Campbell University

Higher Education / Private Universitycampbell.edu

Campbell University is a private, non-profit Christian university founded in 1887 in Buies Creek, North Carolina, offering 150+ undergraduate, graduate, and professional programs across residential, military, Raleigh, and online campuses serving traditional, adult, and military learners.

Company typePrivate
Founded1887
HeadquartersBuies Creek, United States
Headcount1,001–5,000
GTM typeB2C
OfferingServices

What Campbell University does

Campbell University is a private, non-profit Christian university founded in 1887 in Buies Creek, North Carolina. The institution delivers higher education across undergraduate, graduate, and professional disciplines, enrolling students through its main residential campus, extended campuses at military installations (Camp Lejeune and Fort Liberty), a Raleigh adult-learner site, and a fully online Adult & Online Education (AOE) division. Its academic portfolio spans more than 150 programs across 10 academic divisions, including professional schools in pharmacy, law, and health sciences, and it operates athletic programs under the Fighting Camels brand in the Coastal Athletic Association.

The university's revenue model is tuition-driven, with subscription-style recurring charges varying by program and delivery format. It uses a hybrid segmentation approach treating three primary persona segments — first-year undergraduates, graduate and professional students, and adult/online learners — as core, with veterans/active-duty military and international students as secondary segments. A February 2026 strategic partnership with the North Carolina Department of Adult Corrections extends discounted tuition to state corrections employees, opening an employer-channel recruitment pathway. Campbell is also introducing a zero-tuition pricing tier for Harnett County residents beginning Fall 2026, funded through scholarships and grants.

Technically, Campbell runs on standard educational technology infrastructure including Blackboard LMS, Microsoft 365, self-service student portals, and online learning delivery systems. No proprietary technology platform, AI/ML capabilities, patents, APIs, or technology-led differentiation are disclosed. The institution's competitive positioning rests on its 138-year North Carolina heritage, Baptist-affiliated Christian mission, physical presence across military and adult-learner geographies, and professional-school reputation rather than on technology differentiation.

Campbell University firmographics

Firmographics

Name: Campbell University
Legal name: Campbell University
Website: https://campbell.edu
Company type: Private
Founded year: 1887
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Campbell University is a private, non-profit Christian university founded in 1887 in Buies Creek, North Carolina, offering 150+ undergraduate, graduate, and professional programs across residential, military, Raleigh, and online campuses serving traditional, adult, and military learners.
Ownership category
akta.pro rank

Campbell University industry classification

Industry

Product category: Higher Education / Private University
NAICS: Colleges, Universities, and Professional Schools (6113)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Secular/Nonsectarian Liberal Arts Colleges (EDAHACAG)

Keywords

Higher education
Undergraduate programs
Graduate programs
Online education
Military education

Where Campbell University is headquartered

Location

Headquarters

HQ city: Buies Creek
HQ country: United States
HQ region: North America

Offices5 records

Markets served

Campbell University business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Undergraduate and Graduate Tuition: Primary revenue from tuition charges for undergraduate and graduate programs across main campus, extended campuses, and online delivery. Tuition varies by program and delivery format.
Financial Aid and Scholarships: University provides scholarships and grants to students including 100% tuition coverage for Harnett County residents through new recruitment strategy, reducing net tuition revenue but supporting enrollment goals.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Free tuition for Harnett County residents

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Campbell University product offering

Product offering

Core offering

Campbell University delivers higher-education instruction through residential undergraduate programs at its Buies Creek main campus, graduate and professional programs (including pharmacy, law, business, and health sciences), and Adult & Online Education delivered via extended campuses at Camp Lejeune, Fort Liberty, and Raleigh as well as fully online. The university awards bachelor's, master's, doctoral, and professional degrees and certificates across more than 150 academic programs and 10 divisions. Auxiliary offerings include NCAA athletics under the Fighting Camels brand and campus-based student services.

Product overview

Campbell University is a private Christian university offering a comprehensive portfolio of educational programs and services across multiple delivery formats. The university provides undergraduate programs (over 100 majors, tracks, and concentrations), graduate and professional programs, and Adult & Online Education (more than 20 undergraduate degrees, 9 associate degrees, three graduate degrees, and one certificate program available 100% online or at extended campuses in Camp Lejeune, Fort Liberty, and Raleigh). The institution also operates athletic programs under the Fighting Camels brand, continuing education partnerships, and campus facilities. The university operates across multiple locations including Buies Creek (main campus), Camp Lejeune, Fort Bragg/Fort Liberty, Raleigh, and online.

Differentiator

Problem solved

Functional benefit

Brands

Campbell Law School: Law school division of Campbell University located in Raleigh, NC.
College of Pharmacy & Health Sciences
Fighting Camels

Products and services

Residential Undergraduate Programs

Quantifiable outcome

223 graduates from College of Pharmacy & Health Sciences in Class of 2025
+1 more outcomes

Companies that use Campbell University

Customer profile

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Campbell University technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Campbell University partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

North Carolina Department of Adult Corrections (NCDAC)coreStrategic or Co-development Partner · 5 February 2026Campbell University partnered with NCDAC to expand educational access for state corrections employees through discounted tuition rates for online and campus-based undergraduate and graduate degree programs. The collaboration supports professional growth, career advancement, and addresses staffing shortages in North Carolina correctional facilities while advancing Campbell's mission of purpose-driven education.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Campbell University competitors and assessment

Company assessment

Direct peers

NC Wesleyan University: Private North Carolina university with a focus on traditional undergraduates and adult learners, similar in scale and tuition-driven model to Campbell.
Methodist University: Private religious-affiliated university in North Carolina with undergraduate, graduate, and adult education programs — directly comparable to Campbell's mission and structure.
Barton College: Small private North Carolina college with similar enrollment scale and faith-affiliated roots, competing for the same regional undergraduate pool.
Wingate University: Private North Carolina university with pharmacy and health sciences programs comparable to Campbell's College of Pharmacy & Health Sciences, operating at similar scale.
High Point University: Private North Carolina university with extensive program offerings and a strong emphasis on enrollment growth through marketing and amenities — a close competitor for traditional undergraduates in the region.
Elon University: Private North Carolina university of comparable scale with broad undergraduate and graduate programs plus online offerings. Directly comparable in size, geography, and tuition-dependent private university model.
Gardner-Webb University: Private Christian university in North Carolina with similar religious heritage, professional programs, and extended/online delivery. Closely matches Campbell's faith-based positioning and program mix.
Belmont Abbey College: Small private Catholic university in North Carolina with similar religious-heritage positioning and a traditional undergraduate focus — comparable to Campbell in mission and size.
Pfeiffer University: Private North Carolina university affiliated with the United Methodist Church offering undergraduate and graduate programs, including online and extended campuses — closely comparable to Campbell's structure.

Broad incumbents

East Carolina University: Large public North Carolina university with pharmacy, health sciences, and online programs. Operates broadly in the same state but as a public institution with much larger scale, competing for overlapping student segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Campbell University financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Campbell University leadership team

Management profile

Number of profiles

Profiles1 record

Campbell University funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Campbell University M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell University

What does Campbell University do?

Is Campbell University a public or private company?

Campbell University is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Campbell University founded?

Campbell University was founded in 1887. It employs 1,001 to 5,000 people.

Where is Campbell University based?

Campbell University is headquartered in Buies Creek, United States, in the North America region.

How does Campbell University make money?

Two revenue lines are on record. Undergraduate and Graduate Tuition is the primary driver. The others are financial Aid and Scholarships.

Who are Campbell University's main competitors?

Direct peers on record are NC Wesleyan University, Methodist University, Barton College, Wingate University, High Point University, Elon University, Gardner-Webb University, Belmont Abbey College and Pfeiffer University. East Carolina University is listed as a broad incumbent.

Does Campbell University have an API?

No public API is recorded for Campbell University.

What industry is Campbell University in?

Campbell University's product category is Higher Education / Private University. Its primary akta.pro industry code is EDAHACAG, Secular/Nonsectarian Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.