Communication Partners Group

What Communication Partners Group does

Communication Partners Group, operating commercially as Impact Medical Communications Agency, is a U.S.-based medical communications agency founded in 1984 and headquartered in New York. The firm designs and delivers customized scientific storytelling and engagement programs for pharmaceutical, biotechnology, and medical device clients, with the goal of enabling healthcare professionals (HCPs) to act on complex medical information and ultimately improve patient outcomes.

The company's core proprietary asset is virtualHarkness®, a registered online engagement platform that hosts asynchronous insight-gathering sessions in which participants review materials, respond to questions in a blinded fashion before seeing peer answers, and engage with moderator queries; sessions conclude with actionable, strategic summaries. Around this platform, Impact assembles a service portfolio spanning digital and print communications, congress presence, peer-to-peer connection (including advisory boards), strategic planning and insight generation, and field and internal support. Its team blends clinicians, scientists, editors, strategists, biovisualization specialists, educators, and former MSLs with creative talent such as artists, novelists, and musicians — a composition the firm positions as a defining differentiator in translating high-science content for HCP audiences.

Commercially, Impact operates a B2B sales-led motion led by senior client-experience and business-development leadership (Susan Berkley, SVP) and is differentiated by its membership in The Bloc, a global health-native agency network that provides BE-COMMS, an operating system for behaviorally-enriched communications, alongside global, regional, and local market insight. Pricing is project-specific and not publicly disclosed, consistent with a tailored professional services engagement model. The company maintains an active LinkedIn presence under the 'impactbiomed' brand for recruitment and thought leadership, and is actively hiring through its SVP of People and Culture.

Name

Communication Partners Group

Legal name

Impact Communication Partners, Inc.

Website

https://communicationpartners.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Communication Partners Group (operating as Impact Medical Communications Agency) is a U.S.-based medical communications agency that designs customized scientific storytelling and HCP engagement programs for pharmaceutical, biotechnology, and medical device clients, anchored by its proprietary virtualHarkness® insight-gathering platform.

Ownership category

akta.pro rank

Product category

Medical Communications Services

NAICS

Public Relations Agencies (541820)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Medical Affairs Scientific Communications (MSL Support/Scientific Response) (HLAGALAF)

Keywords

• Medical communications agency
• Scientific storytelling
• Healthcare professional engagement
• Continuing medical education
• Peer-to-peer connection

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Communications Services: Professional services revenue generated through customized scientific communication solutions for pharmaceutical and healthcare clients. Services include digital and print communications, congress presence, strategic planning, peer-to-peer connection, and field/internal support. Revenue is likely project-based or retainer arrangements with pharmaceutical companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Communication Partners Group is a medical communications agency that creates customized scientific communication solutions for pharmaceutical, biotech, and medical device clients. The firm delivers digital and print communications, congress presence, strategic planning and insight generation, peer-to-peer connection programs, and field/internal support to engage healthcare professionals. Its proprietary virtualHarkness® platform enables clients to gather insights from HCPs through online, time-limited sessions using blinded responses and moderator-led engagement.

Product overview

Communication Partners Group (operating as Impact Medical Communications Agency) is a medical communications agency offering a unified portfolio of services centered around scientific storytelling and engagement solutions. The core proprietary offering is virtualHarkness®, an online insight-gathering platform. Supporting services include digital and print communications, congress presence, strategic planning, peer-to-peer connection programs, and field/internal support capabilities. The company is a member of The Bloc global health-native agency network.

Differentiator

Problem solved

Functional benefit

Brands

• virtualHarkness®: A proprietary engagement platform designed to gather insights through online sessions accessible for a specified duration, allowing participants to review materials, answer questions in a blinded fashion, and engage with peers and moderator queries.

Products and services

• virtualHarkness® Proprietary online engagement platform that gathers insights from healthcare professionals by allowing participants to review materials, answer questions in a blinded fashion before seeing others' responses, and engage with peers' comments and moderator queries. Sessions are accessible for a specified duration and conclude with actionable strategic recommendations; it can be used standalone or in conjunction with meetings and serves pharmaceutical, biotech, and medical device clients seeking HCP insight generation.
• Medical Communications Services (Capabilities) Customized medical communications service offering covering digital and print communications, congress presence, strategic planning and insight generation, peer-to-peer connection programs, and field/internal support, designed for pharmaceutical, biotech, and medical device companies needing to engage healthcare professionals and improve patient outcomes.

Quantifiable outcome

• HCP engagement leading to improved patient outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The BloccoreStrategic or Co-development PartnerImpact Communication Partners is a proud member of The Bloc, the only global health-native agency focused on behavior change communications. Through this partnership, the company gains access to The Bloc's proprietary BE-COMMS (Behaviorally-Enriched Communications) operating system, award-winning creativity, strong scientific expertise, and local market knowledge. This enables the company to deliver effective marketing and medical communications for clients worldwide while maintaining agile, entrepreneurial service.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ogilvy Health: Global health-focused agency network within WPP offering medical communications, advertising, and patient engagement to pharma clients. Comparable as a competitor for Impact's pharma scientific storytelling and HCP engagement work, though operating at vastly greater scale.
• McCann Health: Interpublic Group's global health network providing medical communications, brand marketing, and consulting to pharma and biotech. Directly comparable as a medical communications competitor to pharma clients, with much broader geographic and capability footprint.
• Real Chemistry: Independent health and science marketing agency with strong medical communications, PR, and data capabilities serving pharma clients. Comparable as a peer in medical/scientific storytelling and HCP engagement, with a more integrated data and analytics stack.
• The Bloc: Global health-native behavior change communications network of which Impact is a member. Relevant as both a partner and a broader network competitor for medical communications mandates, with greater scale and geographic reach.

Direct peers

• Fishawack Health (Avalanche): Specialist medical communications and healthcare consulting agency serving pharma and biotech clients globally. Closely comparable to Impact as a dedicated medical communications agency focused on scientific storytelling and HCP engagement, with overlapping therapy area expertise.
• Avant Healthcare: Mid-sized medical communications agency providing peer-to-peer education, advisory boards, and scientific content to pharma clients. Comparable to Impact in scope of medcomms services and focus on HCP engagement platforms.
• precisioneffect: Independent healthcare communications agency focused on pharma and biotech clients with strong scientific and medical affairs capabilities. Comparable to Impact as a boutique medical communications competitor with overlap in scientific storytelling and HCP engagement.
• MedThink Communications: Independent medical communications agency providing scientific content, peer education, and strategic services to pharma clients. Comparable to Impact as a boutique peer in medical communications serving similar pharma customer base.
• HCB Health: Independent healthcare communications agency offering brand, medical, and digital communications to pharma and biotech clients. Comparable as a peer agency competing for similar scientific storytelling and HCP engagement mandates.
• Dudnyk (now part of Fishawack): Healthcare-focused agency specializing in medical, brand, and digital communications for specialty pharma and rare disease clients. Comparable to Impact in scientific engagement depth and boutique-agency positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/communication-partners-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communication Partners Group