I Squared
I Squared Inc is a San Jose-based independent manufacturer's representative that has sold electronic components and semiconductors from Samsung, SMART, Microchip, EPSON, and PROLABS to Silicon Valley technology buyers on commission since 1975.
- Company typePrivate
- Founded1975
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What I Squared does
I Squared Inc is a privately held, independent manufacturer's representative headquartered in San Jose, California, that has operated continuously in the Silicon Valley market since 1975. The firm is authorized by a small portfolio of global electronic component and semiconductor manufacturers — Samsung Semiconductor, SMART Modular Technologies, Microchip Technology, EPSON (oscillator and timing devices), and PROLABS — to sell and provide local technical and commercial support for their products to technology buyers across the region. Its stated role is to connect component manufacturers with Silicon Valley engineering and procurement teams, providing executive-level customer access, market insight, and day-to-day sales execution on behalf of its principals.
The company generates revenue through commissions earned on sales of represented manufacturers' components, functioning economically as an outsourced regional sales channel. It does not develop or own proprietary products, patents, or software platforms; its only meaningful owned digital asset is a customer-facing sample-request portal that routes buyer inquiries to the appropriate principal brand. Operations are lean, with 11–50 employees concentrated at the San Jose headquarters, and there is no disclosed evidence of multi-region expansion, external investment, or M&A activity.
Leadership is led by Vice Presidents Douglas Mouch (also described as Managing Partner) and Bob Duyn. The firm has remained privately owned and founder-/partner-controlled throughout its 50-year history. One source references an "I Squared" entity alongside CPP Investments in a Peruvian power investment (Inkia), but the firm's own firmographic and ownership data explicitly identify this as a separate entity — ISQ Global Infrastructure Fund — and not the manufacturer's representative analyzed here.
I Squared firmographics
Firmographics- Name
- I Squared
- Legal name
- I Squared Inc
- Website
- https://isquared.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- I Squared Inc is a San Jose-based independent manufacturer's representative that has sold electronic components and semiconductors from Samsung, SMART, Microchip, EPSON, and PROLABS to Silicon Valley technology buyers on commission since 1975.
- Ownership category
- akta.pro rank
I Squared industry classification
Industry- Product category
- Electronic Components Distribution
- NAICS
- Semiconductor and Other Electronic Component Manufacturing (3344)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Analog & Mixed-Signal ICs (HDAHAAAD)
Keywords
Where I Squared is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
I Squared business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: I Squared earns commissions from their manufacturing partners (Samsung, SMART, Microchip, EPSON, PROLABS) for sales of electronic components and semiconductor products to customers in the Silicon Valley market. As a manufacturer's representative, they facilitate transactions between component manufacturers and technology companies.
Go-to-market motion1 record
Distribution channels1 record
I Squared product offering
Product offeringCore offering
I Squared Inc is an independent manufacturer's representative firm that connects technology companies in Silicon Valley with leading semiconductor and electronic component manufacturers, including Samsung Semiconductor, SMART Modular Technologies, Microchip Technology, EPSON Oscillator and Timing Devices, and PROLABS. The firm sells partner products to enterprise technology customers, provides day-to-day customer service, and operates a Customer Portal for sample requests.
Product overview
I Squared Inc is a manufacturer's representative firm that has operated for 50 years in Silicon Valley, connecting technology leaders with innovative component manufacturers. The company does not develop its own products; instead, it serves as a sales channel for a portfolio of partner brands including Samsung Semiconductor, SMART Modular, Microchip (MCHP), EPSON Oscillator/Timing Devices, and PROLABS. The core offering is a stable, proven sales solution for manufacturer partners combined with reliable service support for customers. The company also provides a Customer Portal where buyers can request samples of products from their represented manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Samsung Semiconductor Products Representation
- SMART Modular Products Representation
- Microchip (MCHP) Products Representation
- EPSON Oscillator and Timing Devices Representation
- PROLABS Products Representation
- Customer Portal Request Samples Service
Companies that use I Squared
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
I Squared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
I Squared partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Samsung (Semiconductor Division)coreSamsung is one of I Squared's key manufacturing partners. I Squared represents Samsung's semiconductor products in the Silicon Valley market, selling their components to technology companies.
- SMART Modular TechnologiescoreSMART Modular Technologies is a key manufacturing partner represented by I Squared in Silicon Valley, providing memory and storage solutions through the sales representative relationship.
- Microchip TechnologycoreMicrochip Technology is represented by I Squared in the Silicon Valley market, offering microcontrollers, mixed-signal, analog, and Flash-IP solutions.
- EPSON (Oscillator/Timing Devices)coreEPSON is a manufacturing partner for oscillator and timing devices represented by I Squared in Silicon Valley, providing precision timing solutions to technology customers.
- PROLABScorePROLABS is a manufacturing partner represented by I Squared, providing connectivity and networking solutions to technology companies in Silicon Valley.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
I Squared competitors and assessment
Company assessmentBroad incumbents
- Arrow Electronics: Arrow Electronics is one of the largest global electronic component distributors, supplying semiconductors and components from many of the same principals I Squared represents. Comparable channel overlap with Silicon Valley customers, but operates at global enterprise scale.
- Future Electronics: Future Electronics is a major global electronic component distributor representing semiconductor manufacturers and serving OEM/EMS customers. Comparable in serving the same component distribution channel that I Squared operates in, though with global rather than Silicon Valley-only reach.
- Avnet: Avnet is a global broad-line distributor of electronic components, including semiconductors from many of the same principals I Squared represents (e.g., Microchip). Comparable as a competing channel reaching the same Silicon Valley technology buyer base, though at vastly larger scale and broader portfolio.
- Newark Electronics / element14: Newark Electronics (part of element14/Farnell) is a global high-service electronic component distributor carrying semiconductors from the same principals I Squared represents. Comparable channel competition for the same Silicon Valley buyers, though at much larger scale and broader portfolio.
- WPG Holdings: WPG Holdings is a major Asia-Pacific electronic component distributor with semiconductor franchise rights. Comparable as a competing channel partner for semiconductor principals seeking distribution into OEM customers, overlapping with I Squared's role at much larger scale.
Direct peers
- Richardson RFPD: Richardson RFPD is a specialized manufacturer's representative and distributor focused on RF, wireless, and power components. Comparable as an independent rep model serving technology customers with component principals, similar in structure to I Squared but focused on RF/power niches.
- Sager Electronics: Sager Electronics is a North American distributor of electronic components representing multiple manufacturers and serving OEM customers. Comparable as an independent rep/distributor of semiconductors and components, similar business model to I Squared though broader geographically.
Regional players
- Macnica: Macnica is a semiconductor-focused distributor headquartered in Japan with operations across Asia and the Americas. Comparable as a value-added distributor of semiconductors and electronic components from major manufacturers, overlapping with I Squared's principals though focused on Asia-Pacific.
Emerging players
- Mouser Electronics: Mouser Electronics is a global catalog distributor of semiconductors and electronic components from leading manufacturers including Microchip. Comparable channel overlap with I Squared's principals and Silicon Valley customers, but operating via online/catalog rather than field rep model.
- Digi-Key Electronics: Digi-Key is a high-service electronic component catalog distributor offering online fulfillment from thousands of manufacturers. Comparable as a competing channel for the same principals I Squared represents, but operating a low-touch catalog model versus I Squared's relationship-driven rep approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
I Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
I Squared leadership team
Management profileNumber of profiles
Profiles2 records
I Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I Squared
What does I Squared do?
I Squared Inc is an independent manufacturer's representative firm that connects technology companies in Silicon Valley with leading semiconductor and electronic component manufacturers, including Samsung Semiconductor, SMART Modular Technologies, Microchip Technology, EPSON Oscillator and Timing Devices, and PROLABS. The firm sells partner products to enterprise technology customers, provides day-to-day customer service, and operates a Customer Portal for sample requests.
Is I Squared a public or private company?
I Squared is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was I Squared founded?
I Squared was founded in 1975. It employs 11 to 50 people.
Where is I Squared based?
I Squared is headquartered in San Jose, United States, in the North America region.
How does I Squared make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are I Squared's main competitors?
Broad incumbents on record are Arrow Electronics, Future Electronics, Avnet, Newark Electronics / element14 and WPG Holdings. Direct peers are Richardson RFPD and Sager Electronics. Macnica is listed as a regional player. Emerging players are Mouser Electronics and Digi-Key Electronics.
Does I Squared have an API?
No public API is recorded for I Squared.
What industry is I Squared in?
I Squared's product category is Electronic Components Distribution. Its primary akta.pro industry code is HDAHAAAD, Analog & Mixed-Signal ICs. Its NAICS code is 3344 and its SIC code is 5065.