticketing stack supporting mobile-first purchase and delivery. Brand reach is anchored by 116,000+ social media followers, a newsletter base of 20,000+ with 40%+ open rates, and 37,000 mobile app downloads.

Revenue mechanics combine subscription/recurring (tickets, season passes, multi-year corporate deals) with transaction-based (merchandise, auction items, pay-as-you-go digital sponsorships) and professional services (venue rental, catering). Go-to-market is dual: direct-to-consumer ticketing and merchandise through owned digital channels (web, mobile app, box office), and enterprise field sales via a dedicated team (Sales Manager, Head of Sales, Sponsorship Managers) for corporate partnerships. Institutional support comes from Canton de Vaud, Ville de Lausanne, and the Fonds du sport vaudois, with five supporters clubs (Puck d'Or, Lions 1922, Hockey 2000, Club du Président, Leonis) providing community-anchored financial backing.

Name

Lausanne Hockey Club

Legal name

Lausanne Hockey Club SA

Website

https://lausannehc.ch

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

Lausanne Hockey Club is a professional Swiss National League ice hockey club based in Lausanne that generates revenue through ticketing, corporate sponsorships, premium hospitality, merchandise, and venue rental at Vaudoise aréna, serving fans, 600+ corporate partners, and the Canton Vaud community.

Ownership category

akta.pro rank

Product category

Professional ice hockey and sports entertainment

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Professional ice hockey
• Sports entertainment
• Arena venue rental
• Corporate sponsorship packages
• Hospitality experiences

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Individual match tickets, season subscriptions, and group bookings for National League hockey games. 26 regular season matches plus playoffs. 6,500 season ticket subscriptions sold out for 2025-26 season.
2. Sponsorship & Advertising: Corporate partnerships at multiple tiers (Principal, Major, Associated, Business, Club). Revenue from visibility rights (rink boards, LED screens, player equipment, digital platforms), hospitality packages, and networking events.
3. Merchandise Sales: Official online shop selling jerseys, apparel, and accessories. Products include home jerseys (180 CHF), training hoodies (89 CHF), caps and t-shirts (35 CHF each).
4. Event Venue Rental: Vaudoise aréna available for corporate events, conferences, concerts, galas, and private functions. Multiple spaces from 16m2 loges to 1,025m2 Capitale Olympique space. Catering by LHC Gourmet.
5. Broadcasting Rights: Television and digital broadcasting of National League matches through MySports and Swiss Ice Hockey Federation (SIHF) National League platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Lausanne Hockey Club operates a professional ice hockey team competing in the Swiss National League at the Vaudoise aréna, and sells match tickets, season subscriptions, hospitality packages, and merchandise directly to fans. The club also sells multi-tier corporate sponsorship packages (visibility, LED, player equipment, digital) and rents out Vaudoise aréna event spaces for corporate functions, concerts, and galas. The business spans ticketing, hospitality, merchandise, sponsorship, and venue rental, supported by subsidiaries LHC Academy (youth development) and LHC Gourmet (catering).

Product overview

Lausanne Hockey Club operates a comprehensive sports entertainment ecosystem centered on its professional ice hockey team competing in Switzerland's National League. The core offering includes match attendance through season subscriptions (Abonnements) and individual tickets via the SecuTix-powered LHC Tickets mobile application. The club generates revenue through multiple channels: (1) ticketing and subscriptions with Flex 10/20 options; (2) merchandise sales through the official online shop; (3) hospitality experiences including La Table des Lions, La Table des 100 restaurant, Espace Vaud buffet, and L'Affineur fondue dining; (4) venue rental services at Vaudoise aréna offering diverse event spaces; and (5) sponsorship and advertising packages including rink visibility, Vidéotron advertising, player equipment branding, and digital marketing placements. The club also operates LHC Academy for youth development and manages LHC Féminin now competing in the PostFinance Women's League. Five official supporters clubs (Puck d'Or, Lions 1922, Hockey 2000, Club du Président, Leonis) provide additional community engagement and revenue streams.

Differentiator

Problem solved

Functional benefit

Brands

• LHC Academy: Youth hockey development and training academy operating at academy.lausannehc.ch
• LHC Féminin
• LHC Play
• LHC mag
• Lausanne Live
• LHC Gourmet

Products and services

• Season Subscriptions (Abonnements) Annual season ticket packages granting access to all National League home games including friendlies, 26 regular season matches, pre-playoffs, playoffs, playouts, and Champions Hockey League group stage, with pricing categories for Adult, Child (6-15), AI/AVS/Student, Standing, and Seated options.
• Flex 10/20 Tickets Flexible ticket credit packs of 10 or 20 credits for National League regular season matches, letting fans attend games at their convenience without committing to specific dates.
• LHC Tickets Mobile Application Official mobile ticketing app for purchasing and storing digital tickets, accessing season subscriptions, and managing the matchday experience at Vaudoise aréna. Powering 37,000 downloads and 430,000 visits.
• LHC Merchandise Shop Official online store selling Lausanne Hockey Club merchandise including home jerseys (CHF 180), training hoodies (CHF 89), caps and t-shirts (CHF 35 each), and limited-edition auction items such as warmup jerseys.
• La Table des Lions Private Terrace Hospitality VIP hospitality experience offering a private terrace for 12 people with panoramic views of the West Bend, live cooking, premium beverages, and VIP tribune access, priced at CHF 4,500 (regular) or CHF 4,750 (derby) per event.
• La Table des 100 Restaurant Experience Fine-dining hospitality package with a three-course meal featuring southern-accent and local specialties, served in the Olympic Capital Space with VIP tribune access, at CHF 250 (regular) or CHF 270 (derby) per person.
• Espace Vaud Business Seat Buffet Business hospitality package featuring a refined buffet with local products, complimentary drinks, and a selection of Vaud and international wines, at CHF 195 (regular) or CHF 210 (derby) per person.
• L'Affineur Fondue Business Seats Traditional fondue dining experience in the Affineur space combined with VIP tribune access for watching matches, at CHF 180 (regular) or CHF 195 (derby) per person.
• Vaudoise aréna Event Space Rentals Venue rental services at Vaudoise aréna including the Olympic Capital Space (1,025 m², 500 capacity), Experience Lounges (16-30 m²), Premium Lounges (45-55 m²), Vaud Space (47-100 m²), Léman Space (180 m²), and full-arena conversion for events over 500 people, with catering by LHC Gourmet.
• Rink Visibility Advertising Ice-surface and rink-board advertising products including center circles (9 m diameter, 4 units), ice rectangles (6.25 m × 3 m, 4 units), rink goal TV panels behind goals, and rink boards in TV and non-TV zones.
• Vidéotron and LED Circle Advertising Digital display advertising on the main Vidéotron scoreboard including 20-second commercial clips (80 guaranteed airings per season), institutional messages, and sponsored segments such as kiss cam, statistics, totomat, Live Impact, and Fastest Player features.
• Player Equipment Visibility Sponsor visibility on player equipment including helmets, main jerseys (back, chest, shoulders, sleeves, collar), game shorts, socks, training jerseys, warmup jerseys, interview caps, and goalkeeper blockers.
• Digital Visibility Packages Online sponsorship products including player sponsorship (from CHF 4,000 per season), digital match program placement (from CHF 2,600 per half-season), social media posts during matches (from CHF 200 per match), J-1 newsletter placement (from CHF 1,000 per match), birthday newsletter features (from CHF 1,200 per month), and website/app banners (from CHF 1,000 per month).
• Official Supporters Clubs Five official supporters clubs providing community membership and partner engagement: Puck d'Or (200+ members, since 1978), Lions 1922 (business leaders, since 2008), Hockey 2000 (40 members, building/real estate focus), Club du Président (~30 members, since 2012), and Leonis (premium experience club with 2 transferable cards per match).
• LHC Academy Youth Development Program Youth hockey development program including U21 Elite team and various youth categories, providing a structured pathway from youth to professional hockey.
• Nuit des Lions Annual Gala Dinner Annual support dinner held at Vaudoise aréna featuring team presentation, live entertainment, fondue dinner, and charity auction, attended by approximately 900 guests.
• Business Lunches Networking Events Quarterly networking events for partners held at venues such as Royal Savoy, featuring presentations by club management and coaching staff to facilitate business connections and sponsorship opportunities.

Quantifiable outcome

• 6,500 season tickets sold out for 2025-26 season
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core, primary and major.

• Toyota AG / Garage de la Petite CornichecoreStrategic or Co-development Partner · 1 January 2024Official Car Partner since 2024. Three-year contract. Toyota provides vehicles for club transportation. Garage de la Petite Corniche (Lutry, founded 1976) is official Toyota agency.
• Vaudoise AssurancesprimaryStrategic or Co-development Partner · 1 January 2019Principal naming rights partner. Vaudoise aréna named after the insurance company since 2019. Represents the most significant partnership tier. CEO Jean-Daniel Laffely emphasizes mutual values of proximity, reliability, and humanity.
• CardinalcoreStrategic or Co-development Partner · 1 January 2018Associated partner since 2018. Largest beer brand in Swiss Romandy. Cardinal symbolizes socialization and friendship, creating festive atmosphere at matches.
• VillarscoreStrategic or Co-development Partner · 1 January 2015Associated partner since 2015. Villars ski resort in Vaud Alps serves as summer training location for LHC. Both share authenticity, history, and wellness values. Team holds pre-season training camp there annually.
• SiL (Services Industriels de Lausanne)coreStrategic or Co-development Partner · 1 January 1998Associated partner for over 25 years. Exclusive supplier of energy and multimedia. Supports traditional Teddy Bear Toss and special offers for LHC subscribers.
• BCV (Banque Cantonale Vaudoise)majorStrategic or Co-development Partner · 1 January 1987Major partner since 1987. One of three major partners. BCV supports sporting, cultural, and economic gatherings in Vaud. Shares values of proximity and local presence with LHC.
• DES SécuritécoreStrategic or Co-development PartnerAssociated partner. Security services provider.
• SVR VinscoreStrategic or Co-development PartnerAssociated partner. Wine merchant partner.
• Hirslanden (Clinique Bois-Cerf)coreStrategic or Co-development PartnerOfficial medical partner. Hirslanden is Switzerland's largest private clinic group (17 clinics). Sportlab at Bois-Cerf provides sports medicine, physiotherapy, osteopathy, movement analysis, and training plans for players.
• LHC GourmetcoreImplementation/ SI/ Consulting PartnerExclusive catering partner for Vaudoise aréna events. Provides food service for matches and corporate functions.
• MySportscoreChannel Partner/ Reseller/ DistributorBroadcasting partner for National League matches in Switzerland.
• Swiss Ice Hockey Federation (SIHF) - National LeaguecoreChannel Partner/ Reseller/ DistributorGoverning body organizing National League. LHC participates in championship, playoffs, and Champions Hockey League.
• Centre Sportif de Malley (CSM)coreStrategic or Co-development PartnerBuilding management company for Vaudoise aréna. LHC is primary user of the facility.
• Canton de VaudcoreStrategic or Co-development PartnerInstitutional partner. Regional government supporting sports development.
• Ville de LausannecoreStrategic or Co-development PartnerCity of Lausanne. Institutional partner.
• Fonds du sport vaudoiscoreStrategic or Co-development PartnerVaud sports fund. Institutional partner.
• LHC AcademycoreStrategic or Co-development PartnerYouth development academy (academy.lausannehc.ch). Part of LHC Group structure.
• LHC FéminincoreStrategic or Co-development PartnerWomen's hockey team. LHC Féminin now integrated into LHC structure for first team, with association handling teams 2-4 and U16.
• LHC FondationcoreStrategic or Co-development PartnerClub foundation (lhcfondation.ch) for community support and player development.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HC Ambri-Piotta: Swiss National League club operating the Gottardo Arena with similar mid-tier revenue profile to LHC. Comparable for ticketing, supporter club, and merchandise benchmarking in the National League's mid-sized market segment.
• HC Lugano: Italian-speaking Swiss National League rival. Operates the Corner Arena (formerly Resega) with comparable ticketing, sponsorship, and fan monetization model; relevant peer for understanding regional sponsorship pricing and attendance economics in the Swiss league.
• EV Zug: Swiss National League competitor with a modern arena (Bossard Arena) and strong corporate sponsorship ecosystem. Compares closely to LHC in revenue mix (ticketing, premium hospitality, naming rights partner) and is a relevant benchmark for Swiss hockey club valuation multiples.
• Genève-Servette HC: Direct Swiss National League rival based in nearby Geneva. Operates as a francophone Swiss professional ice hockey club with similar business model (ticketing, sponsorships, hospitality, merchandise) and is the other major derby opponent for LHC, competing for the same corporate Vaud-Geneva sponsorship pool.
• HC Davos: Historic Swiss National League club (also Spengler Cup host) with a strong sponsorship and tourism-driven business model. Comparable as a heritage-driven Swiss ice hockey brand and useful benchmark for international winter sport sponsorship pricing.
• ZSC Lions: Direct Swiss National League competitor and one of the league's flagship brands. Operates a modern arena with diversified sponsorship, hospitality, and event revenue streams very comparable to LHC, including premium B2B partnership tiers and similar corporate partnership structures.
• EHC Biel-Bienne: Bilingual Swiss National League club similar in scale and regional focus to LHC. Operates the Tissot Arena with diversified revenue streams and is a comparable mid-tier National League benchmark for corporate partnership density and match-day economics.
• SC Bern: Switzerland's most successful ice hockey club and another direct National League peer. Operates the PostFinance Arena with extensive hospitality, sponsorship, and merchandising operations that closely mirror LHC's Vaudoise aréna business, including multi-tier partnership programs and corporate networking events.
• HC Fribourg-Gottéron: Direct Swiss National League rival based in nearby Fribourg. Comparable as a francophone Swiss professional ice hockey team competing for the same regional fan base, sponsors, and broadcast audience as LHC. Derby matches against Fribourg command premium pricing for both clubs.

Emerging players

• EHC Red Bull München: Top-tier German DEL (DEL) professional ice hockey club owned by Red Bull. Comparable as a modern, multi-revenue-stream European ice hockey franchise leveraging KINEXON tracking technology and arena-based hospitality, though with a corporate-parent-driven commercial model that differs from LHC's partnership-based structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lausannehc
• YouTubeyoutube.com/channel/UCw5MRKrA-61k4bHeek8cSkA
• Facebookfacebook.com/LausanneHC
• LinkedInlinkedin.com/company/lausanne-hockey-club-lhc
• Instagraminstagram.com/lausannehc_officiel/?hl=fr
• TikToktiktok.com/@lausannehockeyclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lausanne Hockey Club