Delifrance
- Company typePrivate
- Founded1984
- HeadquartersIvry-sur-seine, France
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Delifrance firmographics
Firmographics- Name
- Delifrance
- Legal name
- Délifrance S.A.
- Website
- https://delifrance.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Delifrance is headquartered
LocationHeadquarters
- HQ city
- Ivry-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Delifrance business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Frozen Bakery Product Sales: Core B2B revenue from selling frozen viennoiserie, pastry, bread, and savoury products to foodservice professionals, retailers, and wholesalers across 100+ countries.
- Franchise Revenue: Revenue from franchise network of 200+ outlets across 11 countries, including franchise fees and ongoing support for bakery cafe operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale/foodservice pricing for professionals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Delifrance product offering
Product offeringCore offering
Délifrance manufactures and distributes frozen ready-to-bake and ready-to-ferment bakery products spanning viennoiserie, bread, savoury snacks and patisserie, sold in bulk boxes to foodservice professionals, retailers and wholesalers in 100+ countries. The company also operates a franchise network of 200+ bakery cafés across 11 countries and serves multi-brand product lines (Héritage, Panitaly, Extra-Ordinary, Impact, Chez Lou et Marcel) for differentiated market positioning.
Product overview
Délifrance is a global frozen bakery products supplier operating as part of the Vivescia cooperative group. The company offers a multi-brand portfolio organized into core and specialty ranges: Délifrance (core ready-to-bake viennoiserie and breads), Délifrance Héritage (artisan-inspired premium offerings), Panitaly (Italian-focused products including focaccia and pizza), Délifrance Extra-Ordinary (innovative specialty items), Délifrance Impact (plant-based and sustainability-focused products), and Chez Lou et Marcel (premium French bakery experience). The product portfolio spans four main categories—Viennoiserie (croissants, pains au chocolat), Bread (baguettes, sandwich breads, specialty loaves), Savoury (filled pastries, snacks, baskets), and Patisserie (desserts, cakes, tarts, éclairs)—serving foodservice operators, artisan bakers, coffee shops, hotels, restaurants, retailers, and wholesalers. The company also supports franchise operations with turnkey bakery café formats. Products are distributed frozen to over 100 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Délifrance Viennoiserie Range
Quantifiable outcome
- 71% of Délifrance portfolio recipes reworked by 2023 under Go Clean initiative
- +4 more outcomes
Companies that use Delifrance
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
Delifrance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Delifrance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- Délifrance Suppliers (43%)core43% of suppliers signed Délifrance Sustainable Purchasing Charter (adopted end of 2024), committing to environmental principles (CO2 reduction, deforestation, biodiversity), ethical principles (human rights, business ethics), and transparency.
- VIVESCIAcoreDélifrance belongs to VIVESCIA, the 1st French grain cooperative group. VIVESCIA's farmers and employees combine skill with passion for grain to deliver more sustainable agriculture and food. Délifrance benefits from VIVESCIA's expertise in producing and adding value to grain through food applications.
- Sustainable Wheat Initiative EuropestrategicDélifrance joined this initiative in Spring 2025 along with 200+ bakery sector participants. The initiative aims to reduce CO2 emissions from wheat cultivation and flour production by 30% by 2030 through promoting sustainable farming practices.
- TRANSITIONS ProgramstrategicCollective initiative led by VIVESCIA bringing together farmer-cooperatives, customers, VIVESCIA Industries, and institutional partners. Goal: transition 100,000 hectares in Northeast France to sustainable, low-carbon agriculture by 2026.
- VandemoortelestrategicBelgian bakery group Vandemoortele announced acquisition of Délifrance in March last year. The proposed deal would create a €2.4bn bakery group. CMA Phase 2 investigation ongoing with proposed Worcester factory divestiture as remedy.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Delifrance competitors and assessment
Company assessmentBroad incumbents
- Grupo Bimbo: Global bakery incumbent with broad packaged bread, viennoiserie and pastry operations across the Americas and Europe. Overlaps with Delifrance in industrial frozen bakery but operates at vastly larger scale and broader geography.
- McCain Foods: Global frozen foods manufacturer with a substantial foodservice business. Adjacent rather than direct overlap, but competes for the same frozen-foodservice customer relationships and distribution contracts as Delifrance.
Direct peers
- Europastry: Spanish frozen bakery company producing frozen bread, viennoiserie and pastry for retail and foodservice channels across 60+ countries — direct overlap with Delifrance's product portfolio and international distribution model.
- Aryzta: Swiss-listed frozen bakery group supplying par-baked bread, viennoiserie and patisserie to retail and foodservice globally — comparable product mix and customer base, particularly in European and North American markets.
- Dawn Foods: Global bakery manufacturer and ingredient supplier serving retail bakeries, foodservice and industrial customers. Overlaps with Delifrance in finished and semi-finished bakery offerings to professional bakers and QSR chains.
- La Lorraine Bakery Group: Belgian frozen and fresh bakery manufacturer serving retail, foodservice and quick-service restaurants across Europe. Closely comparable in product breadth (viennoiserie, bread, patisserie) and B2B foodservice orientation.
- Lantmännen Unibake: Danish/Swedish frozen bakery manufacturer with deep foodservice and retail exposure across Europe, producing frozen bread, buns and patisserie. Backed by the Lantmännen agricultural cooperative, analogous to Delifrance's Vivescia ownership structure.
- Vandemoortele: Belgian frozen bakery and pastry group that is also Delifrance's announced acquirer. Directly overlaps in frozen viennoiserie, bread and pastry categories across Europe, with comparable B2B foodservice distribution.
- Bridor: French premium frozen bakery manufacturer (part of Groupe Le Duff) producing frozen viennoiserie, bread, pastry and savoury products for foodservice and retail — a near-identical product mix and customer base to Delifrance.
- Panavi: French industrial bakery producing frozen bread, viennoiserie and pastry for retail and foodservice. Direct French-market competitor with similar product portfolio to Delifrance's core range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Delifrance social profiles
Digital presenceDelifrance compliance and trust
Trust signalCompliance6 records
Delifrance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delifrance leadership team
Management profileNumber of profiles
Profiles4 records
Delifrance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delifrance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delifrance
What does Delifrance do?
Délifrance manufactures and distributes frozen ready-to-bake and ready-to-ferment bakery products spanning viennoiserie, bread, savoury snacks and patisserie, sold in bulk boxes to foodservice professionals, retailers and wholesalers in 100+ countries. The company also operates a franchise network of 200+ bakery cafés across 11 countries and serves multi-brand product lines (Héritage, Panitaly, Extra-Ordinary, Impact, Chez Lou et Marcel) for differentiated market positioning.
Is Delifrance a public or private company?
Delifrance is a private company. It is classified as corporate owned and is currently operating.
When was Delifrance founded?
Delifrance was founded in 1984. It employs 1,001 to 5,000 people.
Where is Delifrance based?
Delifrance is headquartered in Ivry-sur-seine, France, in the Europe region.
How does Delifrance make money?
Two revenue lines are on record. Frozen Bakery Product Sales are the primary driver. The others are franchise Revenue.
Who are Delifrance's main competitors?
Broad incumbents on record are Grupo Bimbo and McCain Foods. Direct peers are Europastry, Aryzta, Dawn Foods, La Lorraine Bakery Group, Lantmännen Unibake, Vandemoortele, Bridor and Panavi.
Does Delifrance have an API?
No public API is recorded for Delifrance.