uhlsport
uhlsport is a privately held German sporting goods manufacturer specializing in football goalkeeper gloves, apparel, and equipment, serving goalkeepers from youth to professional level through direct-to-consumer e-commerce, B2B dealer channels, and club fan-shop partnerships.
- Company typePrivate
- Founded1948
- HeadquartersBalingen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What uhlsport does
uhlsport GmbH is a privately held German sporting goods manufacturer headquartered in Balingen, founded in 1948 and operating in the goalkeeper-equipment niche since the 1970s. The company designs, produces, and sells a comprehensive portfolio of goalkeeper gloves spanning entry-level children's models (Starter Soft from €17.99) to professional-tier products (Ultragrip and FangMaschine ZNE lines up to €190), alongside goalkeeper-specific apparel, team sportswear, footballs, shin guards, and accessories. Its core technology consists of proprietary latex foam compounds (Absolutgrip, Supergrip+, Ultragrip, Aquagrip, Resist) and specialized cut constructions (Half Negative, Rollfinger, Finger Surround, and the exclusive HYBD cut), as well as finger-stabilization systems (Flex Frame, Flex Frame Carbon) and closure technologies (Dual Fix System, Asymmetric Long Entry). A patented Absolutgrip latex mixture anchors the company's materials-science moat.
uhlsport generates revenue primarily through direct-to-consumer e-commerce (uhlsport.com, operating in five languages and four currencies) and a B2B dealer portal for wholesale distribution, supplemented by fan-shop partnerships with football clubs. Pricing follows a tiered unit model (one-time purchase) with a structured ladder from entry to professional tiers. The company serves a wide customer base ranging from children and amateur goalkeepers to professional athletes, with brand ambassadors including World Cup and Champions League-winning goalkeepers (Alphonse Areola, Ron-Robert Zieler, Mike Maignan, Stephanie Labbé, Toni Schumacher). The personalization service for custom glove printing represents an additional professional-services revenue stream.
The company employs 101–250 staff and operates as an independent GmbH with no disclosed parent, no venture or private equity backing, and no publicly disclosed financials. Recent strategic activity is concentrated on premium product launches (FangMaschine ZNE and cyberTEC in 2025) and incremental expansion of the team-apparel category (EQUIPE 29, DIVISION 28, PROGRESSIVE 28 collections). Geographic expansion is reflected in multi-currency, multi-language e-commerce infrastructure serving DACH and broader European markets.
uhlsport firmographics
Firmographics- Name
- uhlsport
- Legal name
- uhlsport GmbH
- Website
- https://uhlsport.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- uhlsport is a privately held German sporting goods manufacturer specializing in football goalkeeper gloves, apparel, and equipment, serving goalkeepers from youth to professional level through direct-to-consumer e-commerce, B2B dealer channels, and club fan-shop partnerships.
- Ownership category
- akta.pro rank
uhlsport industry classification
Industry- Product category
- Goalkeeper Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
- akta.pro secondary industries
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Gloves & Mittens (CRAAAJAG), Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where uhlsport is headquartered
LocationHeadquarters
- HQ city
- Balingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
uhlsport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Goalkeeper Gloves Sales: Primary revenue stream from sale of goalkeeper gloves across multiple product lines ranging from entry-level (Starter Soft from €17.99) to premium professional models (up to €159.99)
- Goalkeeper Apparel: Sale of goalkeeper-specific clothing including jerseys, pants, shorts, sets, stockings, protective gear, base layers, and rain gear
- Team Sports Equipment: Sale of footballs, shin guards, goalkeeper equipment, sports bags, backpacks, accessories, and casual shoes
- Personalization Services: Customization and personalization of goalkeeper gloves with individual name prints and custom designs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry Level (Starter Soft) - Kids and beginners |
| Unit Pricing | Pay-as-you-go | Soft/Softer Range - Amateur and recreational |
| Unit Pricing | Pay-as-you-go | Absolutgrip/Comfort Range - All-rounders |
| Unit Pricing | Pay-as-you-go | Supergrip/Supergrip+ Range - Competition/Performance |
| Unit Pricing | Pay-as-you-go | Ultragrip/Elite Range - Professional |
| Unit Pricing | Pay-as-you-go | Fangmaschine ZNE - Premium Tech |
| Unit Pricing | Pay-as-you-go | Cybertec Series - Advanced Tech |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
uhlsport product offering
Product offeringCore offering
uhlsport designs, manufactures, and sells football goalkeeper gloves built around proprietary latex grip foam technologies (Ultragrip, Absolutgrip, Supergrip+, Aquagrip, Resist family) and patented cut constructions such as the exclusive HYBD cut. Beyond gloves, the company sells goalkeeper-specific apparel (jerseys, shorts, sets, socks, protective gear, base layers, rain gear), teamwear collections (EQUIPE 29, DIVISION 28, PROGRESSIVE 28), and supporting football equipment (footballs, futsal balls, shin guards, sports bags, glove care products) via its own online shop, B2B dealer portal, and partner club fan shops.
Product overview
uhlsport is a specialized goalkeeper equipment company offering a comprehensive portfolio of goalkeeper gloves and apparel. The product range centers on multiple goalkeeper glove sub-brands including the flagship FangMaschine ZNE featuring innovative optimized grip zones and HYBD cut technology, FangMaschine Cybertec with Ultragrip technology, Night Edition with stealth aesthetics, Power Edition, Premium Edition, and Prediction lines. Each glove line offers various grip technologies (Ultragrip, Supergrip+, Absolutgrip, Supersoft, Soft, Starter Soft, Resist, Aquagrip) and cut styles (Half Negative, Rollfinger, Finger Surround, HYBD, Skin, Classic). Finger protection is available through Flex Frame and Flex Frame Carbon technologies. The apparel division includes goalkeeper-specific clothing (jerseys, pants, protective gear, base layers) and team wear (EQUIPE 29, DIVISION 28, PROGRESSIVE 28 collections). Equipment offerings comprise footballs, Futsal balls, shin guards, sports bags, and glove care products like AddGlue. The company also offers personalization services for custom glove printing. Payment integrations include PayPal, iDEAL, Trustly, Apple Pay, Credit Card, Banktransfer, and eps.
Differentiator
Problem solved
Functional benefit
Brands
- Fangmaschine: Goalkeeper glove series featuring ZNE (Zero Negative Entry) technology with optimized grip zones
- cyberTEC
- ZNE
- Night Edition
- Prediction
- Power
- Premium Edition
- Fire Edition
- Nite Edition
Products and services
- FangMaschine ZNE Goalkeeper Gloves Premium goalkeeper glove line featuring ZNE optimized grip zones aligned to ball flight direction, innovative HYBD cut combining Half Negative comfort with Finger Surround coverage, Dual Fix System closure technology, Airprene breathable backhand, Ultimate Contact palm extension, and Rebound Zone silicone punching control, positioned for goalkeepers seeking cutting-edge performance.
- FangMaschine Cybertec Glove Collection High-performance goalkeeper glove collection featuring Ultragrip technology, Asymmetric Long Entry quick donning system, and Rebound Zone silicone applications across Skin, Rollfinger, and Half Negative cut options for advanced amateur and professional players.
- Night Edition Goalkeeper Gloves
Companies that use uhlsport
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles1 record
uhlsport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
uhlsport partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Clermont FootminorFootball club fan shop partnership where uhlsport products are sold through the club's official merchandise store
- SV Waldhof MannheimminorFootball club fan shop partnership for merchandise sales
- SSV Ulm 1846minorFootball club fan shop partnership for merchandise sales
- SV Stuttgarter KickersminorFootball club fan shop partnership for merchandise sales
- TSG BalingenminorFootball club fan shop partnership for merchandise sales
- SpVgg UnterhachingminorFootball club fan shop partnership for merchandise sales
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
uhlsport competitors and assessment
Company assessmentDirect peers
- Reusch: Italian goalkeeper glove specialist with a comparable single-position focus on football GK equipment. Reusch is uhlsport's closest direct competitor, offering similar proprietary grip foams, latex compounds, finger protection systems, and cut constructions at overlapping price tiers.
- HO Soccer: Spanish goalkeeper equipment brand specializing in gloves and apparel. HO Soccer competes directly with uhlsport in the goalkeeper-only niche, sharing a similar product architecture of latex grip tiers, finger protection, and cut styles for amateur-to-professional segments.
Broad incumbents
- Adidas: Global athletic giant with goalkeeper glove lines (Predator Pro, Copa Pro) under its football category. Adidas competes with uhlsport via broader distribution, team sponsorships, and elite athlete endorsements, treating GK gloves as part of a much wider football and lifestyle portfolio.
- Nike: Global athletic brand with goalkeeper products (Nike Grip3, Mercurial Touch Elite) integrated into its broader football ecosystem. Nike competes with uhlsport through massive marketing budgets, top-tier goalkeeper endorsements (e.g., elite international keepers), and category-spanning brand presence.
- Puma: Global athletic brand with goalkeeper offerings under its football category. Puma is a meaningful competitor to uhlsport through elite GK endorsements (e.g., top European keepers), team sponsorships, and significant distribution scale, though goalkeeper products are a sub-line of its broader football business.
- Under Armour: American athletic brand with goalkeeper gloves and apparel as part of its global football product line. Under Armour competes with uhlsport by leveraging its US-centric distribution and broader performance apparel brand, though with lower football-specific share than the European majors.
- Mizuno: Japanese sports manufacturer with goalkeeper glove offerings and a strong football heritage in Latin America and Asia. Mizuno competes with uhlsport in the GK glove category while operating a broader multi-sport portfolio and offering geographic reach into Asia-Pacific.
Emerging players
- Joma: Spanish sports brand with growing goalkeeper glove and teamwear lines. Joma competes with uhlsport in the European amateur-to-professional football segment, with particular strength in Spanish-speaking markets and lower-mid price tiers.
- Errea: Italian sports brand offering goalkeeper gloves, teamwear, and equipment for football clubs. Errea competes with uhlsport in European amateur and lower-division professional markets, often through club kit and equipment partnerships.
Regional players
- Derbystar: German football equipment specialist best known for match balls and increasingly offering goalkeeper gloves and apparel. Derbystar competes with uhlsport primarily in the DACH region through shared football heritage, ball sponsorship visibility, and overlapping dealer networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
uhlsport social profiles
Digital presenceuhlsport financial estimates
Financial estimateRevenue estimate
Valuation estimate
uhlsport leadership team
Management profileNumber of profiles
Profiles1 record
uhlsport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uhlsport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uhlsport
What does uhlsport do?
uhlsport designs, manufactures, and sells football goalkeeper gloves built around proprietary latex grip foam technologies (Ultragrip, Absolutgrip, Supergrip+, Aquagrip, Resist family) and patented cut constructions such as the exclusive HYBD cut. Beyond gloves, the company sells goalkeeper-specific apparel (jerseys, shorts, sets, socks, protective gear, base layers, rain gear), teamwear collections (EQUIPE 29, DIVISION 28, PROGRESSIVE 28), and supporting football equipment (footballs, futsal balls, shin guards, sports bags, glove care products) via its own online shop, B2B dealer portal, and partner club fan shops.
Is uhlsport a public or private company?
uhlsport is a private company. It is classified as family owned and is currently operating.
When was uhlsport founded?
uhlsport was founded in 1948. It employs 101 to 250 people.
Where is uhlsport based?
uhlsport is headquartered in Balingen, Germany, in the Europe region.
How does uhlsport make money?
Four revenue lines are on record. Goalkeeper Gloves Sales are the primary driver. The others are goalkeeper Apparel, team Sports Equipment and personalization Services.
Who are uhlsport's main competitors?
Direct peers on record are Reusch and HO Soccer. Broad incumbents are Adidas, Nike, Puma, Under Armour and Mizuno. Emerging players are Joma and Errea. Derbystar is listed as a regional player.
Does uhlsport have an API?
No public API is recorded for uhlsport.
What industry is uhlsport in?
uhlsport's product category is Goalkeeper Equipment. Its primary akta.pro industry code is IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear), with a secondary code of CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail. Its NAICS code is 33992 and its SIC code is 3949.