Name

Viva Wine Group

Legal name

Viva Wine Group AB

Website

https://vivagroup.se

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Viva Wine Group is a Nasdaq Stockholm-listed European wine group operating a decentralized platform of local importers serving Nordic monopoly retailers and European HoReCa/retail on the B2B side and running D2C e-commerce (Vicampo.de, Delta Wines) on the B2C side.

Ownership category

akta.pro rank

Product category

Wine Distribution & Import

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Wine distribution
• Wine importing
• Wine retail
• Beverage wholesale
• Online wine sales

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine and beverage sales: Viva Wine Group generates revenue through developing, marketing, and selling wines under both own and partner brands. Revenue comes from B2B sales to monopoly markets, retailers, and restaurants, as well as B2C e-commerce sales to consumers. The company uses a transaction-based model with product sales as the primary revenue driver.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Viva Wine Group develops, markets, imports, and sells a diverse range of wines (own and exclusive partner brands) to B2B customers including Nordic state monopoly retailers, European retail chains, and the HoReCa sector, and to B2C consumers through owned online wine platforms such as Vicampo.de in Germany. The group also distributes NoLo (no- and low-alcohol) beverages in Norway through its majority stake in Alpha Brands AS.

Product overview

Viva Wine Group is a leading European wine group organized around two core business segments: B2B (business-to-business) and B2C (business-to-consumer). The B2B segment serves Nordic monopoly markets (Systembolaget, Vinmonopolet, Alko, Vínbúð), retail customers, and restaurants across Europe, including the acquired Delta Wines Group for continental European operations. The B2C segment operates e-commerce platforms including Vicampo.de in Germany. The company manages a portfolio of subsidiary wine importers (Giertz Vinimport, The Wine Team Global, Iconic Wines, Morningstar Brands, Tryffelsvinet) in Sweden, along with operations in Finland (Cisa Group), Norway (Norwegian Beverage Group, including Alpha Brands AS for NoLo beverages), and the Netherlands (Delta Wines Group). The Viva Consumer Platform provides centralized digital capabilities for content, campaigns, and customer engagement across all operating companies.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Wine Distribution — Nordic Monopoly Markets Sale and distribution of own and exclusive partner-brand wines to Nordic state-controlled alcohol retail monopolies; the company's market-leading core B2B offering.
• B2B Wine Distribution — Retail and HoReCa Sale and distribution of own and partner-brand wines to European retail and grocery chains and to the hotel, restaurant and catering (HoReCa) sector, delivered through locally autonomous operating companies.
• B2C Wine E-commerce Online sale of curated own and partner-brand wines directly to consumers, operated through owned platforms including Vicampo.de (Germany) and Delta Wines Group (Netherlands), with data-driven marketing and carbon-offset delivery via DHL GoGreen on the majority of German parcels.
• Alpha Brands AS — NoLo Beverages Sale of NoLo (no- and low-alcohol) beverages to the Norwegian grocery trade, operated through the group's majority-owned Norwegian company Alpha Brands AS, complementing the wine portfolio with a growing low/no-alcohol segment.
• Continental European B2B Wine (Delta Wines Group) European B2B wine distribution business serving continental European retail and HoReCa customers, operated through the group's majority-owned Delta Wines Group entity following the 2025 acquisition.

Quantifiable outcome

• 50.9% net sales increase to SEK 1,351 million in Q1 2026
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• LanterominorOthersLantero provides Viva Wine Group with an anonymous whistleblowing channel for reporting possible misconduct. The channel is used to intercept and act on signals of potential issues early.
• amfori BSCIcoreStrategic or Co-development Partner83 percent of producers had signed the amfori BSCI Code of Conduct or an equivalent standard, with near-full compliance in the Nordic region. amfori BSCI is a leading business initiative for social audit in supply chains.
• FairtradecoreStrategic or Co-development PartnerFairtrade certification is one of the standards used for third-party auditing of volumes from high-risk countries (17% of volumes third-party audited).
• WIETAcoreStrategic or Co-development PartnerWIETA (Wine and Agricultural Trade Association) certification is used for third-party auditing of volumes from high-risk countries.
• DHL GoGreenminorStrategic or Co-development PartnerWithin B2C segment, the e-commerce business used DHL GoGreen for more than 50 percent of parcels delivered in Germany, meaning these deliveries were fully carbon-offset.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Anora Group: Anora Group is a leading Nordic wine and spirits producer and distributor formed from the merger of Altia and the Norwegian Beverage Group, with a portfolio mirroring Viva's Nordic footprint and monopoly-channel strategy.
• Arcus ASA: Arcus is a Norwegian wine and spirits importer/distributor operating across the Nordics, with overlapping monopoly-market and HoReCa channels and a similar M&A-driven growth history.
• Winebow: Winebow is a US-based wine importer and distributor with a multi-region operating-company model that closely mirrors Viva's decentralized subsidiary platform.
• Berkmann Wine Cellars: Berkmann is a UK-based family wine importer and distributor with a multi-country subsidiary model and strong HoReCa presence, structurally comparable to Viva's European B2B operations.
• MHW / Manhattan Beer Distributors: MHW is a beverage alcohol importer and distributor serving US and international markets with a multi-brand portfolio approach analogous to Viva's own-and-partner-brand strategy.

Broad incumbents

• Treasury Wine Estates: Treasury Wine Estates is a global wine producer and brand owner (Penfolds, Beringer) with broad distribution into European and Nordic markets, comparable to Viva's own-and-partner-brand portfolio model.
• Pernod Ricard: Pernod Ricard is a multinational wine and spirits group whose wine division competes for Nordic monopoly listings and HoReCa placements in similar categories to Viva's portfolio.
• Constellation Brands: Constellation Brands operates a large wine and spirits portfolio with global distribution, and competes with Viva for premium listings and consumer mind-share in European markets.
• Southern Glazer's Wine and Spirits: Southern Glazer's is the largest wine and spirits distributor in the US, comparable to Viva as a scaled third-party distributor leveraging procurement and logistics across thousands of brands.

Emerging players

• Vivino: Vivino operates a wine marketplace and data platform intersecting with Viva's B2C e-commerce and data-led consumer strategy, and represents a tech-enabled distribution adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viva-wine-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Wine Group