Storelli Sports

What Storelli Sports does

Storelli Sports is a direct-to-consumer brand that designs and sells protective soccer gear, with a primary focus on goalkeepers and a secondary focus on field players who need impact and turf-burn protection. Founded in 2010 by Claudio Storelli (a retired D1 goalkeeper) alongside a PhD in biophysics and an action sports industrial designer, the company originated from the founder's personal frustration with inadequate soccer protection gear. Storelli's product portfolio is organized under two sub-brands: BodyShield (compression-based impact protection including padded undershirts, leggings, slider shorts, and standalone guards) and ExoShield (outer-layer protection including jerseys, pants, shorts, head guards, and shin guards), plus a tiered goalkeeper glove lineup split across Gladiator (Pro, Elite, Challenger, Contender, Recruit) and Silencer (Menace, Threat, Sly) families. The company's core technology stack integrates Poron XRD foam (claimed to absorb up to 90% of impact forces), NoBurn and SABR-Tex abrasion-resistant fabrics, EdgeGuard knee reinforcement, ImpactShield padding, CoolCore thermoregulation, BodyLock fit technology, and a four-tier latex grip system for goalkeeper gloves; its head guard line carries a 5-star independent safety rating from Virginia Tech.

Storelli operates exclusively through its own e-commerce storefront at storelli.com, with no brick-and-mortar retail or third-party marketplace distribution. Global shipping is supported from warehouses in the U.S. (Lancaster, PA), UK, EU, and Australia. Pricing is a single-unit model with products ranging from $14.99 (SpeedGrip socks) to $134.99 (pro-level gloves); entry-level gloves start at $39.99, padded undershirts sell for $69.99-$94.99, and leggings for $64.99-$109.99. Bundle pricing (Goalkeeper Essentials 2-pack and 3-pack, Mix & Match Glove bundles) drives approximately 25% discounts, and a team sales portal offers automatic bulk discounts up to 25% with free shipping and free exchanges for SMB and youth-team buyers. There is no subscription or recurring revenue component; all revenue is one-time hardware sales with repeat purchases driven by product wear and team roster expansion. The company claims to have sold over 1 million units and to be trusted by 50,000+ players, with celebrity endorsement from Atletico Madrid defender Cesar Azpilicueta.

The company is privately held and founder-owned with no disclosed institutional investors or venture funding, and operates as a small team led by Founder Claudio Storelli, COO Tyler Stelter, Head of Innovation Tom Marchesi, Chief Creative Angela Brugioni, and Social Media Manager Jacopo Viola (a former AC Milan goalkeeper with millions of social media followers). Marketing is digital-first: Instagram, TikTok, Facebook, a blog, a referral program, an affiliate program through Uppromote, and an interactive Gear Finder Quiz, supplemented by earned media coverage in Forbes, Sports Illustrated, The Guardian, and Soccer.com. The legal entity is Storelli Sports, Inc., registered in Texas with operational headquarters tied to Brooklyn, NY.

Name

Storelli Sports

Legal name

Storelli Sports, Inc.

Website

https://storelli.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Storelli Sports is a direct-to-consumer brand designing protective soccer gear, primarily for goalkeepers, including padded undershirts, leggings, sliders, head guards, and layered goalkeeper gloves, sold exclusively through storelli.com with global shipping.

Ownership category

akta.pro rank

Product category

Sports Protective Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Soccer protective gear
• Goalkeeper equipment
• Impact protection apparel
• Sports padded clothing
• Goalkeeper gloves

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time hardware/product sales of protective soccer gear directly to consumers through e-commerce website. Products include goalkeeper gloves, padded undershirts, leggings, sliding shorts, head guards, shin guards, and bundles. No subscription component; repeat purchases driven by product wear and team expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Storelli Sports designs, manufactures, and sells direct-to-consumer soccer protective gear, with a primary focus on goalkeepers. The product portfolio includes goalkeeper gloves (Gladiator and Silencer families), padded undershirts, leggings, sliding shorts, head guards, shin guards, knee/arm guards, and bundled protection sets. Items are sold through the company's own e-commerce site storelli.com, with team/bulk ordering and international shipping from US, UK, and Australian warehouses.

Product overview

Storelli Sports is a direct-to-consumer sports protection brand specializing in goalkeeper gear and protective soccer apparel. The product portfolio centers on two core sub-brands: BodyShield (impact protection apparel including leggings, undershirts, sliders, and guards) and ExoShield (outer-layer protection including jerseys, pants, shorts, and head guards). The glove lineup spans multiple tiers under two families: Gladiator (Pro 3, Elite 3, Challenger 3, Contender 3, Recruit 3) and Silencer (Menace, Threat, Sly). Products are organized by gender (Men's, Women's, Youth) and use proprietary material technologies including Poron XRD impact absorption, NoBurn turf-burn resistance, and various grip latex compounds (Contact, Quartz, New Basic). The offering follows a modular system approach where pieces are designed to layer together, with bundle options (Goalkeeper Essentials 2-Pack, 3-Pack, Mix & Match Gloves) enabling customers to purchase coordinated protection sets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 90% of impact forces neutralized
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reusch: Reusch is one of the leading specialist goalkeeper glove and protection brands globally. Directly comparable to Storelli's goalkeeper-first product strategy, glove tiering, and protection focus.
• Uhlsport: Uhlsport is a German specialist in goalkeeper gloves and soccer goalkeeping equipment. Overlaps directly with Storelli on GK gloves, padded apparel, and protection gear targeting the same goalkeeper persona.
• HO Soccer: HO Soccer is a goalkeeper-specialist brand offering gloves, protection, and apparel. Closely comparable to Storelli as a specialist goalkeeper brand with tiered glove lines and protective gear.
• G-Form: G-Form makes flexible, impact-absorbing protective gear for multiple sports including soccer shin guards and compression protection. Comparable to Storelli's use of advanced impact-absorbing materials like Poron XRD to deliver low-profile protective apparel.

Broad incumbents

• Adidas (Goalkeeper Line): Adidas offers goalkeeper gloves and soccer apparel as part of its broad football portfolio. Overlaps with Storelli on GK gloves and team-issued protection but is not specialized in the protective niche.
• Nike (Goalkeeper Line): Nike produces goalkeeper gloves and soccer apparel within its wider football category. Comparable as an incumbent option for goalkeepers but does not focus exclusively on protective apparel the way Storelli does.
• Puma (Goalkeeper Line): Puma markets goalkeeper gloves and soccer gear within its football portfolio. Serves the same end customer base but competes through brand and distribution rather than protection specialization.
• Under Armour: Under Armour offers protective sports base layers and padded apparel used by soccer and other athletes. Comparable on protection apparel technology but distributes through traditional sporting goods channels rather than direct goalkeeper specialization.
• McDavid: McDavid is an established sports protection brand focused on padded compression gear for contact and field sports. Overlaps with Storelli on impact protection apparel but operates across multiple sports rather than specializing in soccer goalkeeping.

Regional players

• Select Sport: Select Sport is a Danish handball and football equipment brand with goalkeeper gloves and team sport gear, primarily serving European markets. Comparable goalkeeper product mix but with regional rather than global DTC focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/storellisports
• Instagraminstagram.com/storellisoccer
• TikToktiktok.com/@storellisoccer
• Xx.com/Storellisports
• LinkedInlinkedin.com/company/storelli-sports-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storelli Sports