Eagle Brand
Eagle Brand is a privately held American consumer packaged goods brand, owned by Eagle Family Foods Group LLC, that sells sweetened condensed milk and evaporated milk products to home bakers and families through US and Canadian grocery retail. The brand traces its heritage to 1856.
- Company typePrivate
- Founded1856
- HeadquartersOrrville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eagle Brand does
Eagle Brand is a heritage American consumer packaged goods brand specializing in sweetened condensed milk and evaporated milk products, marketed to home bakers and families across the United States and Canada through grocery retail channels. The brand was introduced by Gail Borden in 1856 — making it one of the longest continuously marketed food brands in the US — and is currently owned by Eagle Family Foods Group LLC, a privately held entity formed in 2015 that also owns the Magnolia, PET Milk, Milnot, and Meadow Gold dairy brands. Eagle Brand is headquartered in Orrville, Ohio, with Craig Steinke serving as President & CEO.
The product portfolio centers on Sweetened Condensed Milk (sold in a 14oz can and a resealable easy-pour pouch), Fat Free Sweetened Condensed Milk, and Vitamin D-fortified Evaporated Milk. Production is based on conventional dairy concentration: sweetened condensed milk removes approximately 60% of water from milk and sugar, while evaporated milk removes about 50% of water from fresh whole milk and is fortified with Vitamin D. Products carry Kosher D and verified gluten-free certifications (under 20 ppm per FDA criteria).
The business model is classic mass-market CPG: branded products are sold through US grocery retailers at retailer-determined mass-market price points (not publicly disclosed), with consumer demand driven by content marketing — an extensive recipe website with 14 categories and 18 themed collections, YouTube recipe videos, email newsletter, social media engagement, and coupon distribution across newspaper inserts, mail, online, and retailer partnerships. The company also operates Canadian consumer customer service, indicating cross-border retail distribution. Pricing is mass-market, gtm motion is direct-to-consumer, and revenue derives from hardware-style product sales across full-fat, low-fat, and fat-free variants.
Eagle Brand firmographics
Firmographics- Name
- Eagle Brand
- Legal name
- Eagle Family Foods LLC
- Website
- https://eaglebrand.com
- Company type
- Private
- Founded year
- 1856
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eagle Brand is a privately held American consumer packaged goods brand, owned by Eagle Family Foods Group LLC, that sells sweetened condensed milk and evaporated milk products to home bakers and families through US and Canadian grocery retail. The brand traces its heritage to 1856.
- Ownership category
- akta.pro rank
Eagle Brand industry classification
Industry- Product category
- Sweetened Condensed Milk and Evaporated Milk (Dairy Consumer Packaged Goods)
- NAICS
- Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Sweetened Condensed Milk Manufacturing (AFAHAFAG)
- akta.pro secondary industries
- Evaporated Milk Processing (Unsweetened) (AFAHAFAF), Milk Powder, Condensed & Evaporated Milk Manufacturing (AFAKAKAG)
Keywords
Where Eagle Brand is headquartered
LocationHeadquarters
- HQ city
- Orrville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eagle Brand business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Sweetened Condensed Milk Products: Direct product sales of sweetened condensed milk, evaporated milk, and related dairy products through retail grocery stores. Products are sold in standard 14oz cans and resealable pouches at mass-market price points typical of grocery consumer packaged goods.
- Fat Free and Low Fat Variants: Sales of reduced-fat and fat-free sweetened condensed milk variants to health-conscious consumers, expanding the addressable market beyond traditional full-fat products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Eagle Brand product offering
Product offeringCore offering
Eagle Brand manufactures and sells sweetened condensed milk and evaporated milk products through grocery retail stores in the United States and Canada. The product lineup includes original sweetened condensed milk in 14oz cans and resealable pouches, fat-free sweetened condensed milk, low-fat sweetened condensed milk, and Vitamin D-fortified evaporated milk. The company supports product usage through an extensive recipe website with hundreds of recipes across multiple dessert and baking categories.
Product overview
Eagle Brand is a food/dairy product company offering a family of sweetened condensed milk and evaporated milk products. The core product lineup consists of Sweetened Condensed Milk (available in 14oz can and resealable pouch formats), Fat Free Sweetened Condensed Milk, and Evaporated Milk (12oz can). These dairy products serve as key ingredients for baking and dessert recipes, with the company providing an extensive recipe database featuring hundreds of recipes using their products.
Differentiator
Problem solved
Functional benefit
Products and services
- Sweetened Condensed Milk The signature Sweetened Condensed Milk made from milk and sugar, packaged in 14oz cans. Contains 130 calories per 2 tablespoon serving. Used as a key ingredient in hundreds of dessert and baking recipes for home bakers and families.
- Sweetened Condensed Milk Resealable Pouch Sweetened Condensed Milk packaged in a convenient resealable pouch with an easy-pour spout, designed for everyday quick and easy recipes and improved usability versus the traditional can format.
- Fat Free Sweetened Condensed Milk Fat-free version of the sweetened condensed milk made with skim milk and sugar, allowing consumers to prepare the same recipes as the original without added fat. Available in 14oz cans.
- Evaporated Milk Evaporated milk produced from fresh whole milk with 50% water removed and fortified with Vitamin D, intended for both savory and sweet recipes. When diluted with one can of equal water, it reproduces the nutritional value of whole milk. Contains 40 calories per 2 tablespoon serving.
Companies that use Eagle Brand
Customer profileSegments1 record
Ideal customer profiles1 record
Eagle Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eagle Brand partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Eagle Brand competitors and assessment
Company assessmentDirect peers
- Nestlé USA (Carnation): Nestlé's Carnation brand is the most direct competitor in sweetened condensed milk and evaporated milk, serving the same retail channels and home-baking consumer base as Eagle Brand.
- Land O'Lakes: Dairy manufacturer-cooperative with a strong retail butter, evaporated milk, and shelf-stable dairy presence serving identical consumer occasions and grocery channels.
- Saputo: International dairy manufacturer with US retail dairy operations producing fluid and shelf-stable dairy products comparable to Eagle Brand's evaporated and condensed milk lines.
Broad incumbents
- B&G Foods: Diversified packaged food company owning heritage shelf-stable brands across categories; comparable as a multi-brand CPG acquirer and operator of legacy American food brands.
- The J.M. Smucker Co. Large multi-category packaged food company with baking-adjacent brands (pillsbury, milnot-adjacent product lines), sharing retail grocery distribution and CPG brand management practices with Eagle Brand.
- Conagra Brands: Major US packaged food company with broad baking, dairy, and shelf-stable categories competing for the same grocery shelf space and household baking occasions.
- Dairy Farmers of America: Large US dairy cooperative producing fluid and processed dairy products at scale, sharing ingredient supply dynamics and retail relationships with Eagle Brand.
- Hershey Company: Confectionery and baking ingredients (chips, syrups) leader whose products are commonly combined with sweetened condensed milk in desserts, making it an adjacent competitor for the same baking occasions.
Emerging players
- Cabot Creamery: Farmer-owned dairy brand with strong identity in premium and specialty dairy categories, sharing the consumer-occasion overlap with Eagle Brand in baking and dessert preparation.
- Organic Valley: Organic dairy cooperative offering fluid and specialty dairy products; competes for the same health-conscious baking consumer segment that Eagle Brand targets with its Fat Free variant.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eagle Brand social profiles
Digital presenceEagle Brand compliance and trust
Trust signalCompliance2 records
Eagle Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eagle Brand leadership team
Management profileNumber of profiles
Profiles1 record
Eagle Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eagle Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eagle Brand
What does Eagle Brand do?
Eagle Brand manufactures and sells sweetened condensed milk and evaporated milk products through grocery retail stores in the United States and Canada. The product lineup includes original sweetened condensed milk in 14oz cans and resealable pouches, fat-free sweetened condensed milk, low-fat sweetened condensed milk, and Vitamin D-fortified evaporated milk. The company supports product usage through an extensive recipe website with hundreds of recipes across multiple dessert and baking categories.
Is Eagle Brand a public or private company?
Eagle Brand is a private company. It is classified as corporate owned and is currently operating.
When was Eagle Brand founded?
Eagle Brand was founded in 1856. It employs 1 to 10 people.
Where is Eagle Brand based?
Eagle Brand is headquartered in Orrville, United States, in the North America region.
How does Eagle Brand make money?
Two revenue lines are on record. Sweetened Condensed Milk Products are the primary driver. The others are fat Free and Low Fat Variants.
Who are Eagle Brand's main competitors?
Direct peers on record are Nestlé USA (Carnation), Land O'Lakes and Saputo. Broad incumbents are B&G Foods, The J.M. Smucker Co., Conagra Brands, Dairy Farmers of America and Hershey Company. Emerging players are Cabot Creamery and Organic Valley.
Does Eagle Brand have an API?
No public API is recorded for Eagle Brand.
What industry is Eagle Brand in?
Eagle Brand's product category is Sweetened Condensed Milk and Evaporated Milk (Dairy Consumer Packaged Goods). Its primary akta.pro industry code is AFAHAFAG, Sweetened Condensed Milk Manufacturing, with a secondary code of AFAHAFAF, Evaporated Milk Processing (Unsweetened). Its NAICS code is 311514 and its SIC code is 2020.